The document provides guidance on how to create an effective mission statement for a company or organization in 8 steps. It explains that a mission statement defines the purpose and reason for existence, illustrates the actions to accomplish the vision, should be brief and clear, reflect the purpose and add value to the community. It also notes that mission statements come in different forms depending on the type of business or entity and provides examples of mission statements from Nike, McDonald's, and Iqra National University.