What is a brand? This presentation answers that questions with case studies on successful brands as well as helpful information to help build your brand.
Personal Branding Presntation - 10/29/2014 @ Solo Founders UniteJoseph Mainwaring
A talk on how I utilized personal branding alongside technology to pursue my own goals, including content on key points to focus on when developing your own personal brand.
Personal Branding 101: A Checklist To Help You Shine [GDC 2016]Sheri Rubin
[Note: Due to the way SlideShare processes files these slides will display inconsistently per device and, combined with a correction on a couple slides, means they are slightly different than the slides presented at GDC.]
Session Description:
You have a personal brand. You may not realize it, but you do. And in an industry where it is critical to maintain relevance and where there are more job seekers than jobs, it's important to care for your brand to make sure you (appropriately) stand out from the crowd.
Though often overlooked and neglected, personal branding can help you land jobs, clients, promotions, speaking gigs, and more. Cultivating your public image isn't creating a 'fake' you, won't take a lot of time to maintain, and it doesn't even mean you introverts have to endure spending hours in a crowded room!
Come learn about personal branding, figuring out how best to highlight what makes you "you", and what steps you can take to develop and polish your own personal brand.
Takeaway:
Attendees will learn what personal branding is and why it's important to develop their brand. Then they'll be provided and walked through several resources containing easy, actionable steps they can take to help them create and maintain their brand both on and offline.
In this presentation to the students of the Public Relations Student Society of America at the University of Delaware, I talk about branding yourself as a PR professional, and five tools to help you establish a personal brand.
An on-line personal branding strategy through social mediaCatur PW
Learn about: How to create a STRONG personal brand,
On line Digital Assets to branding your self, Grab jobs info from social media conversation, Monitoring Your Personal Branding Performa, Personal branding lesson from Madonna
A Do It Yourself Guide to Personal Branding. In today’s digital social world, with our identity crossing various social networks it can be a challenge to decide on, and keep a consistent brand identity that crosses platforms and channels. This deck puts a case for the importance of branding and some how to's. Do connect and give feedback.
Personal Branding Presntation - 10/29/2014 @ Solo Founders UniteJoseph Mainwaring
A talk on how I utilized personal branding alongside technology to pursue my own goals, including content on key points to focus on when developing your own personal brand.
Personal Branding 101: A Checklist To Help You Shine [GDC 2016]Sheri Rubin
[Note: Due to the way SlideShare processes files these slides will display inconsistently per device and, combined with a correction on a couple slides, means they are slightly different than the slides presented at GDC.]
Session Description:
You have a personal brand. You may not realize it, but you do. And in an industry where it is critical to maintain relevance and where there are more job seekers than jobs, it's important to care for your brand to make sure you (appropriately) stand out from the crowd.
Though often overlooked and neglected, personal branding can help you land jobs, clients, promotions, speaking gigs, and more. Cultivating your public image isn't creating a 'fake' you, won't take a lot of time to maintain, and it doesn't even mean you introverts have to endure spending hours in a crowded room!
Come learn about personal branding, figuring out how best to highlight what makes you "you", and what steps you can take to develop and polish your own personal brand.
Takeaway:
Attendees will learn what personal branding is and why it's important to develop their brand. Then they'll be provided and walked through several resources containing easy, actionable steps they can take to help them create and maintain their brand both on and offline.
In this presentation to the students of the Public Relations Student Society of America at the University of Delaware, I talk about branding yourself as a PR professional, and five tools to help you establish a personal brand.
An on-line personal branding strategy through social mediaCatur PW
Learn about: How to create a STRONG personal brand,
On line Digital Assets to branding your self, Grab jobs info from social media conversation, Monitoring Your Personal Branding Performa, Personal branding lesson from Madonna
A Do It Yourself Guide to Personal Branding. In today’s digital social world, with our identity crossing various social networks it can be a challenge to decide on, and keep a consistent brand identity that crosses platforms and channels. This deck puts a case for the importance of branding and some how to's. Do connect and give feedback.
