Marketing Profs' Ann Handley and V3 Integrated Marketing's Shelly Kramer co-presented at the International Pizza Expo in Las Vegas in March 2014.Content Marketing in 15 Minutes a Day is focused on how restaurant industry professionals with businesses large and small can maximize their content marketing and social media efforts.
Topics covered included:
- How social media influences buying behavior
- Challenges for business owners related to content marketing and social media
- How to do your homework and figure out what kind of social media will work for you
- How to start with a competitive analysis
- How to develop a content marketing plan and a social media marketing plan
- Tricks for effective engagement across platforms
- Tools you can use to help maximize your social reach
- Mobile trends for restaurants and how to integrate mobile into your overall strategies
- How to look at your overall goals, your strategy and measure ROI
How to Get a Job in PR: Understand the Power of ConnectivityShelly Kramer
This presentation was initially developed for the PRSSA organization at the University of Kansas. I presented to Journalism School students about the power of connectivity and how important social networks and meaningful social media participation - and social media marketing - can impact their careers.
We spoke about the importance of taking risks, moving outside your comfort zone and going out on a limb. We discussed the importance of raising your hand, asking for opportunities, planting your flag and saying what you think and not being afraid to share opinions, and how all those things can factor greatly into your ultimate success at finding the perfect job - whether it's in Public Relations, Marketing or some other field.
The presentation also addresses the importance of understanding the web and the importance the Internet plays in business today. That includes having an understanding of and a working knowledge about the importance of things like well-constructed and optimized business websites, search engine optimization, email marketing, mobile marketing, coupon offers and others, and how these things, in conjunction with good public relations efforts is all part of an integrated marketing effort.
The last part of the presentation deals with the importance of personal branding and how things like a Google+ profile, a robust presence on LinkedIn, blogging, commenting on blogs written by others and participating on networks like Twitter, YouTube and others can go a long way toward establishing an online persona that can be a springboard to a job.
You Don't Need a Brand, You Need a PersonalityMarketingProfs
Struggling to find your company's brand? Worried about how to polish your image? Forget that, argues MarketingProfs managing editor Matt T. Grant. Instead, focus on personality, not branding.
Integrating Social Media Into Your Marketing MixMichael Brenner
What is social media? What is its impact to business and how can we integrate social media into the marketing mix?
These are the questions discussed in this provocative review by Michael Brenner, Sr. Director of Global Integrated Marketing at SAP. Michael shows us that it is all about putting customers at the center of everything we do.
Millennial targeting, social media management and adopting new channels all should be part of your Marketing Plan for 2016. What are you neglecting? Overly focusing on sales and not marketing is not sustainable practice. The interaction of your customers with your product IS increasingly your brand.
This presentation from V3 Integrated Marketing's Shelly Kramer and Community Organizer 2.0's Debra Askanase as part of SocialFish's ThinkTank Summer 2012 eLearning Series focuses on best practices for using Google+ for campaigns and advocacy. The presentation delivered real world tips on how to develop your G+ profiles/pages and how to build and leverage your networks. The presentation also covered tips on developing an effective content strategy that doesn't require you to reinvent the wheel, as well as insights on how to use data and analysis to measure your success and tweak your campaigns accordingly.
If there's one thing the whole world has learned since 1998: ignore Google at your own peril. Google+ may not have the user base or popularity of other social networks, but it does have the search giant's backing and a whole lot of potential. Hear how nonprofits and associations are using Google+ and decide whether the platform might be right for you.
Debra is an experienced nonprofit executive and community organizer turned digital strategist and Shelly is the founder and CEO of V3 Integrated Marketing. Shelly was recently recognized by Forbes as one of the Top 50 Social Media Influencers and the V3 blog has been recognized by Forbes as one of the Top 20 Best Marketing and Social Media Blogs. Debra pretty much shows up at the top of every list of who's who in the nonprofit and association space and there's no one more qualified to help you on the road to success for your nonprofit or association.
