FNBE0214_EPC_Tea Business
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This document discusses the history of tea in China and Malaysia and provides information about several Malaysian tea shops. It traces the origins and worldwide spread of tea from China and how tea culture was brought to and revived in Malaysia. It then profiles four tea shops - Chwan Deng Tea Art and Swee Tin Tea House, providing their histories, locations, products offered, competitors, pricing strategies and recommendations to improve.
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Chinese tea shop
This document discusses the history and spread of tea culture from China to other parts of Asia and Europe. It then focuses on tea culture and shops in Malaysia, comparing two tea shops called Chwan Deng Tea Art and Swee Tin Tea House. Chwan Deng Tea Art was founded more recently in 1999 in Klang, Selangor, sells pu-erh and oolong teas, and has 15 employees. Swee Tin Tea House was established earlier in 1942 in Ipoh, Perak, sells a wider variety of teas imported from China and other countries, and has 1 storekeeper and 15 warehouse employees. The document concludes with recommendations for both shops.
Export of Tea from India
The document provides information on India's tea industry, including its history, major producing regions, exports, and current issues. It notes that tea originated in China but was first cultivated in India in the 18th century. India is currently the world's second largest tea producer and exporter, with the industry employing over 3 million people. However, exports and production have declined in recent decades due to problems including a global surplus and rising costs. The Tea Board of India works to support the industry and promote domestic consumption.
Tea Export from India in 2017
India is fourth biggest exporter of tea on the planet after China, Sri Lanka and Kenya. Upper east India (like Assam) and north Bengal (like Darjeeling District) are the primary tea developing areas of the nation. Darjeeling tea can't be developed or fabricated anyplace else on the planet. India is one of the biggest tea expending nations as three-fourth of the nation's aggregate generation is devoured locally.
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This document provides a detailed overview of the history and development of the tea industry globally and in India. It discusses the origins of tea drinking in China in the 4th century AD. It then outlines the spread of tea cultivation and consumption throughout Asia and later to Europe starting in the 16th century as the Dutch and British East India Companies began trading tea. The document also describes the three main tea growing regions in India - Darjeeling, Assam, and Nilgiri - and their distinctive tea varieties. It includes a timeline tracing major developments in tea history from 2737 BC to the late 1600s.
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This document provides an overview of the history and production of tea. It begins with the origins of tea in China in the 4th century AD and discusses how it spread to other parts of Asia and Europe. It then focuses on the introduction and cultivation of tea in India in the 18th century. The rest of the document details the major tea growing regions in India, the types of tea produced, factors that affect tea quality, grading standards, marketing and exports of Indian tea. It concludes with information about the Tea Board of India.
Tea scenario in india
The document discusses tea production and consumption in India. It notes that India is the second largest producer and largest consumer of tea globally. Tea cultivation began in India about 172 years ago, and production is concentrated in the northeastern and southern states. India produces black, green, and orthodox teas, with CTC black tea accounting for 82% of production. While India exports tea, it also imports small quantities solely for re-export. The document concludes that increasing global tea production presents opportunities for India to improve its production systems and ensure small farmers have access to capital and markets.
Temi tea garden
The Temi Tea Garden in Sikkim, India is the only tea garden in the state. It was established in 1969 and produces high quality tea, some of which is marketed under the name "Temi Tea." The garden uses organic farming methods according to Swiss standards and expects its tea to fetch higher prices once certified organic. It employs 406 workers and produces around 100 tons of tea annually, 75% of which is auctioned in Kolkata. The garden aims to obtain a GI certification for its organic Temi Tea to help market the product internationally.
Tea board
The Tea Board of India was established in 1903 with the passage of the Indian Tea Cess Bill. It is responsible for promoting and developing the Indian tea industry. The Tea Board has several committees that oversee key areas like exports, labor welfare, development activities, and licensing. It provides financial and technical assistance to support cultivation, manufacturing, and marketing of tea. The Tea Board collects industry statistics and engages in research and development to improve tea production and quality in India.