Personal branding how to increase your influence in 10 stepsOM ThreeSixty
Brands are everywhere. In today’s world, branding doesn’t only apply to companies, it’s personal as well. Some people have a personal brand which is also a company brand, such as some fashion designers, elite athletes, stars and artists. For many people, personal branding has a lot to do with reputation management, taking a strategic approach to one’s career and leading with influence and impact.
Here are 10 steps to taking a more proactive approach to personal branding.
Personal branding and LinkedIn Optimization with Actionable and Case Study. Deepak Yewle
After a 3 hour long lecture my students generally ask me all kind of questions. One day there was this one student who asked me a weirdly funny question about how much do I drink?
Upon inquiring I understood he landed up on my social profile when searched on Google. Like every teenager I had posted something stupid, while I don't repent it, but that’s not the side I want to show people whom I connect professionally.
Shortly after I ran an experiment with the intention to manipulate the Google results for my name.
This was done over a period on 4 months. The results of which you will be seeing in the following slides.
This PPT will also help you understand the importance of personal branding and LinkedIn. I also cover the steps to achieve results like mine with 100% gurantee.
Kindly give due credits if you intend to use or share this information. Happy Branding!
Personal branding is not just about style or packaging and it is more about substance, the inner core, discovering what is innate about you and projecting it to the outer world authentically. Thus there would be a congruence between the inner self and the world’s expectations.
Personal Branding for Today's Young Entrepreneur and Professional…or, how to ...Mark Zmarzly
Build your personal brand to accelerate your growth and value within your organization and industry. By learning how to build and leverage your network of people and information, you will begin to see how daily action steps can set you apart and make you an invaluable linchpin to those around you. In short, learn how to kick ass and take names…in a good way!
Personal Branding 2.0 by Social Media & Digital PR Strategist Ty JenningsTyJennings
Social Media & Digital PR Specialist/Strategist Ty Jennings delivers keynote on "Person Branding."
Sep 25, 2009 (PRWeb.com via COMTEX) -- Today, Tyler Jennings, Social Media Specialist for The Halo Group, was the keynote speaker at the sold-out event titled "Personal Branding 2.0: Best Social Media Practices" on the closing day of Advertising Week, North America's premier gathering of cutting-edge communications leaders. Jennings addressed the Advertising Women of New York, the first women's association in the communications industry, and offered his expert point of view on the importance of personal branding given the uprise of social media.
The Halo Group, a new agency model that brings together a team of marketing, branding, creative, traditional, digital and mobile advertising, public relations and social media specialists, to work collaboratively with clients. Jennings functions as the social media strategist among the multidiscipline environment of seasoned professionals at Halo.
"Tyler's knowledge of social media has strengthened Halo's digital offering and will keep the agency on the forefront of the newest technology," said Linda Passante, CEO of The Halo Group. "Personal branding is just as important as corporate branding and will remain so as social media continues to be a necessary tool of communication." Jennings shared expert tips on how to sell oneself through a variety of social media channels. For those who are not yet savvy about social media and for those who want to perfect personal branding in the social media realm, Jennings provided insightful feedback on how to stand out in an oversaturated and competitive environment by communicating strategic messages to targeted communities.
About The Halo Group, Inc.
The Halo Group is a Manhattan-based marketing communications and branding agency that brings together a team of marketing, branding, creative, traditional, digital and mobile advertising, public relations and social media specialists to work collaboratively and directly with clients. Since its founding in 1994, Halo has been honored with almost 250 creative awards, including many in international advertising agency industry competitions. For more information, visit www.thehalogroup.net ###
When you network, you communicate a brand whether you intend to or not. By identifying a positive, accurate and compelling personal brand, you can guide that impression.
The term branding has long been relegated to companies and products, but today almost every individual has to have a personal brand as personal brand serves the brand of an employer company and its products complimentarily and it has positive impact on the way an organization and its culture is managed. Not many of us have consciously cultivated these brands, but they exist nonetheless.