How to Integrate Search, Social Media & Content Marketing - Like A Rock StarTopRank Marketing Agency
How to integrate search, social media and content marketing. A presentation by Lee Odden of TopRankMarketing.com during the Social Media Rockstars Event.
How to Get a Job in PR: Understand the Power of ConnectivityShelly Kramer
This presentation was initially developed for the PRSSA organization at the University of Kansas. I presented to Journalism School students about the power of connectivity and how important social networks and meaningful social media participation - and social media marketing - can impact their careers.
We spoke about the importance of taking risks, moving outside your comfort zone and going out on a limb. We discussed the importance of raising your hand, asking for opportunities, planting your flag and saying what you think and not being afraid to share opinions, and how all those things can factor greatly into your ultimate success at finding the perfect job - whether it's in Public Relations, Marketing or some other field.
The presentation also addresses the importance of understanding the web and the importance the Internet plays in business today. That includes having an understanding of and a working knowledge about the importance of things like well-constructed and optimized business websites, search engine optimization, email marketing, mobile marketing, coupon offers and others, and how these things, in conjunction with good public relations efforts is all part of an integrated marketing effort.
The last part of the presentation deals with the importance of personal branding and how things like a Google+ profile, a robust presence on LinkedIn, blogging, commenting on blogs written by others and participating on networks like Twitter, YouTube and others can go a long way toward establishing an online persona that can be a springboard to a job.
You Don't Need a Brand, You Need a PersonalityMarketingProfs
Struggling to find your company's brand? Worried about how to polish your image? Forget that, argues MarketingProfs managing editor Matt T. Grant. Instead, focus on personality, not branding.
Integrating Social Media Into Your Marketing MixMichael Brenner
What is social media? What is its impact to business and how can we integrate social media into the marketing mix?
These are the questions discussed in this provocative review by Michael Brenner, Sr. Director of Global Integrated Marketing at SAP. Michael shows us that it is all about putting customers at the center of everything we do.
Millennial targeting, social media management and adopting new channels all should be part of your Marketing Plan for 2016. What are you neglecting? Overly focusing on sales and not marketing is not sustainable practice. The interaction of your customers with your product IS increasingly your brand.
This presentation from V3 Integrated Marketing's Shelly Kramer and Community Organizer 2.0's Debra Askanase as part of SocialFish's ThinkTank Summer 2012 eLearning Series focuses on best practices for using Google+ for campaigns and advocacy. The presentation delivered real world tips on how to develop your G+ profiles/pages and how to build and leverage your networks. The presentation also covered tips on developing an effective content strategy that doesn't require you to reinvent the wheel, as well as insights on how to use data and analysis to measure your success and tweak your campaigns accordingly.
If there's one thing the whole world has learned since 1998: ignore Google at your own peril. Google+ may not have the user base or popularity of other social networks, but it does have the search giant's backing and a whole lot of potential. Hear how nonprofits and associations are using Google+ and decide whether the platform might be right for you.
Debra is an experienced nonprofit executive and community organizer turned digital strategist and Shelly is the founder and CEO of V3 Integrated Marketing. Shelly was recently recognized by Forbes as one of the Top 50 Social Media Influencers and the V3 blog has been recognized by Forbes as one of the Top 20 Best Marketing and Social Media Blogs. Debra pretty much shows up at the top of every list of who's who in the nonprofit and association space and there's no one more qualified to help you on the road to success for your nonprofit or association.
How to Integrate Search, Social Media & Content Marketing - Like A Rock StarTopRank Marketing Agency
How to integrate search, social media and content marketing. A presentation by Lee Odden of TopRankMarketing.com during the Social Media Rockstars Event.
The Secret To Social Media Success in 10 Easy StepsHeidi Cohen
Here's a super simple social media strategy to help you get big results for your business whether it's B2B, B2C, or not-for-profit.
The key to social media is to show up, be generous in your contributions and pay-it-forward. This holds true regardless the size of your business or its focus.
The reason to use social media is simple: To be part your prospect’s consideration set.
