Are you part of the 94% of B2B marketers who are using LinkedIn to disrtibute content*? Do you have the knowledge you need to be successful?
Join LinkedIn's Content Marketing Consultant, Jaime Pham, on November 19th for a reprise of her high-demand August webcast on how to be an effective content marketer on LinkedIn.
Webinar Agenda:
1. Content on LinkedIn: what works
2. Top tips for crafting a compelling company or sponsored update
3. Case studies
4. Q & A
Building a community for a B2C mobile applicationVlada Pechenaya
This presentation tells about the strategies and tactics of building a community for a b2c mobile app, including social media strategies, user-generated campaigns, retention and gamification strategies, viral loops, growth hacking, engagement metrics and more. #SocialMedia #February2016 #smsecrets #Startups #b2c #growthhacking #community
Social Media Proposal with Steps for producing and publishing content. Content Marketing on social outlets adds value to potential customers so they start to know, like and trust you.
Are you part of the 94% of B2B marketers who are using LinkedIn to disrtibute content*? Do you have the knowledge you need to be successful?
Join LinkedIn's Content Marketing Consultant, Jaime Pham, on November 19th for a reprise of her high-demand August webcast on how to be an effective content marketer on LinkedIn.
Webinar Agenda:
1. Content on LinkedIn: what works
2. Top tips for crafting a compelling company or sponsored update
3. Case studies
4. Q & A
Building a community for a B2C mobile applicationVlada Pechenaya
This presentation tells about the strategies and tactics of building a community for a b2c mobile app, including social media strategies, user-generated campaigns, retention and gamification strategies, viral loops, growth hacking, engagement metrics and more. #SocialMedia #February2016 #smsecrets #Startups #b2c #growthhacking #community
Social Media Proposal with Steps for producing and publishing content. Content Marketing on social outlets adds value to potential customers so they start to know, like and trust you.
Dell's Social Media Journey - econsultancy Masterclasses, November 2009Kerry Bridge
Spoke at Econsultancies Online Marketing Marterclasses - http://econsultancy.com/events/masterclasses
and shared this shortened version of Dell's social media journey.
50 Stats You Need to Know About Content Marketing NewsCred
The 50 most important content marketing statistics that will help you prove the value of content and keep you accountable. To see a full list of the sources please click here: http://blog.newscred.com/article/4d5125444fcd2d72ebd17b282107d742/50-stats-you-need-to-know-about-content-marketing
More and more, we hear about companies enabling their employees to be brand advocates. Their social acumen, along with a network of friends and family, bring competitive advantages to the business. Then the statistics drive home the case.
According to the Edelman Trust Barometer, everyday employees are twice as trusted as executives. Also, Nielsen found consumers are 77 percent more likely to buy a product when they hear about it from someone they trust. Are you ready to take your employee advocacy program to the next level?
First, you may want to review the webinar replay, “Getting Started with an Employee Advocacy Program.” This way, you’ll be ready to join our panel and us to continue the conversation with EveryoneSocial, the leading platform for employee advocacy. With expertise from Hewlett-Packard’s (HP) Zealous Wiley, we’ll discuss:
· Why employee advocacy programs make good business sense.
· How other companies got started on the path to brand advocacy.
· Benefits of putting an employee advocacy program in place for your brand.
· The biggest challenges with employee advocacy and how to overcome them.
· Success stories from brands, including HP’s multi-department employee advocacy program rollout.
Turkey Slicing 2.0: A Content Marketing Thanksgiving TraditionLinkedIn
Turn your leftover content into delicious new assets by carving up your big rock into SlideShares, Infographics, Videos, Blogs, Webinars and LinkedIn Sponsored Updates.
Content itself is the biggest obstacle keeping marketers from taking better advantage of
SlideShare — that is, the obstacle of coming up with content ideas for SlideShare presentations.
After all, once you decide on a concept and structure for a presentation, finishing the presentation usually moves forward quite nicely. The hard part is coming up with the initial idea.
To help you get over that hurdle, here are 12 easy-to-create SlideShare ideas — enough for a year’s worth of monthly presentations. These ideas are followed by tips for putting them to work, and for leveraging your completed SlideShare presentations.
These are the 11 trends that I see happening this year in social media and digital marketing. These slides are from a webinar I hosted for ANA.
