The document provides guidance on creating a vision and mission statement for a business. It defines a vision statement as describing what a business wants to be in the future, focusing on purpose and values, while a mission statement describes what the business wants to be today and its primary objectives. The document gives examples of vision and mission statements and guidelines for writing them, emphasizing brevity and focusing on beliefs, purpose, and causes rather than products. It concludes by providing action items for working on a vision and mission statement.

1. Create YOUR
Mission And
Vision
A Mom Entrepreneur

2. A Mom Entrepreneur
About us:
A Mom Entrepreneur is an online resource and
gathering place for women who want to do it all. Be
a great mom, business owner, partner, friend, sibling,
daughter….the list can go on infinitely.
We do it because we can but it’s not easy.
Connecting with like minded women can give us the
strength and support when we most need it.
A Mom Entrepreneur is THAT place!

3. A Mom Entrepreneur
About me:
I’ve done many things in my lifetime from
cosmetology to real estate, from retail to
academics, and being self employed.
I haven’t always been successful but I have
learned a lot of what NOT to do.
I am passionate about controlling my own
destiny and LOVE helping others do the same.

4. A Mom Entrepreneur
You were born to win, but to be a winner,
you must plan to win, prepare to win, and
expect to win. ~ Zig Ziglar

5. Create YOUR Vision and Mission
Statement
Why does your business need a vision and
mission?
Same reason you need a business plan.
It’s part of your road map to success.

6. Create YOUR Vision and Mission
Statement
When you wonder WHY you are working 100
hours a week for little money you can revisit
your Vision/Mission and remind yourself as to
the reason.

7. Create YOUR Vision and Mission
Statement
Your Vision and Mission statements will
inspire you, energize you, and keep you
focused.

8. Create YOUR Vision and Mission
Statement
What are Mission and Vision statements?
People often think they’re the same thing
but they’re not.

9. Create YOUR Vision and Mission
Statement
Vision – describes what you want your
business to be in the future. It’s purpose and
values.

10. Create YOUR Vision and Mission
Statement
Mission – describes what you want your
business to be today. It’s purpose and
primary objectives.

11. Create YOUR Vision and Mission
Statement
Your Vision statement
The vision statement includes vivid
description of the organization as it
effectively carries out its operations.

12. Create YOUR Vision and Mission
Statement
Developing a vision statement can be quick
culture-specific. You may use methods
ranging from highly analytical and rational
to highly creative and divergent.
Utilize your dreams and ideals.

13. Create YOUR Vision and Mission
Statement
Developing the vision can be the most
enjoyable part of business planning, but it
can also be the most difficult.

14. Create YOUR Vision and Mission
Statement
The vision is a compelling description of the
state and function of your business. A very
attractive image toward which the
organization was attract the business is
guided by the strategic plan. The vision has
become more of a motivational tool.

15. Create YOUR Vision and Mission
Statement
Your vision should remain intact, even if the
market changes dramatically, because it
speaks to what you represent, not just what
you do.

16. Create YOUR Vision and Mission
Statement
Your Mission statement
A mission statement is a key tool that can be as
important as your business plan. It captures, in a
few succinct sentences, the essence of your
business's goals and the philosophies underlying
them. Equally important, the mission statement
signals what your business is all about to your
customers, employees, suppliers and the
community.

17. Create YOUR Vision and Mission
Statement
If the organization elects to develop a vision
statement before developing the mission
statement, ask “Why does the image, the
vision exist -- what is it’s purpose?” This
purpose is often the same as the mission.

18. Create YOUR Vision and Mission
Statement
When wording the mission statement,
consider the organization's products,
services, markets, values, and concern for
public image, and maybe priorities of
activities for survival.

19. Create YOUR Vision and Mission
Statement
Consider any changes that may be needed
in wording of the mission statement because
of any new suggested strategies during the
business planning process.

20. Create YOUR Vision and Mission
Statement
Ensure that wording of the mission is to the
extent that priorities in how products and
services are delivered are clear.

21. Create YOUR Vision and Mission
Statement
When refining the mission, a useful exercise is
to add or delete a word from the mission to
realize the change in scope of the mission
statement and assess how concise is its
wording.

22. Create YOUR Vision and Mission
Statement
Does the mission statement include sufficient
description that the statement clearly
separates the mission of the organization
from other organizations?

23. Create YOUR Vision and Mission
Statement
Your mission statement may change, but it
should still tie back to your core
values, customer needs and vision.

24. Create YOUR Vision and Mission
Statement
Guidelines to writing your Vision/Mission
statements.
Your Vision Statement should start with what you
believe, why you do what you do -- your
purpose or cause on a level higher than what
your company does or makes. Try starting your
statement with the words "I believe..." or "I
envision a world..." You'll find what follows will be
quite different than what you expect. You can
always take out those opening words later, if
you want. It’s about setting the tone.

25. Create YOUR Vision and Mission
Statement
 Don't write more than two lines for what
you believe.
 This is not the place for long-winded
descriptions about what your company
does.

26. Create YOUR Vision and Mission
Statement
 Leave what you sell out of it.
 This is a statement of your vision, not what
you do.

27. Create YOUR Vision and Mission
Statement
Examples of Vision statements
National Multiple Sclerosis Society: A World
Free of MS.
San Diego Zoo: To become a world leader
at connecting people to wildlife and
conservation.
Ikea: Affordable solutions for better living.

28. Create YOUR Vision and Mission
Statement
Examples of Mission statements
"...Georgetown College is committed to the
Jesuit traditions of an integrated education and
of productive research in the liberal arts,
including fine arts, humanities, languages,
sciences, and social sciences. The College seeks
to expand the imagination, foster the life of the
spirit, cultivate lifelong learning, encourage
service to God and humanity, and promote
respect for diversity in an age of global
community." From Georgetown University.

29. Create YOUR Vision and Mission
Statement
"Apple designs Macs, the best personal
computers in the world, along with OS
X, iLife, iWork and professional software.
Apple leads the digital music revolution with
its iPods and iTunes online store. Apple has
reinvented the mobile phone with its
revolutionary iPhone and App Store, and is
defining the future of mobile media and
computing devices with iPad" from Apple"

30. Create YOUR Vision and Mission
Statement
Our vision is to be earth's most customer
centric company; to build a place where
people can come to find and discover
anything they might want to buy online."
from Amazon

31. Create YOUR Vision and Mission
Statement
A Mom Entrepreneur
Vision: To educate, inspire, and build a
community of women entrepreneurs.
Mission: To provide tools, resources, and
community to women entrepreneurs so they
can reach their dreams.

32. Create YOUR Vision and Mission
Statement
Action Items
To work on your Vision and Mission
statement.

33. Create YOUR Vision and Mission
Statement
Go to amomentreprenur.net and join our
tweet/re-tweet contest and boost your
visibility on social media.
http://amomentrepreneur.net/group/tweet
this/forum/topics/rt-s-sunday-september-
22nd-saturday-september-28th

34. Create YOUR Vision and Mission
Statement
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35. Create YOUR Vision and Mission
Statement
You can reach me at laina@lainaturner.com
Twitter @lturnermolaski
Facebook
https://www.facebook.com/pages/AMomEntre
preneur/186136878119800
And please join our group on
http://amomentrepreneur.net/group/mini-
master-class

36. Create YOUR Vision and Mission
Statement
Questions?