This document discusses best practices for using social media for business. It covers analyzing the social media landscape, why businesses should use social media for brand building and customer engagement. It then discusses organic and paid social media strategies for platforms like Facebook, including content best practices, ad types, and measurement. The document also discusses integrating social media platforms like Facebook into apps and provides case studies of successful social media strategies.
Digital Marketing Strategies for MBA in SportsSukanya Naikar
This presentation is belong to the very specific marketing strategy to the sports education companies like IISM and NSA are the emerging towards the MBA in sports sector.
Digital and Social Media Marketing: Digital Strategies for Promoting and Prot...Mary Ann Davis
A free webinar I provided for Carroll Community College's Business Training and Services. Information presented includes trends in social network usage and social commerce, benefits for businesses and planning tips.
Consumer reliance on technology and addiction to social media have changed the way we search, share, and shop. Traditional push marketing and has fallen to the wayside as we become more and more selective about the types of information we consume. In this ever-changing environment, traditional public relations cannot stand alone. While public relations is essential in shaping messaging and establishing relationships, professionals must leverage social media tools and search marketing best practices to ensure that their message is heard.
As partner and head of public relations at 451 Marketing, Tom Lee will offer his unique insight on the importance of fully integrated campaigns in this free webinar. Using examples and case studies, Tom will teach attendees how to connect with customers by controlling how, when, and where their key demographics view their messages and, ultimately, perceive their brand.
Intro to Social Media Tools: The Social NetworksMary Ann Davis
Part two of my presentation series for the Intro to Social Media Tools class I teach at Carroll Community College. This presentation provides information on the benefits for business, content types and best practices of each social network, including Facebook, Twitter, Instagram, LinkedIn, Pinterest, Google+ and Tumblr.
Pete Read has a background helping people to get the most from technology. After 20 years working in the corporate environment he started a small IT project that later became a successful business.
Voluntary Action LeicesterShire (VAL) was delighted to welcome Pete to our 2013 Future Focus Conference. Pete's workshop focused on the way in which people use technology has changed and continues to evolve. He looked at the use of social media and marketing, on the world of Pay and Click marketing, and gave attendants a simple process to get started on social media.
While the 2013 Future Focus conference is now over, VAL runs trainings and workshops like Pete's year-round. If you'd like to learn more about training for your organisation, visit www.Valoneline.org.uk.
Digital Marketing Strategies for MBA in SportsSukanya Naikar
This presentation is belong to the very specific marketing strategy to the sports education companies like IISM and NSA are the emerging towards the MBA in sports sector.
Digital and Social Media Marketing: Digital Strategies for Promoting and Prot...Mary Ann Davis
A free webinar I provided for Carroll Community College's Business Training and Services. Information presented includes trends in social network usage and social commerce, benefits for businesses and planning tips.
Consumer reliance on technology and addiction to social media have changed the way we search, share, and shop. Traditional push marketing and has fallen to the wayside as we become more and more selective about the types of information we consume. In this ever-changing environment, traditional public relations cannot stand alone. While public relations is essential in shaping messaging and establishing relationships, professionals must leverage social media tools and search marketing best practices to ensure that their message is heard.
As partner and head of public relations at 451 Marketing, Tom Lee will offer his unique insight on the importance of fully integrated campaigns in this free webinar. Using examples and case studies, Tom will teach attendees how to connect with customers by controlling how, when, and where their key demographics view their messages and, ultimately, perceive their brand.
Intro to Social Media Tools: The Social NetworksMary Ann Davis
Part two of my presentation series for the Intro to Social Media Tools class I teach at Carroll Community College. This presentation provides information on the benefits for business, content types and best practices of each social network, including Facebook, Twitter, Instagram, LinkedIn, Pinterest, Google+ and Tumblr.
Pete Read has a background helping people to get the most from technology. After 20 years working in the corporate environment he started a small IT project that later became a successful business.
Voluntary Action LeicesterShire (VAL) was delighted to welcome Pete to our 2013 Future Focus Conference. Pete's workshop focused on the way in which people use technology has changed and continues to evolve. He looked at the use of social media and marketing, on the world of Pay and Click marketing, and gave attendants a simple process to get started on social media.