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This document discusses the history and spread of tea culture from China to other parts of Asia and Europe. It then focuses on tea culture and shops in Malaysia, comparing two tea shops called Chwan Deng Tea Art and Swee Tin Tea House. Chwan Deng Tea Art was founded more recently in 1999 in Klang, Selangor, sells pu-erh and oolong teas, and has 15 employees. Swee Tin Tea House was established earlier in 1942 in Ipoh, Perak, sells a wider variety of teas imported from China and other countries, and has 1 storekeeper and 15 warehouse employees. The document concludes with recommendations for both shops.
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The document provides information on India's tea industry, including its history, major producing regions, exports, and current issues. It notes that tea originated in China but was first cultivated in India in the 18th century. India is currently the world's second largest tea producer and exporter, with the industry employing over 3 million people. However, exports and production have declined in recent decades due to problems including a global surplus and rising costs. The Tea Board of India works to support the industry and promote domestic consumption.
Tea Export from India in 2017
India is fourth biggest exporter of tea on the planet after China, Sri Lanka and Kenya. Upper east India (like Assam) and north Bengal (like Darjeeling District) are the primary tea developing areas of the nation. Darjeeling tea can't be developed or fabricated anyplace else on the planet. India is one of the biggest tea expending nations as three-fourth of the nation's aggregate generation is devoured locally.
A Comprehensive Project report on tea industry
This document provides a detailed overview of the history and development of the tea industry globally and in India. It discusses the origins of tea drinking in China in the 4th century AD. It then outlines the spread of tea cultivation and consumption throughout Asia and later to Europe starting in the 16th century as the Dutch and British East India Companies began trading tea. The document also describes the three main tea growing regions in India - Darjeeling, Assam, and Nilgiri - and their distinctive tea varieties. It includes a timeline tracing major developments in tea history from 2737 BC to the late 1600s.
Tea Industry in India - Overview
This document provides an overview of the history and production of tea. It begins with the origins of tea in China in the 4th century AD and discusses how it spread to other parts of Asia and Europe. It then focuses on the introduction and cultivation of tea in India in the 18th century. The rest of the document details the major tea growing regions in India, the types of tea produced, factors that affect tea quality, grading standards, marketing and exports of Indian tea. It concludes with information about the Tea Board of India.
Tea scenario in india
The document discusses tea production and consumption in India. It notes that India is the second largest producer and largest consumer of tea globally. Tea cultivation began in India about 172 years ago, and production is concentrated in the northeastern and southern states. India produces black, green, and orthodox teas, with CTC black tea accounting for 82% of production. While India exports tea, it also imports small quantities solely for re-export. The document concludes that increasing global tea production presents opportunities for India to improve its production systems and ensure small farmers have access to capital and markets.
Temi tea garden
The Temi Tea Garden in Sikkim, India is the only tea garden in the state. It was established in 1969 and produces high quality tea, some of which is marketed under the name "Temi Tea." The garden uses organic farming methods according to Swiss standards and expects its tea to fetch higher prices once certified organic. It employs 406 workers and produces around 100 tons of tea annually, 75% of which is auctioned in Kolkata. The garden aims to obtain a GI certification for its organic Temi Tea to help market the product internationally.
Tea board
The Tea Board of India was established in 1903 with the passage of the Indian Tea Cess Bill. It is responsible for promoting and developing the Indian tea industry. The Tea Board has several committees that oversee key areas like exports, labor welfare, development activities, and licensing. It provides financial and technical assistance to support cultivation, manufacturing, and marketing of tea. The Tea Board collects industry statistics and engages in research and development to improve tea production and quality in India.
Marketing of tea in India
The document provides an overview of the history and marketing of tea. It discusses how tea was first discovered in China by Emperor Shennong in 2737 BCE. It was introduced to India by the British to compete with Chinese monopoly, and the first tea industry was launched in Assam. Today, India is the world's largest consumer and producer of tea. The document also summarizes tea production, exports, popular brands, and the future prospects of the tea industry.
