The document discusses personal branding and its significance in managing one's image and reputation in a world filled with misinformation. It outlines key components of a brand, including authenticity, strategic storytelling, and emotional connections, emphasizing that personal branding can create a unique value proposition. The text encourages individuals to be mindful of their online presence and the potential perceptions others may have about them.

1. Personal Branding 101
What would be the cost?
Brand Yourself with Susmita

2. Brand Attribute
Brand Promise
Brand
performance
BRAND VALUE /
BRAND EQUITY
Brand Yourself with Susmita
What creates Brand Value?

3. Promise
+
Experience
=
Relationships
BRANDS ARE RELATIONSHIP!
Interactions
+
Feelings
=
Brands
BRAND IS UNIQUE PROMISE OF VALUE.
Brand Yourself with Susmita

4. Brand is therefore,
• Unique
• Authentic
• Innovative
• Strategic
• Stands Out
• Tells a Story
• Ageless
• Leaves a Mark
• Has a Vision
• Delivers as per Promise
• Could be Trusted
• Incites Emotions
• Competitive
BRAND IS WHAT SETS YOU APART
AND CAN DEMAND PREMIUM
Brand Yourself with Susmita

5. SO, ARE YOU A BRAND?
Brand Yourself with Susmita

6. If you Google yourself now, What will you find?
Brand Yourself with Susmita

7. WHO CREATED WHO?
Brand Yourself with Susmita

8. What is a
Personal Brand?
Personal branding is about managing your name — even if you don’t own a business — in a world of
misinformation, disinformation, and semi-permanent Google records.
Going on a date? Chances are that your “blind” date has Googled your name.
Going to a job interview? Ditto.
- Tim Ferriss (is an American author, entrepreneur, angel investor, and public speaker.)
A perception or emotion maintained by somebody other than you, describing the total
experience of having a relationship with you.
Brand Yourself with Susmita

9. Brand Yourself with Susmita

10. BrandingYourself
Associates great value to a great product called YOU!
Sees YOU as the only option as a solution to a problem
Keeps YOU in Memory
Brand Yourself with Susmita

11. Brand Yourself with Susmita

12. Is there a GAP between what you
want others to think about you and
what they actually think about you?
Keep this Question in mind:
Brand Yourself with Susmita

13. What is NOT Personal Brand
What you say about yourself
Your company’s brand rubbed off
About Power
Image Management!
Brand Yourself with Susmita

14. PERSONAL BRAND – IN A DIAGRAM
Brand Yourself with Susmita

15. Ready to Brand Yourself….. ?
Brand Yourself with Susmita