The Sparks Foundation is a nonprofit organization that works to promote equality in education. It provides workshops and programs like career counseling to help students regardless of their financial background. The document discusses social media marketing strategies for nonprofits, explaining that social media allows organizations to connect with audiences, build their brand, gain customer insights, and drive traffic to their website or events. It outlines the steps to create an effective social media strategy, including setting goals, learning about target audiences, monitoring competitors, evaluating accounts, creating content calendars, and adjusting the strategy based on results.

1. By Anushka Prasad
Digital Marketing
The sparks Foundation

2. About The Company
• The spark foundation is non profit organization
working to bring parity in education.
• It make sure that the children have equal
opportunity at success irrespective of the financial
background.
• The sparks Foundation provides various workshop
and programs.

3. WORKSHOP
 Glimpses for kids
 Links App
 Resume writing
 Career choices
 Global Education choices

4. PROGRAMS
 Student scholarship program
 Student Membership Program
 Student SOS program
 Student Externship Program
 Corporate Program

5. What is social media marketing?
 Social media marketing (SMM) is the use of social
media websites and social networks to market a
company’s products and services.
 Social media marketing is all about connecting with
the audience or customers and helping them
understand the brand in a better way.

6. WHAT IS SOCIAL MEDIA
STRATEGY?
 A social media strategy is a summary of everything we
plan to do and hope to achieve on social media.
 It guides our actions and let us know whether we’re
succeeding or failing.
 The more specific our plan is, the more effective it will
be.
 It’s a plan, a mix of ideas, a purpose, and the path to a
goal that one is aiming to achieve.

7. WHY SOCIAL MEDIA STRATEGY
IS NECESSARY?
• It doesn’t matter whether you run a small local store or
a global business, Social Media Marketing is a vital
aspect of the corporate marketing plan.
• In addition, the influence of social media is
commendable as you get to meet a vast number of
people in the fastest possible way.

8. 7 Major benefits of social media
marketing
 Branding
 Customer Loyalty
 Conversion
 Humanization
 Customer Insights
 Customer Support
 Inbound Traffic

9. STEPS TO CREATE THE SOCIAL
MEDIA STRATEGY
• Step 1. Choose social media marketing goals that align
to business objectives
• Step 2. Learn everything you can about your audience
• Step 3. Know your competition
• Step 4. Do a social media audit
• Step 5. Set up accounts and improve profiles
• Step 6. Find inspiration
• Step 7. Create a social media content calendar
• Step 8. Evaluate and adjust your strategy

10. CONCLUSION
 The best way to evaluate the importance of applying
social media in marketing is to realize the importance
of social media in everyday life of people who are likely
to become your customers.
 Social media marketing has become a necessity, one
that is imposed to the business by the overall presence
and impact social networks have on the users.
 In spite of the fact that social media presence has
become a necessity, there are numerous ways to
leverage social media presence into improving the
business.