Personal branding is the process of differentiating oneself from others by identifying and communicating one's unique value. Developing a personal brand can help one advance their career by finding new opportunities and building rapport. Without a personal brand, one risks becoming a commodity and missing career opportunities. Effective personal branding involves discovering one's core identity, differentiating oneself from others based on that identity, and consistently showing one's brand message.

1. Personal Branding
How To Stand Out & Differentiate Yourself
Achmad Miftahul Huda
161270000113 / DKV

2. What is Personal Branding?
Personal branding is the process of how we market ourselves to
others (general)
The process by which individuals differentiate themselves by
identifying and articulating their unique value proposition and
then leveraging it across platforms with a consistent message and
image to achieve a specific goal (specific)

3. With Personal Branding
Developing your personal brand will help you:
1. In Your Current Job
2. In Your Career Search
3. In Finding New Opportunities/Partnerships
4. Building Rapport
5. Networking / Making Connections
6. Help You Become More Personally Fulfilled with Life

4. Without Personal Branding
• You can become a commodity in the marketplace
• Have a disadvantage compared to others
• Lose significant career opportunities
• Limit your reach

5. WHAT IS YOUR BRAND?
 Self-Impression = Perception (Deal with this first)
 Second, Personal Branding is a state of mind (make it a priority)
 Third, remember the basics: Who are you? What do you do? What makes
you unique?

6. A BRAND IS
NOT A LOGO

7. A BRAND IS A COLLECTION OF
PERCEPTIONS
IN THE MIND OF A CONSUMER.

8. BRANDS ARE BORN OF
EXPERIENCE
AND REFLECT
REPUTATION

9. And Branding Is
A Unique Promise
Of Value

10. Strong Brands Have
a Unique Promise of Value

11. What Do These Logos Mean To You?!!

12. What is The Difference Here?!
Brand Commodity

13. The Difference is
Brands Deliver
Value
Commodities
Compete On Price

14. 1- Discover Your Core Identity
3 Steps To Start Personal Branding
2- Differentiate Yourself
3- Show Your Brand

15. 1- Core Identity
Who Are You?
Your Tasks & Activities
Your Passion

16. 2- Differentiate Yourself
 Identify Your Target Audience
 What Makes You Different For Them?!
 What is Your Value To Your Customer

17. 3- Show Your Brand
 Keep Online Visibility
 Build Credibility
 Tell Your Customer How You Can Help Them

18. IF YOU’RE NOT BRANDING
YOURSELF, YOU CAN BE
ASSURED THAT OTHERS ARE
DOING IT FOR YOU.

19. IT’S A BRAND YOUR WORLD
AND JUST BEING GOOD
ISN’T GOOD ENOUGH

20. Simple Unique Focused

21. If you don't
show up on google
you don’t exist.

22. THANK YOU