Pepsi promotes its products through television advertisements that target teens and young adults by reflecting their interests and nostalgia. It also sponsors major sporting events like cricket and football matches. Other promotional strategies include radio, banners, and newspaper advertisements. Pepsi has strengths such as a geographically diverse business, loyal customer base, and strong brand name. However, it also faces weaknesses like a limited product line and threats from increasing health consciousness, environmental issues, and competition from Coca Cola.