Compass Canada - July 2019
•
0 likes•76 views
This document discusses the importance of personal branding in the corporate world. It defines personal branding as representing yourself through a unique promise of value that targets your competition. The document provides steps and worksheets to help the reader discover their strengths, attributes, skills, and target audience to develop a clear personal brand statement. It emphasizes connecting your personal brand values to your company's brand values for professional advancement.
Recommended
More Related Content
Similar to Compass Canada - July 2019
Similar to Compass Canada - July 2019 (20)
More from Paul Copcutt
More from Paul Copcutt (18)
Recently uploaded
Recently uploaded (20)
Compass Canada - July 2019
- 1. The Branded Employee Building your personal brand in the corporate world
- 3. WHAT IS PERSONAL BRANDING?
- 9. WHAT IS A BRAND?
- 10. Unique Promise of Value
- 11. The World’s Strongest Brands Source: InterBrand
- 12. PERSONAL BRAND FOUNDATION - APPOINTING YOUR VP’S
- 15. Discover y Step 1 Vision, Purpose Values, Passion Brandtastic Personal Brand System
- 16. YOUR UNIQUENESS – STRENGTHS, ATTRIBUTES & SKILLS
- 17. Discovery Step 2 Brandtastic Personal Brand System
- 19. Name the Coffee Store • Choose three words that you feel best describes the coffee store – good or bad, that the rest of the room can guess who it is WITHOUT knowing the name. 60 Seconds
- 24. How do others describe you? Functionally/Rationally Emotionally
- 25. Adjectives
- 27. What is YOU – Your Operating Uniqueness? • Adjectives that best describe you with at least one Emotional • Choose your top skills and strengths 5 minutes
- 30. Discovery Step 2 Brandtastic Personal Brand System
- 31. YOUR TARGET AUDIENCE & THE IMPACT YOU HAVE
- 32. Discovery Step 2 Target Audience & Impact Brandtastic Personal Brand System
- 35. Target audience & Impact • Who is the main target audience you interact with every day? • What is the impact you have on them or for them?
- 37. Messagin g Step 3 Brandtastic Personal Brand System
- 38. Personal Brand Statement Personal Brand Statement Profile & Resume Formal Networkin g Social Situations Interviewin g
- 39. Through a combination of enthusiasm and strong focus I energize and align operations teams. This results in acceleration of processes, and growth in profits.
- 40. Through my global exposure and experience, I appreciate and champion the need and benefits of diversity to improve the company, business and community.
- 41. Not afraid to set the tough direction that will have lasting impact for the company, I challenge the leaders and staff to be bold in their behaviours, actions and decisions through collaboration.
- 43. Personal Brand Statement • Look at all the answers you completed so far • Use the template to draft your personal brand statement.
- 46. “Your brand is what people say about you when you are not in the room” Jeff Bezos U.S. Department of Defense photo by Senior Master Sgt. Adrian Cadiz [Public domain]
- 48. CONNECTING YOUR PERSONAL BRAND TO COMPASS BRAND
- 49. VALUES OPENNESS, TRUST AND INTEGRITY PASSION FOR QUALITY WIN THROUGH TEAM WORK RESPONSIBILITY CAN DO
- 50. EvalYOUation
- 51. SAFETY, HEALTH & ENVIRONMENT CONNECT TO YOUR PASSIONS OR PURPOSE
- 53. DELIVERING FOR CLIENTS & CUSTOMERS UNIQUE SKILLS & ABILITIES
- 55. DEVELOPING OUR PEOPLE AND VALUING OUR DIVERSITY DELIVER OF YOUR PERSONAL BRAND STATEMENT
- 59. CONSTANT FOCUS ON PERFORMANCE AND EFFICIENCY NETWORK & SPECIALISE
- 61. • First digital impression • Where people check you out • Expand your network
- 63. “No longer can you just let your work speak for itself, you have to own the definition of who you are.”
- 64. Being Brandtastic ● Goals ● Attributes ● Learn ● Influence ● Mentor ● Consistency ● Story