Discover how to use Google Data Studio (now Looker Studio) to simplify data reporting and visualization. This step-by-step guide walks you through creating interactive dashboards, connecting multiple data sources, customizing visuals, and sharing insights—all without coding. Perfect for marketers, analysts, and business owners looking to turn raw data into meaningful reports using a powerful, free tool for better decision-making and collaboration.

1. Using Google Data Studio (Looker Studio) to
Create Effective and Easy Data Reporting
A Step-by-Step Guide to Turning Data into Insightful Dashboards
by Orage Technologies

2. Why Google Data Studio?
●Information is the lifeblood of every business
●Collecting data is easy — using it effectively is
the key
●Google Data Studio (Looker Studio) is a free,
cloud-based tool
●Helps turn raw numbers into easy-to-
understand dashboards

3. What Is Google Data Studio (Looker Studio)?
●Formerly Google Data Studio, now called
Looker Studio
●Cloud-based data visualization platform
●Connect multiple data sources: Google
Analytics, YouTube, Google Ads, BigQuery
●No coding or design skills required

4. Key Benefits of Looker Studio
✅ Connect to 800+ data sources (e.g., Facebook,
Shopify, Sheets)
✅ Build visual reports with drag-and-drop widgets
✅ Easy sharing and collaboration (like Google
Docs)
✅ Free and accessible from anywhere
✅ API for automation and user management

5. Limitations to Consider
●Requires internet connection
●Some connectors are paid
●Limited 3rd party connector support
●Max: 20 conditional formats, 50 elements per
report page
●Data/widget limitations in large reports

6. How to Get Started (Steps 1–4)
●1. Log In using your Google account
●2. Explore Dashboard – View sample reports
●3. Learn Reports & Data Sources – Understand
how to connect data
●4. Link Your Data Source: Add data, authorize
access, select metrics, add to report

7. How to Customize & Share (Steps 5–8)
●5. Add Visual Widgets: Bar Charts, Time Series,
Scorecards, Maps
●6. Customize Appearance: Themes, fonts, colors,
layout
●7. Include External Content: Embed Google Docs,
YouTube, etc.
●8. Share the Report: Set permissions, use email or
public link

8. Conclusion & FAQs
●Conclusion: Looker Studio enables users to build
and share insightful data dashboards without being
a data expert.
●FAQs Highlights:
●- Free to use
●- Renamed from Google Data Studio
●- Best for small to medium businesses
●- Create live dashboards from multiple sources