The question is no longer IF you have a personal brand, but if you choose to guide and cultivate the brand or to let it be defined on your behalf. This session explains what personal branding and personal brand means and gives ways to start building an awesome personal brand.
What do you wish for people to associate with you when they think of your name? Is there a certain subject matter in which you want to be perceived as an expert or are there general qualities you want linked to your brand? Once you understand how you wish your brand to be perceived, you can start to be much more strategic about your personal brand. This doesn't mean you can’t be human. A strong personal brand can yield tremendous ROI whether you are working with an organization or leading one.
This session focuses on explaining the parts of persona, promise and brand story of a person and explains how can you strategically carve and build the personal brand – which helps you create a personal equity – to be more effective in the organization, market and society.
Personal branding how to increase your influence in 10 stepsOM ThreeSixty
Brands are everywhere. In today’s world, branding doesn’t only apply to companies, it’s personal as well. Some people have a personal brand which is also a company brand, such as some fashion designers, elite athletes, stars and artists. For many people, personal branding has a lot to do with reputation management, taking a strategic approach to one’s career and leading with influence and impact.
Here are 10 steps to taking a more proactive approach to personal branding.
Personal branding and LinkedIn Optimization with Actionable and Case Study. Deepak Yewle
After a 3 hour long lecture my students generally ask me all kind of questions. One day there was this one student who asked me a weirdly funny question about how much do I drink?
Upon inquiring I understood he landed up on my social profile when searched on Google. Like every teenager I had posted something stupid, while I don't repent it, but that’s not the side I want to show people whom I connect professionally.
Shortly after I ran an experiment with the intention to manipulate the Google results for my name.
This was done over a period on 4 months. The results of which you will be seeing in the following slides.
This PPT will also help you understand the importance of personal branding and LinkedIn. I also cover the steps to achieve results like mine with 100% gurantee.
Kindly give due credits if you intend to use or share this information. Happy Branding!
Personal branding is not just about style or packaging and it is more about substance, the inner core, discovering what is innate about you and projecting it to the outer world authentically. Thus there would be a congruence between the inner self and the world’s expectations.
Personal Branding for Today's Young Entrepreneur and Professional…or, how to ...Mark Zmarzly
Build your personal brand to accelerate your growth and value within your organization and industry. By learning how to build and leverage your network of people and information, you will begin to see how daily action steps can set you apart and make you an invaluable linchpin to those around you. In short, learn how to kick ass and take names…in a good way!
Personal Branding 2.0 by Social Media & Digital PR Strategist Ty JenningsTyJennings
Social Media & Digital PR Specialist/Strategist Ty Jennings delivers keynote on "Person Branding."
Sep 25, 2009 (PRWeb.com via COMTEX) -- Today, Tyler Jennings, Social Media Specialist for The Halo Group, was the keynote speaker at the sold-out event titled "Personal Branding 2.0: Best Social Media Practices" on the closing day of Advertising Week, North America's premier gathering of cutting-edge communications leaders. Jennings addressed the Advertising Women of New York, the first women's association in the communications industry, and offered his expert point of view on the importance of personal branding given the uprise of social media.
The Halo Group, a new agency model that brings together a team of marketing, branding, creative, traditional, digital and mobile advertising, public relations and social media specialists, to work collaboratively with clients. Jennings functions as the social media strategist among the multidiscipline environment of seasoned professionals at Halo.
"Tyler's knowledge of social media has strengthened Halo's digital offering and will keep the agency on the forefront of the newest technology," said Linda Passante, CEO of The Halo Group. "Personal branding is just as important as corporate branding and will remain so as social media continues to be a necessary tool of communication." Jennings shared expert tips on how to sell oneself through a variety of social media channels. For those who are not yet savvy about social media and for those who want to perfect personal branding in the social media realm, Jennings provided insightful feedback on how to stand out in an oversaturated and competitive environment by communicating strategic messages to targeted communities.