10 Steps of Social Media Marketing Cycle
1. Define your social media strategy
2. Develop your social media positioning
3. Create social media content
4. Optimize your content
5. Build your social media presence
6. Remember the business basics
7. Distribute your social media content
8. Develop relationships
9. Integrate social media across your organization
10. Measure social media results
Modular Content: How to Repurpose Content Personalized for Target AudiencesTopRank Marketing Agency
Repurpose on Purpose: How to repurpose content for your target audience without breaking the bank. A modular approach to content that customizes repurposed content for specific target audiences and stages of the buying cycle. Lee Odden, CEO of TopRank Marketing.
Rand Fishkin's presentation on the Fermi Paradox and how great filters relate to marketing activities. Presented at Conductor C3, Seattle Interactive Conference, and others.
This is a presentation I give to marketers who are using traditional methodologies to "communicate" with their core audiences. The purpose of this presentation is to educate and introduce traditional marketers and advertisers to the new consumer truths as well as educate them on the basics of interactive marketing and creative standards that fuel consumers conversations.
This is also used as a 101 to traditional agencies that are trying to build a digital culture with in their discipline sets.
WordStream founder, Larry Kim, will reveal the strategies you MUST implement if you want to get 10x MORE VALUE from your paid social media advertising efforts!
Join the webinar to learn:
-How to drive exponentially more traffic to your content
-Tips to convert 3-5x more clicks into leads & sales - all for less than $50 per campaign
-Critical insights into how the algorithm of Paid Social Media REALLY WORKS
Employees are Social Media Marketers, Too! (they just don't know it yet)Gia Lyons
Presented at Social Fresh Charlotte, NC August 24. Employees are going to share about your company in social media, whether you like it or not. Make sure you like it. Here's how.
How to do better at social media. This is from a workshop I presented at Drake University on April 4, 2015. It includes:
• How to create native content for a platform
• Basic info about top 10 social networks
• How to improve what you currently do on social media
• How Facebook and Twitter work
• How to build your brand using Jabs
• New social media tools you can use today
• Strategies for building social media campaigns
Leading Social Media Strategies In Real Estate Continuing Education (Georgia ...HSA Home Warranty
This presentation is approved for continuing education in the state of Georgia. Burke Smith is a national speaker and founder of YourNetCoach.com and IPayOne. Learn the new trends that real estate agents are using to win listings and convert buyers using social media. Including Facebook, YouTube, Google Plus.
Social media has trended towards visual content. In the past two years, Facebook launched Timelines, Pinterest became the third most popular social network, and Google+ relaunched with a visual-centric interface. Visual content allows you to craft a distinct brand identity, garner new interest, and connect on an emotional level with customers and fans. In short, a picture is worth way more than a thousand words.
THE SCIENCE BEHIND EFFECTIVE FACEBOOK AD CAMPAIGNSunfunnel
http://unfunnel.com/facebook-ads-guide
A successful Facebook Ad is made of 2 components: a great design, targeted to the right audience. By analyzing over 100,000 real world ads we’ll show you what’s trending right now.
We not only provide you with the science and data behind a successful Facebook ad, but we also give you actionable best practices and highlight examples of companies doing it right.
Download this guide from Adspresso and HubSpot to learn how to create perfect Facebook ads based on real data on headlines, popular words, numbers and sentiments, and more!
The Secret To Social Media Success in 10 Easy StepsHeidi Cohen
Here's a super simple social media strategy to help you get big results for your business whether it's B2B, B2C, or not-for-profit.
The key to social media is to show up, be generous in your contributions and pay-it-forward. This holds true regardless the size of your business or its focus.
The reason to use social media is simple: To be part your prospect’s consideration set.
10 Steps of Social Media Marketing Cycle
1. Define your social media strategy
2. Develop your social media positioning
3. Create social media content
4. Optimize your content
5. Build your social media presence
6. Remember the business basics
7. Distribute your social media content
8. Develop relationships
9. Integrate social media across your organization
10. Measure social media results
Modular Content: How to Repurpose Content Personalized for Target AudiencesTopRank Marketing Agency
Repurpose on Purpose: How to repurpose content for your target audience without breaking the bank. A modular approach to content that customizes repurposed content for specific target audiences and stages of the buying cycle. Lee Odden, CEO of TopRank Marketing.
