SlideShare a Scribd company logo
1 of 31
Become a Data Studio
Evangelist in Your Business
Sam Marsden, SEO & Content Manager, DeepCrawl
London Digital Analytics - 22nd May 2019
@sam_marsden measure
I’m obsessed with productivity
and efficiency...
Data Studio is fueling my addiction.
Save time with reporting.
Access insights faster.
Data Studio helps me as an SEO
@sam_marsden measure
SEO ManagerTravel around the world
talking about pretty graphs.
Spreading the
Data Studio
love...
Data Studio helps me work with management
@sam_marsden measure
SEO Manager
Management
● Frequent requests for site traffic data.
● Last minute screenshots for
management meetings.
● Disruptive, repetitive and inefficient.
Site performance dashboard (GA)
@sam_marsden measure
Global filters
Top-level KPIs
Monthly
trending
Organic trends dashboard (GSC)
@sam_marsden measure
Overview for relevant stakeholders
YoY comparison for
top level tracking
Monthly trending
Branded/non-branded performance
@sam_marsden measure
Filtering Performance data to reveal
branded & non-branded search trends.
Break performance down by directory level
@sam_marsden measure
Use directory level as a dimension to reveal organic
performance for different sections of your site
Surface device & geographic distributions
@sam_marsden measure
Break down
distribution of
countries Trend device
distributions
month to month
Saves unnecessary conversations &
disruptions.
Removes recurring friction point.
Encourages more interest from management.
Data Studio helps me work with management
@sam_marsden measure
Data Studio helps me work with our Content team
@sam_marsden measure
SEO Manager Content team
Content performance dashboard (GA)
@sam_marsden measure
Monthly
comparisons
Monthly
overview
Content type breakdowns
@sam_marsden measure
Page level
stats
Overall
performance
Content type
Data Studio helps me work with our Content team
@sam_marsden measure
SEO Manager Content team
● Saves manual prep work.
● Guides content review meetings.
● Keeps meetings
structured and
focused on our
goals.
Data Studio helps me work with junior SEOs
@sam_marsden measure
SEO Manager SEO Executive
Monthly comparison (GSC)
@sam_marsden measure
Ideal for daily/weekly check-ins to quickly detect
changes and review overall monthly comparisons.
Monthly device, geo and search type trends
dashboard
@sam_marsden measure
Detect changes in
traffic from different
devices, countries or
search types
at a glance.
Clicks Impressions CTR
Page and query performance
@sam_marsden measure
Top performing
pages in search
Top performing
queries in search
Performance comparison - Biggest wins and losses
@sam_marsden measure
Pre-filtered tables
to show biggest
changes in
clicks, impressions,
position and CTR.
Clear monthly comparisons.
Ideal entry point for training up new starters
and junior staff.
Data Studio provides starting point for further
investigation.
What are the benefits?
@sam_marsden measure
@sam_marsden measure
Coming next:
Informing dev teams
Communicating technical recommendations
using crawl insights.
Visualising speed metrics.
Assisting with site migrations.
My next areas of focus:
@sam_marsden measure
How can Data Studio help expand your influence?
@sam_marsden measure
SEO Manager
Management
Content team
SEO Executive
We now have all the tools, so what
are the limiting factors?
GDS still in early stages, but
constrained by time, ideas and
adoption.
THANK YOU
ANY QUESTIONS?
Sam Marsden
SEO & Content Manager
@sam_marsden measure

More Related Content

What's hot

Step Into The Future: Automate Your PPC With AdWords Scripts - Marcela De Vivo
Step Into The Future: Automate Your PPC With AdWords Scripts - Marcela De VivoStep Into The Future: Automate Your PPC With AdWords Scripts - Marcela De Vivo
Step Into The Future: Automate Your PPC With AdWords Scripts - Marcela De VivoSearch Marketing Expo - SMX
 
How to Get More from Google Data Studio with SEMrush
How to Get More from Google Data Studio with SEMrushHow to Get More from Google Data Studio with SEMrush
How to Get More from Google Data Studio with SEMrushSearch Engine Journal
 
Create Powerful Custom Automations With AdWords Scripts By Frederick Vallaeys
Create Powerful Custom Automations With AdWords Scripts By Frederick VallaeysCreate Powerful Custom Automations With AdWords Scripts By Frederick Vallaeys
Create Powerful Custom Automations With AdWords Scripts By Frederick VallaeysSearch Marketing Expo - SMX
 
