Personal branding is your communication within your place of taking your education as well as when you are at your work place. The presentation is how to build your personal branding to the utmost benefit for yourself as well as for others.
In today's competitive employment environment, it's more important than ever to understand and be able to articulate your value in the marketplace. Developing a Personal Brand statement, maximizing the use of social media to communicate and share your brand and identifying activities that allow your brand to shine are critical components of effective Personal Branding.
Brand me brand now - personal branding campaign - workshop 1 presentation - J...July Nguyen Tran
"Brand Me Brand Now" is a a personal branding campaign initiated for Global Leadership Program Participants in UCD Michael Smurfit Business School. The purpose of this campaign is to create a learning and sharing circle of like-minded students who aim to build their professional brands to attract more opportunities after graduation.
STRATEGIC PERSONAL BRANDING - Taking your brand to the next levelEridux
To undertand what a brand is and how this relates to personal branding. To create a personal brand strategy and set brand goals. To use social media to market your personal brand.
Personal branding is your communication within your place of taking your education as well as when you are at your work place. The presentation is how to build your personal branding to the utmost benefit for yourself as well as for others.
In today's competitive employment environment, it's more important than ever to understand and be able to articulate your value in the marketplace. Developing a Personal Brand statement, maximizing the use of social media to communicate and share your brand and identifying activities that allow your brand to shine are critical components of effective Personal Branding.
Brand me brand now - personal branding campaign - workshop 1 presentation - J...July Nguyen Tran
"Brand Me Brand Now" is a a personal branding campaign initiated for Global Leadership Program Participants in UCD Michael Smurfit Business School. The purpose of this campaign is to create a learning and sharing circle of like-minded students who aim to build their professional brands to attract more opportunities after graduation.
STRATEGIC PERSONAL BRANDING - Taking your brand to the next levelEridux
To undertand what a brand is and how this relates to personal branding. To create a personal brand strategy and set brand goals. To use social media to market your personal brand.
This was a presentation done for Netstarter PTY Ltd Sri Lankan staff during an internal training session the content has been modified to relate the content to a wider audience. This basically takes myself as the example model and how I did things in order to get my self started.
A Do It Yourself Guide to Personal Branding. In today’s digital social world, with our identity crossing various social networks it can be a challenge to decide on, and keep a consistent brand identity that crosses platforms and channels. This deck puts a case for the importance of branding and some how to's. Do connect and give feedback.
Personal Branding: Developing Brand YU.0 (2.0)Hajj Flemings
Hajj Flemings presents Personal Branding: Developing Brand YU.0 (2.0) at Brand Camp University on September 27, 2008 @ Lawrence Technological University and Personal Branding 2.0 Tele-Seminar (PRSA)
Personal branding and Personal NetworkingPrateek Singh
The Document attempts at explaining the concepts of personal branding and personal networking while citing various sources. it also attempts to explain the steps of networking and the importance of both personal branding and personal networking in the modern age of social media and internet.
The Author is a PGDM Student at IIM Raipur, and compiled this document as an assignment for a Placement consultancy.
If you want the Source File, please drop in your email in the comment section and I'll send it right away!
-Updated on 23rd Dec 2013.
Personal branding @ Graduate School TU/eTom Scholte
presentation used at personal branding workshop, how to promote yourself (in The Netherlands) a make the right choices to get the job that fits you best
Branding, Naming & Positioning Your Startup Joshua Rozario
This brief presentation will give you insights into how to Brand, Name & Position your Startup. It will also give you a quick insight into Entrepreneur Branding.
Hey there, Home is a home decor and DIY blog. The brand is a "girl next door" brand archetype, as shown in the tagline: Home Decor for Real Life. The brand identity design is bright, cheerful, and friendly.
Originally created to speak the student body of the University Of Central Florida's communication and advertising department.
This quick breakdown is a fun and informative walk-through of what makes (and breaks) a personal brand. When starting your career creating an initial personal brand is not only important, it can be your edge when trying to get a job.
Delivering a Personal Branding Workshop for Sr HR Leaders and C Suite. One thing is for sure most people make cardinal mistake of copying each other rather than discovering their own true north.
When you network, you communicate a brand whether you intend to or not. By identifying a positive, accurate and compelling personal brand, you can guide that impression.