Rand Fishkin's presentation on the Fermi Paradox and how great filters relate to marketing activities. Presented at Conductor C3, Seattle Interactive Conference, and others.
This is a presentation I give to marketers who are using traditional methodologies to "communicate" with their core audiences. The purpose of this presentation is to educate and introduce traditional marketers and advertisers to the new consumer truths as well as educate them on the basics of interactive marketing and creative standards that fuel consumers conversations.
This is also used as a 101 to traditional agencies that are trying to build a digital culture with in their discipline sets.
WordStream founder, Larry Kim, will reveal the strategies you MUST implement if you want to get 10x MORE VALUE from your paid social media advertising efforts!
Join the webinar to learn:
-How to drive exponentially more traffic to your content
-Tips to convert 3-5x more clicks into leads & sales - all for less than $50 per campaign
-Critical insights into how the algorithm of Paid Social Media REALLY WORKS
Employees are Social Media Marketers, Too! (they just don't know it yet)Gia Lyons
Presented at Social Fresh Charlotte, NC August 24. Employees are going to share about your company in social media, whether you like it or not. Make sure you like it. Here's how.
How to do better at social media. This is from a workshop I presented at Drake University on April 4, 2015. It includes:
• How to create native content for a platform
• Basic info about top 10 social networks
• How to improve what you currently do on social media
• How Facebook and Twitter work
• How to build your brand using Jabs
• New social media tools you can use today
• Strategies for building social media campaigns
Leading Social Media Strategies In Real Estate Continuing Education (Georgia ...HSA Home Warranty
This presentation is approved for continuing education in the state of Georgia. Burke Smith is a national speaker and founder of YourNetCoach.com and IPayOne. Learn the new trends that real estate agents are using to win listings and convert buyers using social media. Including Facebook, YouTube, Google Plus.
Social media has trended towards visual content. In the past two years, Facebook launched Timelines, Pinterest became the third most popular social network, and Google+ relaunched with a visual-centric interface. Visual content allows you to craft a distinct brand identity, garner new interest, and connect on an emotional level with customers and fans. In short, a picture is worth way more than a thousand words.
THE SCIENCE BEHIND EFFECTIVE FACEBOOK AD CAMPAIGNSunfunnel
http://unfunnel.com/facebook-ads-guide
A successful Facebook Ad is made of 2 components: a great design, targeted to the right audience. By analyzing over 100,000 real world ads we’ll show you what’s trending right now.
We not only provide you with the science and data behind a successful Facebook ad, but we also give you actionable best practices and highlight examples of companies doing it right.
Download this guide from Adspresso and HubSpot to learn how to create perfect Facebook ads based on real data on headlines, popular words, numbers and sentiments, and more!
Next Generation Media Quarterly October 2011dentsu
This is a regular update on the best and most interesting stories, facts and examples from the world of digital media. All content is taken from July - September 2011.
Compiled by Dan Calladine, Head of Media Futures, Aegis Media
Orbit One organiseert 3 ShareCafés rond het topic van het Nieuwe Werken.
In dit ShareCafé tonen we hoe wij bij Orbit One onze dagelijkse tools gaan inzetten om efficiënter en slimmer te gaan werken. We mixen Lync, DirectAccess, OneNote & SharePoint tot een verrassende combinatie met garantie op succes en efficiëntie.
Laat je inspireren en ontdek hoe ook jij vlotter kan gaan samenwerken met je collega's en klanten.
Orbit One organiseert 3 ShareCafés rond het topic van het Nieuwe Werken. Dit ShareCafé is een intro waarbij we een basis leggen voor wat volgt.
We toetsen het nieuwe werken af tegen onze eigen waarheid: Wat betekent dit voor Orbit One, voor het HR beleid, ons kantoor, onze tools, bedrijfscultuur en -waarden?
Идеи для тех, кто хочет перемен к лучшему и не хочет гражданской войны. Выход есть, хотя не простой и не быстрый. Перепосты, лайки и комментарии приму с благодарностью - считаю тему крайне важной.
