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Corey Perlman's Authentically Social Presentation for ATI
This document outlines 6 principles for being authentically social on social media platforms: 1. Prioritize key platforms like Facebook and Instagram over trying to use all platforms. 2. Use interactive content like carousels, stories, and reels to engage audiences rather than static images as it performs better. 3. Humanize the brand by focusing on people rather than just products to build connections with audiences. 4. Share more about customers, community and employees to spotlight others rather than just the brand. 5. Act as a wise owl by educating, entertaining and encouraging audiences rather than constantly promoting like a squawking parrot. 6. View AI as a tool rather than
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Corey Perlman's Authentically Social Presentation for ATI
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- 2. • Text SLIDESto 66866 • I want to hear from you! BEFORE WE BEGIN…
- 3. Why Be AuthenticallySocial? • Better results • Employee retention, engagement & growth • Less expensive • Stay out of compliance jail
- 4. 6 AUTHENTICALLY SOCIAL PRINCIPLES 1.Don’t Be a Jack of All Social Media Sites, Master of None.
- 6. Is it finallytime to start talking about TikTok??
- 9. DRIVE This Home! PrioritizeYour Platforms: Start with FB/IG
- 10. 2. Motion Movesthe Needle 6 AUTHENTICALLY SOCIAL PRINCIPLES
- 11. Adam Mosseri, Head ofInstagram
- 12. Motion Moves theNeedle • 81% of marketers agree that interactive content outperformed static content. • 88% found that it helped them stand out from competitors. • 70% found this type of content effective in converting visitors to customers. https://www.go-gulf.com/interactive-content-marketing/
- 13. Carousels, Stories, Reels,Oh My! • Reels help win the algorithm game • Carousels brings images to life • Stories creates experiences
- 16. Best Practice Don’t tryto create the moment. Capture the moment instead. 7000 Views!
- 17. DRIVE This Home! MotionMoves the Needle
- 18. 3. HUMANize theBrand 6 AUTHENTICALLY SOCIAL PRINCIPLES
- 19. Of the top50 most followed Instagram accounts, how many are brands? 7 Brands 43 Individuals
- 20. Case Study: Ray& Dana’s Inman Auto Care “9 out of 10 customers come from Social Media.”
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- 22. Best Practice: Humanizethe Brand
- 23. DRIVE This Home! PeopleFirst Products Second
- 24. 6 AUTHENTICALLY SOCIAL PRINCIPLES 4.Don’t Be the Hero in Your Own Digital Story
- 25. Turn the SpotlightOn… • Your Customers • Your Community • Your Team
- 27. DRIVE This Home! MoreAbout Them, Less About You
- 28. 6 AUTHENTICALLY SOCIAL PRINCIPLES 5.Be More Like the Wise Owl and Less Like the Squawking Parrot.
- 29. DON’T BE THESQUAWKING PARROT Products and promotions, products and promotions, products and promotions, SQUAWK!!!!
- 30. Be The WiseOwl (3 E’s) • Educate: In what ways can you add value to your audience? • Entertain: More Funny, More Money • Encourage: How can you be a guide on our quest for safety and reassurance?
- 31. Best Practice: MoreFunny, More Money 6,500 plays!
- 34. DRIVE This Home! Areyou serving others or self-serving?
- 35. 6 AUTHENTICALLY SOCIAL PRINCIPLES 6.Don’t Fear the Future
- 36. • Spark creativity •Be your ghostwriter • Help you work smarter
- 40. DRIVE This Home! AIis not a replacement, it’s a tool
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- 42. Thank You! • corey@impactsocialmedia.com •Text SLIDES to 66866