Enjoy

1. Corey Perlman
LinkedIn/In/CoreyPerlman

2. • Text SLIDES to 66866
• I want to hear from you!
BEFORE WE BEGIN…

3. Why Be
Authentically Social?
• Attract talent you want to hire
• Build trust & credibility within
your community
• Strengthen relationships with
industry partners
• Stay visible and ‘top of mind’
with leaders and decision
makers

4. 7 AUTHENTICALLY
SOCIAL PRINCIPLES
1. Don’t Be a Jack of All Social
Media Sites, Master of None.

6. Is it finally time to start
talking about TikTok??

9. Take This Home!
Prioritize Your
Platforms: Start
with F.I.L.

10. 2. Motion Moves the Needle
7 AUTHENTICALLY
SOCIAL PRINCIPLES

11. Adam Mosseri,
Head of Instagram

12. Motion Moves the Needle
• 81% of marketers agree that
interactive content
outperformed static content.
• 88% found that it helped them
stand out from competitors.
• 70% found this type of
content effective in converting
visitors to customers.
https://www.go-gulf.com/interactive-content-marketing/

13. Carousels, Stories, Reels, Oh My!
• Reels help win the
algorithm game
• Carousels brings
images to life
• Stories creates
experiences

14. Best Practice:

15. Best Practice:

16. Questions for Your Team
• How can we create
more video content?
• What’s already
happening that is
worth capturing?
• What’s a good goal
for video posts per
month?

17. Take This Home!
Motion Moves
the Needle

18. 3. HUMANize the Brand
7 AUTHENTICALLY
SOCIAL PRINCIPLES

19. Best Practice:
Articles < Humans

20. Best Practice:
Humanize the Brand

21. Take Action
• Go to your LinkedIn,
Instagram, or Facebook
page
• Rate your page on people
(1-5)
• 1 = Non existent
5 = We’re good!
• How can we put more
people on our pages?

22. Take This Home!
People First
Projects Second

23. 4. Don’t Be the Hero in Your
Own Digital Story
7 AUTHENTICALLY
SOCIAL PRINCIPLES

24. Turn the Spotlight On…
• Your Customers
• Your Community
• Your Partners
• Your Team
• Your Pets!

25. Best Practice:

27. Best Practice:

28. Take Action
• Go to your Instagram,
LinkedIn, or Facebook page
• Rate your page on all about
us or about others (1-5)
• 1 = All about us
5 = About Others!
• In what ways can you shine
the spotlight on others?

29. Take This Home!
More About Them,
Less About You

30. 7 AUTHENTICALLY
SOCIAL PRINCIPLES
5. Be More Like the Wise
Owl and Less Like the
Squawking Parrot.

31. DON’T BE THE SQUAWKING PARROT
Products and promotions,
products and promotions,
products and promotions,
SQUAWK!!!!

32. Be The Wise Owl
Best Practice:
In what ways can
you add value?

33. Take This Home!
Are you serving
others or self-serving?

34. 7 AUTHENTICALLY
SOCIAL PRINCIPLES
6. Doing Good is Good for
Business

35. Share The Good
• Non-profits & Charities
• CSR (Corporate Social
Responsibility)
• Transparent & Ethical
Practices
• Employee well-being
• Crisis response

36. Share the Good
What’s Coming Up
that Would be GOOD
to Share?

37. Best Practice:
Mention Others

38. 7 AUTHENTICALLY
SOCIAL PRINCIPLES 7. Give a Little Love to LinkedIn

39. Give a Little Love to
Your LinkedIn
• Be proud of your photos
• Be yourself…at work.
• Get beyond the 500+
• Clear title
• Less bio, more value

40. Less Bio, More
Professional Summary
• How do you serve others?
• Why you vs. the competition
• Bullets over paragraphs

41. Best Practice:
Engage!

42. Video vs. Text

43. Best Practice
Stay Within the Walls of
LinkedIn

44. Rising Tide Lifts
All Boats
• Follow your company page
• Comment on the posts
• Share when appropriate
• Add context (for conversation)

45. LinkedIn Company Pages
• Big push in ’23
• Encourage follows
• New features (polls, clickable
links, newsletters)
• Quality over quantity
• Content 3,2,1 (Industry,
Company, Promotion)

46. Get More Love
from LinkedIn!
• Their currency is conversation
• Text vs. Video
• #1 activity you can do?
• 2-3 posts per week
• 2-3 comments per week!

47. Take Action!
• What’s one improvement
you can make to your
LinkedIn profile?
• Be down with O.P.P.? Can
you dedicate 15 minutes
a week to O.P.P.?

48. Take Action
• Go to LinkedIn and
comment on your company
posts.
• Comment on Other People’s
Posts (OPP).
• Comments = engagement

49. Key Takeaways:
• Prioritize your platforms
• Motion moves the needle
• Humanize the brand
• Turn the spotlight outward
• Less parrot, more owl
• Share the good
• Learn to Love LinkedIn

50. Thank You!
• corey@impactsocialmedia.com
• Let’s stay in touch!
• Text SLIDES to 66866