Продолжение ищите здесь: http://www.facebook.com/pages/PRO-Презентации/550649964956355
Всего будет семь частей, выкладывать буду по готовности. Решение - в частях 6 и 7.
TWTRCON SF 10 Case Study: Tweet for DeliveryEdelman
Case Study: Tweet for Delivery
How a fast food outlet in Pune, India uses Twitter to manage its delivery business.
Presented by:
Shrinath Navghane, Founder, SocialMedia2Go
at TWTRCON SF 10 on Nov. 18, 2010
Driving Discovery of the Content Your Organization Publishesprnewswire
You've planned your content strategy, and have published beautifully crafted messaging. But is your audience finding your message? In this deck we outline a variety of tactics for improving the 'discoverability' of the content you publish.
Content Marketing in 15 Minutes a Day for RestaurantsAnn Handley
What if you have mere minutes a day to market with content? Can it be done? Yes, once you get a plan in place. Here's a deck Shelly Kramer of V3 Integrated Marketing and I co-presented at the International Pizza Expo.
Beyond Facebook: Building a Social Media Strategy for 2018Chris Snider
• How to create great content for any social network
• How to create content that is native to Instagram
• How to use Stories on Instagram, Snapchat, Messenger and/or Facebook
• How to plan and build a Messenger bot
• The top 10 alternatives to Facebook for reaching your customers
• How to extend your reach and get more interactions on Facebook
• What my students are doing on social media - VSCO and Finstagram accounts
Social media is not optional. It's been proven to increase website visitors, to help convert more leads and to drive more customers. But do you know how to best navigate the social media landscape? Who to target, and which networks are best for your audience?
This presentation is part of HubSpot's complimentary Inbound Certification. You can learn more at: http://academy.hubspot.com/certification
Amplifying your Content with Social Media 2014 - Class #4 HubSpot Inbound Aca...Sorin Magureanu
Social media: the most underrated tool in your inbound toolkit.
Social media can be used to attract visitors, convert leads, close customers, and even delights existing customers into promoters. So how do you make it work for you? Which platforms are best for your personas, and how do you engage with them once you are there? This class will explore how social media can be an integral part of your inbound strategy.
This class fits into the "Attract" stage of Inbound Methodology - we leverage social media to connect with new faces and to expand our marketing reach.
http://academy.hubspot.com/inbound-marketing-certification/attract/social-media
How to Attract your Ideal Audience, Create Great Engagement & Turn Supporters...Ariana Salvo
Learn the basics of how to build your audience; create engaging (and relevant) content; strategically get your message out to your target audience; dialogue with your network; drive website traffic; build your email list; run promoted posts and contests, and track your progress on Facebook and Twitter.
Building a Social Media Strategy Beyond FacebookChris Snider
Presentation for the Iowa School Public Relations Association Conference - Oct. 12, 2018. Find out more about future presentations on my website: https://chrissniderdesign.com/
What are the Top 5 Interactive Marketing trends in 2012? And how can you prepare for them and react to the trends as a marketing professional or business owner?
Need tips on how to manage digital marketing for your startup? Check out these three presentations from RIC Centre experts Paul Barter, Bernie Schmidt and Amarpreet Kaur covering: earned, owned and paid media and how it relates to website conversions and social media.
Strategic Social Media Marketing with Kimron Corion. A presentation done in collaboration with the Young Americas Business Trust takes a look at the elements of a Social Media Strategy breaking down Platforms, Content, and elements of storytelling.
Are you searching for your dream home? Finding the perfect house involves more than just browsing listings; it’s about discovering a space that fits your lifestyle and needs. Whether you’re looking for a cozy suburban home, a chic urban apartment, or a spacious rural property, the right real estate can transform your life. Consider the location, amenities, and potential for future growth. Think about the community, nearby schools, and the convenience of shopping and transportation. A good real estate agent can guide you through the process, from identifying suitable properties to negotiating the best deal. Your dream home is out there, waiting to be found – let’s embark on this journey together!
