This document defines mission statements, vision statements, and aims. It explains that a mission statement broadly states an organization's purpose, while a vision statement outlines long-term aspirations. Aims are general long-term goals, while objectives are specific steps to achieve those aims. The document also analyzes the role of mission statements and vision statements in motivating employees, satisfying customers, and guiding an organization's strategy and competitive advantage.
This short PPT gives you Clear understanding of meaning in Business field of Vision and Mission.
PPT Based on Research, crafted summary short to the points with clear examples.
[Note: This is a partial preview. To download this presentation, visit:
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The words "vision," "mission," "purpose" and "values," can hold very different meanings to different people. It is important that each organization must clarify what each term means. The priority is to have agreement among the people involved. When they are actually used in the way they were intended, vision, mission, purpose and values become powerful driving forces for building, running and growing your organization.
This presentation is ideal for setting the stage for a strategic planning workshop for organizational leaders and key employees. It also serves as useful material for the orientation of new hires, interns and temporary staff. Examples of vision and mission statements and core values from twenty successful organizations are included.
LEARNING OBJECTIVES
1. Acquire knowledge on the meanings of vision, mission and values
2. Understand the roles of vision, mission and values in strategy formulation
3. Review examples of the vision, mission and core values of successful organizations
CONTENTS
1. Introduction
2. Vision
3. Mission
4. Core Values
5. Examples
This short PPT gives you Clear understanding of meaning in Business field of Vision and Mission.
PPT Based on Research, crafted summary short to the points with clear examples.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
The words "vision," "mission," "purpose" and "values," can hold very different meanings to different people. It is important that each organization must clarify what each term means. The priority is to have agreement among the people involved. When they are actually used in the way they were intended, vision, mission, purpose and values become powerful driving forces for building, running and growing your organization.
This presentation is ideal for setting the stage for a strategic planning workshop for organizational leaders and key employees. It also serves as useful material for the orientation of new hires, interns and temporary staff. Examples of vision and mission statements and core values from twenty successful organizations are included.
LEARNING OBJECTIVES
1. Acquire knowledge on the meanings of vision, mission and values
2. Understand the roles of vision, mission and values in strategy formulation
3. Review examples of the vision, mission and core values of successful organizations
CONTENTS
1. Introduction
2. Vision
3. Mission
4. Core Values
5. Examples
Introduction to strategic planning
Dr. Salim Hajje conference about Strategic Planning, he helped many private companies & government organizations to formulate and implement their: Vision, Mission, KRA, Goals, Objectives, Tasks, Strategies &Tactics-
Organization mission statement and visionSuleyman Ally
The meaning of vision and mission
characteristics of mission and vision
importance of mission and vision
role of mission and vision statement in strategy formulation
Shortcomings in vision statement
Factors affecting objective settings
Difference between vision and mission statement
This is a presentation to co-operatives on strategic planning. The process of coming up with a strategic plan is as important as the final document. It is critical that co-operatives participate fully in drafting their own strategic plans and coming up with final document that they own and can implement.
Strategic plans are critical for co-operatives to prioritize what they want to achieve and within what time period.
Watch this with a 10-15 minute audiotrack at http://vimeo.com/novusprogram/lesson1
This lesson introduces two important business tools: the Vision and Mission Statements. After watching this video, you will know how to properly create these tools, what common mistakes to avoid, and how you can most effectively use them to guide your organization.
The Novus project is a combination of video tutorials designed to be used in conjunction with a free business simulation software program. The Novus Business and IT Program contains 36 business and IT training videos, covering basic finance, accounting, marketing, economics, business strategy, Word, Excel, and PowerPoint. Users will have an opportunity to apply the lessons in the Novus Business Simulator. Over six rounds, the user or teams will have to make decisions on capital purchases, financing, production, financing, and human resources for a microbrewery. This channel has arranged the 36 video lessons into the order in which they are meant to be used with the simulator. To watch this slideshow as a video, please go to our Vimeo page at: https://vimeo.com/novusprogram. To download our free business simulation software, please go to our SourceForge page at: http://sourceforge.net/projects/novus/.
Developing Organization's Vision, Mission and ValuesSeta Wicaksana
Together, the vision, mission, and values statements provide direction for everything that happens in an organization.
They keep everyone focused on where the organization is going and what it is trying to achieve. And they define the core values of the organization and how people are expected to behave.
Creating a mission, values and vision makes a statement as to how a company and its personnel will interact with the consumer, its colleagues and even competitors.
The value, mission and vision statements of a company are the foundation on which all business is conducted and decisions are made.
Introduction to strategic planning
Dr. Salim Hajje conference about Strategic Planning, he helped many private companies & government organizations to formulate and implement their: Vision, Mission, KRA, Goals, Objectives, Tasks, Strategies &Tactics-
Organization mission statement and visionSuleyman Ally
The meaning of vision and mission
characteristics of mission and vision
importance of mission and vision
role of mission and vision statement in strategy formulation
Shortcomings in vision statement
Factors affecting objective settings
Difference between vision and mission statement
This is a presentation to co-operatives on strategic planning. The process of coming up with a strategic plan is as important as the final document. It is critical that co-operatives participate fully in drafting their own strategic plans and coming up with final document that they own and can implement.