This was a presentation done for Netstarter PTY Ltd Sri Lankan staff during an internal training session the content has been modified to relate the content to a wider audience. This basically takes myself as the example model and how I did things in order to get my self started.
A Do It Yourself Guide to Personal Branding. In today’s digital social world, with our identity crossing various social networks it can be a challenge to decide on, and keep a consistent brand identity that crosses platforms and channels. This deck puts a case for the importance of branding and some how to's. Do connect and give feedback.
Personal Branding: Developing Brand YU.0 (2.0)Hajj Flemings
Hajj Flemings presents Personal Branding: Developing Brand YU.0 (2.0) at Brand Camp University on September 27, 2008 @ Lawrence Technological University and Personal Branding 2.0 Tele-Seminar (PRSA)
Personal branding and Personal NetworkingPrateek Singh
The Document attempts at explaining the concepts of personal branding and personal networking while citing various sources. it also attempts to explain the steps of networking and the importance of both personal branding and personal networking in the modern age of social media and internet.
The Author is a PGDM Student at IIM Raipur, and compiled this document as an assignment for a Placement consultancy.
If you want the Source File, please drop in your email in the comment section and I'll send it right away!
-Updated on 23rd Dec 2013.
Personal branding @ Graduate School TU/eTom Scholte
presentation used at personal branding workshop, how to promote yourself (in The Netherlands) a make the right choices to get the job that fits you best
Branding, Naming & Positioning Your Startup Joshua Rozario
This brief presentation will give you insights into how to Brand, Name & Position your Startup. It will also give you a quick insight into Entrepreneur Branding.
Hey there, Home is a home decor and DIY blog. The brand is a "girl next door" brand archetype, as shown in the tagline: Home Decor for Real Life. The brand identity design is bright, cheerful, and friendly.
Originally created to speak the student body of the University Of Central Florida's communication and advertising department.
This quick breakdown is a fun and informative walk-through of what makes (and breaks) a personal brand. When starting your career creating an initial personal brand is not only important, it can be your edge when trying to get a job.
Delivering a Personal Branding Workshop for Sr HR Leaders and C Suite. One thing is for sure most people make cardinal mistake of copying each other rather than discovering their own true north.
When you network, you communicate a brand whether you intend to or not. By identifying a positive, accurate and compelling personal brand, you can guide that impression.
PERSONAL BRANDING
1. BRIEF HISTORY
2. WHAT IS PERSONAL BRANDING?
3. THREE LAWS OF PERSONAL BRANDING
4. ADVANTAGES OF PERSONAL BRANDING
5. PERSONAL BRANDING PROCESS (DCCM)
6. PERSONAL BRANDING DEPENDS ON CAREER STATUS
7. PERSONAL BRANDING EXAMPLES
“A ‘brand’ is not a thing, a product, a company or an organization. A brand does not exist in the physical world – it is a mental construct. A brand can best be described as the sum total of all human experiences, perceptions and feelings about a particular thing, product or organization. Brands exist in the consciousness – of individuals and of the public.” – James R. Gregory, “Leveraging the Corporate Brand”
Personal Branding Lecture for Advanced Digital & Social Media Strategy at UCL...Valters Lauzums
Personal branding is the practice of marketing yourself as a brand. This starts with your authentic public identity and your value to other people. This is a presentation on personal branding for the UCLAx course Advanced Digital & Social Media Strategy (MGMTX 466.05)
What's at a core of an organisation as big as the Erasmus Student Network? A section.
And what's the core of a section? It's its brand.
A workshop held for Erasmus Student Network.
Three steps for entrepreneurs to establish and leverage their personal brandBright Star PR
Summary points from the presentation I delivered on personal branding for entrepreneurs at the Beautiful Lunch, which was organised by Beautiful Events as part of the Digitial Shoreditch Festival.