Shannon Kinney presented at the Belfast Area Chamber of Commerce's Business Breakfast, Monday, September 15, 7:30-9am at the Waldo County Shrine Club.
Her presentation, 'Top 10 Ways to Market Your Business Online,' helped local business owners find the best social media and online marketing strategies to promote their businesses and products to maximizing revenue.
Schedule Shannon to speak at your next event >> http://dreamlocal.com/seminar-request/
Social Media & Digital Marketing 2017 presented to the Exploits Regional Cham...Gray Press Media Inc.
Learn the basics of digital marketing to promote your small business. From the SEO to social media marketing:
- Facebook
- Twitter
- Instagram
- Pinterest
- LinkedIn
- YouTube
For more info, please visit www.graypressmedia.com
How to Use Corporate Blogging to Drive Leads and Sales. 2011 Social Media Mas...Shelly Kramer
This was a presentation I did for the Social Media Masters 2011 Conference Series in Kansas City, entitled Corporate Blogging: How to Use Blogging to Drive Leads and Sales.
The presentation provides an overview of the importance of Inbound Marketing, and stats that speak to today's marketers using content marketing strategies to drive brand awareness, traffic, impact SEO and, ultimately attract leads that can be converted to sales.
I also featured in this presentation some of the tools we use at V3 to help analyze data, show us which social media channels are the most effective, and to show us where our traffic is coming from and a host of other data.
Some of our favorite tools are Google Analytics (of course), Get Clicky, Tynt, and Scribe.
When it comes to measuring (or attemptintg to measure) influence, we like to use a combination of PeerIndex, Klout, Twitalyzer and Edelman's TweetLevel to help measure influence and reach.
Integrating Digital Marketing Strategies Into Your Nonprofit (and Measuring ROI)Shelly Kramer
Understanding digital marketing strategies is a critical component of success for businesses today. And nonprofit organizations and associations are businesses, too.
As such, they need to understand how to integrate digital media into their marketing efforts, how to use the power of social media to help with awareness, reach, community building and fundraising efforts and how to measure success.
This was a presentation that Shelly Kramer, CEO of Kansas City-based V3 Integrated Marketing gave in October of 2011 to a gathering of YMCA Chief Marketing Officers and Chief Technology Officers on digital media.
The presentation covered an overview of digital media, a discussion about how inbound marketing is dramatically different than outbound marketing, and a comparison of the costs of the two very different kinds of marketing tactics.
The presentation covered social media channels - like Facebook, Twitter, YouTube, LinkedIn and the corporate blog, and discussed how to integrate these channels into your overall marketing efforts - and how important that is.
Lastly, the presentation covered data and analysis and touched on the fact that having analytics and using them are two completely different things. Analytics and data can be the roadmap for any successful marketing (or fundraising) initiative. And they can play an integral role in analyzing the ROI of your marketing efforts - both traditional and those focused on utilizing social media channels and other inbound marketing strategies.
Integrating Digital Marketing Into Your Business Strategy: 2011 Agriculture M...Shelly Kramer
The Agriculture Media Summit (#AgMS) is the largest gathering of crop and livestock publications professionals in the U.S. The annual event is hosted by the American Agricultural Editors' Association (AAEA), the Livestock Publications Council (LPC) and the ABM AGri Council. The mission of the Ag Media Summit is to provide professional development and education opportunities for its members, as well as to promote, support and enhance the viability of ag media as an efective communications medium
I was asked to present at the 2011 #AgMS, held in New Orleans, LA on the topic of Integrating Digital Media Into Your Business and Measuring ROI. This presentation was intended to show #AgMS attendees how they could focus on bringing added value to their clients and prospective clients using digital channels, and then measure the impact of their efforts.
Social Media: Why It is Critical to Business TodayShelly Kramer
Presentation developed and presented by Shelly Kramer of V3 Integrated Marketing. An overview of social media and its importance in today's business world, including a look at Twitter, Facebook and LinkedIn usage stats, demographics and best practices.
