The document is a presentation by Chris Burgess on Google Data Studio at a Melbourne SEO meetup in September 2019. It covers the features and functionalities of Data Studio, including its integration with various data sources and tools, as well as the importance of tailoring reports to the audience. Additionally, it provides links to guides and tutorials for creating dashboards and effective reporting strategies.

1. Getting Started with
Google Data Studio
Melbourne SEO Meetup, September 2019
Chris Burgess @chrisburgess

2. What is Data Studio?

5. First release mid 2016, out of
beta Oct 2018

6. Dashboarding

7. Visualisation

8. Interactive Reporting

10. Rapidly Evolving

11. All the features of the standard Google
business tools

12. Google Docs (editing)

14. Google Drive (sharing)

16. Multi-page

17. Smart Copy and Paste

18. Easy Heatmaps

19. Easy Filters, Calculated Fields, Data
Blending and more…

22. Vote for features here:
https://support.google.com/datastudio/answer/7340016

23. Easy integration with almost
everything…

24. Data Connectors
(currently 160+)

25. Official

27. Third Party

29. Example for SEOs

34. Other Examples

47. https://blog.prototypr.io/the-6-best-free-google-data-studio-templates-9825c7f0fbd9

49. http://googledatastudio.co/data-studio-agency/

51. https://www.reddit.com/r/dataisbeautiful/

52. Sharing/Embedding

53. Embed, oEmbed, OpenGraph

59. Creating Your First Dashboard

61. Importing Your Data

69. https://phppot.com/php/php-restful-web-service/

72. Guides

74. Quick Start Guide
https://support.google.com/datastudio/answer/9171315

75. Data Studio Tutorials
https://support.google.com/datastudio/topic/9170843

76. Data Studio Tutorials
https://cloud.google.com/bi-engine/docs/getting-started-data-
studio

77. Other Guides
• Distilled - https://www.distilled.net/google-data-studio-tutorial/
• Data Driven/Jeffalytics - https://www.jeffalytics.com/google-data-studio-templates/
• Yoast - https://yoast.com/video/how-to-create-a-dashboard-in-google-data-studio/
• SEMrush - https://www.semrush.com/kb/929-google-data-studio
• HubSpot - https://blog.hubspot.com/marketing/google-data-studio

78. Personal Thoughts on Reporting…
• Think about the audience who will read the report:
• What do they care about?
• What is their skill level to understand the data?
• Less is more, don’t include data just for the sake of it
• Include an executive summary
• What works for one report/audience might not work for another
• Don’t sugar coat things, use the data to help guide decisions

79. What are your Google Data Studio
or reporting tips?
Get in touch! @chrisburgess https://chrisburgess.com.au/