About The Halo Group, Inc.
The Halo Group is a Manhattan-based marketing communications and branding agency that brings together a team of marketing, branding, creative, traditional, digital and mobile advertising, public relations and social media specialists to work collaboratively and directly with clients. Since its founding in 1994, Halo has been honored with almost 250 creative awards, including many in international advertising agency industry competitions. For more information, visit www.thehalogroup.net ###
When you network, you communicate a brand whether you intend to or not. By identifying a positive, accurate and compelling personal brand, you can guide that impression.
The term branding has long been relegated to companies and products, but today almost every individual has to have a personal brand as personal brand serves the brand of an employer company and its products complimentarily and it has positive impact on the way an organization and its culture is managed. Not many of us have consciously cultivated these brands, but they exist nonetheless.
The question is no longer IF you have a personal brand, but if you choose to guide and cultivate the brand or to let it be defined on your behalf. This session explains what personal branding and personal brand means and gives ways to start building an awesome personal brand.
What do you wish for people to associate with you when they think of your name? Is there a certain subject matter in which you want to be perceived as an expert or are there general qualities you want linked to your brand? Once you understand how you wish your brand to be perceived, you can start to be much more strategic about your personal brand. This doesn't mean you can’t be human. A strong personal brand can yield tremendous ROI whether you are working with an organization or leading one.
This session focuses on explaining the parts of persona, promise and brand story of a person and explains how can you strategically carve and build the personal brand – which helps you create a personal equity – to be more effective in the organization, market and society.
This is a revision presentation on aspects of the privatisation of the Royal Mail - an important milestone in the history of privatisation in the UK economy.
How can Behavioral and Cognitive Psychology inform Design of Learning Experie...Milos Kravcik
JTEL Summer School Workshop
Psycho-pedagogical theories have a usually underestimated high impact on adaptive education. In the ROLE project, a primary goal is to identify functional and non-functional requirements specifications, with the aim to integrate them into a psycho-pedagogically sound framework as a basis for the development of a highly responsive open learning platform.
The results of behavioural and cognitive psychology show that humans make mistakes predictably and this knowledge can be harnessed to support them. Various biases emerge from the interplay between the automatic and reflective system driving our thinking processes. Apparently there are opportunities for choice architecture to influence options in a way that will support choosers to act in their own interest. The main challenge here is to offer nudges that will most likely help and least likely inflict harm, preserving freedom of choice.
In this workshop we demonstrate some of human cognitive biases and ask participants to elaborate in collaborative and interactive way on possible consequences for requirements specification of adaptive and recommender learning systems. Our aim is to raise awareness of some outcomes from behavioral and cognitive psychology that can be relevant for the design of future responsive learning solutions.
“A ‘brand’ is not a thing, a product, a company or an organization. A brand does not exist in the physical world – it is a mental construct. A brand can best be described as the sum total of all human experiences, perceptions and feelings about a particular thing, product or organization. Brands exist in the consciousness – of individuals and of the public.” – James R. Gregory, “Leveraging the Corporate Brand”
Businesses come and go, but businesses with sticky brands last the test of time. Coca Cola, McDonald's and many other businesses have memorable logos, catchy taglines and other vital branding messages that keep customers coming back again and again. This SlideShare presentation on Sticky Brands will teach you how to create a brand that stands out and helps your business thrive like never before. Be prepared, essential branding may be far more extensive (though certainly doable) than you think.
