This document discusses vision, mission, and mission statements. It defines a vision as a picture of future success and challenges an organization can prepare for. A mission is a brief statement that reflects an organization's core values and communicates its long-term objectives and reason for existing. The document provides examples of Dell's vision and mission statements and lists common components of a mission such as products, markets, technology, and customers.

1. Vision,Mission,Mission Statement
Components
PREPARED BY:
NUR ATHIRAH BT YUSOFF

2. Vision
• What is a Vision?

3. Vision
A vision is a picture of future success.
A vision forms when we think far enough ahead
to realize there will be important challenges
that we can prepare.
“Where do we want to become?”

4. Vision
• “Nothing happens unless first a dream.”
– Carl Sandburg

5. Vision Statement Examples
Dell’s vision is to create a company culture
where environmental excellence is second
nature.

6. Mission
What is a Mission?

7. Mission
-A mission is a brief statement that reflects the
core values of an organization.
-A mission communicates an organization’s
long-term objectives
– why the organization exists.

8. Mission Statement
A Mission Statement …
-An enduring statement of purpose that distinguishes
one organization from other similar enterprises
-A declaration of an organization’s “reason for being”

9. Sample Mission Statements
• Dell’s mission is to be the most successful
computer company in the world at delivering the
best customer experience in markets we serve.In
doing so,Dell will meet consumer expectations of
highest quality ;leading technology;competitive
pricing ; individual and company accountability ;
best-in-class services and support;flexible
customization capability;superior corporate
citizenship;financial stability.

10. Mission Statement
Products or
services
Markets
Technology
Survival,Growth
Profits
Philosophy
Self-
Concept
Public Image
Employees
Customer
Mission
Components

11. Thank you!