Enterprise SEO - The World Is In Your Hands By Garth O'Brien
Enterprise SEO - The World Is In Your Hands By Garth O'BrienEnterprise SEO - The World Is In Your Hands By Garth O'Brien
Enterprise SEO - The World Is In Your Hands By Garth O'BrienSearch Marketing Expo - SMX
 
Maximize business productivity with Microsoft Dynamics CRM and Office 365
Maximize business productivity with Microsoft Dynamics CRM and Office 365 Maximize business productivity with Microsoft Dynamics CRM and Office 365
Maximize business productivity with Microsoft Dynamics CRM and Office 365 Oren Ryngler
 
Marketing Automation Hacks: Eloqua
Marketing Automation Hacks: EloquaMarketing Automation Hacks: Eloqua
Marketing Automation Hacks: EloquaUberflip
 
John Brasington | BrightonSEO September 2018 | Contextual optimisation: How t...
John Brasington | BrightonSEO September 2018 | Contextual optimisation: How t...John Brasington | BrightonSEO September 2018 | Contextual optimisation: How t...
John Brasington | BrightonSEO September 2018 | Contextual optimisation: How t...Pi Datametrics
 
Microsoft Dynamics 365 App for Outlook
Microsoft Dynamics 365 App for OutlookMicrosoft Dynamics 365 App for Outlook
Microsoft Dynamics 365 App for OutlookOren Ryngler
 
Microsoft Dynamics Relationship insights
Microsoft Dynamics Relationship insights Microsoft Dynamics Relationship insights
Microsoft Dynamics Relationship insights Oren Ryngler
 
Turbocharging Google Analytics
Turbocharging Google AnalyticsTurbocharging Google Analytics
Turbocharging Google AnalyticsDana DiTomaso
 
Brighton Seo PPC automation
Brighton Seo PPC automationBrighton Seo PPC automation
Brighton Seo PPC automationAnu Adegbola
 
The Art and Science of Building Links By Matt Sitala
The Art and Science of Building Links By Matt SitalaThe Art and Science of Building Links By Matt Sitala
The Art and Science of Building Links By Matt SitalaSearch Marketing Expo - SMX
 
Marc Engelsman - Predictive Analytics: Making Your Data Work Harder for Your ...
Marc Engelsman - Predictive Analytics: Making Your Data Work Harder for Your ...Marc Engelsman - Predictive Analytics: Making Your Data Work Harder for Your ...
Marc Engelsman - Predictive Analytics: Making Your Data Work Harder for Your ...Autumn Quarantotto
 
Using Paid Search & Social Together To Deliver The Ultimate Knock-Out Punch B...
Using Paid Search & Social Together To Deliver The Ultimate Knock-Out Punch B...Using Paid Search & Social Together To Deliver The Ultimate Knock-Out Punch B...
Using Paid Search & Social Together To Deliver The Ultimate Knock-Out Punch B...Search Marketing Expo - SMX
 
Is Your Dealership SEO Working - Advanced SEO Tips & Tracking Metrics
Is Your Dealership SEO Working - Advanced SEO Tips & Tracking MetricsIs Your Dealership SEO Working - Advanced SEO Tips & Tracking Metrics
Is Your Dealership SEO Working - Advanced SEO Tips & Tracking MetricsPCG Digital Marketing
 
Tim Capper — Local SEO for Service-Area Businesses into 2021 | 5 Hours of Loc...
Tim Capper — Local SEO for Service-Area Businesses into 2021 | 5 Hours of Loc...Tim Capper — Local SEO for Service-Area Businesses into 2021 | 5 Hours of Loc...
Tim Capper — Local SEO for Service-Area Businesses into 2021 | 5 Hours of Loc...Semrush
 
Better conversion with Intelligent Analytics
Better conversion with Intelligent AnalyticsBetter conversion with Intelligent Analytics
Better conversion with Intelligent AnalyticsTim Stewart
 

What's hot (20)

Step Into The Future: Automate Your PPC With AdWords Scripts - Marcela De Vivo
Step Into The Future: Automate Your PPC With AdWords Scripts - Marcela De VivoStep Into The Future: Automate Your PPC With AdWords Scripts - Marcela De Vivo
Step Into The Future: Automate Your PPC With AdWords Scripts - Marcela De Vivo
 
How to Get More from Google Data Studio with SEMrush
How to Get More from Google Data Studio with SEMrushHow to Get More from Google Data Studio with SEMrush
How to Get More from Google Data Studio with SEMrush
 
