MBA EM GESTÃO DE PROJETOS E PROCESSOS ORGANIZACIONAIS TURMA 25 Templates para auxiliar no Business Case – Planejamento Estratégico Aula – Professor Daniel de Carvalho Luz MBA em Gestão de Projetos e Processos Organizacionais turma 25

1. VISION & MISSION
STATEMENTSPOWERPOINT TEMPLATE

2. DEFINITION
While a mission statement describes
what a company wants to do now, a
vision statement outlines what a
company wants to be in the future.

3. VISION & MISSION STATEMENT – CHART
A Mission Statement talks about HOW
you will get to where you want to be.
Defines the purpose and primary
objectives related to your customer
needs and team values.
A Vision Statement outlines WHERE
you want to be. Communicates both
the purpose and values of your
business.
What do we do?
What makes us different?
Where do we aim to be?
MISSION
STATEMENT
VISION
STATEMENT

4. VISION & MISSION STATEMENT – DEFINITIONS
What’s wrong with
the world and what is
your plan to fix it.
MISSION
STATEMENT
What the world will
look like after you’ve
finished changing it.
VISION
STATEMENT
In a well-established company, the
Vision Statement is often led by the
mission, which was already
accomplished, and by strategic future
plans.
For any new start-up, formulate the
vision statement first and it will
guide the mission statement and the
rest of the strategic plan.
Which
comes
first?

5. MISSION STATEMENT
Focus of the Mission Statement lies on the present;
it defines the customers, critical processes and it gives
information on the level of performance which is
desirable.
 The mission statement: deals with the
present and leads to the future.
 Includes company objectives and serves
internal purposes. Defines the key measure
or measures of the organization's success
and is created to inform leadership, team and
stockholders.
 The mission statement can change over time,
but it should be still connected to core
values, customer needs and vision.
MISSION
STATEMENT

6. MISSION
STATEMENTMISSION STATEMENT
KEY QUESTIONS FOR DEVELOPING A MISSION
STATEMENT
What do we do today?
Why do we do it?
For whom do we do it?
What is the benefit?
FEATURES OF AN EFFECTIVE STATEMENT
Objectives and values of the organization: Who are your primary customers
(stakeholders)? Which responsibilities need to be fulfilled regarding customer
expectations?

7. VISION STATEMENT
Focus of the Vision Statement lies on the future;
its purpose is to motivate and to inspire. It defines the
future of the organization as well as the future of its
industrial sector and social environment which shall
be influenced by it.
 The vision statement defines the future.
 It gives detail on future goals and where you
wish to
be in the future. It motivates to succeed.
 It explains why you choose to work for it.
 When your company develops, it may be
tempting to change the vision. But keep in
mind that mission and vision are the
foundation of everything – so change
shall be as minimal as possible.
VISION
STATEMENT

8. VISION
STATEMENTVISION STATEMENT
KEY QUESTIONS FOR DEVELOPING A MISSION
STATEMENT
FEATURES OF AN EFFECTIVE STATEMENT
No ambiguity but transparency; outline a promising future (hope); engaging
expressions; realistic goals and objectives; focus on entrepreneurial values
and culture.
Where do we want to be going forward?
When do we want to reach that stage?
How do we want to do it?

9. THE STRATEGIC PYRAMID
PURPOSE
THE REASON YOU EXIST
BEYOND MAKING MONEY
(NEVER CHANGES)
MISSION
A MASTER PLAN FOR
CREATING VALUE
(5-20 YEARS)
VISION
A SHARED PICTURE
OF MISSION SUCCESS
(5-20 YEARS)
GOALS
SHORT-TERM OBJECTIVES THAT SUPPORT YOUR
MISSION AND VISION (1-5 YEARS)

10. THE STRATEGIC PYRAMID
MISSION AND VISION IN THE STRATEGY PROCESS
VISION
What we want to be
MISSION
Why we exist
(CORE) VALUES
What we believe in
(SMART) GOALS
What we want to achieve
STRATEGY
How to achieve it
ACTION PLAN
What needs to be done

11. MISSION WORKSHEET
CREATE YOUR OWN MISSION STATEMENT
QUESTIONS ANSWERS
Why do we exist, what
makes us different?
…
…
What do we do now? …
…
For whom do we do it? …
…
What is the benefit? …
…
Which goals do we have? …
…
How will we get where we
want to be?
…
…
NEEDS OF A MISSION
STATEMENT
 should be clear and simple
 should avoid elaborate
language
 should be easily explained
by others
 should not be confused
with a vision statement
 should be recognizably
yours

12. MISSION WORKSHEET
CREATE YOUR OWN MISSION STATEMENT
NEEDS OF A VISION
STATEMENT
 should be clear and simple
 should avoid elaborate
language
 should be easily explained
by those involved
 should not be confused
with a mission statement
QUESTIONS ANSWERS
Where do we want to be in
the future?
…
…
What needs to be
changed?
…
…
Why should issues be
addressed?
…
…
What are our strengths and
advantages?
…
…
What is our dream end-
state?
…
…
What would success look
like?
…
…

13. COMPANY NAME
OUR VALUES
VALUE 1
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VALUE 2
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VALUE 3
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VALUE 4
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own text. The text
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your own text will
look.
MISSION
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replaced with your own text. The text
demonstrates how your own text will look when
you replace the placeholder with your own text.
VISION
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The text demonstrates how your own text will
look when you replace the placeholder with
your own text. This is a placeholder text.