Brand Me INTRODUCTION Why is a goal by Beckham enjoyed.docxhartrobert670
Brand Me
INTRODUCTION
Why is a goal by Beckham enjoyed more than a goal by any other player? Does the answer lie
only in the talents possessed by these individuals or something beyond that? Do these
personalities “brand” themselves and consciously do or refrain from doing things that affect their
brand image? A BRAND may be defined as a name to which a set of associations and benefits as
become attached in the consumer's mind. This name could be that of a product, a service, a
corporate entity or even an individual. There are numerous examples of people who have
become brands. Internationally, numerous names across industry sectors and occupational
profiles come to mind including Madonna, Armani, Michael Jackson, Tiger Woods, Michael
Jordan, Richard Branson, and Mother Teresa, etc. In the business arena it is a widely accepted
fact that dynamic CEO’s become intrinsically linked to the companies they represent. (E.g. Jack
Welch, Lee Iacocca). As such it is important not only for a company to brand its offerings but
also its people and its leader. This essay is to help you branding yourself and understanding the
concept behind “Brand Me.”
THE PERSONAL BRANDING PHILOSOPHY
Personal Brand - A personal identity that stimulates precise, meaningful perceptions in its
audience about the values and qualities that person stands for. It was branding guru Tom Peters
who started the personal branding movement with an essay that appeared in Fast Company in
1997 under the title “The Brand Called You.” Peters wrote, “Regardless of age, regardless of
position, regardless of the business we happen to be in, all of us need to understand the
importance of branding. We are CEOs of our own companies: Me, Inc. To be in business today,
our most important job is to be head marketer for the brand called ‘You.’”
Peter Montoya, author of The Brand Called You, believes the key to personal branding is
knowing how you are perceived by others. Montoya writes, "Personal branding lets you control
how other people perceive you... You're telling them what you stand for -- but in a way that's so
organic and unobtrusive that they think they've developed that perception all by themselves.…
When done right, it's irresistible.” (Personal Branding Press, 2002).
Just like companies brand their products to create some unique associations in the minds of the
target consumers, personal branding also involves the creation of strong, unique and favorable
associations in the minds of the people around. But unlike products which have a conscious
marketing program to build and maintain brand values, personal brands are built unconsciously.
Even if a person does not play any role in branding himself, others will automatically create
some associations about him depending on his nature and habits. Therefore one should play an
active role in creating a brand for oneself.
THE NEED FOR PERSONAL BRANDING
Various authors ...
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Personal branding in the digital age - course handouts
1. Personal Branding Workshop
Creative Exchange, Derby
Wednesday 30th June 2010
1. What is personal branding?
People buy from people
Personal branding is how you can shape others perceptions of you, by using marketing and branding
techniques, to further your personal or professional goals.
“If you type an email, you’re branding yourself. If you have a conversation with a friend or family member,
you’re branding yourself. How you dress, what you eat, and how you talk all contribute to your brand. Think
of your brand as the summation of all the associations about you that are stored in people’s minds.”
- Steve Pavlina, Personal development coach www.stevepavlina.com/blog/2008/02/personal-branding/
The origins of personal branding
Branding is what distinguishes why you buy a product: you choose a wine if its label, its design, its
description and its marketing speaks to your values.
Successful British brands include: Howies (eco-friendly clothes), Innocent (pure fruit smoothies) and
Marmite. All have the same successful attributes: great content (a great product), great design and unified,
consistent marketing messages.
Personal branding was first defined in a 1997 Fast Company Magazine article “The Brand Called You” by
Tom Peters. Instead of relying on a company for career guidance, it’s up to you to become a ‘free agent’ to
take ownership of the brand called you. The new ‘killer app’ at that time - email – would only be read and
engaged with if you already had a strong, personal brand connection with that person.
Social media changes everything
Before: Jobs are for life, stay loyal to the company brand.
Now: Loyalty is to your professional journey working with organisations that can support your
aims.
Before: Only businesses and organisations are visible online, branding is a corporate issue.
Now: Social networks mean anyone who chooses to can become an online influencer. What you
say as an individual counts.
Going offline is NOT an option
Three laws of personal branding:
Authenticity: Be yourself, replicas aren’t valuable. Define your brand before someone else does for you.
Transparency: It’s better to be straightforward and honest then lie and have your actions work against you.
Visibility: If you aren’t known, you don’t exist.
Taken from “Me 2.0” Dan Shawbel www.personalbrandingbook.com
1
2. 2. What are other people saying about you?
