Lesson 1: Vision and Mission Statements
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Watch this with a 10-15 minute audiotrack at http://vimeo.com/novusprogram/lesson1 This lesson introduces two important business tools: the Vision and Mission Statements. After watching this video, you will know how to properly create these tools, what common mistakes to avoid, and how you can most effectively use them to guide your organization. The Novus project is a combination of video tutorials designed to be used in conjunction with a free business simulation software program. The Novus Business and IT Program contains 36 business and IT training videos, covering basic finance, accounting, marketing, economics, business strategy, Word, Excel, and PowerPoint. Users will have an opportunity to apply the lessons in the Novus Business Simulator. Over six rounds, the user or teams will have to make decisions on capital purchases, financing, production, financing, and human resources for a microbrewery. This channel has arranged the 36 video lessons into the order in which they are meant to be used with the simulator. To watch this slideshow as a video, please go to our Vimeo page at: https://vimeo.com/novusprogram. To download our free business simulation software, please go to our SourceForge page at: http://sourceforge.net/projects/novus/.
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Gathered below are the mission statements of the world’s 25 most valuable brands in 2015.
We’ve also graded each mission statement to demonstrate how effective they are.
Visions & Missions of Fortune Global 100
The document discusses the visions and missions of the top 100 companies on the Fortune Global 500 list. It provides examples of visions, which describe where companies want to go, and missions, which describe the purpose and goals of the companies. The visions generally focus on leadership, performance, and innovation, while the missions often discuss the products/services provided and benefits for customers, shareholders, and society.
Vision and mission
This document provides information on how to write an effective vision statement and mission statement for a business. It defines a vision statement as describing how a business wants to be seen externally, while a mission statement communicates what the business intends to accomplish. The document offers tips for crafting each statement, such as taking time, using positive language, and obtaining input from others. Examples of vision and mission statements are also presented from companies like GM, DHL, McDonald's, Bank of America, Walmart, and Microsoft.
Mission Statements
The document discusses mission statements and how they function within organizational hierarchies. It provides definitions for key terms like mission, aim, and objective. It also outlines characteristics of effective mission statements, such as being brief, flexible, distinctive, and inspiring. Criticisms discussed include that mission statements are sometimes vague, seen as PR exercises, and not fully supported by organizational actions. Examples of actual company mission statements are also provided.
Vision and Mission statements
The document outlines the visions and missions of several companies:
- Flipkart aims to become the Amazon of India and provide delightful customer experiences.
- Hindustan Coca-Cola Beverages' vision is to make refreshments easily available to every Indian and their mission is to build a sustainable, socially responsible and profitable business in India.
- PricewaterhouseCoopers' mission is to be a leading global professional services firm solving complex business problems through integrity, intelligence and innovation.
- Caterpillar's vision is to be the global leader in construction and mining equipment while maximizing value for shareholders and customers. Their mission is to provide the best products and services for construction and transportation.
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Presentation On Vision And Mission
This presentation discusses the key differences between vision and mission statements. A vision defines an organization's long-term goals and strategic direction, focusing on its desired future state. In contrast, a mission defines an organization's fundamental purpose and short-term objectives for why it exists. The presentation also outlines common methodologies for strategic planning, including situational analysis, goals, objectives, and targets. It provides examples of how vision statements should inspire and guide an organization towards its future, while mission statements concentrate on its present purpose.
Strategic Management : Vision & Mission
This document discusses strategic management, vision, mission, and why they are important for organizations. It defines strategic management as dealing with organizational renewal, growth, and developing strategies and systems to achieve this. A vision articulates an organization's future aspirations and inspires employees. A mission defines an organization's purpose and reason for existing. Good visions and missions should be inspiring, competitive, represent integrity, and motivate employees to help the organization achieve its goals.
The Good & Bad of Vision statement - Kangazul
The document discusses the key characteristics of an effective vision statement, including that it should be inspiring, paint a clear picture of the future, be desirable, unique, focused, feasible, and easy to communicate. It also discusses characteristics that make vision statements ineffective, such as being bland, vague, not forward-looking, too broad or specific, or difficult to communicate. Several examples of vision statements are provided and assessed against these criteria.
