Stephanie Chandler makes complex topics easy to understand by sharing proven, simple tactics to increase website traffic and get visibility online. In this information-packed presentation, you will learn how to:  Choose a niche and establish authority in your field  Unlock the power of community to grow your audience  Improve website ranking with simple search engine optimization (SEO) tactics  Leverage blogging to increase traffic and win clients  Use articles, podcasts, and videos to drive traffic to your site  Distribute information products including ebooks, books, and reports  Utilize Facebook, Twitter and LinkedIn—all without a big time commitment Whether you want to reach customers in your own backyard or your business spans the globe, there are tremendous opportunities to leverage the power of internet marketing, social media, and content to grow your business.

1. Own Your Niche
on the Internet
and Beyond
Simple Strategies to Increase
Website Traffic and Build Buzz Online
Stephanie Chandler
Twitter: @bizauthor

2. Melinda Emerson
Small Biz Lady

3. Patrick Schwerdtfeger
Social Media Victories

4. American Express OPEN
Powering Small Business Success

5. BackyardChickens.com
Content + Community = Big Win

6. Small Biz Thoughts.com
For IT Consultants

7. Victoria’s Kitchen
What Happens When a Photo Goes Viral
18,000 Shares
6,000 Likes
900 Comments

8. What Do You Want to Be Known For?
Get Ready to Step on to the Virtual Stage
1. Define Your Target
Audience
2. Identify Their Wants/Needs
3. Establish Your Authority by
Teaching
4. Become a Resource

9. How the Search Engines Work
And Why it Matters
17 Billion Searches Per Month:
= 66.9%
Microsoft Sites (Bing, MSN) = 17.9%
Yahoo = 11.4%
Ask = 2.6%
AOL = 1.3%
Source: Comscore.com, Sept. 2013

10. Search Engine Optimization (SEO)
Increase Your Chances of Getting Found
Keywords/Key Phrases
• Page Title
• Description
• Images
• Repeated on Page
• Page URL
• Images

11. SEO Best Practices
Small Changes Make a Big Difference
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Keyword Concentration
Relevant Incoming Links
Anchored Links
Minimal Use of Flash
Frequent Updates
Content is King

12. The Power of Blogging
Your Secret Weapon
• Great SEO
• Build Your
Audience
• Media Potential
• Content from
Customers,
Peers,
Employees

13. The Big Secret: Content
Showcase Your Expertise
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Articles/Blog Posts
Product Reviews
Industry News
How-to Tips
Case Studies
Interviews with Executives
Editorial Commentary
Enlist Peers, Clients, Employees

14. Podcasts, Teleseminars, Webinars
Expand Your Reach
• Single events, series
or conferences
• Be a guest on other
people’s programs
• Host your own
• Promote via social
media
• Archive on your site
• Distribute via iTunes

15. Video
Potential to Go Viral
• Generate traffic
• Attract target
audience
• Establish expertise
• Add interest to your
website
• Inexpensive to
produce

16. Information Products
Give Away or Sell for Profit
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Special Reports
Whitepapers
Tips Sheets
Workbooks
Ebooks
Books
Self-Study Programs

17. Email Marketing
It’s Not Dead!
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Permission to market!
Build your list
Give incentive
Options:
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Constant Contact
iContact
Mail Chimp
Aweber

18. Grow Your Audience
Tap into the Power of Community
• Community is vital
• Find your target audience
• Figure out where they spend their
time
• Engage in existing communities
• Start your own
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Meetup.com
LinkedIn Groups
Ning
Yahoo Groups

19. Social Media
Why it Matters
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Build brand awareness
Engage past clients
Attract new clients
Immediate impact
Create community
Viral marketing
Generate website traffic

20. Facebook Strategy
Engage Your Audience
• Build a Business Page
• Share Blog Content, Tips,
Articles, Links, Videos, Photos
• Ask Questions
• Participate Daily
• Cross-Promote on Your Site,
E-mail Marketing, Ads, etc.
• Promoted Posts and Ads

21. LinkedIn Strategy
Find Professional Connections
• Your Profile: Lots of Detail, Work
History, Keywords
• Import Contacts
• Leverage Groups
• Get Introduced
• Ask for Endorsements
• Locate Key Contacts
• Invest in LinkedIn Mail

22. Pinterest Strategy
Visual Network
• Pin Your Blog Posts
• Pin Blog Posts by
Others
• Share Resources
• Be Interesting
• Always Remember Your
Target Audience

23. Twitter Strategy
Microblogging in 140 Characters or Less
• Follow Those You Want
Following You
• Share Great Content: Links to
Blog Posts, Resources,
Industry News
• Retweet Often
• Post Often: 5+ Times Per Day
• Repeat Your Tweets

24. Steps to Success
Commit a Little Time Each Day
• Define Your Target
Audience
• Leverage Community
• Become a Resource
• Optimize Your Site
• Blog Often
• Add Content: Videos,
Podcasts, Webinars
• Distribute Information:
Ebooks, Books, Reports
• Join Social Media

25. Thank YOU
I Appreciate Your Time!
Questions?
www.AuthorityPublishing.com
www.BusinessInfoGuide.com
www.NonfictionAuthorsAssociation.com
www.StephanieChandler.com
Twitter: @bizauthor