VISION vs MISSION
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This document discusses vision, mission, and mission statements. It defines a vision as a picture of future success and challenges an organization can prepare for. A mission is a brief statement that reflects an organization's core values and communicates its long-term objectives and reason for existing. The document provides examples of Dell's vision and mission statements and lists common components of a mission such as products, markets, technology, and customers.
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The document outlines a hierarchy of strategic intent for organizations, beginning with vision which describes the desired future state, followed by mission which defines the organization's purpose and business. Goals and objectives then provide the framework for achieving the vision and mission, with objectives specifically defining how goals will be met and providing standards for performance measurement. The document discusses the importance of vision, examples of effective vision and mission statements, and key considerations for setting goals and objectives that are specific, measurable, and help guide strategic decision making.
Mission and strategic framework - strategic management - Manu Melwin Joy
Mission statement is a statement of purpose and function.
It answers the following questions.
Why the organization does exist?
What is its value addition?
What is its function?
How does it want to be positioned in the market and minds of customer?
What business is it in?
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Mission and strategic framework - strategic management - Manu Melwin Joy
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VISION vs MISSION
- 1. Vision,Mission,Mission Statement Components PREPARED BY: NUR ATHIRAH BT YUSOFF
- 2. Vision • What is a Vision?
- 3. Vision A vision is a picture of future success. A vision forms when we think far enough ahead to realize there will be important challenges that we can prepare. “Where do we want to become?”
- 4. Vision • “Nothing happens unless first a dream.” – Carl Sandburg
- 5. Vision Statement Examples Dell’s vision is to create a company culture where environmental excellence is second nature.
- 6. Mission What is a Mission?
- 7. Mission -A mission is a brief statement that reflects the core values of an organization. -A mission communicates an organization’s long-term objectives – why the organization exists.
- 8. Mission Statement A Mission Statement … -An enduring statement of purpose that distinguishes one organization from other similar enterprises -A declaration of an organization’s “reason for being”
- 9. Sample Mission Statements • Dell’s mission is to be the most successful computer company in the world at delivering the best customer experience in markets we serve.In doing so,Dell will meet consumer expectations of highest quality ;leading technology;competitive pricing ; individual and company accountability ; best-in-class services and support;flexible customization capability;superior corporate citizenship;financial stability.
- 10. Mission Statement Products or services Markets Technology Survival,Growth Profits Philosophy Self- Concept Public Image Employees Customer Mission Components
- 11. Thank you!