Mission statements of famous companies
This document summarizes the missions and visions of several major companies. Facebook's mission is to connect people and make the world more open. Google's mission is to organize the world's information and make it universally accessible and useful. Microsoft's mission is to help people and businesses realize their full potential. Disney's mission is to make people happy. Ford is committed to providing personal mobility around the world. Yahoo's mission is to be the most essential global internet service. Apple aims to provide the best personal computing experience globally. Walmart's mission is to help people save money so they can live better. McDonald's vision is to provide the best quick service restaurant experience worldwide. Pizza Hut takes pride in making perfect pizza and providing great service to
Developing a Mission and Vision Statement (A Sandwich company)
The document discusses the development of a mission and vision statement for Tramporl, a sandwich maker company. The mission statement aims to make Tramporl a leading brand known for fresh, homemade, quality and affordable sandwiches that provide a healthy, refreshing and satisfying meal. The vision statement envisions delivering fresh sandwiches straight to customers to support a healthy lifestyle affordably and generate value for all stakeholders. The document outlines the techniques used to develop the mission and vision statements, which included identifying the company's goals and values to create inspiring statements.
Vision vs mission
1. Vision dictates mission which determines strategy and goals to achieve objectives through tactics and resources.
2. Vision is future-oriented while mission focuses on the present. Vision defines the ideal future while mission is the plan to get there.
3. Elements of a strategic vision include core values and beliefs, purpose as the guiding philosophy, and a mission and vivid description as the tangible image that inspires action toward the vision.
Importance of vision, mission values
The document discusses the importance of vision, mission, and values for any organization. It states that the vision sets out what the organization aims to accomplish and inspires members. The mission describes how the organization will achieve its vision in practical terms. Values provide guidance for behavior and decision-making. Together, vision, mission, and values are key elements of strategic planning that should be communicated to both internal and external stakeholders.
Different levels of strategy
This document discusses the three levels of strategic management - corporate, business, and operational.
The corporate level focuses on the overall plan for the organization and strategic business units. Strategy at this level involves conceptual decisions. The business level determines how each business unit will compete and allocates resources. Operational level strategies improve internal functions like manufacturing and marketing.
Effective strategic management requires coordination across all three levels to improve profitability.
The Marketing Environment
The document discusses the marketing environment and challenges faced by McDonald's. It describes McDonald's initiatives to address shifting consumer lifestyles by focusing on consistent products and reliable service while also offering upscale options like McCafe. McDonald's introduced healthier options by eliminating supersized items and adding active meal options for adults. The document provides an overview of the internal and external factors in a company's micro and macro marketing environment.
Examples of Company Core Values
You need to listen carefully for clues that your organization has failed to engage in a deep examination of the company’s core values. If you sense this, or inherit a listless organization, resolve to do something about it right away. Nothing is more important if you want to build a leadership culture.
Marketing environment
The document discusses the marketing environment, which includes forces outside of a company's direct control that influence its business capabilities. It describes the internal environment within a company and the external macro and micro environments. The macro environment encompasses broad societal forces, while the micro environment consists of suppliers, customers, competitors, and public groups in the immediate industry. Understanding how these environments shape opportunities and threats is essential for effective marketing planning and competition.
Frenet Curves and Successor Curves: Generic Parametrizations of the Helix and...
This document discusses Frenet curves and successor curves, which are classes of curves in three-dimensional space. It presents a generalized theory of Frenet curves that allows curves with inflection points or line segments to be considered Frenet curves. The key points are:
1) A Frenet curve is a curve that possesses a Frenet frame, consisting of a tangent vector, principal normal vector, and binormal vector, along with curvature and torsion functions.
2) Successor curves are constructed by taking an original Frenet curve and making its tangent vector the principal normal of a new Frenet frame. Helices are the successor curves of planes curves, and slant helices are the successor curves of helices
Product development process
The document outlines the product development process, beginning with developing a vision for a new product, analyzing market opportunities and customer needs, and determining what type of product to develop. It discusses using techniques like technical questioning and creating a mission statement to evaluate the technical and economic feasibility of a new product idea. The example of developing a new fingernail clipper illustrates how to apply these concepts through asking technical questions to clarify design requirements and constraints.
