Pepsi promotes its products through television advertisements that target teens and young adults by reflecting their interests and nostalgia. It also sponsors major sporting events like cricket and football matches. Other promotional strategies include radio, banners, and newspaper advertisements. Pepsi has strengths such as a geographically diverse business, loyal customer base, and strong brand name. However, it also faces weaknesses like a limited product line and threats from increasing health consciousness, environmental issues, and competition from Coca Cola.

1. • BRIJESH YADAV
• S.Y.B.M.S
• 17088(217)
• TOPIC:-PROMOTIONAL ACTIVITY OF PEPSI

2. 4ps of marketing

3. PROMOTION
THROUGH T.V. ADS
Pepsi’s target audience : mostly teens and
young adults and their advertising reflects this
in every possible way.
The company changes its advertising strategy
and image to reflect the target's interests.
Pepsi makes sure that the advertisements
reflect to the target audience’s interests and
nostalgia.

5. Other strategies
used
1.Sponsership
for t20
matches
2.Sponsorship
for ipl matches
3.Sponsorhip
for football
match

7. OTHER SOURCES FOR PROMOTION
 1. radio
 2.banners
 3.newspaper

8. Add
STRENGTH
Geographically Diverse Business Geographically diverse
business and revenue should help shield the business from
shocks in any one...
loyal Customer Base The company has a loyal customer base.
This is always a strength when a company is able to keep...
Market Leader - pepsi has been around for a long time and has
made its reputation and standing as a market...
Strong Brand Name For Frito Lay The company has strong
brand name world
Facilitates economy of scale.
Trusted brand.

9. WEAKNESS
 Limited Product Line -pepsi does not have
much of a product like outside of sport drinks.
 Lack of innovancy as compared to competitors
 Improper marketing segmentation
 Overindependent on wall mart
 Low productivity
 Image damage due to product recall

10. OPPORTUNITIES
 International Expansion -Strong international presence and
expansion should increase growth and profits. Expansion
over...
 Emerging Markets - Gatorade -The emerging markets gives
the company an opportunity to gain market share in the
growing region of Constantly growing of sales
 Product Innovation- Consumers demands change over time.
These changes can be gradual, but many times, they occur...
 Providing non carbohydrated drink.
 Facilitates new product

11. THREATS
 Declining interest in some products such as the
carbonated beverages as the public is towards
healthier choices
 Blamed for environmental hazard
 Rising prices of raw materials
 Constant competition with Coca cola and other
brands pose a threat to their sales and market
share