Join us for our next webinar on social media.
http://www.convertwithcontent.com/webinar-10-ways-to-get-more-results-with-social-media-marketing/
Role of Communities, Content & Influencer Marketing on Consumer BehaviourSocial Beat
Workshop on Role of Communities, Content & Influencer Marketing on Consumer Behaviour taken at India's leading business school - MDI, Gurgaon by Vikas Chawla, Co-Founder, Influencer.in & Social Beat
How is advertising changing? Watch this short presentation and learn how businesses are choosing their advertising. Learn the newest and best techniques for 2012.
Learn more by visitting
http://www.strategy4successnow.com
Тренди соціальних медіа - 2019: як найкраще зацікавити свою аудиторію?ISAR Ednannia
Презентація Кейт Хед, експертки International Media Solutions з 30-тирічним досвідом в сфері стратегічних комунікацій, досліджень громадської думки, та адвокаційних кампаній. Кейт має унікальний досвід планування та впровадження інформаційних кампаній в сфері економіки, політики та соціальних питань в багатьох країнах світу. Також Кейт реалізовувала навчальні програми для НУО та урядів більш ніж 20-ти країн. Кейт - сертифікований аналітик web-usability та член Національної асоціації урядових комунікаторів.
Writeup: http://zygote.egg-co.com/social-media-roi/
A presentation on social media ROI. I tend to be quite visual with my presentations so you won't get a lot of the wordy content unless you're there listening to me! But anyway, it's roughly split into 3 parts:
1) Identifying why ROI from social media is difficult to measure.
2) Thinking about how to define new success metrics that make sense for your business.
3) Real-world campaigns and how you could measure their success.
Putting in some thought and effort is one of the first things the
individual should be prepared to do in the quest to promote his or her
site. Failing to spend time in this area at the very onset of the whole
exercise could prove to be poor decision making.
Facebook identity for success - How can you leverage your businessDinesh Babu Pugalenthi
Facebook is a great place for business owners of all stripes to start marketing their business. It also provides an excellent platform providing a two way communication where business can connect and
interact with their potential consumers. Businesses are now realizing the importance and benefits of integrating Facebook in their marketing strategy.
This Presentation will help you to understand with all essentials to use
Facebook marketing to their advantage. You will also learn
how to attract and engage customers through right content strategy,
Facebook applications and advertisements.
Atlas CEO Ben Wright presents "Internal Marketing" at the International Economic Development Council's 2013 Marketing and Attraction Conference on October 4, 2013 in Philadelphia PA.
Dell's Social Media Journey - econsultancy Masterclasses, November 2009Kerry Bridge
Spoke at Econsultancies Online Marketing Marterclasses - http://econsultancy.com/events/masterclasses
and shared this shortened version of Dell's social media journey.
50 Stats You Need to Know About Content Marketing NewsCred
The 50 most important content marketing statistics that will help you prove the value of content and keep you accountable. To see a full list of the sources please click here: http://blog.newscred.com/article/4d5125444fcd2d72ebd17b282107d742/50-stats-you-need-to-know-about-content-marketing
More and more, we hear about companies enabling their employees to be brand advocates. Their social acumen, along with a network of friends and family, bring competitive advantages to the business. Then the statistics drive home the case.
According to the Edelman Trust Barometer, everyday employees are twice as trusted as executives. Also, Nielsen found consumers are 77 percent more likely to buy a product when they hear about it from someone they trust. Are you ready to take your employee advocacy program to the next level?
First, you may want to review the webinar replay, “Getting Started with an Employee Advocacy Program.” This way, you’ll be ready to join our panel and us to continue the conversation with EveryoneSocial, the leading platform for employee advocacy. With expertise from Hewlett-Packard’s (HP) Zealous Wiley, we’ll discuss:
· Why employee advocacy programs make good business sense.
· How other companies got started on the path to brand advocacy.
· Benefits of putting an employee advocacy program in place for your brand.
· The biggest challenges with employee advocacy and how to overcome them.
· Success stories from brands, including HP’s multi-department employee advocacy program rollout.
