Unlocking the potential of data studio

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Reporting on SEO performance is important for any SEO campaign and Google Data Studio can help with streamlining this process https://manuelmartinez.biz/data-studio-dashboard-templates/

Unlocking the
potential of
Google Data
Studio
Manuel Martinez - SEO
@MforManuel
manuelmartinez.biz

Question: What
does Reporting
mean to you?

Do you report like this?
1. Collect 2. Prepare 3. Analyse 4. Report 5. Share
Boss happy?
No Yes
Repeat from #3

It works, but
there are
drawbacks
• Complex & hard to
manage
• Time consuming
• Answering questions
means repeating work:
• Tweaking numbers
• New or more data
• … more reporting

Data Studio
can make
reporting
more
efficient

You could report like this:
1. Collect 2. Report 3. Share

What is Google
Data Studio?
“Google Data Studio (beta) turns
your data into informative
dashboards and reports that are
easy to read, easy to share, and
fully customizable”

#1 It’s free
• Unlimited reports
• Unlimited users
• 37 languages
• 180+ countries

#2 Easy to use
• WYSIWUG
• Customisable
• Calculated dimensions and
metrics

#3 Saves time
• Consolidates data: multiple
reports, data sources & platforms
– one dashboard
• Shared ownership
• Real-time collaboration

#4 Dynamic
• Data filters, date pickers,
pagination
• Live data
• Access to data source not needed

#5 Shareable
• Live URL, embeddable on
webpages, PDF (chrome ext),
email link
• Easily accessible

Store your
data
Terabytes of data
Use APIs

Google Sheets
• Add ons
• Search Analytics for Sheets
• Supermetrics
• APIs
• Moz
• SEMrush
• Majestic SEO

Search Analytics for Sheets example
Automatic backups

Google BigQuery
• Cloud based
• Handle large datasets
• Log analysis
• Link audits
• GSC Search Analytics
• Fast SQL queries to answer
questions
Google App Engine - daily scripts
Store in Big Query
Visualise in Data Studio
Installation Guide
GitHub documentation
Search Console entries

Supermetrics
community
connectors
• 400+ metrics & dimensions
• No third party connectors
needed
• Combine various sources in the
same chart

SearchCamp – Twitter + SEMrush
Live embed on manuelmartinez.biz/searchcamp-dashboard

Resources & links
• data.world – Data Studio Connector
• helpfullee.com
• Data Studio Resources (151 articles, templates,
examples, etc)
• Al Wightman
• @alwightman
• How Google Data Studio can help me (slideshare)
• Ben Collins
• Data Studio articles (tutorials, courses)

Thanks!
Manuel Martinez - SEO
@MforManuel
manuelmartinez.biz

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Unlocking the potential of data studio

1. Unlocking the potential of Google Data Studio Manuel Martinez - SEO @MforManuel manuelmartinez.biz

2. Question: What does Reporting mean to you?

3. Do you report like this? 1. Collect 2. Prepare 3. Analyse 4. Report 5. Share Boss happy? No Yes Repeat from #3

4. It works, but there are drawbacks • Complex & hard to manage • Time consuming • Answering questions means repeating work: • Tweaking numbers • New or more data • … more reporting

5. Data Studio can make reporting more efficient

6. You could report like this: 1. Collect 2. Report 3. Share

7. What is Google Data Studio? “Google Data Studio (beta) turns your data into informative dashboards and reports that are easy to read, easy to share, and fully customizable”

8. Why Data Studio?

9. #1 It’s free • Unlimited reports • Unlimited users • 37 languages • 180+ countries

10. #2 Easy to use • WYSIWUG • Customisable • Calculated dimensions and metrics

11. #3 Saves time • Consolidates data: multiple reports, data sources & platforms – one dashboard • Shared ownership • Real-time collaboration

12. #4 Dynamic • Data filters, date pickers, pagination • Live data • Access to data source not needed

13. #5 Shareable • Live URL, embeddable on webpages, PDF (chrome ext), email link • Easily accessible

14. How does it work?

15. Store your data Terabytes of data Use APIs

16. Connect your data

17. Build the report

18. Explain the data

19. Style it or use a template

20. Share it!

21. Unlocking the potential

22. Google Sheets • Add ons • Search Analytics for Sheets • Supermetrics • APIs • Moz • SEMrush • Majestic SEO

23. Search Analytics for Sheets example Automatic backups

24. Google BigQuery • Cloud based • Handle large datasets • Log analysis • Link audits • GSC Search Analytics • Fast SQL queries to answer questions Google App Engine - daily scripts Store in Big Query Visualise in Data Studio Installation Guide GitHub documentation Search Console entries

25. Supermetrics community connectors • 400+ metrics & dimensions • No third party connectors needed • Combine various sources in the same chart

26. Data Studio Dashboards examples

27. Supermetrics – channel report

28. SearchCamp – Twitter + SEMrush Live embed on manuelmartinez.biz/searchcamp-dashboard

29. SearchCamp – Twitter + SEMrush

30. SearchCamp – Twitter + SEMrush

31. busycitymum.com – GA + GSC Live URL

32. busycitymum.com – GA + GSC Live URL

33. Some more fun examples

34. benlcollins.com – ISS location Live URL

35. helpfullee.com –NBA Stats Live URL

36. Resources & links • data.world – Data Studio Connector • helpfullee.com • Data Studio Resources (151 articles, templates, examples, etc) • Al Wightman • @alwightman • How Google Data Studio can help me (slideshare) • Ben Collins • Data Studio articles (tutorials, courses)

37. Thanks! Manuel Martinez - SEO @MforManuel manuelmartinez.biz

Editor's Notes

Answers questions, Tweaking numbers, New/more data, More regular updates, etc

Unlocking the potential of data studio

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