Strategic plans are critical for co-operatives to prioritize what they want to achieve and within what time period.
Watch this with a 10-15 minute audiotrack at http://vimeo.com/novusprogram/lesson1
This lesson introduces two important business tools: the Vision and Mission Statements. After watching this video, you will know how to properly create these tools, what common mistakes to avoid, and how you can most effectively use them to guide your organization.
The Novus project is a combination of video tutorials designed to be used in conjunction with a free business simulation software program. The Novus Business and IT Program contains 36 business and IT training videos, covering basic finance, accounting, marketing, economics, business strategy, Word, Excel, and PowerPoint. Users will have an opportunity to apply the lessons in the Novus Business Simulator. Over six rounds, the user or teams will have to make decisions on capital purchases, financing, production, financing, and human resources for a microbrewery. This channel has arranged the 36 video lessons into the order in which they are meant to be used with the simulator. To watch this slideshow as a video, please go to our Vimeo page at: https://vimeo.com/novusprogram. To download our free business simulation software, please go to our SourceForge page at: http://sourceforge.net/projects/novus/.
Developing Organization's Vision, Mission and ValuesSeta Wicaksana
Together, the vision, mission, and values statements provide direction for everything that happens in an organization.
They keep everyone focused on where the organization is going and what it is trying to achieve. And they define the core values of the organization and how people are expected to behave.
Creating a mission, values and vision makes a statement as to how a company and its personnel will interact with the consumer, its colleagues and even competitors.
The value, mission and vision statements of a company are the foundation on which all business is conducted and decisions are made.
Do you dwell too much on marketing strategies and overlook the importance of having marketing plan goals? You’re committing the biggest marketing blunder!
Impacting Element for Effective Mission StatementAdvance Agility
It's always better to have more minds thinking than to be single. So better involve your agile team in the task instead of going alone on the task. It will help you have more ideas and a clearer view of the organization's personality from every perspective. Last but not the list; test the mission statement with people who are willing to contribute their input to it. With the above impacting elements any organization can ensure that its mission statement is an effective one and ready to work its responsibility it is created.
This presentation is an interactive workshop to use with clients to help them understand and develop mission and mission statements. It was prepared for the CMO and head of retail for Dime Savings Bank of Williamsburg, but can be applied to any business. In this presentation you will learn the difference between these two commonly blurred company statements, go through interactive exercises to help develop them, and learn from the best visions and missions in the business.
Vision is a dream what a company wishes to become or aspire or intend to be in future.
Kotler defines it as a “description of something in future.”
A vision answers the question “where we want to be”.
It gives us a reminder about “what we want to develop”.
A vision statement is for the organization & it’s members, unlike the mission statement is for the customers & clients.
Example: the vision of “Wal-Mart” is to become the worldwide leader in retailing.
Generic Electric: “We bring good things to life”.
Ranbaxy Laboratories: “to become a research based international pharmaceutical company”.
FEATURES
The vision must be clear.
It must be unambiguous.
It must harmonies with organization’s culture & values.
It should be realistic.
It should be concise to be memorised.
It incorporates a shared understanding about the nature and aim of the organization.
It prepares the foundation for mission & describes that on achieving the mission, how the organization would be placed in a particular position in future.
Mission is states that “what the company is, why it exists & the unique contribution it can make”.
The mission can be defined as the fundamental or unique purpose that makes it apart from other firms of its type.
It indicates the nature & scope of business in terms of product, market & technology.
The mission states its core ideology which can be divided into two parts: core purpose & core value.
Core purpose is the reason for which the firm exists & the firm stands on core values which it holds.
The mission can be reflected through the “mission statement”.
The Mission Statement distinguishes one business from other similar firms.
It is the statement of the role by which an organization intends to serve its stakeholders.
It describes why an organization is operating, what the organization does, who all it serves & what makes it unique.
It differentiates an organization from others by explaining its broad scope of activities, its products & technologies it uses to achieve its goals & objectives.
Example: Microsoft’s mission is to help people and business throughout the world to realize its full potential.
Wal-Mart’s mission is to give ordinary folk the chance to buy the same thing as rich people.
NTPC: To make available, reliable & quality power in increasingly large quantities.
BHEL: A world class innovative, competitive & profitable engineering enterprise providing total business solutions
Characteristics of Mission Statement
Both vision & mission statement always exist at top level of an organization and flow towards middle and lower level hierarchy.
It should be unique or distinct that every one keeps it in mind.
It should be feasible & attainable.
It should be clear enough so that actions can be taken.
It should be inspiring for the management, employees & society a large.
It should be precise & analytical.
It should be credible for all the stakeholders.