While the 2013 Future Focus conference is now over, VAL runs trainings and workshops like Pete's year-round. If you'd like to learn more about training for your organisation, visit www.Valoneline.org.uk.
Social media for educational institutionsElise Jones
A presentation given to the BADA group about content strategy and using social media to communicate their business goals to different audiences and crafting experiences that link back to their brand positioning.
Understanding social media for business - Moses GomesMoses Gomes
How social media can benefit businesses and impact growth. We have already seen how social media has impacted businesses worldwide and how this can be positive or negative. Learn how to use different social tools for engaging with your stakeholders.
Increase Fan Engagement through Social PromotionsDigitalSherpa
DigitalSherpa and Wildfire present give you a look at how you can increase fan engagement on Facebok and other social platforms through well thought out social campaigns and promotions.
Inbound Marketing Indonesia is pioneer in providing inbound marketing services in Indonesia.
Get connected with us to get found better, generate more leads and increase your sales.
In May 2013 I presented two workshops at the South Australian Tourism Industry Council Conference about how to measure the success of your digital marketing endeavours.
Developing an Integrated Digital Media Marketing Plan (2014 UPDATE)Andrew Charles Jackson
This SlideShare gives you worksheets and a guide on how to develop an integrated digital/social media marketing action plan. After completing, you will have a well-informed integrated marketing plan, content strategy, content calendar, metrics tables, search engine optimization, lessons learned and more.
2016 is in full swing, and it’s shaping up to be an exciting year here at Sysomos. What do we have planned? Join us in this presentation to find out.
We’ll cover what we have planned for new products added to the Sysomos portfolio (Expion, Gaze, and Scout), and outline ways you can use two new products - Sysomos Influence and Sysomos Optimize - to zero in on key influencers and get more from targeted paid media on Twitter.
451 Marketing partner and head of public relations, Tom Lee, discusses the need for a holistic approach to social media in the digital age in this free workshop.
Social PR Secrets – How to use Social Media to get publicity
Location: Salon B
For immediate release: Smart Brands Are Getting Publicity Via Social Media. It�s no secret – the percentage of the public that sees news on social-networking sites such as Facebook, Google+, or Twitter increased from 29 percent in 2010 to 47 percent in 2012. Is your brand reporting news on social media? Learn about the opportunity, how to leverage social media networks to share and report company news and become a news source to journalists, prospects, customers and your social community. Discover how to create and curate content that delivers ROI, new ways to get social publicity, leverage visuals, gain exposure and measure results. Lisa will share actionable social PR takeaways that any size business can do right away.
The Facebook Conversion Formula: A Blueprint for Turning Fans into CustomersHeyo
Just having a Facebook Page is really just the beginning of building a successful social media strategy. But with the right formula you can not only engage with Fans, but generate real ROI from Facebook.
On this webinar, Nathan covered:
Generate more fans through relevant content and driving virality
Turn fans into leads with engaging promotions
Successfully close more sales via lead nurturing and pipeline management
Do all of the above through one specific promotion
Facebook marketing is a Sub-part of social media marketing.
This slide is a full explanation of how Facebook marketing works.
Facebook is a powerful tool for social media marketing. Facebook marketing is a very cheap way to promote your brand, Product and service. It can help you in making brand awareness on the internet world.
Customer Generated Content: Things Marketers Should KnowSysomos
Customer Generated Content campaigns are a topic often talked about when they’re done successfully, but without the context of what it takes to create an effective strategy and execute campaigns and marketing activities off of it. The reality is Customer Generated Content (also known as User Generated Content) is still new territory for many agencies and marketers alike, and their unfamiliarity with it can lead to missed opportunities for great content.
Demystify the World of Digital Marketing - What is it and How do I Use it.Keith Duffy
Digital Marketing What is It? How your small business can start to utilise this new form of marketing to reach new customers. Optimise your website for sales.
Social media for educational institutionsElise Jones
A presentation given to the BADA group about content strategy and using social media to communicate their business goals to different audiences and crafting experiences that link back to their brand positioning.