14. COMPANY NAME
MISSION
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replaced with your own text. The text
demonstrates how your own text will look when
you replace the placeholder with your own text.
VISION
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The text demonstrates how your own text will
look when you replace the placeholder with
your own text. This is a placeholder text.
OUR VALUES
VALUE 1
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your own text.
VALUE 2
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VALUE 3
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VALUE 4
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VALUE 5
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VALUE 6
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15. COMPANY NAME
VISION
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text. The text demonstrates how your
own text will look when you replace the
placeholder with your own text.
MISSION
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be replaced with your own text. This is a
placeholder text. The text demonstrates
how your own text will look when you
replace the placeholder with your own
text.
VALUES
EXCELLENCE
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VALUE
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VALUE
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can be replaced with your own text.

16. COMPANY NAME
VISION
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text. The text demonstrates how your
own text will look when you replace the
placeholder with your own text.
MISSION
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text. This is a placeholder text. The text
demonstrates how your own text will
look when you replace the placeholder
with your own text.
Core Value 1
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text can be replaced with your
own text.
Core Value 6
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text can be replaced with your
own text.
Core Value 2
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own text.
Core Value 7
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text can be replaced with your
own text.
Core Value 3
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text can be replaced with your
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Core Value 8
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Core Value 4
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Core Value 9
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Core Value 5
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Core Value 10
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text can be replaced with your
own text.
CORE VALUES

17. VALUES
CORE VALUE 1
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text will look when you replace the
placeholder it.
CORE VALUE 2
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text will look when you replace the
placeholder it.
CORE VALUE 3
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text will look when you replace the
placeholder it.
MISSION
A Mission statement talks about
HOW you will get to where you want
to be. Defines the purpose and
primary objectives related to your
customer needs and team values.
VISION
A Vision statement outlines WHERE
you want to be. Communicates both
the purpose and values of your
business.

18. COMPANY NAME
OUR COMPANY
VISION
OUR COMPANY
MISSION
OUR COMPANY
VALUESIS TO PROVIDE IS TO BE THE ARE
THIS IS A SAMPLE
PLACEHOLDER TEXT
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text demonstrates how your
own text will look when you
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PLACEHOLDER TEXT
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COMPANY VALUE 1
COMPANY VALUE 2
COMPANY VALUE 3
COMPANY VALUE 4
COMPANY VALUE 5
1

19. OUR VISION
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text demonstrates
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placeholder with
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can be replaced with
your own text.
OUR
MISSION
The text demonstrates
how your
own text will look when
you replace the
placeholder with your
own text.
OUR VALUES
Committed to excellence
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how your own text will
look when you replace
the placeholder with
your own text.
Teamwork
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with your own text.
Your value
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with your own text.
COMPANY NAME

20. COMPANY VISION, MISSION & VALUES
DEFINE YOUR MOST IMPORTANT VALUES
OUR VISION
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can be replaced with
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OUR
MISSION
The text demonstrates
how your
own text will look when
you replace the
placeholder with your
own text.
OUR
VALUES
Committed to excellence
The text demonstrates
how your own text will
look when you replace
the placeholder text.
Teamwork
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Your value
This is a placeholder text.
1

21. VISION, MISSION & VALUES – VENN DIAGRAM
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replaced
with your own
text. This text can
be replaced with
your own text.
VALUE 1
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with your own text.
VALUE 2
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with your own text.
VALUE 3
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VALUE 5
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VALUE 6
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VALUE 7
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VALUE 4
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OUR VALUES
OUR VISION OUR MISSION
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replaced
with your own
text. This text can
be replaced with
your own text.

22. VISION, MISSION & VALUES – VENN DIAGRAM
• Core Value 1
• Core Value 2
• Core Value 3
• Core Value 4
This text can be replaced
with your own text.
The text demonstrates how
your own text will look when
you replace the placeholder
with your own text. This text
can be replaced with your
own text.
This text can be replaced
with your own text. The
text demonstrates how your
own text will look when
you replace the placeholder
with your own text. This text
can be replaced with your
own text.
This text can be replaced with your
own text. The text demonstrates
how your own text will look when
you replace the placeholder with
your own text. This text can be
replaced with your own text.
This text can be replaced with your
own text. The text demonstrates
how your own text will look when
you replace the placeholder with
your own text. This text can be
replaced with your own text.

