A brief introduction on some of the benefits of Google Data Studio, and how it can be used for SEO. Including examples for Editorial professions, technical SEO teams and every day data analysts. https://mjfield.com

1. Using Google Data Studio
for better SEO Reporting
Michael James Field
@mikuss

2. ABOUT ME
Who am I?
● 10 years in Digital marketing
● Working within Agencies & In-house
● Now in house at large letting agency
Specialist Areas
● Research and Strategy
● Technical SEO
Find me on mjfield.com
@Mikuss

3. What is Google
Data Studio?
“Use Data Studio to create compelling reports and
dashboards:
● Visualize your data through highly configurable
charts and tables.
● Easily connect to a variety of data sources.
● Explore your data and gain insights.
● Share your insights with your team or with the
world.
● Collaborate on reports with your team.
● Speed up your report creation process with built-in
sample reports and your own custom report
templates.”
https://support.google.com/datastudio/ans
wer/6283323?hl=en&ref_topic=6267740
@Mikuss

4. Why Google
Data Studio?
What’s the Problem?
● Bosses
● Clients
● Insight
● Multiple sources
● Quickly
@Mikuss

5. Why Google
Data Studio?
What are the Benefits?
● It’s accessible
● It’s free
● It’s easy
● It’s quick
● It’s interactive
● It’s shareable
● It’s collaborative
@Mikuss

6. Getting Started: Gallery
● 52 Reports
● Mostly Ecommerce Focussed
https://datastudiogallery.appspot.com/gallery
@Mikuss

7. Getting Started - Data Sources
● Database Driven
● API Driven
● Community Driven
@Mikuss

8. Data Sources
● Database Driven
● API Driven
● Community Driven
@Mikuss

9. Managing Data Sources
● Alter data types
@Mikuss

10. Expanding Your Data Sources
● Use Google Sheets
Add-Ons
● Use Supermetrics
● Connect API’s
@Mikuss

11. Calculated Fields
● No requirement to amend
original datasource
● Easy to configure
● Can not be calculated
between two data sources
https://support.google.com/datastudio/table/6379764?hl=en&ref_topic=7570421
@Mikuss

12. Creating a Report Dashboard
● Multi Page
● Interactive
@Mikuss

13. Creating a Report Dashboard
● Varierty of Design
choices
● Dimension filters
● Segmentation
@Mikuss

14. Sharing a Report Dashboard
● Collaborate
● Share full screen
● No sign-in required
@Mikuss

15. Real Time Dashboard
● Chrome
● Chrome extension
● Automated Data
(E.G. Analytics
Plugin)
@Mikuss

16. Content Marketing:
Editorial Performance

17. Wordpress
Posts and GA
Put data behind your
articles to show how
editorial provides success
@Mikuss

18. Wordpress Posts & GA
What’s Needed?
● MYSQL Access
● Google Analytics
● 45+ minute setup
Additional tip.;
Extensions allow you to embed
Data Studio reports into your
WP admin.
Wordpress can split up posts
by author.
https://ezond.com/google-data-studio-wordpress-plugin/
http://www.datacisions.com/data-studio-hack-connecting-to-the-wordpress-mysql-database/
@Mikuss

19. Technical SEO:
Audits and Crawl Errors

20. Screaming Frog
Visualisation
Screaming Frog is
renowned for its older style
UI and it’s inability to
compare easily. The
information is golden, but
how do you visualise that
quickly?
@Mikuss

21. Screaming Frog Report
What’s Needed?
● Google Sheets
● Screaming Frog
● 30 minute setup
@Mikuss

22. Crawl Errors
Crawl errors are a pain.
Quickly spot check the
origin and frequency of
errors.
@Mikuss

23. Crawl Error Report
What’s Needed?
● Google Analytics
● Unique 404 identifier (Page title)
● 10 minute setup
@Mikuss

24. Google Data Studio:
Template Gallery

25. Template Gallery
@Mikuss

26. Next Steps for Data Studio?
@Mikuss

27. Thanks.
Any questions?
Mjfield.com
twitter.com/mikuss
linkedin.com/mjfielddotcom