The mission statement of the firm wants to maintain its distinct image & characteristics
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2. Definition
Mission Statement Vision Statement
• Simple declaration • Outlines a
that broadly states business’s
the underlying aspirations (where
purpose of an it wants to be) in
organization’s the distant future.
existence.
3. Purpose
Mission Statement Vision Statement
• To ensures some • To describe the best
transparency for possible end result. In
investors and reality (visualize
employees alike so they something more
can have some desirable than what you
confidence as to any consider to be the best
potential use of their possible outcome).
resources be they
capital investment or
labour.
4. Mission Statement Vision Statement
• To ensure that all • Designed to motivate,
stakeholders are clear energize, and create a
on the overarching captivating image of
purpose of the where you see your
company so everyone business heading in the
can be focused on the future.
same goals and
objectives.
5. Mission Statement Vision Statement
• When someone reads a • Helps to give you a
mission statement in target for the mission of
a business plan they are the company.
looking to get a feel for • To stretch expectations
the range of activities as well as aspirations
that the company will enabling you to jump
focus on, in other words out of your comfort
its core purpose and zone .
what it stands for. • As a framework for all
excellent planning.
6. Analyze The Role of the Mission
Statement and Vision Statement
• Satisfying Customer Needs
Focused on satisfying customer needs rather
than being focused on the product. Products
and technologies eventually become
outdated, but basic market needs may last
forever. A market-oriented mission statement
defines the business in terms of satisfying
basic customer needs.
7. • “Who” Our Customers are
We target which group of customers that we
want to sell the products or provide the
service. These are relevant because they
indicate the market to be served, the
geographic domain to be covered, and the
types of buyers the firm is going after.
8. • “What” Customer Needs Our Company is
Trying to Satisfy
A company should define the particular needs
of those customers groups it wishes to satisfy.
A product or service becomes a business
when it satisfies a need or a want.
(View from the company)
9. • “How” Our Company will Serve its Customers
A company must know the means or
technology by which it will serve the target
market and satisfy the customer’s needs.
By incorporating Who, What and How the firm
will be perceived and act more customer &
market-oriented. It will be perceived as a
customer-satisfying entity, not a product-
producing entity.
10. • Fits the Current Market Environment
Missions should fit the current market
environment. We need new leaders so now
there are many service that provide soft skills
such as Leadership programme.
11. • Our Competitive Advantage
Competitive advantage arises from leveraging
a firm’s unique skills and resources to
implement value-creating strategy that
competitors cannot implement as effectively.
Our company should base its mission on a
competitively superior internal strength or
resource that the company performs well in
comparison to its competitors.
12. • Distinctive Core Competencies
The organization should base its mission on its
distinctive competencies. A distinctive core
competency is a competitively superior
company resource that the company performs
well in comparison to its competitors. It needs
to stay focused on specific traits; quality,
customer service, and on target or niche
markets.
13. • Motivates and Inspires Employee Commitment
Mission statements should be motivating. It
should not be stated as making more sales or
profits. A company’s employees need to feel that
their work is significant and that it contributes to
people’s lives. Visionary companies set a purpose
beyond making money. Even though profits may
not be part of these companies’ mission
statements, they are the inevitable results.
14. • Make a profit begs the question “What will
we do to make a profit?”
To understand a company’s direction, we must
answer “to make a profit doing what and for
whom?”
We need to be creative an innovative in
creating new product and provide service.
People always eager to try something unic.
15. • Realistic
To avoid making the mission too narrow or too
broad.
• Specific, Short and Sharply Focused
Must be specific. Vague or generic mission
statements lack resonance and meaning. They
won’t be remembered by anyone, and will likely
be dismissed as too difficult to understand. Many
mission statements are written for public
relations purposes and lack specific, workable
guidelines. It is a precise statement of purpose.
16. • Clear and Easily Understood
Develop your mission statement to a “party
level.” A simple, clear, “party level” mission
statement can be used to tell people you meet
at a party or on airplanes why your company
exists. At the same time it needs to give your
company team as a profoundly simple focus
for everything it does as a firm.
17. • What We Want to be Remembered for
A mission statement says what, in the end,
you want to be remembered for. It is actually
an epitaph in present tense. What would you
want your epitaph to read some day? Your
ideal can provide a profoundly simple insight
into your purpose for existing today.
18. Definition of AIMS
• The general long term goals of an
organization.
• Goals which you set for yourself to
achieve in life/ the ultimate goal.
• The goals of the corporation, company or
organization. The long term aims may be
accomplished by meeting annual, month
or weekly goals.
19. Examples of AIMS
1.“to provide high quality education to the
local community”
2.McDonald-
• to serve good food in a friendly and fun
environment
• to be a socially responsible company
• to provide good returns to its shareholders
• to provide its customers with food of a high
standard, quick service and value for money
20. Difference
Aims Objectives
• Aims are what you • Objectives are what you
want to achieve. will do to achieve
E.g. I want to be a them.
millionaire.
• E.g. I want to sell this
stock.
So, an Aim would be the overall
thing you want to eventually
achieve.