Create Powerful Custom Automations With AdWords Scripts By Frederick Vallaeys
Create Powerful Custom Automations With AdWords Scripts By Frederick VallaeysCreate Powerful Custom Automations With AdWords Scripts By Frederick Vallaeys
Create Powerful Custom Automations With AdWords Scripts By Frederick Vallaeys
 
Chris Schreiber
Chris SchreiberChris Schreiber
Chris Schreiber
 
Enterprise SEO - The World Is In Your Hands By Garth O'Brien
Enterprise SEO - The World Is In Your Hands By Garth O'BrienEnterprise SEO - The World Is In Your Hands By Garth O'Brien
Enterprise SEO - The World Is In Your Hands By Garth O'Brien
 
Maximize business productivity with Microsoft Dynamics CRM and Office 365
Maximize business productivity with Microsoft Dynamics CRM and Office 365 Maximize business productivity with Microsoft Dynamics CRM and Office 365
Maximize business productivity with Microsoft Dynamics CRM and Office 365
 
Marketing Automation Hacks: Eloqua
Marketing Automation Hacks: EloquaMarketing Automation Hacks: Eloqua
Marketing Automation Hacks: Eloqua
 
John Brasington | BrightonSEO September 2018 | Contextual optimisation: How t...
John Brasington | BrightonSEO September 2018 | Contextual optimisation: How t...John Brasington | BrightonSEO September 2018 | Contextual optimisation: How t...
John Brasington | BrightonSEO September 2018 | Contextual optimisation: How t...
 
Microsoft Dynamics 365 App for Outlook
Microsoft Dynamics 365 App for OutlookMicrosoft Dynamics 365 App for Outlook
Microsoft Dynamics 365 App for Outlook
 
Microsoft Dynamics Relationship insights
Microsoft Dynamics Relationship insights Microsoft Dynamics Relationship insights
Microsoft Dynamics Relationship insights
 
Turbocharging Google Analytics
Turbocharging Google AnalyticsTurbocharging Google Analytics
Turbocharging Google Analytics
 
Brighton Seo PPC automation
Brighton Seo PPC automationBrighton Seo PPC automation
Brighton Seo PPC automation
 
The Art and Science of Building Links By Matt Sitala
The Art and Science of Building Links By Matt SitalaThe Art and Science of Building Links By Matt Sitala
The Art and Science of Building Links By Matt Sitala
 
Marc Engelsman - Predictive Analytics: Making Your Data Work Harder for Your ...
Marc Engelsman - Predictive Analytics: Making Your Data Work Harder for Your ...Marc Engelsman - Predictive Analytics: Making Your Data Work Harder for Your ...
Marc Engelsman - Predictive Analytics: Making Your Data Work Harder for Your ...
 
Using Paid Search & Social Together To Deliver The Ultimate Knock-Out Punch B...
Using Paid Search & Social Together To Deliver The Ultimate Knock-Out Punch B...Using Paid Search & Social Together To Deliver The Ultimate Knock-Out Punch B...
Using Paid Search & Social Together To Deliver The Ultimate Knock-Out Punch B...
 
Paid Search Fundamentals By Matt Van Wagner
Paid Search Fundamentals By Matt Van WagnerPaid Search Fundamentals By Matt Van Wagner
Paid Search Fundamentals By Matt Van Wagner
 
Is Your Dealership SEO Working - Advanced SEO Tips & Tracking Metrics
Is Your Dealership SEO Working - Advanced SEO Tips & Tracking MetricsIs Your Dealership SEO Working - Advanced SEO Tips & Tracking Metrics
Is Your Dealership SEO Working - Advanced SEO Tips & Tracking Metrics
 
How to Create Meaningful Reports
How to Create Meaningful ReportsHow to Create Meaningful Reports
How to Create Meaningful Reports
 
Tim Capper — Local SEO for Service-Area Businesses into 2021 | 5 Hours of Loc...
Tim Capper — Local SEO for Service-Area Businesses into 2021 | 5 Hours of Loc...Tim Capper — Local SEO for Service-Area Businesses into 2021 | 5 Hours of Loc...
Tim Capper — Local SEO for Service-Area Businesses into 2021 | 5 Hours of Loc...
 
