Leadership Durham
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This document discusses building a personal leadership brand. It defines personal branding as owning the definition of who you are rather than letting your work speak for itself. The objectives are to assess personal brands, create brand statements, and develop online brands. Participants reflect on their vision, values, attributes, skills, audiences and impact. They draft brand statements and action plans to improve their brands, including online actions. The goal is to clearly communicate personal brands through consistency and authenticity.
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Leadership Durham
- 1. Building Your Personal Leadership Brand
- 2. “My work speaks for itself
- 6. WHAT IS PERSONAL BRANDING?
- 10. BRAND YOU
- 11. “No longer can you just let your work speak for itself, you have to own the definition of who you are.”
- 13. Todays Objectives • Brand history • Personal branding foundation • Personal brand assessment • Personal brand statement • Online Brand • Next step actions
- 14. Rebel Voice™ Formula PAGE 12
- 17. How do you introduce yourself?
- 18. WHAT IS A BRAND?
- 19. Unique Promise of Value
- 20. The World’s Strongest Brands Source: InterBrand
- 21. PERSONAL BRAND FOUNDATION - APPOINTING YOUR VP’S
- 25. Reflection Step 1 Rebel Voice Formula Vision, Purpose Values, Passion
- 26. YOUR UNIQUENESS – STRENGTHS, ATTRIBUTES & SKILLS
- 29. Name the Coffee Store • Choose three words that you feel best describes the coffee store – good or bad, that the rest of the room can guess who it is WITHOUT knowing the name. 60 Seconds
- 33. How do others describe you? Functionally/Rationally Emotionally
- 34. How do others describe you? Page 3 & 4 • Choose three words that you feel best describe YOU • Choose at least one Emotional attribute 5 minutes
- 36. Name the Celebrity 1. Identify three words related to that celebrity 2. Who is their target audience? 3. What is the impact that they have? 4. Now combine those three answers in to a tagline to describe the celebrity that the rest of the room can guess who it is.
- 37. Workbook page celebreity exercise PAGE 2
- 38. Name the Celebrity 1. Identify three words related to that celebrity 2. Who is their target audience? 3. What is the impact that they have? 4. Now combine those three answers in to a tagline to describe the celebrity that the rest of the room can guess who it is. 3 Minutes
- 49. What are your unique skills? Page 5 • Choose 3-5 skills that you are best known for. • Try to find one that is NOT necessary to do what you do or aspire to do. • Revisit the attributes based on the assessment 5 minutes
- 51. YOUR TARGET AUDIENCE & THE IMPACT YOU HAVE
- 56. Target audience & Impact 1. Who is the main target audience you interact with every day? 2. What is the impact you have on them? 1. Fill in on Page 7 of your workbook.
- 58. Target audience & Impact 1. Who is the main target audience you interact with every day? 2. What is the impact you have on them? 1. Fill in on Page 7 of your workbook. 3 minutes
- 61. Personal Brand Statement Personal Brand Statement Profile & Resume Formal Networking Social Situations Interviewing
- 62. Through a combination of enthusiasm and strong focus I energize and align marketing teams. This results in acceleration of processes, and growth in profits.
- 63. Through my global exposure and experience, I appreciate and champion the need and benefits of diversity to improve the company, business and community.
- 64. Not afraid to set the tough direction that will have lasting impact for the company, I challenge the leaders and staff to be bold in their behaviours, actions and decisions through collaboration.
- 66. Personal Brand Statement 1. Look at all the answers you filled in on workbook pages 6 & 7 2. On page 9 use the template to draft your personal brand statement.
- 67. Workbook PBS page PAGE 8 & 9
- 68. Personal Brand Statement 1. Look at all the answers you filled in on workbook pages 6 & 7 2. On page 9 use the template to draft your personal brand statement. 5 Minutes
- 69. Practice Your Statement 1. In threes, practice your personal brand statement with two others. 2. The other two please provide one helpful point of feedback. 3. Exchange roles 7 Minutes
- 71. Practice 2.0 1. Tweak your personal brand statement based on the feedback received. 2. Find someone in the room you do not know and practice your statement. The other person please provide one helpful point of feedback. 3. Reverse roles 5 Minutes
- 78. The Charismatic Brand “A product, service or company (or person) for which people feel there is no substitute” Marty Neumeir
- 81. Follow ‘The Donald’ Rule “Show me someone without an ego and I will show you a loser” • Clarity • Consistency • Constantly © Paul Copcutt Unlimited 2015-2016
- 82. “The most exhausting thing you can be is inauthentic” Anne Morrow Lindburgh
- 92. TAKING ACTION
- 94. Action Plan 1. On page 10 commit to 3 actions you plan to take in next 30 days. 2. Identify when these are going to happen. 3. Find someone to check in with and to hold you accountable.
- 95. First action….. • Commit to one value improving action in the next 30 days
- 96. Workbook action plan PAGE 10
- 97. Action Plan 1. On page 10 commit to 3 actions you plan to take in next 30 days. 2. Identify when these are going to happen. 3. Find someone to check in with and to hold you accountable.
- 103. © Paul Copcutt Unlimited 2015-2016
- 104. © Paul Copcutt Unlimited 2015-2016
- 105. © Paul Copcutt Unlimited 2015-2016
- 106. © Paul Copcutt Unlimited 2015-2016
- 108. ADD SOME ONLINE ACTION TO YOUR PLAN
- 109. • First digital impression • Where people check you out • Expand your network © Paul Copcutt Unlimited 2015-2016
- 112. @paulcopcutt paul@paulcopcutt.com Access the slides and resources www.paulcopcutt.com/LeadershipDurham http://ca.linkedin.com/in/paulcopcutt