Please copy and paste the following URL to see germane videos for this SlideShare:
1.Branding Identity:
https://www.linkedin.com/posts/techtreats_brandidentity-smallbizowner-smallbiztips-activity-6592060810049183744-_WJJ
2. Brand Voice:
https://www.youtube.com/watch?v=tM7Wn5gLEtc
3. Brand Values:
https://www.youtube.com/watch?v=BSVemBt9vjs
4. Brand Personality:
https://www.youtube.com/watch?v=e2YRUohgadY
5. Visuals
https://www.youtube.com/watch?v=cHbJ0fkqI6I
6. USP - Unique Selling Proposition
https://www.youtube.com/watch?v=rlPVu0EzGAY&t=5s
Manual de la guía de marca: Cómo construir una identidad visual de marca pode...JORGE HERNAN GUTIERREZ
Manual de la guía de marca:
Cómo construir una identidad visual de marca poderosa en 10 pasos
¡Construya su historia de marca, no juegue a “Police Brand” y ayude a sus colegas a convertirse en defensores de la marca con nuestra guía de marca!
Personal Branding Live Implementation WorkshopShadeed Eleazer
Personal Branding Live Implementation Workshop is a step-by-step walkthrough of how to package your knowledge, skills, and abilities into a clear message that enables each attendee to harness and leverage their influence to support and champion causes that matter to each attendee.
Text PERSONALBRAND to 44222 to receive the free audio download: 3 Personal Branding Tips to Supercharge Your Career in 2016.
PERSONAL BRANDING
1. BRIEF HISTORY
2. WHAT IS PERSONAL BRANDING?
3. THREE LAWS OF PERSONAL BRANDING
4. ADVANTAGES OF PERSONAL BRANDING
5. PERSONAL BRANDING PROCESS (DCCM)
6. PERSONAL BRANDING DEPENDS ON CAREER STATUS
7. PERSONAL BRANDING EXAMPLES
Similar to Full Brain Marketing: What is a Brand? 11.4.10 (20)
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Digital Transformation and IT Strategy Toolkit and Templates
Full Brain Marketing: What is a Brand? 11.4.10
1.
2. What is a Brand?
All brands represented in this Presentation are trademarked and/or
registered to the proper owners and are property of said company.
3. A BRAND IS A COLLECTION OF
PERCEPTIONS
IN THE MIND OF A CONSUMER.
6. …brand is the difference between
a bottle of soda and a bottle of
Coke…
7. …brand is the difference between
a mp3 player and an iPod…
8. …brand is the difference between
a luxury car and a Mercedes Benz…
9. …brand is the difference between
a designer’s hand bag and a Louis Vuitton…
10. Brands are what people say a bout you when you’re
not in the room.
Brand identity
Company brand
Brand Attribute(s)
Locate things
Charismatic, Great Orator
Change
Fast, accurate, search resultsBrand Promise
Personal Brand
A Brand is also a promise to an audience.
11. According to Jerry Wilson, Chief Marketing Officer of Coca-Cola:
Promise +
Experience =
Relationship
Brands are relationships!
20. Personal BRANDING
The process by which individuals and entrepreneurs
differentiate themselves by identifying and articulating
their unique value proposition and then leveraging it
across platforms with a consistent message and image
to achieve a specific goal.
21. Media made these personal brands household names.
Media is no longer just for the rich and famous.
39. Four Step Brand Process
Personal Brand Assessment
Insights about YOU
• Goals
• Personal Drivers
• Values
• What are you passionate about?
• What are you known for?
• What do you have answers to?
Insights from Others
• How do others describe you?
• What are the three compliments people make about you?
• What about you makes people stop, watch and say WOW?
40. Four Step Brand Process
Personal Brand Assessment
• Identify your target audience
• Understand your “unique value proposition”
• Choose three personal brand attributes.
“You are the only person on earth who can use your own ability?
M. Kathleen Casey
41. Reliable
Organized
Efficient
Detail Oriented
Persistent
Organized
Driven Facilitator Prolific
Adaptable
Methodical Creative Easy Going
Punctual
Diligent
Self Starter
Energetic
Helpful
Trustworthy
Results DrivenHilarious
Likeable
Continuous Learner
Strategic
Motivated
Genuine
Dynamic
Innovative
Quick Study
Thoughtful
Consistent
What are your brand attributes?
Choose ones that are authentic for you and relevant to your goals.