Vision mission for slideshare
This document provides an introduction to strategy, including definitions of vision statements, mission statements, objectives, goals, and the strategic management process. It discusses key elements of developing a strategy such as environmental analysis, strategic options, strategic choice, and implementation. Examples of vision and mission statements from various companies are also presented. The summary concludes with an overview of the strategic planning process and considerations for effective strategy formulation and implementation.
Mission vision statements of top companies
Our mission is to organize the world's information and make it universally accessible and useful, focusing on the user above all else. Our vision is to be a company that inspires curiosity while making the world more open and connected. Facebook's mission is to give people the power to share and connect with friends and family worldwide, discovering new things and sharing what matters to them.
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25 Mission Statements From the World's Most Valuable Brands
25 Mission Statements From the World's Most Valuable Brands
Developing a Mission and Vision Statement (A Sandwich company)
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Watch this with a 10-15 minute audiotrack at http://vimeo.com/novusprogram/word4
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Watch this with a 10-15 minute audiotrack at http://vimeo.com/novusprogram/excel4
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Watch this with a 10-15 minute audiotrack at http://vimeo.com/novusprogram/powerpoint2
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The Novus project is a combination of video tutorials designed to be used in conjunction with a free business simulation software program. The Novus Business and IT Program contains 36 business and IT training videos, covering basic finance, accounting, marketing, economics, business strategy, Word, Excel, and PowerPoint. Users will have an opportunity to apply the lessons in the Novus Business Simulator. Over six rounds, the user or teams will have to make decisions on capital purchases, financing, production, financing, and human resources for a microbrewery. This channel has arranged the 36 video lessons into the order in which they are meant to be used with the simulator. To watch this slideshow as a video, please go to our Vimeo page at: https://vimeo.com/novusprogram. To download our free business simulation software, please go to our SourceForge page at: http://sourceforge.net/projects/novus/.
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Watch this with a 10-15 minute audiotrack at http://vimeo.com/novusprogram/powerpoint3
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Watch this with a 10-15 minute audiotrack at http://vimeo.com/novusprogram/lesson23
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The Novus project is a combination of video tutorials designed to be used in conjunction with a free business simulation software program. The Novus Business and IT Program contains 36 business and IT training videos, covering basic finance, accounting, marketing, economics, business strategy, Word, Excel, and PowerPoint. Users will have an opportunity to apply the lessons in the Novus Business Simulator. Over six rounds, the user or teams will have to make decisions on capital purchases, financing, production, financing, and human resources for a microbrewery. This channel has arranged the 36 video lessons into the order in which they are meant to be used with the simulator. To watch this slideshow as a video, please go to our Vimeo page at: https://vimeo.com/novusprogram. To download our free business simulation software, please go to our SourceForge page at: http://sourceforge.net/projects/novus/.
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Watch this with a 10-15 minute audiotrack at http://vimeo.com/novusprogram/lesson22
This lesson will discuss Michael Porter's economic theory about various forces that can affect the success of a business and the decisions that need to be made before starting a business. It will apply each particular force to small businesses to illustrate the core concepts and how small businesses can be impacted by industry competition.
The Novus project is a combination of video tutorials designed to be used in conjunction with a free business simulation software program. The Novus Business and IT Program contains 36 business and IT training videos, covering basic finance, accounting, marketing, economics, business strategy, Word, Excel, and PowerPoint. Users will have an opportunity to apply the lessons in the Novus Business Simulator. Over six rounds, the user or teams will have to make decisions on capital purchases, financing, production, financing, and human resources for a microbrewery. This channel has arranged the 36 video lessons into the order in which they are meant to be used with the simulator. To watch this slideshow as a video, please go to our Vimeo page at: https://vimeo.com/novusprogram. To download our free business simulation software, please go to our SourceForge page at: http://sourceforge.net/projects/novus/.
Lesson 19: Analyzing Cash Flow
The document analyzes cash flow statements and how they segregate cash flows from operating, investing, and financing activities. It provides examples of inflows and outflows for each category on a cash flow statement, including sales and expenses for operating cash flows, purchases and sales of property for investing cash flows, and loans and dividends for financing cash flows. It demonstrates how to analyze a sample cash flow statement for a company.
