The document outlines steps for developing a strategic plan: 1. Identify your values and needs 2. Review your history and current situation 3. Draft a vision, mission, and goals for the future 4. Research and evaluate different strategies 5. Implement your plan and monitor progress It emphasizes that values should guide the creation of a vision and mission, which are then operationalized through goals. The vision, mission, and goals should be a core part of any strategic plan.

2. 1. What is important to you?
 Identifying your values and needs
1. What have you got?
 Review history and inventory your situation
3. Where do you Want to Go?
 Draft Vision / Mission / Goals
3. How to Get There?
 Research, Develop and Evaluate Strategies
3. Implement plan and monitor

3. 1. What is important to you?
Identifying your values and needs
1. What have you got?
Review history and inventory your situation
3. Where do you Want to Go
 Draft Vision / Mission / Goals
3. How To Get There
Research, Develop and Evaluate Strategies
3. Implement plan and monitor

4.  Values lead to the Creation of Vision & Mission
 Vision and Mission are Operationalized by
Goals
 Goals are directed at what you Value
VALUES

5.  Dream a Vision for the Future
 Develop a Mission
 Set and Prioritize Goals
 Write the Vision/Mission/Goals part of the Plan

6.  Values … are core beliefs or desires
that guide or motivate our attitudes
and actions

7.  Definition of a Vision
A Vision is defined as 'An Image of the
future we seek to create'. It is a dream.
MISSION
A Mission is defined as 'Purpose, reason for
being'. Defined simply "Who we are and
what we do". It is the vehicle which leads
to the vision.

8.  The definition for Vision Statements is a sentence or short
paragraph providing a broad, inspirational image of the
future. Vision Statements therefore contain details of the
university's future - its vision ( the future plans with aims and
objectives )These types of Statements focus on tomorrow.
 A good definition for a Mission Statement is a sentence or
short paragraph which is written by the organization which
reflects its core purpose, identity, values and principle
business aims.
 Mission Statements therefore contain important information
about a company in a nutshell. This should include the
University mission
e.g(what the PU does, its products, its services and its
customers).

9.  How long are Vision Statements?
A good statement is a sentence or short
paragraph consisting of two to four sentences.

10.  “You’ve got to think about big things, so that
all the small things go in the right direction” -
Alvin Toffler
 “The very essence of leadership is that you
have a vision that you articulate clearly and
forcefully on every occasion. You can’t blow
an uncertain trumpet.” - Theodore Hesburgh.
 “To the person who does not know where he
wants to go there is no favorable wind.”- Seneca

11.  Dream a Vision for the Future for your family
and business
› What you want it to be in 1, 5, or 10 yrs.
 Outline
 Description
 Story
 Map

12. A Mission is the definition of the 'special assignment'
being undertaken by the business
WHY you’re making the journey.
 “Outstanding people have one thing in
common: an absolute sense of mission.” –
Henry David Thoreau

13. Develop a Mission Statement
› Who are we?
 What should the business to be known for?
› What do we want to accomplish?
› Why we do what we do? Core
Purpose!
› Internal and External Purpose
 Internal to help business stay on task!
 External to communicate and promote!
 May be the same

14. Sample Mission Statement
“The mission of this farm
is to produce organic food that:
is sold to local customers at a fair price;
provides us with enough income;
improves the soil, air and water quality on our farm;
is a vehicle to raise community awareness of
sustainability and environmental issues.”

15. Wal-Mart
To give ordinary folk the chance to buy the
same thing as rich people.
McDonald’s
To be the worlds best quick service restaurant
experience. Being the best means providing
outstanding quality, service cleanliness and
value so that we make every customer in
every restaurant smile.
Microsoft
At Microsoft, we work to help people and businesses
throughout the world realize their full potential.

16. Production
Marketing Human Resources
Environment Family
Customers Personal
Time
Suppliers
Public
Relations
Regulations
Taxes
Finance