63% of smart phone users access the internet on their mobile device. They are searching for hours, special offers, addresses, maps, menus, and many other details about your business. Traditional desktop websites simply do not function or display the same on a mobile screen. Users can be easily frustrated. If your website is not mobile-friendly, you will miss these consumers that are actively looking to engage with your business. This presentation gives you everything you need to take the next step and build a mobile website. It's simple, economical and you have total control of the content and any updates or changes. Enjoy!
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
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Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
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2. Topics We’re Covering Today
@ShellyKramer
@MarketingProfs
• Social Media
Influences Buying
Behavior
• Time Is An Issue
• Which Type of Social
Media Will Work for
Me?
• Tricks to Effective
Engagement
• Tools to Maximize
Social Reach
• Strategy, Goals and
Measuring ROI
7. @ShellyKramer
@MarketingProfs
What’s going on
4.75 billion pieces of content shared
on Facebook. Daily.
That’s 3,298,611 per minute.
400 million tweets per day.
That’s 277,779 per minute.
100 hours of video uploaded to
YouTube. Every minute.
12. @ShellyKramer
@MarketingProfs
Why a media company?
They tell stories – and they’re good at it.
They’re in the business of creating and
distributing content.
They understand the power of relevant
information.
They are fast and they are everywhere.
Can we all do this? No way, Jose.
22. Do a Competitive Analysis
What are we doing online?
What are our competitors doing?
What kind of content are they creating?
How + where are they distributing +
using it?
Where do we have opportunities?
Where are we totally sucking wind?
What can we realistically handle?
23. Understand Your Customer
Where do they hang out online?
When are they typically online?
What kind of content do they share?
What kind of conversations do they
have?
Who are local influencers?
How can we connect with them?
25. Develop a Content Strategy
Figure out your tone and audience
Analyze your existing assets
Figure out what kinds of content you think
will work
Engineer a content plan
Figure out who can help with this internally
Develop a content calendar
Make a plan to create content to serve
customers + prospects
Figure out how you’ll measure success
26. @ShellyKramer
@MarketingProfs
Build Your Restaurant’s Profile
● Fill In The Blanks. Complete your
social profiles as completely as
possible.
● Be Visual. Use great photos as your
cover photos and add your company
logo.
● Capitalize On Traffic. Add follow and
like buttons on your website.
● Earn Followers. Share content that
serves your customers and
prospects.
● Optimize. Make it easy for them to do
business with you.
30. @ShellyKramer
@MarketingProfs
How To Take Advantage of Instagram
• Share behind-the-scenes moments
• Celebrate your customers
• Create a contest
• Use Statigram to monitor likes, engagement
• Create a unique hashtag that you can invite
diners to use and print on tabletops, menus, in
the restaurant, on drink coasters, etc.
40. @ShellyKramer
@MarketingProfs
Yelp - YP Deals
YP and Yelp have announced a strategic partnership that will in the
near future provide YP advertisers with an enhanced presence on Yelp
and effectively bring Yelp into the YP Local Ad Network.
YP advertisers will gain access to the following:
• Distribution/exposure to Yelp’s large local audience
• The full range of profile features and capabilities associated with
Yelp’s “branded profile” (call to action button, slideshows, ROI
metrics, etc.)
43. Facebook is Visual
Use high quality images
Avoid large file sizes
Right-size your images, use rectangles not
squares
Only post links that are mobile-friendly.
You stand to lose over half your social
audience over time if you don’t
Link directly to the action that a social post
implies. Don’t make your users endure
multiple clicks
*Data Courtesy of Tim Hayden
44. @ShellyKramer
@MarketingProfs
• Multi-unit locations need to
consider separate FB
accounts for each
location, personalize your
customers’ experiences.
• Post photos of regulars and
special guests (with
permission).
• Encourage patrons to tag
themselves and their friends.
45. @ShellyKramer
@MarketingProfs
• Post about what’s going
on in the area.
• Use a lot of visuals.
• Mix it up, ask
questions, do polls to
generate engagement.
• Pay to advertise.