Turkey Slicing 2.0: A Content Marketing Thanksgiving TraditionLinkedIn
Turn your leftover content into delicious new assets by carving up your big rock into SlideShares, Infographics, Videos, Blogs, Webinars and LinkedIn Sponsored Updates.
Content itself is the biggest obstacle keeping marketers from taking better advantage of
SlideShare — that is, the obstacle of coming up with content ideas for SlideShare presentations.
After all, once you decide on a concept and structure for a presentation, finishing the presentation usually moves forward quite nicely. The hard part is coming up with the initial idea.
To help you get over that hurdle, here are 12 easy-to-create SlideShare ideas — enough for a year’s worth of monthly presentations. These ideas are followed by tips for putting them to work, and for leveraging your completed SlideShare presentations.
These are the 11 trends that I see happening this year in social media and digital marketing. These slides are from a webinar I hosted for ANA.
Join us for our next webinar on social media.
http://www.convertwithcontent.com/webinar-10-ways-to-get-more-results-with-social-media-marketing/
Role of Communities, Content & Influencer Marketing on Consumer BehaviourSocial Beat
Workshop on Role of Communities, Content & Influencer Marketing on Consumer Behaviour taken at India's leading business school - MDI, Gurgaon by Vikas Chawla, Co-Founder, Influencer.in & Social Beat
How is advertising changing? Watch this short presentation and learn how businesses are choosing their advertising. Learn the newest and best techniques for 2012.
Learn more by visitting
http://www.strategy4successnow.com
Тренди соціальних медіа - 2019: як найкраще зацікавити свою аудиторію?ISAR Ednannia
Презентація Кейт Хед, експертки International Media Solutions з 30-тирічним досвідом в сфері стратегічних комунікацій, досліджень громадської думки, та адвокаційних кампаній. Кейт має унікальний досвід планування та впровадження інформаційних кампаній в сфері економіки, політики та соціальних питань в багатьох країнах світу. Також Кейт реалізовувала навчальні програми для НУО та урядів більш ніж 20-ти країн. Кейт - сертифікований аналітик web-usability та член Національної асоціації урядових комунікаторів.
Writeup: http://zygote.egg-co.com/social-media-roi/
A presentation on social media ROI. I tend to be quite visual with my presentations so you won't get a lot of the wordy content unless you're there listening to me! But anyway, it's roughly split into 3 parts:
1) Identifying why ROI from social media is difficult to measure.
2) Thinking about how to define new success metrics that make sense for your business.
3) Real-world campaigns and how you could measure their success.
Putting in some thought and effort is one of the first things the
individual should be prepared to do in the quest to promote his or her
site. Failing to spend time in this area at the very onset of the whole
exercise could prove to be poor decision making.
Facebook identity for success - How can you leverage your businessDinesh Babu Pugalenthi
Facebook is a great place for business owners of all stripes to start marketing their business. It also provides an excellent platform providing a two way communication where business can connect and
interact with their potential consumers. Businesses are now realizing the importance and benefits of integrating Facebook in their marketing strategy.
This Presentation will help you to understand with all essentials to use
Facebook marketing to their advantage. You will also learn
how to attract and engage customers through right content strategy,
Facebook applications and advertisements.
Atlas CEO Ben Wright presents "Internal Marketing" at the International Economic Development Council's 2013 Marketing and Attraction Conference on October 4, 2013 in Philadelphia PA.
Rand's slideshow presentation from the June 2013 internal Mozzer AllHands event, covering the mission, vision, values, and BHAG for Moz over the years ahead.
Building a social strategy on LinkedIn is vital for Hong Kong's small businesses today. With 1+ million members in Hong Kong, the network will not only give you exposure to potential leads, customers and candidates, but also the ability to engage in discussions that pertain to your industry, ultimately positioning you and your small business as a thought leader.
Led by our own experts Lauren Gilbert and Mandy Wong, the March session will focus on Building a Social Strategy:
- How does social change the way we do business?
- How does an effective content marketing strategy change the game?
- How do I measure my success on LinkedIn?
Integrated Marketing Communication Proposal - Make-A-Wish Michigan Rebecca Sidles
Integrated marketing campaign built for my capstone class (IMC636) of West Virginia University's IMC Masters Program. Our class client was Make-A-Wish Michigan and our target audience was Millennials, 21 - 30.
