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•       BRIJESH YADAV
•          S.Y.B.M.S
•        17088(217)
• TOPIC:-PROMOTIONAL ACTIVITY OF PEPSI
4ps of marketing
PROMOTION
            THROUGH T.V. ADS
Pepsi’s target audience : mostly teens and
 young adults and their advertising reflects this
 in every possible way.
The company changes its advertising strategy
 and image to reflect the target's interests.
Pepsi makes sure that the advertisements
 reflect to the target audience’s interests and
 nostalgia.
Other strategies
used
1.Sponsership
for t20
matches
2.Sponsorship
for ipl matches
3.Sponsorhip
for football
match
OTHER SOURCES FOR PROMOTION
 1. radio
 2.banners
 3.newspaper
Add



                        STRENGTH

  Geographically Diverse Business Geographically diverse
  business and revenue should help shield the business from
  shocks in any one...
  loyal Customer Base The company has a loyal customer base.
  This is always a strength when a company is able to keep...
  Market Leader - pepsi has been around for a long time and has
  made its reputation and standing as a market...
  Strong Brand Name For Frito Lay The company has strong
  brand name world
  Facilitates economy of scale.
  Trusted brand.
WEAKNESS
 Limited Product Line -pepsi does not have
  much of a product like outside of sport drinks.
 Lack of innovancy as compared to competitors
 Improper marketing segmentation
 Overindependent on wall mart
 Low productivity
 Image damage due to product recall
OPPORTUNITIES
 International Expansion -Strong international presence and
  expansion should increase growth and profits. Expansion
  over...
 Emerging Markets - Gatorade -The emerging markets gives
  the company an opportunity to gain market share in the
  growing region of Constantly growing of sales
 Product Innovation- Consumers demands change over time.
  These changes can be gradual, but many times, they occur...
 Providing non carbohydrated drink.
 Facilitates new product
THREATS
 Declining interest in some products such as the
  carbonated beverages as the public is towards
  healthier choices
 Blamed for environmental hazard
 Rising prices of raw materials
 Constant competition with Coca cola and other
  brands pose a threat to their sales and market
  share

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Pepsi ppt

  • 1. BRIJESH YADAV • S.Y.B.M.S • 17088(217) • TOPIC:-PROMOTIONAL ACTIVITY OF PEPSI
  • 3. PROMOTION THROUGH T.V. ADS Pepsi’s target audience : mostly teens and young adults and their advertising reflects this in every possible way. The company changes its advertising strategy and image to reflect the target's interests. Pepsi makes sure that the advertisements reflect to the target audience’s interests and nostalgia.
  • 4.
  • 5. Other strategies used 1.Sponsership for t20 matches 2.Sponsorship for ipl matches 3.Sponsorhip for football match
  • 6.
  • 7. OTHER SOURCES FOR PROMOTION  1. radio  2.banners  3.newspaper
  • 8. Add STRENGTH Geographically Diverse Business Geographically diverse business and revenue should help shield the business from shocks in any one... loyal Customer Base The company has a loyal customer base. This is always a strength when a company is able to keep... Market Leader - pepsi has been around for a long time and has made its reputation and standing as a market... Strong Brand Name For Frito Lay The company has strong brand name world Facilitates economy of scale. Trusted brand.
  • 9. WEAKNESS  Limited Product Line -pepsi does not have much of a product like outside of sport drinks.  Lack of innovancy as compared to competitors  Improper marketing segmentation  Overindependent on wall mart  Low productivity  Image damage due to product recall
  • 10. OPPORTUNITIES  International Expansion -Strong international presence and expansion should increase growth and profits. Expansion over...  Emerging Markets - Gatorade -The emerging markets gives the company an opportunity to gain market share in the growing region of Constantly growing of sales  Product Innovation- Consumers demands change over time. These changes can be gradual, but many times, they occur...  Providing non carbohydrated drink.  Facilitates new product
  • 11. THREATS  Declining interest in some products such as the carbonated beverages as the public is towards healthier choices  Blamed for environmental hazard  Rising prices of raw materials  Constant competition with Coca cola and other brands pose a threat to their sales and market share