Better conversion with Intelligent Analytics
Better conversion with Intelligent AnalyticsBetter conversion with Intelligent Analytics
Better conversion with Intelligent Analytics
 

Similar to Becoming a Data Studio Evangelist in Your Business

Google analytics-workshop-open-access-workshop-august-2010-slideshare
Google analytics-workshop-open-access-workshop-august-2010-slideshareGoogle analytics-workshop-open-access-workshop-august-2010-slideshare
Google analytics-workshop-open-access-workshop-august-2010-slideshareJohn Duffy
 
ManishDhamange(Business Analyst)_21
ManishDhamange(Business Analyst)_21ManishDhamange(Business Analyst)_21
ManishDhamange(Business Analyst)_21Manish Dhamange
 
Creating Meaningful in-house and Agency SEO Dashboards for the Enterprise - T...
Creating Meaningful in-house and Agency SEO Dashboards for the Enterprise - T...Creating Meaningful in-house and Agency SEO Dashboards for the Enterprise - T...
Creating Meaningful in-house and Agency SEO Dashboards for the Enterprise - T...Authoritas
 
Our SEO Services
Our SEO ServicesOur SEO Services
Our SEO Servicesrmark10
 
Seo Methodology & Process
Seo Methodology & ProcessSeo Methodology & Process
Seo Methodology & ProcessManindra Singh
 
Analytics Tune Up! Google Analytics workshop for beginners, intermediates
Analytics Tune Up! Google Analytics workshop for beginners, intermediatesAnalytics Tune Up! Google Analytics workshop for beginners, intermediates
Analytics Tune Up! Google Analytics workshop for beginners, intermediatesBrian Alpert
 
The 3 Keys To Success in SEO
The 3 Keys To Success in SEOThe 3 Keys To Success in SEO
The 3 Keys To Success in SEOSemetrical
 
How Start-up’s Can Grow Online
How Start-up’s Can Grow OnlineHow Start-up’s Can Grow Online
How Start-up’s Can Grow OnlineDushyant Verma
 
Agile SEO: Building a Continuous Improvement Machine for SEO - Gray Dot Prese...
Agile SEO: Building a Continuous Improvement Machine for SEO - Gray Dot Prese...Agile SEO: Building a Continuous Improvement Machine for SEO - Gray Dot Prese...
Agile SEO: Building a Continuous Improvement Machine for SEO - Gray Dot Prese...Gray Dot Co
 
Why to Embrace SEO During a Recession.pptx
Why to Embrace SEO During a Recession.pptxWhy to Embrace SEO During a Recession.pptx
Why to Embrace SEO During a Recession.pptxRyan Lingenfelser
 
Jpard digital marketing services v2
Jpard digital marketing services v2Jpard digital marketing services v2
Jpard digital marketing services v2George Mihaiu
 
Free Basic SEO Course/Workshop - Anadigme
Free Basic SEO Course/Workshop - AnadigmeFree Basic SEO Course/Workshop - Anadigme
Free Basic SEO Course/Workshop - AnadigmeJoaquin Poggi
 
Nilesh Vaghela: Local SEO
Nilesh Vaghela: Local SEONilesh Vaghela: Local SEO
Nilesh Vaghela: Local SEOnildev4694
 
Analytics for Business Executives & Marketers
Analytics for Business Executives & MarketersAnalytics for Business Executives & Marketers
Analytics for Business Executives & MarketersBillMo
 
SEO 101 for Venues: Key Learnings from 25 Website Audits in 4 Weeks
SEO 101 for Venues: Key Learnings from 25 Website Audits in 4 WeeksSEO 101 for Venues: Key Learnings from 25 Website Audits in 4 Weeks
SEO 101 for Venues: Key Learnings from 25 Website Audits in 4 WeeksEtix
 
Every step you take... We'll be watching you
Every step you take... We'll be watching youEvery step you take... We'll be watching you
Every step you take... We'll be watching youThirtyThree
 

Similar to Becoming a Data Studio Evangelist in Your Business (20)

Google analytics-workshop-open-access-workshop-august-2010-slideshare
Google analytics-workshop-open-access-workshop-august-2010-slideshareGoogle analytics-workshop-open-access-workshop-august-2010-slideshare
Google analytics-workshop-open-access-workshop-august-2010-slideshare
 
ManishDhamange(Business Analyst)_21
ManishDhamange(Business Analyst)_21ManishDhamange(Business Analyst)_21
ManishDhamange(Business Analyst)_21
 
Creating Meaningful in-house and Agency SEO Dashboards for the Enterprise - T...
Creating Meaningful in-house and Agency SEO Dashboards for the Enterprise - T...Creating Meaningful in-house and Agency SEO Dashboards for the Enterprise - T...
Creating Meaningful in-house and Agency SEO Dashboards for the Enterprise - T...
 
