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MISSION
STATEMENTS
25FROM THE
WORLD’S MOST
VALUABLE BRANDS
The best example of a mission statement will define
your company and its purpose in 30 seconds or less.
Great ones avoid buzz words, empty phrases, or
mission statements that are so general they could apply
to many different companies.
It’s a challenge, but you want to capture what your
company stands for in a brief and memorable way.
With your mission statement, be sure to cover what the
goals of your business are for three primary components:
customers, employees, and owners.
Be clear and specific, and you’ll highlight the core of what
makes your venture unique and worthwhile.
Sometimes it helps to look at the mission statements of
other companies to get a better idea of how to write
your own mission statement.
Gathered below are the mission statements of the
world’s 25 most valuable brands in 2015.
We’ve also graded each mission statement to
demonstrate how effective they are.
Need help writing your own
mission statement?
HOW TO WRITE
A MISSION
STATEMENT
IN 5 EASY STEPS
Click here to read now »
APPLE
Mission Statement:
Apple designs Macs, the best personal
computers in the world, along with OS X,
iLife, iWork and professional software.
Apple leads the digital music revolution
with its iPods and iTunes online store.
Apple has reinvented the mobile phone
with its revolutionary iPhone and App
Store, and is defining the future of mobile
media and computing devices with iPad.
MICROSOFT
Mission Statement:
At Microsoft, our mission is to enable
people and businesses throughout the
world to realize their full potential. We
consider our mission statement a
commitment to our customers.
We deliver on that commitment by
striving to create technology that is
accessible to everyone—of all ages and
abilities. Microsoft is one of the industry
leaders in accessibility innovation and in
building products that are safer and easier
to use.
GOOGLE
Mission Statement:
To organize the world’s
information and make it
universally accessible and useful.
COCA-COLA
Mission Statement:
To refresh the world...
To inspire moments of
optimism and happiness...
To create value and make a
difference.
IBM
Mission Statement:
Dedication to every client’s
success.
Innovation that matters—for
our company and for the
world.
Trust and personal
responsibility in all
relationships.
MCDONALD’S
Mission Statement:
We are focused on delivering
great tasting, high-quality
food to our customers and
providing a world-class
experience that makes them
feel welcome and valued.
SAMSUNG
Mission Statement:
Dedicated to making a better
world through diverse businesses
that today span advanced
technology, semiconductors,
skyscraper and plant construction,
petrochemicals, fashion, medicine,
finance, hotels, and more.
TOYOTA
Mission Statement:
To attract and attain
customers with high-valued
products and services and the
most satisfying ownership
experience in America.
GENERAL
ELECTRIC
Mission Statement:
Invent the next industrial era,
to build, move, power and
cure the world.
FACEBOOK
Mission Statement:
Give people the power to
share and make the world
more open and connected.
DISNEY
Mission Statement:
Be one of the world's leading producers
and providers of entertainment and
information.
Using our portfolio of brands to
differentiate our content, services and
consumer products, we seek to develop
the most creative, innovative and
profitable entertainment experiences and
related products in the world.
AT&T
Mission Statement:
Exploit technical innovations for
the benefit of AT&T and its
customers by implementing next-
generation technologies and
network advancements in AT&T's
services and operations.
AMAZON
Mission Statement:
We seek to be Earth’s most
customer-centric company
for four primary customer
sets: consumers, sellers,
enterprises, and content
creators.
LOUIS
VUITTON
Mission Statement:
Create products that embody
unique savoir-faire, a carefully
preserved heritage and a dynamic
engagement with modernity.
These creations make our Houses
ambassadors of a distinctively
refined art de vivre.
CISCO
Mission Statement:
Shape the future of the
Internet by creating
unprecedented value and
opportunity for our
customers, employees,
investors, and ecosystem
partners.
BMW
Mission Statement:
The BMW Group is the
world’s leading provider of
premium products and
premium services for
individual mobility.
ORACLE
Mission Statement:
We help you simplify your IT
environment so that you can free up
money, time, and resources to invest in
innovation.
We do this by providing a comprehensive
and fully integrated stack of cloud
applications, platform services, and
engineered systems.
NIKE
Mission Statement:
To bring inspiration and innovation
to every athlete* in the world.
* “If you have a body, you are an
athlete.”
— Bill Bowerman
INTEL
Mission Statement:
Through computing innovation,
we push the boundaries of smart
and connected technology to
make amazing experiences
possible for every person on earth.
WAL-MART
Mission Statement:
Save people money so they
can live better.
VERIZON
Mission Statement:
Enable people and businesses
to communicate with each
other.
AMERICAN
EXPRESS
Mission Statement:
Be the world’s most
respected service brand.
HONDA
Mission Statement:
Maintaining a global
viewpoint, we are dedicated
to supplying products of the
highest quality, yet at a
reasonable price for
worldwide customer
satisfaction.
MERCEDES-BENZ
Mission Statement:
To delight our customers in everything we are
doing.
To continually improve the effectiveness of our
Quality Management System and our business
processes.
To continually improve the quality of our
products and services.
To have a team-oriented and open minded
corporate culture involving employees through
leadership and individual acceptance of
delegated responsibility
To be aware of our environment.