42. Four Step Brand Process
Personal Brand Assessment
Finish with a written, one-sentence Brand Promise that describes:
• what value you offer
• whom it is intended for
• your differentiation
A Good Brand Promise is:
• short
• easily memorized
• simple and easily understood
A Good Brand Promise.
• a guide for decisions
• provides focus for decision making
• helps you prioritize work and activities
• is a communication tool
43. Four Step Brand Process
Create a Communications Plan
Remember, Clarity, Consistency, Constancy
Brand Communications
Wheel
44. Four Step Brand Process
Personal Brand Assessment
•“Google” yourself; set up Google Alerts
• Be consistent; “walk your talk”
• Assess your brand at regular intervals
• Evolve to stay relevant
“When you’re finished
changing, you’re finished.”
Ben Franklin
45. What a Personal Brand is NOT!
1. What you say about yourself.
2. An extension of your employer’s brand.
3. Your presence in social media.
4. Anything you can ask for.
5. A perk.
6. Something you’re entitled to.
7. A gift someone can give you.
8. About power.
9. Permanent or Guaranteed!
46. You ARE being “Googled” so why
not manage Brand “You?”
Benefits to Personal Branding:
•Creates differentiation
•Improves confidence
•Increases your visibility
•Helps you achieve your goals
•Allows you to pick and choose jobs
and assignments
52. Measurement
1. Fan Counts/Likes in Facebook
2. Google Grade
3. Twitter for Clout
4. Sales Metrics
5. Email Distribution
6. LinkedIn Profile Views
7. Re-tweets Per Page View
8. RSS Feeds from what you write about?
69. Summary
We all CAN Compete!
“If you don’t like change, you’re going to like irrelevance
even less.”
General Eric Shinseki, Chief of Staff, U.S. Army
70. QUESTIONS?
DJ Heckes, CEO
EXHIB-IT! Tradeshow Marketing Experts
www.EXHIB-IT.com
ceo@exhib-it.com
Author, Full BRAIN Marketing
www.fullBRAINmarketing.com
Contact Info:
Editor's Notes
Marketing – Person who feels they are a great Lover says it out loud to someone else.
Advertising – Repeated Three Times.
Public Relations – you hear the same marketing message from someone else about the Marketer guy.
Branding – You perceive and understand and repeat the message.
Shoes: Manolo
Still No.1, but consumers’ shift from soda in the West has hurt Coke. Success with Coke Zero hasn’t made up for Coca-Cola Classic’s continued loss of share.
Singer, Rihanna (Robin Rihanna)
2. Opray Winfrey
3. President Obama
4. Tiger Woods
5. Miley Cyrus
6. Lindsay Lohan
7. Bill Gates
Chef from The Hungry Traveler Show – Anthony Bourdain
Giada de laurentiis
Emeril Lagasse
Bobby Flay
Wolfgang Puck
The Barefoot Contessa, Host Ina Garten
Second in Top 10 Pop Culture Icons for past 50 years! Madonna
Nicknamed the “Queen of Reinvention” Madonna has repeatedly reinvented herself though a series of visual and musical personas. Her ability to follow the latest trends in music and adapt her style quickly has often been credited with preserving her appeal.
One of America’s Top CEO’s -- Apple: Steve Jobs
Co-Founder of Apple Computers. Has established himself as the face of Apple. In high-end computers over $1000 it has a 90% share, according to NPD group. Apple has a dominant 73% of the U.S. MP3 player market. Jobs has focused on market segments where Apple can lead and innovate.
Top 10 – Inspirational Female Athlete: Bethany Hamilton – also got attacked by a shark and lost her arm.
At age 13, Bethany Hamilton was surfing when she was attacked by a tiger shark, loosing 60% of her blood and her left arm. After her recovery Bethany was determined to get back to surfing and taught herself to surf with one hand. She has branded herself as courageous and determined. In 2005 she placed 1st in the National Surfing Championships.
Has become One of Rock n’Roll’s Sassiest Female Icons - Dakota Fanning
The youngest person ever to be nominated for a Screen Actors Guild Award at age 7. Has been acting since the age 5.