Understanding social media for business - Moses GomesMoses Gomes
How social media can benefit businesses and impact growth. We have already seen how social media has impacted businesses worldwide and how this can be positive or negative. Learn how to use different social tools for engaging with your stakeholders.
Increase Fan Engagement through Social PromotionsDigitalSherpa
DigitalSherpa and Wildfire present give you a look at how you can increase fan engagement on Facebok and other social platforms through well thought out social campaigns and promotions.
Inbound Marketing Indonesia is pioneer in providing inbound marketing services in Indonesia.
Get connected with us to get found better, generate more leads and increase your sales.
In May 2013 I presented two workshops at the South Australian Tourism Industry Council Conference about how to measure the success of your digital marketing endeavours.
Developing an Integrated Digital Media Marketing Plan (2014 UPDATE)Andrew Charles Jackson
This SlideShare gives you worksheets and a guide on how to develop an integrated digital/social media marketing action plan. After completing, you will have a well-informed integrated marketing plan, content strategy, content calendar, metrics tables, search engine optimization, lessons learned and more.
2016 is in full swing, and it’s shaping up to be an exciting year here at Sysomos. What do we have planned? Join us in this presentation to find out.
We’ll cover what we have planned for new products added to the Sysomos portfolio (Expion, Gaze, and Scout), and outline ways you can use two new products - Sysomos Influence and Sysomos Optimize - to zero in on key influencers and get more from targeted paid media on Twitter.
451 Marketing partner and head of public relations, Tom Lee, discusses the need for a holistic approach to social media in the digital age in this free workshop.
Social PR Secrets – How to use Social Media to get publicity
Location: Salon B
For immediate release: Smart Brands Are Getting Publicity Via Social Media. It�s no secret – the percentage of the public that sees news on social-networking sites such as Facebook, Google+, or Twitter increased from 29 percent in 2010 to 47 percent in 2012. Is your brand reporting news on social media? Learn about the opportunity, how to leverage social media networks to share and report company news and become a news source to journalists, prospects, customers and your social community. Discover how to create and curate content that delivers ROI, new ways to get social publicity, leverage visuals, gain exposure and measure results. Lisa will share actionable social PR takeaways that any size business can do right away.
The Facebook Conversion Formula: A Blueprint for Turning Fans into CustomersHeyo
Just having a Facebook Page is really just the beginning of building a successful social media strategy. But with the right formula you can not only engage with Fans, but generate real ROI from Facebook.
On this webinar, Nathan covered:
Generate more fans through relevant content and driving virality
Turn fans into leads with engaging promotions
Successfully close more sales via lead nurturing and pipeline management
Do all of the above through one specific promotion
Facebook marketing is a Sub-part of social media marketing.
This slide is a full explanation of how Facebook marketing works.
Facebook is a powerful tool for social media marketing. Facebook marketing is a very cheap way to promote your brand, Product and service. It can help you in making brand awareness on the internet world.
Customer Generated Content: Things Marketers Should KnowSysomos
Customer Generated Content campaigns are a topic often talked about when they’re done successfully, but without the context of what it takes to create an effective strategy and execute campaigns and marketing activities off of it. The reality is Customer Generated Content (also known as User Generated Content) is still new territory for many agencies and marketers alike, and their unfamiliarity with it can lead to missed opportunities for great content.
Demystify the World of Digital Marketing - What is it and How do I Use it.Keith Duffy
Digital Marketing What is It? How your small business can start to utilise this new form of marketing to reach new customers. Optimise your website for sales.
Social Media Doesn't Have to be Scary... Except on Halloween.Hootsuite
With all the talk of trolls, hackers and impersonators, it’s no wonder social media seems scary to some. We so often hear about the negative side of social media that there’s now a culture of fear and uncertainty around social for many casual and non-users. Well, we’re here to tell you that social media doesn’t have to be scary, and we can help.
Easy automation choices for landscape businessesDavid Marciniak
Running a landscape business can be a huge challenge. The right tools can make that a lot easier, and I've found some technology tools that are low cost and REALLY useful.