Lesson 18: Competitive Analysis
Watch this with a 10-15 minute audiotrack at http://vimeo.com/novusprogram/lesson18
The goal of this lesson is to provide tools to determine the strengths and weaknesses of potential competitors in order to compete in various markets. The lesson begins with an overview of the importance of competitor analysis and its primary importance. A framework to analyze various competitors is then introduced. The lesson then uses the framework to analyze the key aspects of a competitor.
The Novus project is a combination of video tutorials designed to be used in conjunction with a free business simulation software program. The Novus Business and IT Program contains 36 business and IT training videos, covering basic finance, accounting, marketing, economics, business strategy, Word, Excel, and PowerPoint. Users will have an opportunity to apply the lessons in the Novus Business Simulator. Over six rounds, the user or teams will have to make decisions on capital purchases, financing, production, financing, and human resources for a microbrewery. This channel has arranged the 36 video lessons into the order in which they are meant to be used with the simulator. To watch this slideshow as a video, please go to our Vimeo page at: https://vimeo.com/novusprogram. To download our free business simulation software, please go to our SourceForge page at: http://sourceforge.net/projects/novus/.
Lesson 15: Strategic Planning
Watch this with a 10-15 minute audiotrack at http://vimeo.com/novusprogram/lesson15
The goal of this lesson is do explain the purpose of having a strategy and developing a strategic plan. The lesson provides an overview of the prerequisites of having a strategic plan, then provides an explanation of each of the four phases of the strategic planning process: Situational Analysis, Setting Goals, Creating a Path Forward, and Using the Strategic Plan.
The Novus project is a combination of video tutorials designed to be used in conjunction with a free business simulation software program. The Novus Business and IT Program contains 36 business and IT training videos, covering basic finance, accounting, marketing, economics, business strategy, Word, Excel, and PowerPoint. Users will have an opportunity to apply the lessons in the Novus Business Simulator. Over six rounds, the user or teams will have to make decisions on capital purchases, financing, production, financing, and human resources for a microbrewery. This channel has arranged the 36 video lessons into the order in which they are meant to be used with the simulator. To watch this slideshow as a video, please go to our Vimeo page at: https://vimeo.com/novusprogram. To download our free business simulation software, please go to our SourceForge page at: http://sourceforge.net/projects/novus/.
Lesson 9: Managing People
Watch this with a 10-15 minute audiotrack at http://vimeo.com/novusprogram/lesson9
The goal of this lesson is to introduce the purpose and importance of human resource management. The lesson provides a brief overview of the staff development process, from attracting and choosing the right employees to cultivating a positive organizational culture.
The Novus project is a combination of video tutorials designed to be used in conjunction with a free business simulation software program. The Novus Business and IT Program contains 36 business and IT training videos, covering basic finance, accounting, marketing, economics, business strategy, Word, Excel, and PowerPoint. Users will have an opportunity to apply the lessons in the Novus Business Simulator. Over six rounds, the user or teams will have to make decisions on capital purchases, financing, production, financing, and human resources for a microbrewery. This channel has arranged the 36 video lessons into the order in which they are meant to be used with the simulator. To watch this slideshow as a video, please go to our Vimeo page at: https://vimeo.com/novusprogram. To download our free business simulation software, please go to our SourceForge page at: http://sourceforge.net/projects/novus/.
Lesson 24: Writing a Business Plan
Watch this with a 10-15 minute audiotrack at http://vimeo.com/novusprogram/lesson24
This lesson is the final chapter in the Novus Business Curriculum. It describes the purpose of a business plan and its core elements. The lesson provides an overview of what type of information should be included in each part of a business plan, key questions to ask yourself as the business plan is prepared, and what other Novus lessons can be reviewed in order to effectively write each section.
