Uploaded byAndrea Vahl
Facebook Advertising Secrets
This document provides an overview and agenda for a presentation on Facebook advertising. It discusses setting goals and budgets for campaigns, optimizing ads, targeting options, and split testing. It recommends allocating 70% of a $50 monthly budget to driving opt-ins. Tips are provided on targeting countries, audience size, and using conversion pixels. Reports and important data are also discussed. The presentation concludes by promoting a Facebook advertising secrets course for removing guesswork and getting deep training and support.
More Related Content
Similar to Facebook Advertising Secrets
Facebook Advertising Secrets
- 1.
- 2. About me • • • • Social MediaCoach, Strategist and Speaker Co-author of Facebook Marketing All-in-One for Dummies Community Manager for Social Media Examiner Grandma Mary @GrandmaMaryShow
- 3. Agenda • How toset up a Facebook Ad campaign goals and budget • Optimizing your ads with the best photos headlines and copy • Getting the cheapest clicks • When you need to use the Facebook Power Editor • Setting up your Facebook reports • Q&A
- 4. Do Facebook AdsWork?
- 5. What we don’twant
- 6. 4 Things YouNeed to Make Facebook Ads Work 1. Advertising strategy – Goal, Budget, Measurements 2. Right type of ad to match your goal 3. Good Targeting 4. Split Testing
- 7. New Likes Engagement E-mail optins Sales Largest partof your Budget
- 8. Facebook Ad BudgetAllocation Get Likes Get Optins Boost Posts Monthly Budget = $50 10% 20% 70% $35 – Drive to Optin $10 – Boost Post $5 – New Likes
- 9. New Likes Engagement – CurrentFans • Page Likes • Promoted Post or Boost Post – Target by Interests • Boost Post– Target Fans + Friends • Promoted Post – Target Fans Convert E-mail Subscribers to Fans • Page Likes – use Custom Audience • Contest with a Like Gate (Page Post Engagement or Page Likes with Landing View to Tab with Contest) Increase E-mail Subscribers • Website Conversions • Page Likes – Landing View to Optin tab • Contest with a Like Gate (Likes ad with Landing Tab) • Facebook Offer Event Promotion Sales • Facebook Event ad (shows in sidebar only) • Website Conversion • Website Conversions • Facebook Offer if on sale for a limited Time • Promoted Post (Not the best method)
- 10. Setting up YourCampaign
- 11. Split Test Campaign 2 Campaign1 Ad #1 Ad #2 Ad #3 Ad #1 Ad #2 Ad #3
- 12. Split Test –Ads running simultaneously Campaign 1 Campaign 2 Campaign 3 Ad #1 Ad #2 Ad #3
- 13.
- 14.
- 15.
- 16. Getting the CheapestClicks • Split testing is key • Optimize for your goal
- 17. • Target countrieswith “known click farms” – India, Bangladesh, Indonesia, Egypt, Sri Lanka • Ignore Split testing
- 18. How to Createan Ad? #1 #2 Or: www.Facebook.com/advertising
- 22. Targeting I try tokeep the Audience size at 200,000 or more if possible
- 23. When DO youneed Power Editor? • • • • • • • Create a Similar Audience from a Custom Audience file Saved Target Groups Remarketing Pixel (targeting website visitors) Partner Categories More controlled bidding and placement model Bulk Campaigns Creating a “dark” post (unpublished)
- 24.
- 25. When You DON’T • • • • • • AccessingSimilar Audiences Creating News Feed Only ads Using Call-to-action buttons Creating Conversion pixels Creating Reports Most of the time
- 27.
- 28. Facebook Reports • Snapshotwhile Ads are running • Reporting gives more data
- 29.
- 30.
- 31. Final Thoughts • Don’tbe afraid to try things • Click prices can vary by industry and targeting • Split Testing, Targeting, Call to Action will bring your costs down
- 32. Special Offer Facebook AdvertisingSecrets Course • Deep dive • Remove the guesswork • 4 Modules – over 8 hours of classes, reference material • Private Facebook Group • Bonuses
- 37. Bonuses • Facebook AdsWorkbook • Facebook Advertising terms guide • Lifetime Access to private Facebook Group • Lifetime Access to updates
- 38. Two Options • Basics– Self-paced course and bonuses: $97 • Premium: $147 (limited to 30) – Includes 2 live group Q&A Webinars – Facebook Ads Client Intake Form – Facebook Ads Client Prep Work www.fbadvertisingsecrets.com/open Price goes up March 6th!