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Marketing Plan PUMA Martin Fleischer Hristo Ivanov Maren Winkler
Table of contents ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Company facts ,[object Object],[object Object]
 
Company facts ,[object Object],[object Object],[object Object],[object Object],[object Object]
Success factors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Porter’s 5 forces Rivalry Bargaining Power of Suppliers Threat of Sub- stitutes Bargaining Power of Buyers Threat of new Entrants ,[object Object],[object Object],[object Object],[object Object],[object Object],-Vulnerable sports market    Asia -Own retail store network ,[object Object],[object Object]
SWOT Analysis Imitation of products   Comparable lower financial resources High competition   Distribution system Actual economic situation   Missing sport segments Threats   Weakness       Sponsorships   International Strategy Acquisitions   Management Technology   Branding Fitness hype   Experience in R&D Opportunities   Strengths
Competitors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Adidas Salomon AG Nike, Inc.
Competitors ,[object Object],[object Object],[object Object],Prada Sports Diesel  ,[object Object],[object Object],[object Object]
Financials, budgets forecasts (I) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Financials, budgets forecasts (II) ,[object Object],[object Object],[object Object],[object Object]
Conclusion ,[object Object],[object Object],[object Object],[object Object]
Thank you for your attention! Questions???

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Marketing plan of PUMA

  • 1. Marketing Plan PUMA Martin Fleischer Hristo Ivanov Maren Winkler
  • 2.
  • 3.
  • 4.  
  • 5.
  • 6.
  • 7.
  • 8. SWOT Analysis Imitation of products   Comparable lower financial resources High competition   Distribution system Actual economic situation   Missing sport segments Threats   Weakness       Sponsorships   International Strategy Acquisitions   Management Technology   Branding Fitness hype   Experience in R&D Opportunities   Strengths
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14. Thank you for your attention! Questions???