SlideShare a Scribd company logo
Who is Lazarina Stoy?
● I’m a Technical SEO & Innovation Manager
● I’m also a Freelancer in Growth & Analytics
● I dabble in Data Science more frequently now than
ever
● I work with clients from different niches, with
different site size, and different problems
● Working with data helps recognizing patterns (and I
love it!)
@lazarinastoy | lazarinastoy.com
Fun fact about Lazarina
● Loves animals and plants (living with 🐶🐱🐱)
● Practiced karate for more than 10 years
● Loves swimming and yoga
● Worked in Hospitality in 3 countries (over 7 years!)
● Used to collect mugs (had to abandon my
collection)
● Data Studio Benefits & Limitations
● Reporting Automation Tips & Tricks
● How to Turn Spreadsheets into Beautiful
Reports
● Templates You Should Add To Your Arsenal
5
Are you guilty of any of these?
“I’m not really that good with
data.” “Not really an analytics
person, myself.”
“I wish I have more time for fun
automation and advanced tech
projects… but I’m too busy.”
“I manually report on data in
spreadsheets, or slides each
week/month”
Meet Data
Studio.
Your New Best Friend
https://datastudio.google.com/gallery
Benefits
Why even bother?
● Visualise data any way you want, easily
● Pull data from multiple sources.
● Blending data sources for enhanced
understanding.
● Share & export Data Studio reports easily.
● Easy-to-read & pretty to look at
● Dynamic reporting
● Fresh data, at the tip of your fingers
● Build interactive experiences.
● Use free Data Studio templates
● Very easy to learn with free Google Data
Studio tutorials.
https://www.webfx.com/blog/marketing/what-is-google-data-studio/
● No more than 5 data sources for blending, all of which
should share a joining key.
An alternative would be to blend data offline and use
automation tools to ease the process.
● Incorporating many data sources will likely cause
reports to break.
● Beware of sampling
● Errors when copying filters
● The useability of connectors highly depends on their
internal database schema.
An alternative would be to use APIs, instead of connectors,
whenever possible (learn how here 🔗 ).
● Data Blending uses left outer join.
As a workaround, perform complex data augmentations in
GSheets or Big Query, depending on the size and complexity
of the data and your infrastructure capacity.
● Data Blending uses left outer join.
As a workaround, perform complex data augmentations in
GSheets or Big Query, depending on the size and complexity
of the data and your infrastructure capacity.
Limitations
Things you need to know about
https://lazarinastoy.com/data-studio-limitations/
📢 Update
Yesterday, Data Studio
Announced 4 new blending
Options 🔥
(also, follow this DS wizard:
Mehdi Oudjida
@wissi_analytics)
https://medium.com/@lazarinastoy/data-studio-introduces-new-dat
a-blending-options-a-game-changer-for-data-visualisation-627c725
d98c3
10
Quick Wins
Tips and tricks for a flying start 🔥
https://www.lazarinastoy.com/
Quick Wins
(1)
https://www.lazarinastoy.com/
Extract Brand Name
from URL
Use cases:
● SERP Analysis
● Competitor Analysis
Quick Wins
(2)
https://www.lazarinastoy.com/
Bucket Position Results into
Groups
Use cases:
● SERP Analysis
● GSC Analysis
● Competitor Analysis
Quick Wins
(3)
https://lazarinastoy.com/
Extract URL Top-Level
Directory
Use cases:
● SERP Analysis
● Competitor Research
Quick Wins
(4)
https://lazarinastoy.com/google-search-console-url-inspection-api-in-
data-studio-free-dashboard-template/
Page Section Segmentation
Use cases:
● GSC Analysis
● URL Inspection
● Website Analytics
Quick Wins
(5)
https://lazarinastoy.com/google-search-console-url-inspection-api-in-
data-studio-free-dashboard-template/
Clicks / No-click Pages
Use cases:
● GSC Analysis
● URL Inspection
● Website Analytics
Quick Wins
(6)
https://lazarinastoy.com/
URL Language Filter
Use cases:
● GSC Analysis
● Website Analytics
● SERP Analysis
● Competitor Research
Quick Wins
(7)
https://lazarinastoy.com/supercharge-your-keyword-research-proces
s-by-incorporating-search-intent-classification/
Search Intent Classification
Use cases:
● SERP Analysis
● GSC Analysis
● Keyword Research
● Content Creation
Quick Wins
(8)
https://lazarinastoy.com/
Branded Vs Non-branded
Keywords Split
Use cases:
● GSC Analysis
● Website Analytics
● Keyword Research…
Turning
spreadsheets
into
dashboards
🛠
https://lazarinastoy.com/
(or otherwise)
(from)
(to)
Turning Spreadsheets into dashboards🛠
https://lazarinastoy.com/
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Now let’s get to the fun part.