Packed tea industry
The packed tea industry in India is one of the largest in the world, producing 26.5% of global tea. Tea is an integral part of Indian culture. The industry employs over 1.1 million workers and is a major exporter, generating $1.8 billion annually. The largest players are Tata Tea, Brooke Bond, and Lipton, which produce popular brands like Tetley, Taaza, and Green Tea. India remains the top global consumer of tea, drinking 23% of the world's tea.
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- The main types of tea are black, green, and oolong, which are processed differently. Tea originated in ancient China and its production involves various steps.
- India is a major tea producer and consumer. The top tea producing regions are in Northeast India and South India. The leading tea companies in India are Tata Tea, Hindustan Unilever, and Duncans.
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Tea is prepared from the leaf bud and top leaves of the Camellia sinesis bush. It contains about half the caffeine of coffee and aids relaxation while stimulating the nervous system. Tea was discovered over 5,000 years ago when leaves fell in boiling water. Major tea producing countries include India, China, Sri Lanka, East Africa, and Indonesia. Tea should be stored in a dry, covered, well-ventilated container away from odors. The manufacturing process involves withering, rolling, oxidation, and drying. Main types are black, green, and oolong teas.
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Tea production process
The document summarizes the orthodox tea production process in Sri Lanka. It begins with acknowledgments and an introduction. It then describes the following key steps in 3 sentences:
1. Withering removes about 45% water from green leaves using hot and cool air in withering troughs over 20-30 minutes.
2. Rolling subjects the withered leaves to rolling and separation into small particles over 4 rounds of rolling for 15-20 minutes each in tea rollers and roll breakers.
3. Fermentation occurs for 2-3 hours on fermentation beds, where important chemical reactions take place through exposure to oxygen, changing the leaves' color to brown.
Tea processing
Tea processing transforms freshly plucked tea leaves into dried leaves for brewing tea. There are six main types of tea which are the result of differences in processing, not the plant itself. The basic steps are plucking leaves, withering to remove moisture, disruption to promote oxidation, oxidation to change color and flavor, fixing to stop oxidation, shaping, and drying. Oxidation levels determine the tea type from no oxidation in green tea to full oxidation in black tea. Fermentation through microbial activity is also important for puerh and black teas.
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Market Research on Tea in India
- Tea contains caffeine and less caffeine than coffee but more than cocoa. It also contains vitamins, minerals and aromatic oils.
- The main types of tea are black, green, and oolong, which are processed differently. Tea originated in ancient China and its production involves various steps.
- India is a major tea producer and consumer. The top tea producing regions are in Northeast India and South India. The leading tea companies in India are Tata Tea, Hindustan Unilever, and Duncans.
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The document discusses tea and the British tradition of tea time. It provides details on the history and origins of tea, how the British popularized tea drinking in the 17th-18th centuries, and the typical process for making British-style tea including using a teapot, tea bags or leaves, milk, and sugar. It also shares some facts about tea consumption in Britain and different types of tea.
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Tea
Tea is prepared from the leaf bud and top leaves of the Camellia sinesis bush. It contains about half the caffeine of coffee and aids relaxation while stimulating the nervous system. Tea was discovered over 5,000 years ago when leaves fell in boiling water. Major tea producing countries include India, China, Sri Lanka, East Africa, and Indonesia. Tea should be stored in a dry, covered, well-ventilated container away from odors. The manufacturing process involves withering, rolling, oxidation, and drying. Main types are black, green, and oolong teas.
Tea industry
this presentation includes some information about tea industry in india and the most popular brands in india and their different marketing strategies they use.
Tea production process
The document summarizes the orthodox tea production process in Sri Lanka. It begins with acknowledgments and an introduction. It then describes the following key steps in 3 sentences:
1. Withering removes about 45% water from green leaves using hot and cool air in withering troughs over 20-30 minutes.
2. Rolling subjects the withered leaves to rolling and separation into small particles over 4 rounds of rolling for 15-20 minutes each in tea rollers and roll breakers.