To have a professional relationship
with our business partners.
BUDWEISER
Mission Statement:
Be the best beer company in
a better world.
Need help writing your own
mission statement?
HOW TO WRITE
A MISSION
STATEMENT
IN 5 EASY STEPS
Click here to read now »
Helping entrepreneurs start
and run better businesses.

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25 Mission Statements From the World's Most Valuable Brands

  • 2. The best example of a mission statement will define your company and its purpose in 30 seconds or less. Great ones avoid buzz words, empty phrases, or mission statements that are so general they could apply to many different companies. It’s a challenge, but you want to capture what your company stands for in a brief and memorable way.
  • 3. With your mission statement, be sure to cover what the goals of your business are for three primary components: customers, employees, and owners. Be clear and specific, and you’ll highlight the core of what makes your venture unique and worthwhile.
  • 4. Sometimes it helps to look at the mission statements of other companies to get a better idea of how to write your own mission statement. Gathered below are the mission statements of the world’s 25 most valuable brands in 2015. We’ve also graded each mission statement to demonstrate how effective they are.
  • 5. Need help writing your own mission statement? HOW TO WRITE A MISSION STATEMENT IN 5 EASY STEPS Click here to read now »
  • 6. APPLE Mission Statement: Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.
  • 7. MICROSOFT Mission Statement: At Microsoft, our mission is to enable people and businesses throughout the world to realize their full potential. We consider our mission statement a commitment to our customers. We deliver on that commitment by striving to create technology that is accessible to everyone—of all ages and abilities. Microsoft is one of the industry leaders in accessibility innovation and in building products that are safer and easier to use.
  • 8. GOOGLE Mission Statement: To organize the world’s information and make it universally accessible and useful.
  • 9. COCA-COLA Mission Statement: To refresh the world... To inspire moments of optimism and happiness... To create value and make a difference.
  • 10. IBM Mission Statement: Dedication to every client’s success. Innovation that matters—for our company and for the world. Trust and personal responsibility in all relationships.
  • 11. MCDONALD’S Mission Statement: We are focused on delivering great tasting, high-quality food to our customers and providing a world-class experience that makes them feel welcome and valued.
  • 12. SAMSUNG Mission Statement: Dedicated to making a better world through diverse businesses that today span advanced technology, semiconductors, skyscraper and plant construction, petrochemicals, fashion, medicine, finance, hotels, and more.
  • 13. TOYOTA Mission Statement: To attract and attain customers with high-valued products and services and the most satisfying ownership experience in America.
  • 14. GENERAL ELECTRIC Mission Statement: Invent the next industrial era, to build, move, power and cure the world.
  • 15. FACEBOOK Mission Statement: Give people the power to share and make the world more open and connected.
  • 16. DISNEY Mission Statement: Be one of the world's leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world.
  • 17. AT&T Mission Statement: Exploit technical innovations for the benefit of AT&T and its customers by implementing next- generation technologies and network advancements in AT&T's services and operations.
  • 18. AMAZON Mission Statement: We seek to be Earth’s most customer-centric company for four primary customer sets: consumers, sellers, enterprises, and content creators.
  • 19. LOUIS VUITTON Mission Statement: Create products that embody unique savoir-faire, a carefully preserved heritage and a dynamic engagement with modernity. These creations make our Houses ambassadors of a distinctively refined art de vivre.
  • 20. CISCO Mission Statement: Shape the future of the Internet by creating unprecedented value and opportunity for our customers, employees, investors, and ecosystem partners.
  • 21. BMW Mission Statement: The BMW Group is the world’s leading provider of premium products and premium services for individual mobility.
  • 22. ORACLE Mission Statement: We help you simplify your IT environment so that you can free up money, time, and resources to invest in innovation. We do this by providing a comprehensive and fully integrated stack of cloud applications, platform services, and engineered systems.
  • 23. NIKE Mission Statement: To bring inspiration and innovation to every athlete* in the world. * “If you have a body, you are an athlete.” — Bill Bowerman
  • 24. INTEL Mission Statement: Through computing innovation, we push the boundaries of smart and connected technology to make amazing experiences possible for every person on earth.
  • 25. WAL-MART Mission Statement: Save people money so they can live better.
  • 26. VERIZON Mission Statement: Enable people and businesses to communicate with each other.
  • 27. AMERICAN EXPRESS Mission Statement: Be the world’s most respected service brand.
  • 28. HONDA Mission Statement: Maintaining a global viewpoint, we are dedicated to supplying products of the highest quality, yet at a reasonable price for worldwide customer satisfaction.
  • 29. MERCEDES-BENZ Mission Statement: To delight our customers in everything we are doing. To continually improve the effectiveness of our Quality Management System and our business processes. To continually improve the quality of our products and services. To have a team-oriented and open minded corporate culture involving employees through leadership and individual acceptance of delegated responsibility To be aware of our environment. To have a professional relationship with our business partners.
  • 30. BUDWEISER Mission Statement: Be the best beer company in a better world.
  • 31. Need help writing your own mission statement? HOW TO WRITE A MISSION STATEMENT IN 5 EASY STEPS Click here to read now »
  • 32. Helping entrepreneurs start and run better businesses.