Our SEO Services
Our SEO ServicesOur SEO Services
Our SEO Services
 
Seo Methodology & Process
Seo Methodology & ProcessSeo Methodology & Process
Seo Methodology & Process
 
Analytics Tune Up! Google Analytics workshop for beginners, intermediates
Analytics Tune Up! Google Analytics workshop for beginners, intermediatesAnalytics Tune Up! Google Analytics workshop for beginners, intermediates
Analytics Tune Up! Google Analytics workshop for beginners, intermediates
 
CV_Syeda_09012017
CV_Syeda_09012017CV_Syeda_09012017
CV_Syeda_09012017
 
Google Analytics 101
 Google Analytics 101  Google Analytics 101
Google Analytics 101
 
The 3 Keys To Success in SEO
The 3 Keys To Success in SEOThe 3 Keys To Success in SEO
The 3 Keys To Success in SEO
 
How Start-up’s Can Grow Online
How Start-up’s Can Grow OnlineHow Start-up’s Can Grow Online
How Start-up’s Can Grow Online
 
Agile SEO: Building a Continuous Improvement Machine for SEO - Gray Dot Prese...
Agile SEO: Building a Continuous Improvement Machine for SEO - Gray Dot Prese...Agile SEO: Building a Continuous Improvement Machine for SEO - Gray Dot Prese...
Agile SEO: Building a Continuous Improvement Machine for SEO - Gray Dot Prese...
 
Why to Embrace SEO During a Recession.pptx
Why to Embrace SEO During a Recession.pptxWhy to Embrace SEO During a Recession.pptx
Why to Embrace SEO During a Recession.pptx
 
Jpard digital marketing services v2
Jpard digital marketing services v2Jpard digital marketing services v2
Jpard digital marketing services v2
 
yas resume
yas resumeyas resume
yas resume
 
Free Basic SEO Course/Workshop - Anadigme
Free Basic SEO Course/Workshop - AnadigmeFree Basic SEO Course/Workshop - Anadigme
Free Basic SEO Course/Workshop - Anadigme
 
Ravi Chandra Cirriculum Vitae
Ravi Chandra Cirriculum VitaeRavi Chandra Cirriculum Vitae
Ravi Chandra Cirriculum Vitae
 
Nilesh Vaghela: Local SEO
Nilesh Vaghela: Local SEONilesh Vaghela: Local SEO
Nilesh Vaghela: Local SEO
 
Analytics for Business Executives & Marketers
Analytics for Business Executives & MarketersAnalytics for Business Executives & Marketers
Analytics for Business Executives & Marketers
 
SEO 101 for Venues: Key Learnings from 25 Website Audits in 4 Weeks
SEO 101 for Venues: Key Learnings from 25 Website Audits in 4 WeeksSEO 101 for Venues: Key Learnings from 25 Website Audits in 4 Weeks
SEO 101 for Venues: Key Learnings from 25 Website Audits in 4 Weeks
 
Every step you take... We'll be watching you
Every step you take... We'll be watching youEvery step you take... We'll be watching you
Every step you take... We'll be watching you
 

Recently uploaded

Licença Lotter Pro - Conheça o Certificado Oficial da Licença Lotter Pro.pdf
Licença Lotter Pro - Conheça o Certificado Oficial da Licença Lotter Pro.pdfLicença Lotter Pro - Conheça o Certificado Oficial da Licença Lotter Pro.pdf
Licença Lotter Pro - Conheça o Certificado Oficial da Licença Lotter Pro.pdfLotter Pro Brasil
 
The Art of sales from fictional characters.
The Art of sales from fictional characters.The Art of sales from fictional characters.
The Art of sales from fictional characters.Bharathi sakthi
 
Engaging Sensory Activities for 5-10 Year Olds
Engaging Sensory Activities for 5-10 Year OldsEngaging Sensory Activities for 5-10 Year Olds
Engaging Sensory Activities for 5-10 Year OldsKate Brownell
 
Impacts Of Smart Watch & Wearable Technology On Daily Life
Impacts Of Smart Watch & Wearable Technology On Daily LifeImpacts Of Smart Watch & Wearable Technology On Daily Life
Impacts Of Smart Watch & Wearable Technology On Daily LifeFonacc Gadgets
 
