This document provides advice and best practices for managing social media profiles and content. It summarizes the results of an audit that found unmanaged profiles with few followers and no recent posts. It stresses the importance of social media presence for business and recommends either managing profiles better or deleting unused ones. The document offers tips for frequent posting on Facebook and Instagram using different types of content like reels, stories and carousel posts. It suggests highlighting your community, partners, employees and customer testimonials.

2. Before we begin…
•Question I’m always
asked…
•Text ‘Slides’ to 66866
•I want your feedback.

4. My Audit Results
•Unmanaged profiles (few
followers, little to no content)
•Dusty profiles (last post April,
’23)
•Only Facebook
•Stock images - clearly
phoning it in.

5. Why is this a problem?
•It’s how we find you…
•It’s why we decide to do
business with you…
•It’s how we refer you…
•It’s how talent decides to work
with you...

6. Drill This Home!
Make a choice:
Manage or Delete.

8. Best Practice:
Friendly Reminders

9. Drill This Home!
Stop phoning it in.

12. Drill This Home!
Prioritize Facebook
& Instagram

16. Drill This Home!
Use Reels, Stories
and Carousel posts.

18. Squawking Parrot
•Uses stock photos
•Is a one-trick pony
•All about us
•Zero engagement

19. •4-6 different categories of
content
•Authentic pictures & videos
•Serves others - seeks to add
value
•Met with likes, comments &
shares

21. •Holidays
•Events (Global & Local)
•‘Newsjacking’ (Taylor Swift
chipped a tooth!)

24. Best Practice:
Talk about your
Baristas!

27. Best Practice:
Don’t Tell Me,
Show Me!

28. •Humans - yes!
•Lacking reel covers

31. • Your Community
• Your Partners
• Your Team
Additional Heroes

32. Best Practice: Never doubt the power of a personal story.

33. Best Practice:
Collaborate!

38. Testimonial
Tuesday
W.T.F.
Thank You
Thursday
Feel Good
Friday
Motivate
Monday

39. Best Practice:
Before/After

42. They have too much
time on their hands!

43. You can’t satisfy
everyone!

44. Don’t get me started
on Amazon book
reviews…

45. • Prioritize your directories
• Respond to reviews
• Create a process for getting
positive reviews
What to do about
reviews…

46. • One Best Practice?
• Can you commit for 60 days?
• Pencil in May 2nd for an
Accountability Check-in
In Summary (Take Action!)

47. Thank You!