1. Prepared By Javaria Ahmed
EXERCISE TO DEVELOP MISSION & VISION
STATEMENTS

2. WHAT IS A MISSION STATEMENT ?
Prepared By Javaria Ahmed

3. MISSION
STATEMENT
An important goal or purpose
A single sentence or assertion
Prepared By Javaria Ahmed

4. Therefore:
MISSION STATEMENT
Company’s
Purpose
How it does ?
What it does?
For whom it
does?
Prepared By Javaria Ahmed

5. WHAT IS A VISION STATEMENT ?
Prepared By Javaria Ahmed

6. `
VISION
SOMETHING YOU IMAGE OR DREAM ABOUT
Prepared By Javaria Ahmed

7. Therefore:
VISION STATEMENT
Goals, Aspirations,
Dream
Source of
inspiration
Company’s True-north
Future picture
Prepared By Javaria Ahmed

8. A GREAT CONFUSION !
Prepared By Javaria Ahmed
They are One and The Same

9. MISSION STATEMENT
SNAPSHOT OF TODAY
VISION STATEMENT
SNAPSHOT OF TOMORROW
DIFFERENCE # 1
Prepared By Javaria Ahmed

10. MISSION STATEMENT
What’s wrong with the world and how you intend to fix it.
VISION STATEMENT
What the world will look like after you’ve finished changing it.
DIFFERENCE # 2
Prepared By Javaria Ahmed

11. MISSION STATEMENT
Ideally should be narrow and specific.
VISION STATEMENT
Can be broad and aligned with company’s
values.
DIFFERENCE # 3
Prepared By Javaria Ahmed

12. MISSION STATEMENT
Tactics or steps taken to make vision a reality.
VISION STATEMENT
Desired Future State.
DIFFERENCE # 4
Prepared By Javaria Ahmed

13. Why do we need a Mission & Vision statements?
Think about a Trip with friends
Prepared By Javaria Ahmed
Consider you plan a holiday with your friends. You just call and say let’s go to a picnic !. You
haven’t decided where are you going, how will you go, what will you take along etc. So when
you all meet at a common point, you all are in different forms. One friend comes wearing sweat
shirt and hiking books since he wanted to go for a hiking. Another comes in warm coats and
snow boots since he thinks they are going to a snow hill. One comes in casual wear since he is
thinking you all are going to a restaurant to have a meal.

14. Prepared By Javaria Ahmed
Why do we need a Mission & Vision statements?
So Result is :
A Failed Trip

15. Why do we need a Mission & Vision
statements?
Hence:
A lack of planning in personal or professional life
leads us nowhere.
Prepared By Javaria Ahmed

16. Unified Culture
Prepared By Javaria Ahmed
Advantages of Mission & Vision statements

17. Improved decision making.
Prepared By Javaria Ahmed
Advantages of Mission & Vision statements

18. Inspire.
Energize.
Keep Focused.
Make accustomed to business.
Prepared By Javaria Ahmed
Advantages Mission & Vision statements

19. According to a research
Firms with formal mission statements have:
• 2x average return on shareholder’s equity.
• Positive relationship to company performance.
• 30% high return on certain financial measures.
Prepared By Javaria Ahmed
Advantages of Mission & Vision statements

20. • Is brief
• Easy to remember
• Clear and To the Point
Prepared By Javaria Ahmed
A Good Mission Statement

21. Mission Statement
At eBay, our mission is to provide a global online marketplace where
practically anyone can trade practically anything, enabling economic
opportunity around the world.”
Prepared By Javaria Ahmed

22. Mission Statement
To focus on our customer’s market challenges and needs by providing
excellent ICT solutions and services in order to consistently create
maximum value for our customers.
Prepared By Javaria Ahmed

23. Mission Statement
Organize the world's information and make it universally accessible and
useful.
Prepared By Javaria Ahmed

24. • Is brief
• Easy to remember
• Clear and To the Point
Prepared By Javaria Ahmed
A Good Mission Statement

25. Prepared By Javaria Ahmed
Vision Statement
Market leader in the motorcycle industry, emerging as a global
competitive centre of production and exports.

26. Vision Statement
At Philips, we strive to make the world healthier and more sustainable
through innovation. Our goal is to improve the lives of 3 billion people
a year by 2025. We will be the best place to work for people who share
our passion. Together we will deliver superior value for our customers
and shareholders.
Prepared By Javaria Ahmed

27. Prepared By Javaria Ahmed
Vision Statement
Our vision is to be earth’s most customer centric company; to build
a place where people can come to find and discover anything they
might want to buy online.

28. TIME TO MAKE YOURS !
Prepared By Javaria Ahmed

29. Prepared By Javaria Ahmed
Your Company Mission Statement
PART I
What is the problem that our organization exists to solve ?
What need does this organization exist to resolve ?
PART II
What is the purpose of our organization ?
Why does it exist?
What is the ultimate outcome or result we are hoping to achieve?
PART III
What business are we in? What do we do to fulfill our purpose? What is the broadest way
in which we could state our work?

30. • PART IV
For whom do we do this work? Who is our
target population, our audience, our market?
PART IV
Where do we do our work? What are our
geographic boundaries?
Prepared By Javaria Ahmed

31. Let’s start by defining:
Where do we want to be in 5 or 10 years
time?
What are our aspirations?
Prepared By Javaria Ahmed
Your Company Vision Statement