Key Social Media Marketing Trends for 2024
Key Social Media Marketing Trends for 2024Key Social Media Marketing Trends for 2024
Key Social Media Marketing Trends for 2024Jomer Gregorio
 
Best Digital Expert Corporation of India
Best Digital Expert Corporation of IndiaBest Digital Expert Corporation of India
Best Digital Expert Corporation of IndiaPriyaDigitalExpert
 
Beyond Silos: How Holistic B2B Digital Strategy Drives Pipeline
Beyond Silos: How Holistic B2B Digital Strategy Drives PipelineBeyond Silos: How Holistic B2B Digital Strategy Drives Pipeline
Beyond Silos: How Holistic B2B Digital Strategy Drives PipelineSearch Engine Journal
 
Digital marketing guide complete guide for beginners
Digital marketing guide complete guide for beginnersDigital marketing guide complete guide for beginners
Digital marketing guide complete guide for beginnerstejaswinisahyadreeso
 
Fantasy Cricket Apps: A New Viewpoint for Online Cricket Betting Apps
Fantasy Cricket Apps: A New Viewpoint for Online Cricket Betting AppsFantasy Cricket Apps: A New Viewpoint for Online Cricket Betting Apps
Fantasy Cricket Apps: A New Viewpoint for Online Cricket Betting AppsCricket Betting Online
 
youtube_marketing_partner_vling_service_introduction
youtube_marketing_partner_vling_service_introductionyoutube_marketing_partner_vling_service_introduction
youtube_marketing_partner_vling_service_introductionbzznbyd
 
Digital PR & Content Marketing Lecture for Advanced Digital & Social Media St...
Digital PR & Content Marketing Lecture for Advanced Digital & Social Media St...Digital PR & Content Marketing Lecture for Advanced Digital & Social Media St...
Digital PR & Content Marketing Lecture for Advanced Digital & Social Media St...Valters Lauzums
 
The Future Normal - DIGGIT - Henry Coutinho-Mason.pdf
The Future Normal - DIGGIT - Henry Coutinho-Mason.pdfThe Future Normal - DIGGIT - Henry Coutinho-Mason.pdf
The Future Normal - DIGGIT - Henry Coutinho-Mason.pdfDIGGIT
 
Gain potential customers through Lead Generation
Gain potential customers through Lead GenerationGain potential customers through Lead Generation
Gain potential customers through Lead Generationvidhyalakshmiveerapp
 
How To Structure Your Web3 Website For Max Visibility In The Bull Market🚀
How To Structure Your Web3 Website For Max Visibility In The Bull Market🚀How To Structure Your Web3 Website For Max Visibility In The Bull Market🚀
How To Structure Your Web3 Website For Max Visibility In The Bull Market🚀Victoria Olsina
 
Generating Leads with Analyst Content Webinar Slides_SJN Final.pdf
Generating Leads with Analyst Content Webinar Slides_SJN Final.pdfGenerating Leads with Analyst Content Webinar Slides_SJN Final.pdf
Generating Leads with Analyst Content Webinar Slides_SJN Final.pdfShawnNewman13
 
Flyers, posters, booklets and brochures-3 (6).pptx
Flyers, posters, booklets and brochures-3 (6).pptxFlyers, posters, booklets and brochures-3 (6).pptx
Flyers, posters, booklets and brochures-3 (6).pptxChristabelTelewa1
 
The BoF Brand Magic Index Volume Two — Preview.pdf
The BoF Brand Magic Index Volume Two — Preview.pdfThe BoF Brand Magic Index Volume Two — Preview.pdf
The BoF Brand Magic Index Volume Two — Preview.pdfhannahcrump4
 
Influencer Marekting Trends- Where the creator economy is going in in 2024
Influencer Marekting Trends- Where the creator economy is going in in 2024Influencer Marekting Trends- Where the creator economy is going in in 2024
Influencer Marekting Trends- Where the creator economy is going in in 2024Inflyx
 
Aiizennxqc Digital Marketing | SEO & SMM
Aiizennxqc Digital Marketing | SEO & SMMAiizennxqc Digital Marketing | SEO & SMM
Aiizennxqc Digital Marketing | SEO & SMMaiizennxqc
 
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Magetan
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di MagetanWA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Magetan
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Magetaninfoobataborsi24
 

Recently uploaded (20)

Licença Lotter Pro - Conheça o Certificado Oficial da Licença Lotter Pro.pdf
Licença Lotter Pro - Conheça o Certificado Oficial da Licença Lotter Pro.pdfLicença Lotter Pro - Conheça o Certificado Oficial da Licença Lotter Pro.pdf
Licença Lotter Pro - Conheça o Certificado Oficial da Licença Lotter Pro.pdf
 
The Art of sales from fictional characters.
The Art of sales from fictional characters.The Art of sales from fictional characters.
The Art of sales from fictional characters.
 
