This document provides tips on how to build a personal brand on LinkedIn. It discusses why personal branding on LinkedIn is important, noting that it is the first digital impression and a way to expand one's network. It also discusses common reasons people give for not personal branding on LinkedIn, such as feeling like it is bragging. The document then gives recommendations for things people should do, such as using a headshot, completing their profile, and crafting a good headline. It also suggests things to avoid, such as generic invitations, and provides "secret hacks" like checking one's SSI score.

1. How to Build Your Personal Brand
on LinkedIn

4. “85% of your financial success is due to your
personality, ability to communicate, negotiate and
lead. Only 15% is dependent on technical skills”
Carnegie Institute of Technology

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4
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2000 Time 2013
Attention Spans

7. • First digital
impression
• Where
people check
you out
• Expand your
network

8. • Why WE DON’T personally brand on LinkedIn
• Why we MUST personally brand on LinkedIn
• 3 Must Do’s,
• 3 Mistakes To Avoid
• 3 Secret Hacks
• Details on how to get a FREE video review of your
LinkedIn profile.

9. “No longer can you
just let your work
speak for itself,
you have to own
your voice and
the definition of
who you are.”
Paul Copcutt © Paul Copcutt Unlimited 2015-2016

10. • 46% of professionals do not feel confident
talking about their achievements
Why WE DON’T personally brand
on LinkedIn?

11. • 40% say difficult to describe what they do for a
living
Why WE DON’T personally brand
on LinkedIn?

12. • 53% feel like its bragging
Why WE DON’T personally brand
on LinkedIn?

13. • 52% rather talk about a colleagues
achievements than their own
Why WE DON’T personally brand
on LinkedIn?

14. • 76% agree difficult to overcome a bad first
impression
Why WE DON’T personally brand
on LinkedIn?

15. Why personally brand on LinkedIn?
• 65% of professionals agree an online
impression is as important as a face to face
one

16. Why personally brand on LinkedIn?
• Profiles that are 100% complete get 46% more
views than those that are not.

17. Why personally brand on LinkedIn?
• 87% of recruiters want to see your personality
reflected in your profile

18. Why personally brand on LinkedIn?
It is not a case of feeling like you are bragging, it
is about being authentic and then boils down to
how interesting you are.
Personally brand your profile – then its about…
Creating,
Curating,
Connecting

19. It’s about your ‘interest’ factor and
how credible you are with that visibility

21. Follow ‘The Donald’ Rule
“Show me someone
without an ego and
I will show you a
loser”
• Clarity
• Consistency
• Constantly

28. 3 MUST Do’s
• Headshot
• All Star
• Headline

29. Be sure your headshot
represents you and
your personal brand

30. Get your profile to All Star status as a minimum
• Photo – 21x views – 9x connection requests
• Current position – 8x more views
• Industry – 9x more views

31. • Head of Interactions
• Ant Colony Foreman
• Chief People Herder
• Chatter Monkey
• Community Data Guerrilla
• Social Media Guru
• Social Media Swami
• Public Happy Maker
Be more than just your job title

32. 3 MISTAKES to avoid
• Invitations
• Turn Off’s
• Dr. No No

33. Get personal with your invitations –
don’t use generics

34. Turn off notifications when
you are changing your profile

35. Watch out for the fakes and spammers
7 Ways to Spot a Fake Profile – article on LinkedIn - http://bit.ly/falseprofiles

36. 3 Secrets
• SSI
• Header image
• Be disorganized

37. Check out your LinkedIn SSI Score

38. Personally brand your header image

39. Put your top 3 skills in the order
you want to be known for

40. Subscribe to FREE weekly LinkedIn tips & get
complimentary LinkedIn profile review video
www.paulcopcutt.com/HLA
http://ca.linkedin.com/in/paulcopcutt
paul@paulcopcutt.com
© Paul Copcutt Unlimited 2015-2017
Images courtesy of Pixabay.com,
LinkedIn, Paul Copcutt