The document provides tips for using social media to build an audience and promote a business, including posting 3 times per week, using stories and reels, adding value by helping people avoid mistakes in home remodeling/building projects, and spotlighting suppliers to highlight related expertise. It also suggests understanding what your audience will be thinking about in the next few months and how your expertise can help answer those questions through social media resources.

2. Before we begin…
•Question I’m always
asked…
•What do I do with
negative feedback?

3. When I left you last year…

4. Your Products are Only One
Chapter of Your Digital Story

9. Best
Practice

11. •What’s the process for building
followers?
•Ad budget? $200-500
•3 Posts per Week, 1 story, 1 reel
•Indirect reminders on how
prospects can work with you.

13. •How can we add value to those
who are remodeling or
building?
•What can we help them avoid?
•What branches grow off of our
main expertise?

14. Best
Practice

16. Best
Practice

17. In the next 3-6 months, what’s your audience thinking about?
How does your expertise fit in?
How can your social media be a resource?

24. • Your Community
• Your Partners
• Your Team
Additional Heroes

25. Best
Practice

26. Best Practice:
Spotlight suppliers

32. Thank You!

33. Thank You!