Engaging Sensory Activities for 5-10 Year Olds
Engaging Sensory Activities for 5-10 Year OldsEngaging Sensory Activities for 5-10 Year Olds
Engaging Sensory Activities for 5-10 Year Olds
 
Impacts Of Smart Watch & Wearable Technology On Daily Life
Impacts Of Smart Watch & Wearable Technology On Daily LifeImpacts Of Smart Watch & Wearable Technology On Daily Life
Impacts Of Smart Watch & Wearable Technology On Daily Life
 
Key Social Media Marketing Trends for 2024
Key Social Media Marketing Trends for 2024Key Social Media Marketing Trends for 2024
Key Social Media Marketing Trends for 2024
 
Best Digital Expert Corporation of India
Best Digital Expert Corporation of IndiaBest Digital Expert Corporation of India
Best Digital Expert Corporation of India
 
Beyond Silos: How Holistic B2B Digital Strategy Drives Pipeline
Beyond Silos: How Holistic B2B Digital Strategy Drives PipelineBeyond Silos: How Holistic B2B Digital Strategy Drives Pipeline
Beyond Silos: How Holistic B2B Digital Strategy Drives Pipeline
 
Digital marketing guide complete guide for beginners
Digital marketing guide complete guide for beginnersDigital marketing guide complete guide for beginners
Digital marketing guide complete guide for beginners
 
Fantasy Cricket Apps: A New Viewpoint for Online Cricket Betting Apps
Fantasy Cricket Apps: A New Viewpoint for Online Cricket Betting AppsFantasy Cricket Apps: A New Viewpoint for Online Cricket Betting Apps
Fantasy Cricket Apps: A New Viewpoint for Online Cricket Betting Apps
 
youtube_marketing_partner_vling_service_introduction
youtube_marketing_partner_vling_service_introductionyoutube_marketing_partner_vling_service_introduction
youtube_marketing_partner_vling_service_introduction
 
Digital PR & Content Marketing Lecture for Advanced Digital & Social Media St...
Digital PR & Content Marketing Lecture for Advanced Digital & Social Media St...Digital PR & Content Marketing Lecture for Advanced Digital & Social Media St...
Digital PR & Content Marketing Lecture for Advanced Digital & Social Media St...
 
The Future Normal - DIGGIT - Henry Coutinho-Mason.pdf
The Future Normal - DIGGIT - Henry Coutinho-Mason.pdfThe Future Normal - DIGGIT - Henry Coutinho-Mason.pdf
The Future Normal - DIGGIT - Henry Coutinho-Mason.pdf
 
Gain potential customers through Lead Generation
Gain potential customers through Lead GenerationGain potential customers through Lead Generation
Gain potential customers through Lead Generation
 
How To Structure Your Web3 Website For Max Visibility In The Bull Market🚀
How To Structure Your Web3 Website For Max Visibility In The Bull Market🚀How To Structure Your Web3 Website For Max Visibility In The Bull Market🚀
How To Structure Your Web3 Website For Max Visibility In The Bull Market🚀
 
Generating Leads with Analyst Content Webinar Slides_SJN Final.pdf
Generating Leads with Analyst Content Webinar Slides_SJN Final.pdfGenerating Leads with Analyst Content Webinar Slides_SJN Final.pdf
Generating Leads with Analyst Content Webinar Slides_SJN Final.pdf
 
Flyers, posters, booklets and brochures-3 (6).pptx
Flyers, posters, booklets and brochures-3 (6).pptxFlyers, posters, booklets and brochures-3 (6).pptx
Flyers, posters, booklets and brochures-3 (6).pptx
 
The BoF Brand Magic Index Volume Two — Preview.pdf
The BoF Brand Magic Index Volume Two — Preview.pdfThe BoF Brand Magic Index Volume Two — Preview.pdf
The BoF Brand Magic Index Volume Two — Preview.pdf
 
