Part 1. What Is Personal Branding?

www.BrandYourselfBlueprint.com
What is Personal Branding?

Brand Yourself! And Jump the Q!
Your personal brand should reflect your abilities and
potential. Rachel Quilty, Personal Brand Strategist and
Chief Dream-caster at Jump the Q Inc.
Rachel is known as ‘the Authority’ on personal
branding and author of must- have instructional
manual ‘Brand Yourself’.

It’s not nearly as painful as it sounds.

Personal branding has become the latest business tool
to accelerate your career success.
No longer the turf of celebrities and media
personalities, personal branding is the new strategy in
leveraging your professional profile and branding
yourself as an authority in your chosen field.

Personal branding is simply how we market ourselves.
If we were a product, how would we market and
promote ourselves?

At Jump the Q® Inc.
we call it the
“Art of Self Packaging”.

As Personal Branding Strategists, the number of
professionals seeking our services to develop a
strategic personal brand and signature style has
grown rapidly.

Great Personal Brands
Particularly as a result of CEO’s such as Donald Trump,
Richard Branson, Warren Buffet, Bill Gates and others
becoming celebrities in their own right due to their
powerful personal brands.

Gone are the days when seeking the services of a
professional branding organization were strictly the
territory of new product launches and media
personalities in crisis requiring a quick re-badge.

Corporate A-listers are now taking professional
development notes from celebrities such as Victoria
Beckham and Kim Kardashian. As individuals, they
have created enormous brand equity through
purposefully positioning themselves and as a result,
have developed very valuable personal brands.

Celebrity Personal Brands
A celebrity is influential when they have a definable
style. What is your definable style? What’s your
signature brand style?

Your Personal Brand
• Your personal brand should reflect:
• your abilities
• unique attributes, and
• your potential

Your Unique Brand
‘Becoming your own unique
brand is essential in today’s
market!’ — Rachel Quilty

Excellent Personal Brand
If you have an excellent personal brand, reputation
and references, then you will be hired first, promoted
quicker and afforded more authority and respect.
Personal branding also affords you more mobility
within your industry, and interestingly, your prices
and services are questioned less.

Recruiting firms have introduced personal branding
initiatives to niche their well branded candidates as
the ‘preferred’ candidate. You too can become the
‘only choice’ candidate within your marketplace with
a memorable and desirable personal brand.

Richard Branson is one of the most recognized
personal brands in the world. The purpose of personal
branding is to differentiate you.

By working to your strengths and specializing, you
amplify your credibility and improve your personal
persuasiveness by increasing your perceived value.

Building a Personal Brand
To build a successful personal brand, it is essential at
this stage to have a solid foundational knowledge of
exactly:
• what is personal branding
• why personal branding is important, and
• what contributes to a successful personal brand

What is a Brand?
A brand is the character of a thing or person as
perceived by the public. Brand is also defined as ‘to
impress indelibly’; that which leaves a lasting
impression.

What is a Brand?
A brand is a kind or variety of something that is
distinguished by one or more distinctive
characteristics.

So, what is Personal Branding?
My definition is a little more comprehensive than
other thought leaders in this space. I attribute this to
the fact that I specialise in this area. I don't wear a
dozen hats in marketing, graphic design and
advertising but I claim an authority in the field of
personal branding. A God given assignment if you will.

Therefore, my definition isn't a glib comment or off
the cuff quote; it is a well-considered and executable
explanation of personal branding.

Personal branding is the strategic and systematic
process by which individuals determine, define,
differentiate themselves from others or their
competitors initially within a specific marketplace,
industry or platform

by their definable style, ability, message or values
through a method of intentional positioning, building
and leveraging of their unique purpose, attributes and
expertise to be recognised as the authority or
celebrity in their chosen field.

Jump the Q
Jump the Q assists you to strategically and
systematically leverage your professional profile and
build your personal brand to become the authority in
your industry. Get your free personal branding tactics
and tips http://www.brandyourselfblueprint.com

Jump the Q … Brand Yourself
Go to http://www.BrandYourselfBlueprint.com for a
copy of Jump the Q’s FREE strategic brand blueprint
and work journal.

Your Personal Brand Strategy
We assist you develop your Personal Brand Strategy by:
- Discovering your brand mission and purpose.
- Designing your signature personal brand style & voice.
- Developing your personal brand story.
- Deploy a personal Brand Yourself Action Plan.

Next Step
Start building Your Celebrity Personal Brand
with our Brand Yourself Blueprint and Work Journal at

Part 1. What Is Personal Branding?

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Part 1. What Is Personal Branding?