This document contains tips and questions for local marketing in Omaha, Nebraska. It discusses choosing a trustworthy local weather station during emergencies, auditioning for movie roles, casting other participants in roles, thinking creatively, treating customers with integrity, becoming an expert in one's field through public relations and organizations, focusing on customer outcomes over features/benefits, setting trends rather than following them, and earning customer brand loyalty through referrals. The document provides prompts to help marketers in Omaha think about their local marketing strategies.