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Presenting Your (Business) Case

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Delivered at PresentationCampTO March 23, 2010.

Published in: Business
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Presenting Your (Business) Case

  1. 1. PRESENTING YOUR (BUSINESS) CASE Christian Idicula (@idicula) March 23, 2010
  2. 2. AT SOME POINT THIS IS YOU… @idicula MY CASE!
  3. 3. IT’S ABOUT TELLING A STORY… @idicula
  4. 4. THE STRUCTURE OF A CASE   Problem statement   Our problem   Assumptions   Our perspective   Analysis   What we know   Constraints   Our challenges @idicula   Sensitivity analysis   Knowing our limits   Criteria for assessment   How we will decide   Alternatives   Our options   Assessment   Evaluating our options   Recommendation   Our decision   Implementation plan   Getting it done
  5. 5. IT’S ABOUT US @idicula OUR CASE!
  6. 6. THEME: THE STRING @idicula
  7. 7. CRAFTING THE THEME   Find the theme/string around which your story plays   What will resonate? (Accord)   What gets people excited? (Enthusiasm)   What comforts them to hear? (Reassurance) @idicula   A single-minded proposition? (Simplicity, not simplistic)
  8. 8. CRAFTING THE THEME   New opportunity (you want growth)   Going international, a new product, a new project   Shaken trust (you’ve got brand issue) @idicula   Toyota, Maple Leaf, Tiger Woods   Reaching a crossroads   Change We Can Believe In
  9. 9. THERE WILL BE TENSION @idicula
  10. 10. But set some limits Everyone should feel loved @idicula Be open about issues & risks Core Values: What Matters
  11. 11. EVERYONE GETS A SAY   Decide how you will all decide together   Criteria for making a decision   Remember resonance? (= Buy in) @idicula
  12. 12. TURNING POINT: CHOICES AHEAD @idicula
  13. 13. MAKING CHOICES AND MOVING FORWARD   Lay out the options   Everyone likes choices   Is there something for (almost) everyone?   Remember the string… @idicula   Present your winning idea!   Be confident about it   Seal the deal   Tell them how it will get done   A topic for another day…
  14. 14. RECAP   Remember that it’s about us   Find the central “string” that will resonate with us   Reset everyone to the core values   Be open about the issues & risks @idicula   Make sure everyone feels included   Give them options   Be confident in one decision
  15. 15. THANK YOU! Questions? (@idicula)

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