🚀
Website &
Search
Analytics?
Visualise it.
URL
Inspection
API Data?
Visualise it.
Image / Details
//
Image & Details
Get this template & tutorial on lazarinastoy.com
Search
Intent
Keyword
Research?
Visualise it.
Get this template & tutorial on lazarinastoy.com
Google Ads
data?
Visualise it.
Get this template.
Site Crawl?
Visualise it.
Shout out to @aaliceroussel
Get this template.
Site Crawl?
Visualise it (and automate the
data pulls, easy! ⭐)
Shout out to @screamingfrog
🐸
Get this template.
Core Web
Vitals?
Visualise it.
Get this template & tutorial on lazarinastoy.com
Core Web
Vitals?
Deep dive.
Shout out to @TonyMcCreath
Get this template.
31
We are, really, just
scratching the
surface.
32
Want our
Weekly
SEO news
delivered
to your
inbox?
Subscribe here: https://boostroas.studio/subscribe
Data Studio for SEOs: Reporting Automation Tips - Weekly SEO with Lazarina Stoy

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Data Studio for SEOs: Reporting Automation Tips - Weekly SEO with Lazarina Stoy

  • 1.
  • 2. Who is Lazarina Stoy? ● I’m a Technical SEO & Innovation Manager ● I’m also a Freelancer in Growth & Analytics ● I dabble in Data Science more frequently now than ever ● I work with clients from different niches, with different site size, and different problems ● Working with data helps recognizing patterns (and I love it!) @lazarinastoy | lazarinastoy.com
  • 3. Fun fact about Lazarina ● Loves animals and plants (living with 🐶🐱🐱) ● Practiced karate for more than 10 years ● Loves swimming and yoga ● Worked in Hospitality in 3 countries (over 7 years!) ● Used to collect mugs (had to abandon my collection)
  • 4. ● Data Studio Benefits & Limitations ● Reporting Automation Tips & Tricks ● How to Turn Spreadsheets into Beautiful Reports ● Templates You Should Add To Your Arsenal
  • 5. 5 Are you guilty of any of these? “I’m not really that good with data.” “Not really an analytics person, myself.” “I wish I have more time for fun automation and advanced tech projects… but I’m too busy.” “I manually report on data in spreadsheets, or slides each week/month”
  • 6. Meet Data Studio. Your New Best Friend https://datastudio.google.com/gallery
  • 7. Benefits Why even bother? ● Visualise data any way you want, easily ● Pull data from multiple sources. ● Blending data sources for enhanced understanding. ● Share & export Data Studio reports easily. ● Easy-to-read & pretty to look at ● Dynamic reporting ● Fresh data, at the tip of your fingers ● Build interactive experiences. ● Use free Data Studio templates ● Very easy to learn with free Google Data Studio tutorials. https://www.webfx.com/blog/marketing/what-is-google-data-studio/
  • 8. ● No more than 5 data sources for blending, all of which should share a joining key. An alternative would be to blend data offline and use automation tools to ease the process. ● Incorporating many data sources will likely cause reports to break. ● Beware of sampling ● Errors when copying filters ● The useability of connectors highly depends on their internal database schema. An alternative would be to use APIs, instead of connectors, whenever possible (learn how here 🔗 ). ● Data Blending uses left outer join. As a workaround, perform complex data augmentations in GSheets or Big Query, depending on the size and complexity of the data and your infrastructure capacity. ● Data Blending uses left outer join. As a workaround, perform complex data augmentations in GSheets or Big Query, depending on the size and complexity of the data and your infrastructure capacity. Limitations Things you need to know about https://lazarinastoy.com/data-studio-limitations/
  • 9. 📢 Update Yesterday, Data Studio Announced 4 new blending Options 🔥 (also, follow this DS wizard: Mehdi Oudjida @wissi_analytics) https://medium.com/@lazarinastoy/data-studio-introduces-new-dat a-blending-options-a-game-changer-for-data-visualisation-627c725 d98c3
