Social Media Content Analysis of the Travel, Tourism and Hospitality Industry.

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Laughlin Rigby, MarketingDirector, Travelshake.com

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What are themost popular types of social media updates from the travel industry?

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100 120 140 0 40 60 80 20 Hotels Tour Operators Online Travel Other Tourism Categories Self-Catering/Rentals Bed & Breakfast Restaurants Travel Agents Tourist Boards Hostels History and Heritage Other Activities Festivals Guesthouse Adventure Activities Other Accommodation Wated Based Activities Chauffeur/Coach Hire Arts & Culture Day Tours/Tour Guides Bars Caravan & Camping Shopping and Crafts Golf Clubs Nature & Wildlife Other Venues on Travelshake.com Music Event Car Hire Castle/Manor House Equesterian Activities Other Events Ferries Health & Wellness Other Attractions Theatres Fastest Growing Tourism Industry Sectors Air Bus Transport © Travelshake.com

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700 new postson average to Travelshake.com every day 4 posts per business per week 213 posts per business per year

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Report is basedon analysis of 2,000 posts from a 3 day period in October 2011 Represents 17 sectors within the travel and hospitality industry 500+ businesses from 45 countries © Travelshake.com

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 Greetings  Events  Press articles  Product marketing  Weather  Offers  Videos  Local tourism info  Tips & advice  Photos  Newsletter  User interactions  Reviews  Company PR  Fun posts  Peer recommendations  Menu  Competitions  Questions  Industry news  Check-ins  Blog © Travelshake.com

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0.00% 2.00% 4.00% 6.00% 8.00% 10.00% 12.00% 14.00% events product marketing offers peer recommendations local tourism info photos user interactions company PR competitions industry news blog questions greetings press articles weather videos tips & advice fun posts reviews menu check-ins newsletter © Travelshake.com

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0.00% 5.00% 10.00% 15.00% 20.00% 25.00% events product marketing offers competition photos peer recommendation greetings Ireland company PR local tourism info global questions user interaction videos industry news fun posts tips & advice blog press article reviews weather © Travelshake.com

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menu, 3% funny, 1% press article, 1% video, 1% weather, 1% company PR, 3% blog, 2% greetings, 4% event, 15% review, 4% peer recommendation, 3 offer, 14% % user interaction, 5% competition, 12% photo, 7% local tourism product question, 8% info, 10% marketing, 6% © Travelshake.com

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offers, 3% press article, 2% tips & company PR, 3% question, 1% advice, 1% user interaction, 4% competition, 4% product marketing, 26% video, 5% review, 5% photos, 16% blog, 5% local tourism greetings, 7% peer info, 5% recommendation, 15% © Travelshake.com

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product Greetings, 1% marketing, 3% weather, 2% competition, 4% offer, 5% events, 18% funny, 6% user interaction, 7% local tourism info, 17% tips & advice, 11% blog, 13% video, 13% © Travelshake.com

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industry question, 2%video, 2% weather, 1% company PR, 3% news, 3% press article, 4% local tourism menu, 12% info, 4% product event, 11% marketing, 5% blog, 10% competition, 6% tips & advice, 9% greetings, 6% photo, 7% offer, 8% peer recommendation, 6 % © Travelshake.com

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weather, 4% offer, 3% photo, 3% press article, 4% question halloween, 6% events, 26% video , 6% user interaction, 9% peer recommendations , 18% industry news, 9% local tourism info, 12% © Travelshake.com

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offer, 2% peer photo, 2% video, 2% question recommendation, 2 product, 2% blog, 5% % local tourism product info, 6% marketing, 32% press article, 7% user interaction, 11% weather news, 14% industry news, 14% © Travelshake.com

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Use rich mediawhen possible Run competitions Create exclusive social media offers Talk about local tourism news Ask questions and interact, build a community Don’t over-promote Interact with complimentary businesses Link to newsletters Feature upcoming events Post tips & advice on your specialist areas

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 Digital VideoProduction  Facebook Compliant Competitions and Apps  Twitter Strategy and Promotions  Social Media Advertising Campaigns  Location-Based Marketing and Deals  Monthly Social Media Management  Tailored Training & Consultancy Email: info@travelshake.com Tel: + 353 (0)1 44 333 65 Facebook.com/Travelshake Twitter.com/Travelshake YouTube.com/Travelshake Travelshake.com/Travelshake

Social Media Content Analysis of the Travel, Tourism and Hospitality Industry.

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