This is a primer on vision, mission,values and culture of the organization.

1. Vision, Mission, Values and Culture
A case
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2. Agenda
1. Why Vision, Mission? S4
2. Benefits of Vision and Mission S5
3. What is Vision S7
4. Examples S8
5. What is Mission S10
6. Examples S11
7. What are Values S13
8. Examples S14
9. What is Culture S16
10. Examples S17-S18
11. Golden braid S19
12. Going ahead S24
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4. Why Vision, Mission?
• Organizations that have clearly defined Vision
and Mission statements, that are aligned with
a strategic plan, outperform those who do
not.
• Not having a clearly defined Vision and
Mission limits opportunities for the
organization's success.
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5. Benefits of vision, mission and values
• Strengthen culture through a unified sense of
purpose
• Improve decision making with clarity about
"big picture"
• Enhance cross-functional relationships
through a shared understanding of priorities.
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7. What is Vision
• This is what company aspires to be.
• It is different than what a company is (mission
statement)
• Provides guidance and inspiration as to what
an organization is focused on achieving in five,
ten, or more years.
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8. Vision examples
• Ford: To become the world’s leading Consumer Company for automotive
products and services.
• Avon: To be the company that best understands and satisfies the product,
service and self-fulfilment needs of women—globally.
• Microsoft: Empower people through great software anytime, anyplace,
and on any device.
• Norfolk Southern: Be the safest, most customer-focused and successful
transportation company in the world.
• Amazon: Our vision is to be earth’s most customer centric company; to
build a place where people can come to find and discover anything they
might want to buy online.
• Snapdeal: To create India's most impactful digital commerce ecosystem
that creates life-changing experiences for buyers and sellers.
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10. What is Mission
• This is what the company actually does.
• Defines the present state or purpose of an
organization;
• Answers three questions about why an
organization exists -
– WHAT it does
– WHO it does it for
– HOW it does what it does.
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11. Mission examples
• Google: To organize the world’s information and make it universally accessible and
useful
• Target: Our mission is to make Target the preferred shopping destination for our
guests by delivering outstanding value, continuous innovation and an exceptional
guest experience by consistently fulfilling our Expect More. Pay Less.® brand
promise."
• Nissan: Nissan provides unique and innovative automotive products and services
that deliver superior, measurable values to all stakeholders in alliance with
Renault.
• Aditya Birla Group: To deliver superior value to our customers, shareholders,
employees and society at large.
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12. • Values are what support the vision, shape the
culture, and reflect what the company
values.
• They are company’s principles, beliefs, or
philosophy of values.
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13. What are Values
• Values are what support the vision, shape the
culture, and reflect what the company
values.
• They are company’s principles, beliefs, or
philosophy of values.
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14. Examples
– INNOVATION
- CHANGE
– OPENNESS
- OWNERSHIP
– HONESTY
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16. What is Culture
• How people behave in organization.
• Culture creates the foundation for strategy
• Corporate values shape the culture and define
the character of the company.
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17. Examples of Cultures
• Innovation (Risk Orientation)
• Attention to Detail (Precision Orientation)
• Emphasis on Outcome (Achievement
Orientation)
• Emphasis on People (Fairness Orientation)
• Teamwork (Collaboration Orientation)
• Aggressiveness (Competitive Orientation)
• Stability (Rule Orientation)
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18. Examples of culture
1. Customer orientation
2. Global entrepreneurship
3. Success through excellence
4. Trust in our people
5. Authentic leadership
6. Sustainability
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19. Golden braid
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20. Our Vision
To be a premium global conglomerate, with a clear focus on each of the businesses.
Our Mission
To deliver superior value to our customers, shareholders, employees and society at
large.
Our Values:
Integrity, Commitment ,Passion ,Seamlessness and Speed
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21. "Good business leaders create a vision,
articulate the vision, passionately own the
vision, and relentlessly drive it to completion.“
Jack Welch
Ex-Chairman, GE
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22. So should your company
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24. Going ahead
• Define the Vision, Mission, Values and Culture
(VMVC) of your company
• Propagate VMVC to the organization
• Living the VMVC defined on continuous basis
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25. Thanks!!
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26. An artefact of
PKS Management Consultants
+91 – 97411 94285
# 9, Site No. 14/15 B, 1st Vivekanda Layout
Outer Ring Road, Marathalli
Bangalore -560037
pramod@pksmanagementconsultants.com
www.pksmanagementconsultants.com
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