US Mainstream Female Icon –CNN reporter Connie Chung
Connie Chung’s career has spanned 5 networks. She is known for giving interviews with rapid fire sharp questions while still seeming gentle. She was the second woman (after Barbara Walters) to co anchor a major networks national news broadcast.
Sexy Classic TV Icons for Soon to be released BARBIE DOLLS!
Barbara Eden – I Dream of Jeanie
Samantha Stephens (Elizabeth Montgomery) – Bewitched
Elly May Clampett (Donna Douglas) – Beverly Hillbillies
Krystal Carrington (Linda Evans) – Dynasty
Alexis (Joan Collins) – Dynasty
And Just being good enough isn’t good enough!
What is your Passion: What is your personal passion. What drives you?
What is your Purpose? Here is an example of mine: My purpose in life and as the CEO of EXHIB-IT! and Studio E is to help other business leaders grow through sharing my knowledge of marketing and running a business. My faith in God helps me propel forward to be the best leader I can to my employees, to my customers and to my family. I want to make a difference in being a due diligence person that believes in sharing information to help others succeed. I truly believe God put me here to teach.
Now for the Planning: You know your passion and purpose and now how do you get started?
Who are the people that will be involved in this building of a brand?
What comes into play? Are you building a corporate brand, a personal brand or both? What action plan will you set in place? We will talk more about this in two more slides.
Perseverance: A brand that lasts does not happen overnight. It is well thought out, planned and implemented with Clarity, Consistency, Constancy!
Clarity – Your Unique Promise of Value+
Consistency – Walking your talk
+
Constancy – Constant visibility to your target audience
=
A successful Brand YOU.
Step 1 – Discover your Brand. Who are you, what do you stand for and applying the Passion and Purpose to discovering your brand.
Step 2 – Develop your brand – This is the How, What for Planning and the People for 2 of the Ps applied.
Step 3 – Communicate your brand – this is the Play, the action plan and When.
Step 4 – Maintain your brand – the perseverance of the brand and applying the Clarity, Consistency, Constancy!
Now let’s look closely at Step 1 for getting started. INSIGHTS ABOUT YOU!
What are your goals? What personal drivers do you have inside you? What are your values? Once those are determined, now I ask what are you passionate about? *I am passionate about teaching others how to be successful in marketing and developing a successful marketing message that works for each person or company.
What are you known for? What do you have answers to? Maybe some or all of the above?
INSIGHTS FROM OTHERS:
How do others describe you? If you do not know, try asking people that REALLY know you their top three things they really admire about you and the three things they see for correction.
What about you makes people stop, watch and say WOW?
Identify your target audience
Write a “day in the life” for a member of your target audience.
Understand your “unique value proposition”
Answer why are you the “go-to-person” for your field /
area of expertise?
Choose three personal brand attributes.
Align with your goals
Are authentic for you
Relevant to your audience
Now it is time to write a one sentence brand promise that describes –
What value you are offering, whom it is intended for and what is your differentiation.
Example: Ours is Putting YOUR brand to work for you! Our differentiation is that we work with customers to help them develop a brand and usp, and show them different ways to get their brand out through marketing initiatives, trade shows, social media, etc.
A good brand promise is short, easily memorized (less than 8 words) and simple and easily understood Ex: Nike: JUST DO IT!
A good brand promise is a guide for decision making, provides focus for making decisions, helps you prioritize work and activities and is a communication tool.
Create a Communications Plan:
Select a combination of vehicles to reach your target audience and that play to your strengths
Choose key messages that support your brand attributes and unique value proposition
Develop a timeline to implement that supports constancy in your communications
Remember, Clarity, Consistency, Constancy!