Passive listening:
Google yourself www.google.co.uk or www.google.com
Social mention: www.socialmention.com
Google Grader: www.brand-yourself.com/features/google
Search.twitter.com www.search.twitter.com
Active listening:
Asking family, friends, colleagues
360 degree assessment (compare your view and others):
Johari’s Window: www.kevan.org/johari
Activity: Circle the three words closest that most accurately describe your
best qualities:
Able accepting adaptable bold brave calm caring cheerful
clever complex confident dependable dignified energetic
extroverted friendly giving happy helpful idealistic
independent ingenious intelligent introverted kind
knowledgeable logical loving mature modest nervous
observant organized patient powerful proud quiet reflective
relaxed religious responsive searching self- assertive self-
conscious sensible sentimental shy silly spontaneous
sympathetic tense trustworthy warm wise witty
2
3. 3. The four-step personal brand planning process
1. Discovery 2. Brand
what’s your what are your
story? goals?
4.Management
Start doing (and
3. Approach
The 4 Cs of
measuring) personal marketing
1. Discovery
Find your sweet spot: The secret to a successful personal brand is knowing your strengths, who your
audience is and why they will buy from you. The digital economy benefits experts and those who can own
their niche – by carving out a deep niche you can eradicate the competition. Your niche covers:
• Skills (provide specialist technical or service skills)
• Service delivery (a unique methodology, a different way of purchasing or billing)
• Values (your style of service delivery matches the values of your customers)
To succeed in your niche you need to have:
Differentiation (standing out from crowd) with
Marketability (providing something others want and need)
“Work less, earn more, love your job”
It sounds too good to be true, but by doing what you love work will be fun, you will be more motivated so
you can earn more. Personal branding adds value to your job or enterprise and improves happiness - in and
outside work.
Focus on what you do well – be a super-hero (or heroine) within your strengths. Outsource your
weaknesses.
Use keywords to define what you do. These are words that you can use to attract the most website visitors
(Search Engine Optimisation) which also align with your brand which you can use in all your content (talks,
status updates on social networks, website, brochures).
www.googlekeywordtool.com – find out the traffic in UK and global for your keywords.
3
4. Personal development resources:
Myers-Briggs Personality test: www.myersbriggs.org
VIA Survey of Character Strengths: www.authentichappiness.sas.upenn.edu
Belbin Team Roles: www.belbin.com
The Highlands Ability Battery: www.highlandsco.com
Personal SWOT analysis www.businessballs.com/swotanalysisfreetemplate.htm
Personal PEST analysis www.businessballs.com/pestanalysisfreetemplate.htm
“But I’m not a salesman!”
Personal branding is perfect for those who aren’t natural sales people. By planning your approach
to your brand and sticking to it you are ‘soft selling’ your brand – what you do, your values and
services – every day. Don’t cold call: let them come to you.
2. Brand planning – What are your goals?
Define your audience:
- Who is the audience for your products & services?
(location, lifestyle, demographics, buying behaviours)
- What are their values?
- Create User Personas – archetypes to describe the types of customers you have and what they
expect from your business
Know your market:
Competitors – Who are you losing work to currently? What can you learn (and steal) from them?
Comparators – Who are your peers? Who can you share with them and learn from them?
Key influencers – Who do you aspire to be? How and when could you connect with them?
(Tip: social media is a great short cut to influence your influencers)
Create your personal brand statement (external):
1) Personal positioning statement: what you’re best at who you serve
2) Personal Brand statement –your brand and your audience in one sentence
First work on your ‘log copy’ versions for your website, brochure or CV: 200 words, 100 words, 50 words, 35
words, 20 words, 3 words.
Create your personal vision statement (internal):
Where do you want to be – in 1 year? In 2 years? In 3 years? How do you want to be perceived in your
specialism? Financial goals? Personal priorities?
4
5. 3 year career chart: Your big vision in 3
years
Your major Your major
Your major
goals in 1 year goals in 1 year
goals in 1 year
Actions
Actions Actions Actions Actions this Actions Actions Actions Actions
this this this this year this this this this
year year year year year year year year
Set your goals (short, medium and long-term) as SMART (specific, measurable, achievable, realistic, and
time), for example:
“By April 2013, I want to be the leading web designer for the environmental sector in Derbyshire”
“By April 2012, I want to achieve three £5K or more web contracts in the environmental sector”
3. Approach – The 4 Cs of personal marketing
Think of your business as a market stall: to sell you need great:
Content – this is your products, and also the marketing content you use to promote your products. It could
include video, photos, your social network feeds, a blog, e-books
Community – Who gathers around your content and who you want to attract
Conversation – This is the chatter that sells your products, are they made using a special process? Do they
have an unusual history? Thinking about using key influencers to influence more of the right people.