3. Fermentation occurs for 2-3 hours on fermentation beds, where important chemical reactions take place through exposure to oxygen, changing the leaves' color to brown.
Tea processing
Tea processing transforms freshly plucked tea leaves into dried leaves for brewing tea. There are six main types of tea which are the result of differences in processing, not the plant itself. The basic steps are plucking leaves, withering to remove moisture, disruption to promote oxidation, oxidation to change color and flavor, fixing to stop oxidation, shaping, and drying. Oxidation levels determine the tea type from no oxidation in green tea to full oxidation in black tea. Fermentation through microbial activity is also important for puerh and black teas.
Tea manufacturing process part 1
Tea is made from the leaves of the Camellia Sinensis plant. The process begins with plucking the leaves by hand. The leaves are then withered to reduce moisture content. Next, the leaves are rolled or twisted to rupture cells and promote oxidation. The leaves then undergo fermentation where enzymes cause oxidation reactions that produce compounds responsible for the color and flavor of black tea. Temperature and humidity are carefully controlled during fermentation. The leaves are then dried and processed into various tea products.
About Tea
Tea is a widely consumed beverage prepared from the cured leaves of the Camellia sinensis plant. The document discusses the origin and history of tea, noting a legend that tea was discovered in ancient China when dried leaves fell into boiling water. It then provides details on tea cultivation methods, the tea plant, various processing steps including plucking, withering, oxidation, fixing, rolling, drying and aging. Major tea producing regions in India are also listed along with climatic factors and soil requirements for tea cultivation. The processing steps from fresh leaves to the final packaged tea are explained in detail. Lastly, tips are provided on proper tea brewing and storage.
Tea manufacturing process part 1
The document provides information about tea processing at Rathnayaka Tea (Pvt) Ltd in Sri Lanka. It discusses the history of the company and details each step of tea processing, including plucking, withering, rolling, and fermentation. The summary concludes with key facts about the company's current operations and export of black tea to Russia.
Tea presentation
Tea is an infusion prepared from the leaves, flowers, or roots of the Camellia sinensis plant. It originated in China but was introduced to Europe by the Portuguese in the 16th century. Portugal pioneered tea cultivation and consumption in Europe beginning in 1750 on the Azores islands. The traditional British "tea party" was introduced by Catherine of Braganza, a Portuguese princess, when she married King Charles II of England. While tea contains substances like fluoride and caffeine that can be harmful in excess, it also contains beneficial antioxidants and polyphenols that promote health. The document discusses the history and cultivation of tea in Portugal and the Azores as well as its various types and health effects.
Project tea
This document discusses tea and tea making in Ireland. It notes that tea is very popular in Ireland, with the average person drinking 4-6 cups per day. The most popular tea brand in Ireland is Lyons Tea. It then provides instructions for making loose leaf tea using loose tea leaves and a teapot. Finally, it describes several popular tea blends, including English Breakfast, Darjeeling, and Earl Grey teas.
Green Tea Presentation
This document discusses the health benefits of green tea. It provides an overview of green tea, including its popularity in countries like China and India, its antioxidant and polyphenol content, and recent growth in popularity in the United States. The document then outlines several potential health benefits of green tea that have been studied, such as reduced risk of cancer, heart disease, diabetes, and positive effects on weight loss and stress relief. It concludes by discussing where to purchase green tea and best practices for brewing green tea.
Tata Tea: Market Survey and Positioning
Tata Tea Gold is a premium tea brand owned by Tata Global Beverages. It has a 15% market share in India and competes with brands like Taj Mahal and Red Label Special. A survey of consumer perceptions found that while Tata Tea Gold is seen as highly available, Taj Mahal is perceived to have the best flavor and freshness. The market for packaged tea leaves in India is fragmented, with many budget and unbranded options available. Tata Tea Gold differentiates itself on product quality and social marketing campaigns to target youth and empower women.