  • 10. 10
  • 11. Quick Wins Tips and tricks for a flying start 🔥 https://www.lazarinastoy.com/
  • 12. Quick Wins (1) https://www.lazarinastoy.com/ Extract Brand Name from URL Use cases: ● SERP Analysis ● Competitor Analysis
  • 13. Quick Wins (2) https://www.lazarinastoy.com/ Bucket Position Results into Groups Use cases: ● SERP Analysis ● GSC Analysis ● Competitor Analysis
  • 14. Quick Wins (3) https://lazarinastoy.com/ Extract URL Top-Level Directory Use cases: ● SERP Analysis ● Competitor Research
  • 16. Quick Wins (5) https://lazarinastoy.com/google-search-console-url-inspection-api-in- data-studio-free-dashboard-template/ Clicks / No-click Pages Use cases: ● GSC Analysis ● URL Inspection ● Website Analytics
  • 17. Quick Wins (6) https://lazarinastoy.com/ URL Language Filter Use cases: ● GSC Analysis ● Website Analytics ● SERP Analysis ● Competitor Research
  • 18. Quick Wins (7) https://lazarinastoy.com/supercharge-your-keyword-research-proces s-by-incorporating-search-intent-classification/ Search Intent Classification Use cases: ● SERP Analysis ● GSC Analysis ● Keyword Research ● Content Creation
  • 19. Quick Wins (8) https://lazarinastoy.com/ Branded Vs Non-branded Keywords Split Use cases: ● GSC Analysis ● Website Analytics ● Keyword Research…
  • 21. Turning Spreadsheets into dashboards🛠 https://lazarinastoy.com/ 1 A c c e s s & E x p l o r e D a t a A c c e s s y o u r d a t a , i m p o r t i n t o t h e d a s h b o a r d a n d e x p l o r e i t . H o w m a n y c o l u m n s d o e s i t h a v e ? W h a t t y p e o f d a t a i s i n e a c h c o l u m n ? , w h a t i s t h e m o s t i m p o r t a n t t h i n g t o t a k e a w a y f r o m e a c h c o l u m n ( K P I s ) ? 2 A n a l y s e t h e D a t a & B u i l d S u p p o r t C r e a t e a t a b l e w i t h R a w D a t a , a n a l y s e i t . F i n d o u t w h a t a d d i t i o n a l fi e l d s y o u n e e d t o b e s t c o m m u n i c a t e fi n d i n g s ( u s e t h e c u s t o m d i m e n s i o n s f r o m p r e v i o u s fi e l d s ) . H e r e y o u s h o u l d a i m t o t e l l a s t o r y t h r o u g h t h e d a t a . 3 S p l i t b y S e c t i o n s , V i s u a l i s e S p l i t t h e d a t a s e t b y S e c t i o n s a n d a n s w e r t h e k e y q u e s t i o n s y o u r s t a k e h o l d e r m i g h t h a v e f o r t h e d a t a v i a s c o r e c a r d s . V i s u a l i s e t h e r e s t o f t h e d a t a , u s i n g a c h a r t t h a t c o r r e s p o n d s t o t h e d a t a t y p e . I s e x p l o r a t i o n n e e d e d ? → U s e a P i v o t c h a r t o r T a b l e . I s a n o v e r v i e w e n o u g h ? → U s e a v i s u a l i s a t i o n 4 C u s t o m i s e M a r c o s , C o l o u r & p r e t t y - f y N o w y o u a r e d o n e b u i l d i n g , e n s u r e t h e r e a r e a p p r o p r i a t e fi l t e r s t o a s s i s t t h e i n t e r a c t i v i t y o f t h e d a s h b o a r d . M a k e t h e c o l o u r s c h e m e c o n s i s t e n t a n d e n s u r e t h e l a y o u t i s l o g i c a l a n d u s e r - f r i e n d l y .
  • 22. Now let’s get to the fun part. 🚀
  • 24. URL Inspection API Data? Visualise it. Image / Details // Image & Details Get this template & tutorial on lazarinastoy.com
  • 25. Search Intent Keyword Research? Visualise it. Get this template & tutorial on lazarinastoy.com
  • 27. Site Crawl? Visualise it. Shout out to @aaliceroussel Get this template.
  • 28. Site Crawl? Visualise it (and automate the data pulls, easy! ⭐) Shout out to @screamingfrog 🐸 Get this template.
  • 29. Core Web Vitals? Visualise it. Get this template & tutorial on lazarinastoy.com
  • 30. Core Web Vitals? Deep dive. Shout out to @TonyMcCreath Get this template.
  • 31. 31 We are, really, just scratching the surface.
  • 32. 32
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