Corey Perlman's 6 Principles for Authentic Social Media
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Putting Culture, Community, and Connection at the Core of Your Digital Strategy
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Corey Perlman's 6 Principles for Authentic Social Media
- 2. • Text SLIDES to 66866 • I want to hear from you! BEFORE WE BEGIN…
- 3. Why Be Authentically Social? • Better results • Employee retention, engagement & growth • Less expensive • Stay out of compliance jail
- 4. 6 AUTHENTICALLY SOCIAL PRINCIPLES 1. Don’t Be a Jack of All Social Media Sites, Master of None.
- 6. Is it finally time to start talking about TikTok??
- 9. DRIVE This Home! Prioritize Your Platforms: Start with FB/IG
- 10. 2. Motion Moves the Needle 6 AUTHENTICALLY SOCIAL PRINCIPLES
- 11. Adam Mosseri, Head of Instagram
- 12. Motion Moves the Needle • 81% of marketers agree that interactive content outperformed static content. • 88% found that it helped them stand out from competitors. • 70% found this type of content effective in converting visitors to customers. https://www.go-gulf.com/interactive-content-marketing/
- 13. Carousels, Stories, Reels, Oh My! • Reels help win the algorithm game • Carousels brings images to life • Stories creates experiences
- 16. Best Practice Don’t try to create the moment. Capture the moment instead. 7000 Views!
- 17. DRIVE This Home! Motion Moves the Needle
- 18. 3. HUMANize the Brand 6 AUTHENTICALLY SOCIAL PRINCIPLES
- 19. Of the top 50 most followed Instagram accounts, how many are brands? 7 Brands 43 Individuals
- 20. Case Study: Ray & Dana’s Inman Auto Care “9 out of 10 customers come from Social Media.”
- 21. Best Practice: Articles < Humans
- 22. Best Practice: Humanize the Brand
- 23. DRIVE This Home! People First Products Second
- 24. 6 AUTHENTICALLY SOCIAL PRINCIPLES 4. Don’t Be the Hero in Your Own Digital Story
- 25. Turn the Spotlight On… • Your Customers • Your Community • Your Team
- 27. DRIVE This Home! More About Them, Less About You
- 28. 6 AUTHENTICALLY SOCIAL PRINCIPLES 5. Be More Like the Wise Owl and Less Like the Squawking Parrot.
- 29. DON’T BE THE SQUAWKING PARROT Products and promotions, products and promotions, products and promotions, SQUAWK!!!!
- 30. Be The Wise Owl (3 E’s) • Educate: In what ways can you add value to your audience? • Entertain: More Funny, More Money • Encourage: How can you be a guide on our quest for safety and reassurance?
- 31. Best Practice: More Funny, More Money 6,500 plays!
- 34. DRIVE This Home! Are you serving others or self-serving?
- 35. 6 AUTHENTICALLY SOCIAL PRINCIPLES 6. Don’t Fear the Future
- 36. • Spark creativity • Be your ghostwriter • Help you work smarter
- 40. DRIVE This Home! AI is not a replacement, it’s a tool
- 41. In Summary!
- 42. Thank You! • corey@impactsocialmedia.com • Text SLIDES to 66866