Content Marketing 101 Masterclass for the Institute of Directors - Young Dire...Dean Langasco
Slides from IOD Young Director's Conference.
What is content marketing?
A quick history of content marketing.
Content success stories.
Applying learning from the greats.
Trusted World Brand Awareness Plan - Elevate317Cody Aulidge
In the fall semester of 2017, I got to be a part of a lovely group of public relations students. Our assignment was to create a full PR campaign for our client, Trusted World.
To start this off, we even created our own “PR Firm” called Elevate317. This comes from Colossians 3:17 where it says, “And whatever you do, whether in word or deed, do it all in the name of the Lord Jesus, giving thanks to God the Father through him.” Our aim was to ELEVATE our client to a whole new level while keeping God in the center of everything we do. That’s where we get the continual arrow throughout our logo and book design.
To create this campaign, we did A LOT of research. This included secondary research, creating and evaluating surveys, doing in-depth interviews and holding two focus groups. And in the end, we’ve used EVERYTHING we’ve learned as PR students to create this campaign.
While I did participate in the group research, when it came to finalizing our campaign, I focused more on the design of our campaign book. I won’t take full credit for the design… Pinterest helped HEAVILY! But this final book is totally inspired by our client, our campaign, and our hopes of a good grade!
To finish it all off, we had the opportunity to present the campaign to our professor and he loved it.
Many long hours, frustrated screaming, stress, several roadblocks, anxiety medication, snacks, and delirious dancing have gone into this campaign. Couldn’t have done it without the wonderful group that has become such great friends of mine.
2. WEBSITE
The Facts:
According to an Associated Press Survey conducted in May of 2012...
- Only 49% of words written in 111 word write ups are actually read by the
average Internet user
- Only 4% of Internet users spend MORE than 10 minutes on a particular
page.
- Internet users spend only 4.4 seconds for every 100 words read.
3. WEBSITE
What does this tell us?
- The attention span of Internet users has been limited by quick, easy
access to information.
- Websites with mission statments and goals need to relay their information
in a quick and concise manner.
- Internet users obtain the "idea" of a website's mission simply by
skimming. The information they recieve must be able to compel them to
read further.
4. WEBSITE
What to do?
- Use easy to understand, concise language.
- Shorten posts to quickly relay messages.
- Develop the website so that events, advertisements and messages are
updated in chronological order.
5. RESEARCH GOALS & OBJECTIVES
The purpose of the research is to create ideas
of what approaches CEI can take to see
improvements in branding, public relations
and visibility, and an increased social media
presence.
- Main objectives of the
research were:
1. To increase volunteer participation by
local community members.
2. To increase total sponsorship and
donations from local vendors.
3. To increase awareness (through
Billboards, social media and news releases)
7. Research Findings:
-Primary research
-Secondary research
Research Conclusion:
-Based on the research findings, it can be concluded that CEI is well
positioned to achieve the goal of raising public awareness.
8. One slide that has each of these come up one at a time. So that the slide will show the
objective and when I click the strategy is added and each tactic individually. If you
know how to do that?!
Objective: To increase total sponsorship and donations by local vendors by 10
percent by May 1, 2014.
Strategy: Convince businesses that CEI is a worthy investment for the business
community and the greater Gwinnett County community
Tactic: Create a distribution packet
Tactic: Involve clients families
Tactic: Make a list of potential Sponsors
Tactic: Utilize volunteers to contact sponsors
9. She said to save this for towards the end.
I would like a slide that has what is a slogan and what is a logo. Add
Below
A logo is a visual representation of what the organization stands for. It
gives a first impression to potential clients and sponsors.
A Slogan is a short and striking or memorable phrase that describes an
organizations goals or purpose.
10.
11.
12.
13. CONCLUSION
Creative Enterprises in Lawrenceville, Georgia is a 501 (c)(3) non-profit
organization. While their mission to assist adults with disabilities is
beyond commendable, their earnest dedication for surfacing the
potentials in these beautiful people is truly empowering.
14. CONCLUSION
Utilizing the suggestions and methods that we have outlined, we strongly
feel that Creative Enterprises's capability to broaden their support base,
increase volunteerism and flood the community with their message will
send this organization to new heights of achievement; which we also
strongly believe, they deserve.