Tea marketing plan
This marketing plan proposes launching a new tea product called TAZA Chai. It will target young, active individuals and families. The plan includes an initial sampling phase using mobile tea stands to distribute free samples and promotional items. This will be followed by an advertising phase using TV, magazines, outdoor displays, internet banners and product placements to promote TAZA Chai as a refreshing and energizing tea beverage. The goal is to increase brand awareness and position TAZA Chai as an innovative tea option on the market.
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A presentation about Commodity Trade - TEA. Describing history, different kinds of tea and its world production.
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This document presents an English research assignment comparing two beverage businesses - Purple Cane tea house and Moustaches Houze coffee shop. Purple Cane has been operating since 1987 and now has 25 locations across Malaysia, selling various tea products. Moustaches Houze opened more recently in 2013 in Penang, focusing solely on coffee and cakes in a unique themed cafe. While Purple Cane enjoys greater success due to its size, history and product diversity, recommendations are made to expand Moustaches Houze's space and maintain good customer service, while Purple Cane could improve worker performance and product analysis.
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The document provides information on how tea began in China, Japan, and Britain. It then summarizes the group members, company profile, key sections, and business processes of Expolanka Teas Ltd. The company has a vision to be the 5th largest tea exporter in Sri Lanka by 2015. It exports various tea products to markets in the Middle East and focuses on quality, research, and social responsibility initiatives. The document analyzes the company's marketing strategies and how its motivational strategies align with theories by Hertzberg and Maslow.
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Ete Café and Shakespeare are two similar cafes located in Penang and Selangor respectively. Both cafes were founded in 2012 but have different ownership structures and products. Ete Café is small and family-run, focusing on high-quality syphon coffee. Shakespeare is larger with hired staff and offers coffee and pastries, but faces challenges with parking and foreign worker communication. While Ete Café aims to make friends, Shakespeare's owner wants to spread Japanese pastry culture. Recommendations include expanding for Ete Café and improving parking/training for Shakespeare.
English and EPC presentation
Ete Café and Shakespeare are two similar cafes located in Penang and Selangor respectively. Both cafes were founded in 2012 but have different ownership structures and products. Ete Café is small and family-run, focusing on high-quality syphon coffee and French desserts. Shakespeare is larger with hired staff and offers coffee, pastries, and a unique atmosphere. Both cafes face nearby competitors but employ different strategies - Ete Café emphasizes personal interactions while Shakespeare innovates new products. While neither cafe's main goal is profit, Shakespeare aims to franchise while Ete Café has no future plans. Recommendations include expanding for Ete Café and improving customer service for Shakespeare.
Econ research report
This document provides a comparative analysis of two local product shops located in different geographical areas - Tean Ean Local Products in Penang and Sin Hup Heng in Klang Valley, Selangor. The analysis examines aspects like the businesses' histories, products, strategies, market environments and competitive traits. Key findings are that Tean Ean has stronger brand recognition and appeal as a tourist destination shop in Penang, while Sin Hup Heng faces challenges from limited parking and an aging shoplot in a more competitive Klang Valley market. Recommendations for Sin Hup Heng include expanding their product range and relocating to a shoplot with more parking.
Econ research report
This document provides a comparative analysis of two local product shops located in different geographical areas - Tean Ean Local Products in Penang and Sin Hup Heng in Klang Valley, Selangor. The analysis examines aspects like the businesses' histories, products, strategies, market competition and recommendations. It finds that Tean Ean has been more commercially successful due to offering a wider variety of differentiated products, employing effective promotional strategies and being located in a high tourism area, while Sin Hup Heng faces challenges from limited product varieties and an outdated shop location. Recommendations are made for Sin Hup Heng to diversify products for different cultures and relocate to an area with more parking.
Tea bar -Business plan
The document outlines a business plan for a tea bar called "Tea Bar" in Vashi, Navi Mumbai. Some key points:
1) Tea is widely consumed worldwide but coffee cafes are more popular in India, presenting an opportunity to open tea-focused cafes.