Twitter for Scientists Workshop: Why Bother and How To Get Startedemmaspaulding
Description: Are you part of the 13% of scientists who use Twitter regularly? Or, are you part of the 72% who know about it but don’t visit frequently? Even if you’re in the 15% of scientists who have never heard of Twitter, this workshop will show you the value of Twitter and how to get started.
We’ll start with the basics of this online social networking service, like, “Why bother?”, and go over Twitter terminology, like hashtags, handles, tweets, retweets, and followers. We’ll review hits and misses from @TCGAupdates and others, and lessons we’ve learned. Finally, we’ll wrap up with a quick peak at Twitter Analytics for a holistic view of your account and how the Twitterverse interacts with it.
By the end of the workshop, you’ll be prepared to interact with colleagues, government organizations, and academic institutes, as well as promote yourself and your research, all over Twitter!
Grant professionals can expand their services portfolio, competitive edge and value to clients by adding social media skills and strategic counsel to their repertoire.
Introduction to Inbound Marketing: A brief overview of inbound marketing, content marketing and content marketing best practices. Here we will cover the basics of inbound marketing including Hubspot's Inbound Marketing Methodology, User Personas, Customer Lifecycle Stages, Blogging and Landing Page best practices.
This deck supplements the class I teach at General Assembly.
"Google Me: Creating a Professional Digital Presence Using "Unprofessional" T...Alyson Gamble
Utilizing social media to create a professional scientific profile
(This is an edited presentation. Original was given with slides depicting results from prior searching of selected audience members.)
People are talking. Listen! The open nature of Social channels helps you build Customer Lifetime Value by observing and cultivating Share of Voice, Sentiment, Influence, Perceptions, Channels, Products, Markets, Brand Value and more. This, in turn, helps you win customers, advocates, partners, allies, talent. Here are some customer results that illustrate key questions that can help you identify and act on the opportunity.
In this story, discover how Vega grew brand awareness and loyalty as they transformed from startup to established business. Using Hootsuite to focus efforts on building a social media presence, Vega grew a social community of 20,000 loyal followers from scratch.
PlaceSpeak is a game-changer because it addresses the profound cynicism currently infecting our democracy by providing an open, accessible, dynamic, transparent and defensible system for public consultation. | Presentation at Web Summit 2014 in Dublin.
5 steps to enhance your social media scopemarinemaingot
This presentation was held in Sydney, for the French Chamber of Commerce and Industry of NSW, Australia, on 20th November 2014, to the small and medium businesses.
Presentation for #OMGConf2014 -How to social sell without being a creep. Nobody wants to be sold to - find out how you can engage in relevant conversations and establish yourself as a trusted source.
At any given time and place, if you listen carefully, you can hear the screams of frustration from people trying to fill out a form on the web. We web developers are the ones who can fix it and I'll show you how.
The Advanced eMarketing presentation was delivered as part of the Central Highlands Digital Enterprise in November 2014. This was a masterclass covering a wide variety of digital marketing topics including SEO, Social Media, Google Analytics and Google Adwords.
Ahwatukee CoC Market Research for Entrepreneurs Presentation 11_19_14Mark Goldstein
Mark Goldstein of International Research Center presented an updated version of his Market Research for Entrepreneurs presentation to the Ahwatukee Chamber of Commerce on Wednesday, November 19, 2014 in Phoenix, AZ. It focused on easy, low-cost ways to evaluate your target market, identify emerging trends, and anticipate competition and covered market research vs. business intelligence, identifying your value chain and influencers, Internet searching tips & tricks, the deep web and dark web, industrial-strength databases, data analysis & actionable intelligence, dashboards for real-time monitoring, the advent & implications of big data, the developing Internet of Things, social media strategies & metrics, and venture capital/crowdfunding sources.