Influencer Marekting Trends- Where the creator economy is going in in 2024
Influencer Marekting Trends- Where the creator economy is going in in 2024Influencer Marekting Trends- Where the creator economy is going in in 2024
Influencer Marekting Trends- Where the creator economy is going in in 2024
 
Aiizennxqc Digital Marketing | SEO & SMM
Aiizennxqc Digital Marketing | SEO & SMMAiizennxqc Digital Marketing | SEO & SMM
Aiizennxqc Digital Marketing | SEO & SMM
 
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Magetan
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di MagetanWA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Magetan
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Magetan
 

Becoming a Data Studio Evangelist in Your Business

  • 1. Become a Data Studio Evangelist in Your Business Sam Marsden, SEO & Content Manager, DeepCrawl London Digital Analytics - 22nd May 2019 @sam_marsden measure
  • 2.
  • 3. I’m obsessed with productivity and efficiency...
  • 4. Data Studio is fueling my addiction.
  • 5. Save time with reporting. Access insights faster. Data Studio helps me as an SEO @sam_marsden measure SEO ManagerTravel around the world talking about pretty graphs.
  • 7. Data Studio helps me work with management @sam_marsden measure SEO Manager Management ● Frequent requests for site traffic data. ● Last minute screenshots for management meetings. ● Disruptive, repetitive and inefficient.
  • 8. Site performance dashboard (GA) @sam_marsden measure Global filters Top-level KPIs Monthly trending
  • 9. Organic trends dashboard (GSC) @sam_marsden measure Overview for relevant stakeholders YoY comparison for top level tracking Monthly trending
  • 10. Branded/non-branded performance @sam_marsden measure Filtering Performance data to reveal branded & non-branded search trends.
  • 11. Break performance down by directory level @sam_marsden measure Use directory level as a dimension to reveal organic performance for different sections of your site
  • 12. Surface device & geographic distributions @sam_marsden measure Break down distribution of countries Trend device distributions month to month
  • 13. Saves unnecessary conversations & disruptions. Removes recurring friction point. Encourages more interest from management. Data Studio helps me work with management @sam_marsden measure
  • 14. Data Studio helps me work with our Content team @sam_marsden measure SEO Manager Content team
  • 15. Content performance dashboard (GA) @sam_marsden measure Monthly comparisons Monthly overview
  • 16. Content type breakdowns @sam_marsden measure Page level stats Overall performance Content type
  • 17. Data Studio helps me work with our Content team @sam_marsden measure SEO Manager Content team ● Saves manual prep work. ● Guides content review meetings. ● Keeps meetings structured and focused on our goals.
  • 18. Data Studio helps me work with junior SEOs @sam_marsden measure SEO Manager SEO Executive
  • 19. Monthly comparison (GSC) @sam_marsden measure Ideal for daily/weekly check-ins to quickly detect changes and review overall monthly comparisons.
  • 20. Monthly device, geo and search type trends dashboard @sam_marsden measure Detect changes in traffic from different devices, countries or search types at a glance. Clicks Impressions CTR
  • 21. Page and query performance @sam_marsden measure Top performing pages in search Top performing queries in search
  • 22. Performance comparison - Biggest wins and losses @sam_marsden measure Pre-filtered tables to show biggest changes in clicks, impressions, position and CTR.
  • 23. Clear monthly comparisons. Ideal entry point for training up new starters and junior staff. Data Studio provides starting point for further investigation. What are the benefits? @sam_marsden measure
  • 25. Communicating technical recommendations using crawl insights. Visualising speed metrics. Assisting with site migrations. My next areas of focus: @sam_marsden measure
  • 26. How can Data Studio help expand your influence? @sam_marsden measure SEO Manager Management Content team SEO Executive
  • 27. We now have all the tools, so what are the limiting factors?
  • 28. GDS still in early stages, but constrained by time, ideas and adoption.
  • 29.
  • 30.
  • 31. THANK YOU ANY QUESTIONS? Sam Marsden SEO & Content Manager @sam_marsden measure

Editor's Notes

  1. Trend branded and non-branded traffic.
  2. Breakdown traffic for individual site sections.
  3. Breakdown traffic for individual site sections.
  4. Filter by no. words in query in Supermetrics.
  5. Filter by no. words in query in Supermetrics.
  6. Breakdown traffic for individual site sections.
  7. Filter by no. words in query in Supermetrics.