This document provides an overview of personal branding and building a personal leadership brand. It discusses defining your personal brand through discovering your vision, purpose, values, passions, strengths, skills, and target audience. Participants complete exercises to develop their personal brand statement and action plan. The goal is to clearly communicate your unique value and positioning so your work speaks for itself without needing to rely solely on your accomplishments. Participants are encouraged to take actions to build their online personal brand through social media and digital platforms.

1. Building Your Personal
Leadership Brand

2. “My work speaks for itself

6. WHAT IS PERSONAL BRANDING?

10. BRAND YOU

11. “No longer can you
just let your work
speak for itself,
you have to own
the definition of
who you are.”

13. Todays Objectives
• Brand history
• Personal branding foundation
• Personal brand assessment
• Personal brand statement
• Online Brand
• Next step actions

14. Rebel Voice™ Formula

16. UNIQUE POSITIONING

17. How do you introduce yourself?

18. WHAT IS A BRAND?

19. Unique Promise of Value

20. The World’s Strongest Brands
Source: InterBrand

21. PERSONAL BRAND FOUNDATION -
APPOINTING YOUR VP’S

22. Reflection
Step 1
Rebel Voice
Formula

25. Reflection
Step 1
Rebel Voice
Formula
Vision, Purpose
Values, Passion

26. YOUR UNIQUENESS – STRENGTHS,
ATTRIBUTES & SKILLS

27. Energy
Step 2
Rebel Voice
Formula

29. Name the Coffee Store
• Choose three words
that you feel best
describes the coffee
store – good or bad,
that the rest of the
room can guess who it
is WITHOUT knowing
the name.
60 Seconds

32. Energy
Step 2
Rebel Voice
Formula
Attributes

33. How do others describe you?
Functionally/Rationally
Emotionally

34. How do others describe you?
• Choose three words
that you feel best
describe YOU
• Choose at least one
Emotional attribute
5 minutes

36. Name the Celebrity
1. Identify three words related to that celebrity
2. Who is their target audience?
3. What is the impact that they have?
4. Now combine those three answers in to a tagline
to describe the celebrity that the rest of the room
can guess who it is.

37. Energy
Step 2
Rebel Voice
Formula
Attributes
Skills
Strengths

39. Energy
Step 2
Rebel Voice
Formula

45. What are your unique skills?
• Choose 3-5 skills that
you are best known for.
• Try to find one that is
NOT necessary to do
what you do or aspire
to do.
5 minutes

46. Energy
Step 2
Rebel Voice
Formula
Strengths

47. YOUR TARGET AUDIENCE &
THE IMPACT YOU HAVE

48. Energy
Step 2
Rebel Voice
Formula
Target
Audience
& Impact

52. Target audience & Impact
• Who is the main target audience you interact
with every day?
• What is the impact you have on them or for
them?

53. Workbook impact page

54. Target audience & Impact
• Who is the main target audience you interact
with every day?
• What is the impact you have on them or for
them?
3 minutes

55. PERSONAL BRAND STATEMENT

56. Biography
Step 3
Rebel Voice
Formula

57. Personal Brand Statement
Personal Brand
Statement
Profile &
Resume
Formal
Networking
Social Situations
Interviewing

58. Through a combination of enthusiasm and
strong focus I energize and align marketing
teams.
This results in acceleration of processes, and
growth in profits.

59. Through my global exposure and experience, I
appreciate and champion the need and benefits of
diversity to improve the company, business and
community.

60. Not afraid to set the tough direction
that will have lasting impact for the
company, I challenge the leaders and
staff to be bold in their behaviours,
actions and decisions through
collaboration.

61. Biography
Step 3
Rebel Voice
Formula
Personal
Brand
Statement

62. Personal Brand
Statement
• Look at all the answers you completed so far
• Use the template to draft your personal brand
statement.

63. Workbook PBS page

64. Personal Brand
Statement
• Look at all the answers you have completed so
far
• Use the template to draft your personal brand
statement.
5 Minutes

65. Practice Your Statement
1. In threes, practice your personal brand
statement with two others.
2. The other two please provide one helpful
point of feedback.
3. Exchange roles
7 Minutes

67. Practice 2.0
1. Tweak your personal brand statement based
on the feedback received.
2. Find someone in the room you do not know
and practice your statement. The other
person please provide one helpful point of
feedback.
3. Reverse roles
5 Minutes

69. COMMUNICATING YOUR PERSONAL
BRAND

70. Exposure
Step 4
Rebel Voice
Formula
Communication

74. The Charismatic Brand
“A product, service or company (or person)
for which people feel there is no substitute”
Marty Neumeir

76. "It's always
showtime.“
—David
D'Alessandro,

77. Follow ‘The Donald’ Rule
“Show me someone
without an ego and
I will show you a
loser”
• Clarity
• Consistency
• Constantly
© Paul Copcutt Unlimited 2015-2016

78. “The most
exhausting thing
you can be is
inauthentic”
Anne Morrow
Lindburgh

88. TAKING ACTION

89. Legacy
Step 5
Rebel Voice
Formula
Action Plan

90. Action Plan
• Commit to 1-3 actions you plan to take in next
30 days.
• Identify when these are going to happen.
• Find someone to check in with and to hold
you accountable.

91. First action…..
• Commit to one value
improving action in the
next 30 days

92. Workbook action plan

93. Action Plan
• Commit to 3 actions you plan to take in next
30 days.
• Identify when these are going to happen.
• Find someone to check in with and to hold
you accountable.

94. YOUR ONLINE BRAND

99. © Paul Copcutt Unlimited 2015-2016

100. © Paul Copcutt Unlimited 2015-2016

102. ADD SOME ONLINE ACTION TO
YOUR PLAN

103. • First digital
impression
• Where
people check
you out
• Expand your
network
© Paul Copcutt Unlimited 2015-2016

106. @paulcopcutt
paul@paulcopcutt.com
Access the slides and resources
www.paulcopcutt.com/LN2018
http://ca.linkedin.com/in/paulcopcutt