Social Media Marketing (SMM) training in Hyderabadmadhupriya3zen
Discover the art of social media management with our specialized course tailored for aspiring professionals seeking to excel in the digital world. Our Social Media Manager Course offers a hands-on learning experience, enabling you to master the latest techniques used by industry experts. From crafting compelling content to mastering the art of community management and leveraging social media analytics, our comprehensive curriculum covers every aspect of successful social media management
Social Media Marketing (SMM) training in Hyderabadsowmyavibhin
Discover the art of social media management with our specialized course tailored for aspiring professionals seeking to excel in the digital world. Our Social Media Manager Course offers a hands-on learning experience, enabling you to master the latest techniques used by industry experts. From crafting compelling content to mastering the art of community management and leveraging social media analytics, our comprehensive curriculum covers every aspect of successful social media management
Social Media Marketing (SMM) training in Hyderabadmadhupriya3zen
Discover the art of social media management with our specialized course tailored for aspiring professionals seeking to excel in the digital world. Our Social Media Manager Course offers a hands-on learning experience, enabling you to master the latest techniques used by industry experts. From crafting compelling content to mastering the art of community management and leveraging social media analytics, our comprehensive curriculum covers every aspect of successful social media management
Social Media Marketing (SMM) training in Hyderabadmadhupriya3zen
Discover the art of social media management with our specialized course tailored for aspiring professionals seeking to excel in the digital world. Our Social Media Manager Course offers a hands-on learning experience, enabling you to master the latest techniques used by industry experts. From crafting compelling content to mastering the art of community management and leveraging social media analytics, our comprehensive curriculum covers every aspect of successful social media management
Social Media Marketing (SMM) training in Hyderabadmadhupriya3zen
Discover the art of social media management with our specialized course tailored for aspiring professionals seeking to excel in the digital world. Our Social Media Manager Course offers a hands-on learning experience, enabling you to master the latest techniques used by industry experts. From crafting compelling content to mastering the art of community management and leveraging social media analytics, our comprehensive curriculum covers every aspect of successful social media management
Discover the art of social media management with our specialized course tailored for aspiring professionals seeking to excel in the digital world. Our Social Media Manager Course offers a hands-on learning experience, enabling you to master the latest techniques used by industry experts. From crafting compelling content to mastering the art of community management and leveraging social media analytics, our comprehensive curriculum covers every aspect of successful social media management
BrandSpeakAsia's Digital Marketing Boot Camp was created to equip people in using Digital Marketing tools to their advantage. The topics consist of strategies for brand awareness campaign creations, social engagement, direct to business transactions, and more.
HighRoad U Webinar: Best Practices: Using Social Media to Grow MembershipHighRoad Solution
Join us as we delve deeper into the best practices of Using Social Media to Grow Membership. We'll explore who's doing it right, what are the important criteria that make it successful and how you can do it.
Do you know your way around social media platforms? Does the time you post matter? Which social media is most useful and why?
The ABCs of Social Media presented by Marketing Maven helps you navigate your way around social media platforms and understand what tools are available to you to help build your product, brand, and brand following.
Similar to Introduction to social media by Alex (20)
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
1. Introduction to Social Media
Alexandra Tan
alexandra.tan@gmail.com
Digital & Social Media Specialist
2. Agenda
• Social Media Network
landscape
• Why your business needs to be
on Social Media?
• Best Practices on Organic and
Paid reach
• How and what to measure on
Social Media?
• Social Media platform
integration for app developers.
5. Why your business needs to be on
Social Media?
• Brand building
Create brand awareness and build identity
• Engage with your customer
Keep top of mind in your customers and influence buying
behaviours
• Obtain customer insights
Provides true insights of your customer which allow you to
carve out relevant marketing strategy
• Deliver real-time customer service
Delight your customers with quick help
6. Things To Consider Before Leaping Into
Social Media
• What do you want to get out from social media and how will
you measure success? ROI? Brand building? Lead generation?
• Research and choose the right social media networks. Find out
where your customers or potential customers are.
• Do you have internal resources
• i) for content creation, planning and scheduling?
• ii) to manage your brands on all social media networks?
• iii) community management?
• What will you do when there is a PR crisis?