2) The tea bar will serve a variety of hot and iced teas along with snacks in a colorful, vibrant setting to attract youth customers. It will also host corporate events.
3) The startup capital required is 650,000 INR and monthly expenses are estimated at 68,000 INR. The owners aim to differentiate the tea bar through its atmosphere and variety of tea offerings.
Experiencing Thai teas
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FNBE0214_EPC_Tea Business
- 1. Chinese Tea Shop Winnie Carol Juyi Samaa Rozanna
- 2. History of the Trade
- 3. Origin Southwest of China Dates back 4 to 5 thousand years Started in Tang Dynasty and flourished in Song Dynasty First Spread Japan monks took seeds, utensils, learned tea-making techniques back to Japan Worldwide Spread 16th century, Dutchmen brought word of magic leaf to Europe 1610, East India Company first sold tea to Europe 1636, tea entered France then Russia 1650, tea finally reached Britain
- 4. Tea culture in Malaysia Brought in from china 21st Century Revival of tea culture Ideal trading point Import duty-free policy Strategic location Multiracial community enjoys drinking tea
- 5. KLANG Chwan Deng Tea Art No. 2098, Jalan Meru, 41050 Klang, Selangor D.E.
- 6. History 1999, founded by 2 sisters Tan Hoe Sim and Tan Hoe Ling Bought over existing tea company Start business in Klang Parade Limited space Moved out to bigger space Products Pu erh tea Oolong tea
- 7. Swee Tin Tea House IPOH No. 18, Persiaran Bijih Timah, 30000 Ipoh, Perak
- 8. History 1942, Lee Yi Xhen Named Swee Tin to commemorate his father Small stall – Chinese tea Noticed locals preferred ‘the tarik’, then added black tea to his sales Products Chinese tea, Black tea, Red tea, Green tea,Fermented tea Popular Brands – Lion Tea, Fuk Luk Sau Tea Import from China, Indonesia, Sri Lanka 3rd generation, Lee Kah Onn, modernized the shop
- 10. Swee Tin Tea House Chwan Deng Tea Art Purple Cane Tea House 1987, Lim Hock Lam 24 Branches online store education servies purple cane tea house Thaitee 1990 Malaysia’s premier distributor won domestic and international awards tea master, zheng qing chi Qiu Xiang Tea 4 branches in the country Tork Shou Hong 1946, Lee Thong Kay China & Japan Jit Ri Enterprise 2005 China & Taiwan
- 11. Chwan Deng Tea Criteria Swee Tin Tea Klang Location Ipoh 1999 Establishment 1942 15 years Operation 72 years Pu-erh tea Products Oolong tea Pu-Erh tea Black tea China, Taiwan Import China, Indonesia, Sri Lanka Majority Chinese Minority Indian Customers Majority Malay Minority Chinese Chinese cafes, Mamak stalls - Branches - 11 Competitors in the area 4 Perfect Competitive Market Structure Perfect Competitive MYR 30,000 Income MYR 36,000
- 12. Chwan Deng Tea Strategy Swee Tin Tea Price set according to market Pricing Price set lower than competitors Coupons offers Promotions 2 employees Management 1 storekeeper 15 warehouse employees Prepare gift sets package Holiday season Offers ‘buy 3 free 1’ deals Twice a month New products Monthly Using latest technology to store and extract tea Technology Computerized system to manage the store
- 13. Recommendations
- 14. • Demographic • Marketing • Gaining Recognition • Providing Services
- 15. References • Global Manufactural(2008) Swee Tin Tea Merchant Sdn. Bhd. Retrieved from http://www.gmdu.net/corp-734216.html • About to thaiteetea.com (2014, January 1) Retrieved from December 2, 2014, from http:// www.thaiteetea.com/en/html • About us - purple Cane e Shop (2014, January 1 ) Retrieved November 25, 2014, from http:// www.purplecane.my/en/content/4-about-us • Welcome to Tork Shou Heong (2010 January 1) Retrieved December 1, 2014, from http://www.torkshouheong.com.my/index.php