Be clear on your messages for your audience
Be consistent in your message across vehicles
Be constant in your communications
“Google” yourself; set up Google Alerts
Be consistent; “walk your talk”
Assess your brand at regular intervals
Establish metrics for measurement
Gather feedback
Evolve to stay relevant
The best brands are flexible
Challenges – working on your own brand is more difficult than working on some one else’s brand promise because you are so close to the brand and do not have Baby Eyes – a look from someone else that does not know much about what you do, how you do it.
When developing a brand, put together a focus group or bounce ideas off others.
This can also be time consuming.
When developing a brand, you can have information overload with all the competitive research. Take your time, and follow a plan.
Develop an overall company story or personal story and if you have employees, be sure that you have organizational story telling. Make it Personal.
How many fans do you have in Facebook? That is Likes?
Do you have a Google grade? If not, take your web site and plug it into www.websitegrader.com and find out yours today.
Do you have a following in Twitter or have any clout for what you say, people follow.
What are your internal metrics from all of your outreaches?
Do you have an email newsletter and email distribution list for communicating your brand?
What about LinkedIn profile views? How many people are linked up to you?
Do you have Facebook “Likes” or Connections and are growing?
Have you ever had a re-tweet from what you say or do?
What about RSS Feeds to your existing blogs or articles?
Many people think that personal branding is just for celebrities such as Paris Hilton or Britney Spears, yet each and every one of us is a brand. Personal branding, by definition, is the process by which we market ourselves to others. As a brand, we can leverage the same strategies that make these celebrities or corporate brands appeal to others. We can build brand equity just like them.
We can also have just as much presence as most startups and mid-size companies and products. Social media tools have leveled the playing ground and have enabled us to reach incredible heights, at the cost of our time. Today, I want to share the personal branding process, so you can start to think about what face you want to show to the world and how you want to position yourself for success!
The single biggest mistake people make is that they either brand themselves just for the sake of doing it or that they fail to invest time in learning about what’s in their best interests. The key to success, and this isn’t revolutionary, is to be compensated based on your passion. In order to find your passion, you need a lot of time to think, some luck and you need to do some research online to figure out what’s out there.
Brand discovery is about figuring out what you want to do for the rest of your life, setting goals, writing down a mission, vision and personal brand statement (what you do and who you serve), as well as creating a development plan. Have you ever been called intelligent or humorous by your peers or coworkers? That description is part of your brand, especially if you feel those attributed pertain to you. To know if you’ve discovered your brand, you need to make this equation equal
Add to your blog or contribute tot her blogs every day . Stay focused on your topic areas of focus and never confuse the consumer by mixing personal and professional comments.
Add Personal branding Image and talk about How to make connections online and what we do.
**Give examples of what I have done to develop my brand – Newsletter, Book cover
Newsletters
Magazines
Journals
Books Book Chapters
Book Reviews or editing
Monthly Columns
Academic Journals
7. Online Magazines/Journals
Local Civil Groups
Professional Conferences
Academic Conferences
Communities of Interest
Toastmasters
Religious Groups
Chapter meetings
Weblogs
Wiki
Podcasts
Social networking
Ranking
Rating
Industry Forums
Book Making
Communities
Professional Networks
Photo Sharing (Flickr)
Slide Sharing (Slideshare.net)
Volunteer Efforts
Degrees an Education Classes
Roles and Responsibilities
Press Releases
Patents and Trademarks
Past Positions
Professional Affiliates
Programs and Projects
Consulting
Industry Awards and Designated Honors
Certifications
1. Corporate Profiles
2. Enterprise Wiki
3. Corporate Blogs
4. Collaborative Technologies
5. Social tagging
6. Corporate Forums
7. Book Marking
8. RSS
Postings, Trackbacks and Comments
Information Content
Page Views
Repeat and Unique Visitors
Top Pages
External Links
Search Analytics
Google Page Ranking
Technorati Ranking
Portfolio Inventory of Trademarks
Publication Referencing
The diminishing demand for the technology professional (Labor) has an inverse relation to the Increasing Demand for Talent.
Talent Comments on a Global Scale While Labor Competes on a Local Scale … Think About It.