Social Selling w/ Corey Perlman

TRSA • 1800 DIAGONAL ROAD, SUITE 200, ALEXANDRIA, VA 22314 • 877-770-9274 • TRSA.ORG
Presented by: Corey Perlman
LinkedIn/In/CoreyPerlman

Before we begin!
• Slides? Text 66866
• Let’s Connect!
• LinkedIn.com/in/CoreyPerlman

Why make social a priority?
•It’s not an extension of your
brand, it is your brand
•Employee growth and
retention
•Control the narrative

Social Selling Principles
•Prioritize Your Platforms
•Be Proud of Your Profiles
•Be the Wise Owl, not the
Squawking Parrot
•Make Others the Hero in
Your Digital Story
•Doing Good is Good for
Business
•Motion Moves the Needle
•Don’t Try and Create the
Moment, Capture it
Instead
•Perfection is the Enemy of
Progress

PrioritizeYour Platforms

PrioritizeYour Platforms
•Where do you believe your
customers are on social?
•Where do you tend to get the
most engagement?
•Are there any social sites you
think you should avoid?

#2: Be Proud of
Your Profiles

“Don’t let profiles
die on the vine.”

Owned Land vs. Rented Land

Give a Little Love toYour LinkedIn
•Be proud of your photos
•Get beyond 500+
•Keep it updated

What Needs Attention?
•When’s the last time your
website got a makeover or
redesign?
•Is your LinkedIn in need of
love?
•What will I see when I
Google your business?

#3: Be The Wise Owl, Not the Squawking Parrot
Products and promotions,
products and promotions
products and promotions,
Squawk!!!

Be The Wise Owl
• Be curious: Ask questions, get
feedback
• Don’t tell us, show us (Behind the
scenes, onsite)
• Look in other directions (Your
team, your customers, your
community)
• Educate. How can you add value
to others?

Best Practice: Create a
Content Calendar

#4: Make Others the
Hero inYour Digital Story

Turn The Spotlight Around
•Your people
•Your customers
•Your community
•Your partners

Best Practice:
Recognizing Customers

#5: Doing Good is Good
for Business

•Do you believe you’re telling
your whole digital story on
social?
•Or is it more likely a billboard
or brochure?
Discuss

#6: Motion Moves
the Needle
Adam Mosseri,
Head of Instagram

• 81% of marketers agree that interactive
content outperforms static content.
• 88% found that it helped them stand out
from competitors.
• 70% found this type of content effective in
converting visitors to customers.
Source: https://www.go-gulf.com/interactive-contnent-marketing
Motion Moves the Needle

Millennials & Gen Z Navigate Social Differently

• Carousel posts - a series of images
• Stories - A mixture of pictures and
videos
• Reels - Short-form videos meant to
compete with TikTok
Commit to Creating
More Interactive Content

#7: Don’t Try and Create the
Moment, Capture the
Moment Instead

Creating More Motion
•Is your social primarily static?
•When’s the last time you know
video was posted to social
media?
•Who might be able to help you
create more interactive
content?

Summary: Social Selling Principles
•Prioritize Your Platforms
•Be Proud of Your Profiles
•Be the Wise Owl, not the
Squawking Parrot
•Make Others the Hero in
Your Digital Story
•Doing Good is Good for
Business
•Motion Moves the Needle
•Don’t Try and Create the
Moment, Capture it
Instead
•Perfection is the Enemy of
Progress

ThankYou!
Text SLIDES to 66866
corey@impactsocialmedia.com
See you at our workshop!

Social Selling w/ Corey Perlman

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