Heineken Case Study business Analysis
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Heineken is one of the world's leading beer brands with over 130 years of history. It aims to grow sustainably through innovation, efficiency, and focus on markets it can win. It faces challenges from industry maturation and consolidation. Heineken can grow in the US by increasing advertising of brands like Tecate and Dos Equis to young and Hispanic drinkers. Developing lower calorie beers also taps into growing consumer interests. Global expansion through acquisitions maintains competitiveness.
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Heineken Case Study business Analysis
- 7. Problem: The maturing competitive Beer Industry Introduction Emergence Maturity Decline Demand (units/year) Time
- 16. Value Chain Analysis (Primary Activities)
- 17. Value Chain Analysis (Secondary Activities)
- 18. Porter’s 5 Forces of competition
- 27. Financial Information 2005 2006 2007 ROE 21.1% 27.0% 15.5% EPS 1.71 1.90 2.29 Interest Ratio 14.8 19.7 22.7 Liquid Ratio .90 1.09 .95
- 31. Presented By: Jin Lin Contact: www.programmerjin.com