Consistency – ensuring your design and content is consistent with your personal brand: tone, imagery and
also regularity and frequency.
4. Action plan
Look again at your goals and SMART objectives. Work out a short-term action plan (3-12 months) to
achieve them. Be realistic about how much time ongoing you can give to your plan.
4. Personal branding tools
Traditional:
Business card: add your photo & preferred method of contact
Virtual business card send by text message: www.contxts.com
PR – do newsworthy things, hire a PR expert
5
6. Using social networks and online content to support your personal brand:
Promote expertise:
- Your blog
- Guest write for bigger blogs, industry magazines, newspaper by-lines
- LinkedIn Answers, Yahoo! Answers
Share knowledge:
- Scan horizon in your subject area (Google Alerts, Twitter Search Feeds, industry journals)
- Write and re-tweet relevant stories as status updates
Have a memorable avatar:
- A consistent image, your face smiling and looking up or a distinctive logo
- Use your avatar consistently, or a consistent style of imagery
Claim your name:
- Register a name you can ‘own’ across all networks you may potentially want to later use (see
www.namechk.com for availability)
Networks:
Audit your followers – Who are they? Where do they live? What sector do they work in? What do
they share? What percentage are friends/ associates/ strangers?
Tips for personal marketing on Twitter:
Once a day:
A tip based on your experience
Something personal
Ask a question
Re-tweet an expert
Converse with a contact
Converse with a key influencer
Once a week:
Your new or archive blog article
Promote followers (follow Friday)
Once a month:
Build or promote a list
Twitter management tools:
HootSuite – www.hootsuite.com manages all major social networks and scheduling updates
TweetDeck – www.TweetDeck.com Desktop and iPhone App to manage all major social networks
6
7. 7. Freelancer and micro business: Personal or company brand?
Business brand pros:
Gives you scale to grow as a business
Puts reputation against business rather than your name
Cons:
Need to be less personal about your status updates (e.g. ‘we’ or ‘the company’ are doing instead of ‘I’)
Person to person networks are more effective than business to person
Managing two networks is nearly twice as time-consuming!
8. Monitoring your personal brand
Monitoring your digital footprint:
Be aware of the ‘traces’ you leave: the internet is an evergreen cache, good and bad content takes a long
time to disappear. Create new content to bury older content. Re-highlight great content (e.g. refreshing
articles, linking to past achievements).
Don’t say anything online you wouldn’t want repeated.
Make sure you know and control the level of privacy on your networks.
Capture and consistently measure your brand against your objectives:
• Google Alerts www.google.com/alerts – records new mentions of your name/brand
• Web Analytics – measures web traffic, particularly referral websites
• Social Mention - www.socialmention.com – your name/brand mention in social media
• Measure growth in users of your social networks, email list, customer database
• Capture and redistribute positive mentions, good PR and testimonials
9. More resources
Creative Exchange – e-marketing courses
Social Media Strategy – Thurs 8 July, £99
Digital Strategy – Thurs 28th October, £150
www.derby.ac.uk/creative-exchange
Creative Industries Network, Derby
Database of Derbyshire creative businesses including branding, design & photography
www.creative-cin.co.uk/
Blossoming Brands
Personal branding coach, based in Nottingham
www.blossomingbrands.com/
Course developed for Creative Exchange by:
Susi O’Neill, Digital Consultant
www.digitalconsultant.co.uk
Twitter @susioneill
email: susi@digitalconsultant.co.uk
7
8. Creative Exchange
Personal Branding Workshop
1. Personal Positioning Statement
What are you best at and who do
you serve?
2. Personal Branding Statement
Your brand and your audience in
one sentence
3. PERSONAL OBJECTIVES
Your SMART (specific, measurable, (e.g. “By April 2013, I want to be the leading web designer for the
achievable, realistic and timely) environmental sector in Derbyshire”)
objectives
(choose a good timeframe for you
between 1 – 5 years)
4. ACTION PLAN
Set realistic action for next 3 – 12 (e.g. By November 2010 to have 300 UK environmental industry followers
months noting: on Twitter)
Action
Allocated resources (time/money)
Success measure
8