The Novus project is a combination of video tutorials designed to be used in conjunction with a free business simulation software program. The Novus Business and IT Program contains 36 business and IT training videos, covering basic finance, accounting, marketing, economics, business strategy, Word, Excel, and PowerPoint. Users will have an opportunity to apply the lessons in the Novus Business Simulator. Over six rounds, the user or teams will have to make decisions on capital purchases, financing, production, financing, and human resources for a microbrewery. This channel has arranged the 36 video lessons into the order in which they are meant to be used with the simulator. To watch this slideshow as a video, please go to our Vimeo page at: https://vimeo.com/novusprogram. To download our free business simulation software, please go to our SourceForge page at: http://sourceforge.net/projects/novus/.
Lesson 3: Startup Capital
The goal of this lesson is to provide an overview of the most common methods for financing a new business or organization: debt and equity. The lesson begins with an overview of why businesses need external financing and what types of resources are most often needed for a new business. The pros and cons of debt and equity are then introduced, as are the most common features of each. The lesson then applies these same concepts to an existing business from a new project perspective, incorporating the idea of self-generated capital as an additional financing option.
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Lesson 1: Vision and Mission Statements
- 1. Vision and Mission Statements Training Objective: To understand vision and mission statements, understand their role in strategy, and learn how to create strong, effective statements. Novus Business and IT Training Program
- 2. Introduction Novus Business and IT Training Program 1
- 3. Introduction • Vision Statement = dream • Mission Statement = purpose • Importance – Basis of strategy – Provide financial & emotional benefits Novus Business and IT Training Program 2
- 4. Vision Statement • Contains: – Company’s dream for future – Ambition – Clarity Can, but does not have to, contain something about a social issue. Novus Business and IT Training Program 3
- 5. Vision Statement Examples • Democratize the automobile • We will destroy Yamaha • Become the company most known for changing the worldwide poor quality image of Japanese electronics Novus Business and IT Training Program 4
- 6. More Examples • Become the dominant player in commercial aircraft and bring the world into the jet age • To be the company that best understands and satisfies the product, service and self-fulfillment needs of women – globally Novus Business and IT Training Program 5
- 7. Creating a Vision Statement What you should do: 1. Have conversations 2. Have insight 3. Include people What is should be: • About the future • Inspiring • A definition of your business • Only one sentence Novus Business and IT Training Program 6
- 8. Vision Statement Mistakes • De-motivating • Staff is not involved • Too long • Not unique Novus Business and IT Training Program 7
- 9. Mission Statement • Contains – Company’s purpose – Values (optional) – Description of customers (optional) While a vision talks about the future, a mission tells us why the company exists. Novus Business and IT Training Program 8
- 10. Mission Statement Examples • Coca Cola – To refresh the world... – To inspire moments of optimism and happiness... – To create value and make a difference. • Pizza Hut – We take pride in making a perfect pizza and providing courteous and helpful service on time all the time. Every customer says, "I'll be back!" We are the employer of choice offering team members opportunities for growth, advancement, and rewarding careers in a fun, safe working environment. Novus Business and IT Training Program 9
- 11. More Examples • McDonald’s – To provide the fast food customer food prepared in the same high-quality manner world-wide that is tasty, reasonably-priced & delivered consistently in a low-key décor and friendly atmosphere. • Marriott Hotels – To provide economy and quality minded travelers with a premier, moderate priced lodging facility which is consistently perceived as clean, comfortable, well- maintained, and attractive, staffed by friendly, attentive and efficient people. Novus Business and IT Training Program 10
- 12. Creating a Mission Statement • Ask: – Who is your target customer? – What product/service do you provide? – What makes your product/service unique? • Make it exciting • Think about your customers • Include what is important to you • Don’t make it long • Review Novus Business and IT Training Program 11
- 13. Mission Statement Mistakes • Too long • Boring • Too general • Not clear • Ubelievable Novus Business and IT Training Program 12
- 14. Mission Statement Misuse • Poorly written missions • Not achieving mission’s goals • Not understanding the mission • Approving bad statements • Mission does not influence • Staff not involved • Writing for the wrong reasons Novus Business and IT Training Program 13
- 15. Using Mission Statements • Avoid the noted mistakes and misuses • Involve various stakeholders • Match organizational structure to the mission • Write a satisfying mission Novus Business and IT Training Program 14