23. VISION, MISSION & VALUES – ONION CHART
The text demonstrates
how your own text will
look when you replace
the placeholder with
your own text. This text can be
replaced with your
own text.
VALUE 1
Placeholder text.
VALUE 2
Placeholder text.
VALUE 3
Placeholder text.
VALUE 4
Placeholder text.
VALUE 5
Placeholder text.
VALUE 6
Placeholder text.
VISION
MISSION
VALUES

24. VISION, MISSION & VALUES – GEARS
MISSION
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how your own text will
look when you replace
the placeholder with your
own text.

25. VISION, MISSION & VALUES – VENN DIAGRAM
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replaced with your own
text. The
text demonstrates how
your own text will look
when you replace the
placeholder with your
own text.
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your own text.
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replaced with
your own text.
RESPECT
Treat everyone with
respect and courtesy.
IMPROVEMENT
Try to be better
every day.
TEAMWORK
Together with your team
you can achieve more.
PASSION
No success
without passion.
CREATIVITY
Let originality be
your motivator.
QUALITY
Engage the right people
with the right experience.

26. MISSION
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can be replaced with your own text.
The text demonstrates how your own
text will look when you replace the
placeholder with your own text.
VISION
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own text. The text demonstrates how
your own text will look when you
replace the placeholder with your own
text. This is a placeholder text.
OUR VALUES
TEAMWORK QUALITY RESPECT SAFETY INTEGRITYCUSTOMER
FIRST
COMPANY NAME

27. A Mission statement talks
about HOW you will get to
where you want to be.
Defines the purpose and
primary objectives related to
your customer needs and
team values.
MISSIONOURVISIONOUR
A Vision statement outlines
WHERE you want to be.
Communicates both the purpose
and values of your business.
CORE
VALUE 4
CORE
VALUE 3
CORE
VALUE 2
CORE
VALUE 1
VALUES
CORE

28. COMPANY NAME
MISSION
The text demonstrates how
your own text will look when
you replace the placeholder
with your own text.
VISION
The text demonstrates how
your own text will look when
you replace the placeholder
with your own text.
This text can be replaced with
your own text.
PURPOSE / VALUES
VALUE
TERM
VALUE
TERM
VALUE
TERM
VALUE
TERM
VALUE
TERM
VALUE
TERM
VALUE
TERM
VALUE
TERM
VALUE
TERM
VALUE
TERM
VALUE
TERM
VALUE
TERM

29. MORE SAMPLES MISSION / VISION STATEMENTS
DEFINE YOUR MOST IMPORTANT VALUES
VALUES & GOALS
VISION
MISSION&

30. VISION & MISSION STATEMENT – POWERPOINT
TEMPLATE
MISSION
This text can be replaced with your own
text. The text demonstrates how your own
text will look when you replace the
placeholder with your own text.
VISION
The text demonstrates how your own
text will look when you replace the placeholder
with your own text. This text can be replaced with your
own text. This text can be replaced with your own text.

31. VISION & MISSION STATEMENT – POWERPOINT
TEMPLATE
MISSION
This text can be replaced with your own text.
The text demonstrates how your own text will
look when you replace the placeholder with
your own text.
VISION
The text demonstrates how your
own text will look when you
replace the placeholder with
your own text.

32. VISION & MISSION STATEMENT – POWERPOINT
TEMPLATE

33. SAMPLE VISION &
MISSION STATEMENTSPOWERPOINT TEMPLATES

34. SAMPLES MISSION STATEMENTS
APPLE
We design the best personal
computers in the world, lead the
digital music revolution,
reinvented the mobile phone, and
are defining the future of mobile
media and computing devices.
GAP
We create emotional
connections with customers
around the world through
inspiring product design,
unique store experiences, and
compelling marketing.
MICROSOFT
Our mission is to
enable people and
businesses throughout
the world to realize
their full potential.

35. SAMPLES VISION STATEMENTS
DEUTSCHE BANK
We aspire to be the
leading client-centric
global universal bank.
AMAZON
Our vision is to be earth's most
customer centric company; to
build a place where people can
come to find and discover
anything they might want to
buy online.
UNICEF
UNICEF is the driving
force that helps build a
world where the rights of
every child are realized.

36. MORE SAMPLES MISSION / VISION STATEMENTS
STARBUCKS
Our mission: to inspire and
nurture the human spirit – one
person, one cup and one
neighborhood at a time.
McDONALD’s
Our mission is to be our
customers' favorite place and
way to eat and drink. We are
committed to continuously
improving our operations and
enhancing our customers'
experience.
H&M
Our vision is that all our
operations are run in a way
that is economically, socially
and environmentally
sustainable.