50. Challenge: Corporate vs.
Franchise
Early adopters out front
Show business value (more data, learn
best practices from early
adopters, franchise specific billing)
Local pages, streamlined
comms, learning from one
another, libraries of “top posts,” mass
capitalization on assets
@shellykramer
51. Benefits
Corporate brand page,1,550 local pages
and 5K+ local users leads to a very rich
database (customer service, menu
offerings, etc.)
3.8M fans on brand level and 800K
connections to fans across local
pages, with less than 10% fan overlap.
Better targeting, more
personalization, better maximization of
marketing spend
@shellykramer
52. @ShellyKramer
@MarketingProfs
• Set up a Hootsuite account, and
learn how to use its advanced
geotargeted search feature.
• Monitor conversations filtered by
keywords that are occurring within
a specific geographic radius.
• Address all mentions of your
business, even if they're negative.
Show customers you care.
55. @ShellyKramer
@MarketingProfs
Ways To Use Twitter To Find Local Customers
Find local people who tweetnear you
Find local people with your city name in their profile
57. @ShellyKramer
@MarketingProfs
Something to think about...
• As a general rule, use Twitter for
fun, and for increasing brand
awareness and customer service.
• Use Facebook for customer
service. It's rare that anybody will
Like a Facebook page unless
they're already an existing
customer.
58. @ShellyKramer
@MarketingProfs
Something to think about...
• Treat social networks
asseparate platforms, each
with their strengths and
limitations. Get to know
their differences and make
them work for you.
• Don't try to be on every
social media channel. Be
where your customers are.
69. @ShellyKramer
@MarketingProfs
Ways To Use Mobile Marketing To Reach Customers
1. Mobile coupons
2. Meal Specials
3. Table Availability Notifications
4. Birthday Reminders
5. Raffles
70. @ShellyKramer
@MarketingProfs
Content Best Practices
Be human, act like you do IRL.
Look the same, all across the web.
Remember that you get what you give.
Provide value.
Don’t be afraid of fun.
Quit marketing.
Don’t be a douche.
74. Success With Content?
Be Useful
Don’t sell. Don’t be an egomaniac. Don’t bore.
Act like a person, not a faceless corporate entity
Stalk + emulate
Create content that’s worth reading – focus on
delivering value
Curate content that further serves your audience
Never underestimate the power of a smile
Understand the importance of connecting social
to business initiatives
75. Community Management
They call it “Community Management”
for a reason.
Posting is advertising.
Community building takes more than
a schedule-it-and-forget-it mentality.
76. @ShellyKramer
@MarketingProfs
You have to know how to tell a great
story, genuinely like people (or act like
it), pay attention to them, and regularly
deliver content that keeps them
coming back for more. Technology
can help, but it can’t do it all.
It Takes a Human
79. @ShellyKramer @MarketingProfs
“It is not the strongest of the
species that survives, nor the
most intelligent that survives.
It is the one that is the most
adaptable to change.”
- Charles Darwin
82. Here’s How to Stalk Us
Shelly@V3im.com
www.v3im.com
Facebook.com/ShellyKramer
Twitter.com/ShellyKramer
ShellyKramer
/in/ShellyDeMotteKramer
AnnHandley.com
Co-Author, Content Rules
Facebook.com/AnnHandley
Twitter.com/AnnHandley
Ann Handley
/in/Ann Handley
@ShellyKramer
@MarketingProfs@MarketingProfs
@ShellyKramer
Editor's Notes
If you don’t like this color combination, I can send you some others.
Early adopters out front. Linked data from a sharing of best practices to benefit overall marketing AND franchisor operations. Billing by franchise another benefit. Prime example of social being adopted from the bottom up – kind of cool.
Early adopters out front. Linked data from a sharing of best practices to benefit overall marketing AND franchisor operations. Billing by franchise another benefit. Prime example of social being adopted from the bottom up – kind of cool.
Early adopters out front. Linked data from a sharing of best practices to benefit overall marketing AND franchisor operations. Billing by franchise another benefit. Prime example of social being adopted from the bottom up – kind of cool.