8. What are Organic and Paid Distributions?
• Organic distribution is when your content were shown to
people through unpaid channel,
• example: Facebook Page, Twitter account
• Paid distribution is when your content were shown to
people through paid channel
• example: Facebook Ads, Twitter Sponsored ads
9. Facebook Pages
• Allow brands to build a community
of people (fans) who wants to hear
from and engage with them
• Brands communicate with
customers on the page thru page
posts and vice-versa
• Brands can distribute marketing
messages directly to fans and get
real-time engagement
• Actions such as Like, Comment or
Sharing on page posts creates a
story on friend of friend’s
newsfeed, generating viral and
organic views
10. Social Media Content Best Practices
• How to increase organic engagement?
• post original and relevant contents
• be authenthic, use your brand’s personality when posting
• target your content to the relevant demography
• keep a content calendar, when and what to post with clear KPIs
• keep it short and sweet (140 char)
• photos get most engagement than video and text (varies by culture and country)
• respond to comments, engage with your fans
• posting frequencies: 1x per day on Facebook, multiple (varies by social netculture and
country)
• use maximum of 2 Hashtags per tweet on Twitter
• Test and optimise your social media content strategy
13. Facebook Ads
• Advantages:
• Massive audience
>1 billion MAU WW, 1.5m -
2m MAU in Myanmar
• Targeting
Demographic, interest,
behavioural,
• Mobile placement
65% of MM FB users access
FB using Mobile only
• Advanced targeting
Custom Audience, Look-alike
audience, Custom Audience
for Website
15. Facebook Ads
• When to use which ad types?
• Create awareness or communicating
• Page Post Engagement
• Event Responses
• Building fan base
• Page Likes
• Drive website traffic
• Clicks to Website
• Conversions
• Website Conversions
• App Installs
• Drive foot traffic to store
• Offer claims
16. Facebook Ads
Best Practices
• Campaign Planning
• Set your campaign objective and
KPIs for measurement
• Pick targeting details: Age, location,
interest
• Create different set of contents and
creative to target different set of
demography: age group (teens,
young adults, mature) and interests
• Select placement: Desktop News
Feed, Mobile News Feed, Right Hand
Side
• Content: Be creative and refresh ad
copy and images regularly.
• Test, analyse and optimize!
17. How to measure Social Media success?
• Regardless of channel, your Social Media KPIs should be aligned with your
business goals.
• If your business goal is to increase sales by X% in 2014, your content and ads
should be designed with that in mind. Number of fans, engagement, retweets,
followers are not business goals.
• Social Network like Facebook and Google provides brands with tools to track leads
and conversions which you can use to attribute your social media effort back to
sales.
• There are also 3rd party platform that brands can engage to track KPIs across
social media networks. i.e. Hootsuite Media
• Leverage Facebook Preferred Marketing Developers’s technology to help you
manage and optimise your social media activities.
www.facebook-pmdcenter.com
18. Social Media Platform Integration for
App Developers
• Social Media networks offer developers with tools to integrate their
apps with the platform, whether it’s to login to a site/app, interact with
other users using shared information or to communicate with followers.
• Facebook Developers: developers.facebook.com
• Twitter Developers: dev.twitter.com/
• Advantages of integration
• Get access to a huge distribution channel instantly, i.e. a billion users
on Facebook
• Quickly build out your app without having to reinvent the wheel, i.e.
Facebook Login and Payment solutions
• Personalise your app according to Facebook users’ shared
information i.e. interest, check-in location, name,
19. Case-Study: Zynga
• Launched FarmVille in
2009, reaching 10 millions
daily active users within 6
weeks.
• As of early January 2013,
Zynga games had over 265
millions MAUs
• According to the BBC,
"figures suggest 80
percent of Zynga's
revenue comes from
Facebook users.”
Source: Wikipedia
20. Case-Study:
tripadvisor.com
• TripAdvisor mapped out multiple
ways to maximise Facebook
integration, a strategy that has
yielded great results: Facebook
users generate 27% higher
engagement.
• Facebook Login:
• Once a person logs in, they
experience a unique,
personalised view of a
destination with friends’
ratings, check-ins, likes,
reviews, and etc.
• Facebook users contribute 2X
the amount of content than
those not connected
Source: Facebook Developers