The document outlines a business plan for a tea bar called "Tea Bar" in Vashi, Navi Mumbai. Some key points: 1) Tea is widely consumed worldwide but coffee cafes are more popular in India, presenting an opportunity to open tea-focused cafes. 2) The tea bar will serve a variety of hot and iced teas along with snacks in a colorful, vibrant setting to attract youth customers. It will also host corporate events. 3) The startup capital required is 650,000 INR and monthly expenses are estimated at 68,000 INR. The owners aim to differentiate the tea bar through its atmosphere and variety of tea offerings.

1. Tea Bar
BUSINESS PLAN
There’s Always Time For Tea…..
-REEMA JAGTAP

2. INTRODUCTION
Tea is one of the most popular and widely
consumed hot beverages worldwide.
More than 30 countries grow tea.
Tea Industry has seen a lot of changes in the past
few years, the world’s largest tea producer, India,
lost its position to China for the first time, in the
last 110 years.
Despite its fluctuating position in the world market,
India is a key source for tea as well as the largest
market

3. MARKET SCENARIO
Indians consume over 9 lakh tonnes of tea per year, compared to 80,000
tonnes of coffee expected to go up to Rs 33,000 crore by 2015
As of today, there are over 1,870 cafes in the country. In comparison,
there are just 41 tea lounges or cha bars in India. Thanks to Barista, Cafe
Coffee Day have done a great job of popularising coffee consumption in
India.
In 2008, Tata Tea opened the first outlet of Chai Unchai, a tea chain, in
Bangalore with similar intentions. That venture ran aground after a few
years.
During the same year, India's third largest packaged tea maker, Wagh
Bakri opened its tea lounge in suburban Area.

4. The flavoured tea market in
India is growing at the rate
of 25% per annum. Demand
is increasing as consumers
are experimenting with
varieties and flavours
"There is a need to open
tea bars and lounges.

5. THE COMPANY
• Our Tea Bar is going to begin its journey from Vashi (Navi Mumbai)
• We will be serving different Flavors of Tea.
• We are looking forward to make this Tea bar A good place to hangout for
the youth with its Colorful and Vibrant ambience.
• We also look forward to cater corporate meetings and conferences.
• It has four pronounced owners with equal rights and duties towards our
company.
• The company will be looking forward to make a difference in the minds of
our customers.

6. TAG LINE
There’s
Always
Time
For
Tea…..
LOGO

7. MISSION
TEABAR aims to offer high quality and a wide range
of tea products at a competitive price to meet the
demand of the middle- to higher-income local market
area residents and tourists.

8. OBJECTIVES
A unique design of our TEA BAR that will be both
visually attractive to customers & designed for fast
and efficient operations.
Employees training to ensure the best Tea
preparation techniques.
Marketing strategies aimed to build a solid base of
loyal customers , as well as maximizing the sales of
our products.

9. WE SERVE …..
HOT TEA SNACKS
ICED TEA

10. Asparagus tea
Chocolate tea

11. We also serve…..
 Lemon iced tea
 Peach iced tea
 Lychee iced tea
 Strawberry tea
 Green apple
 Raspberry iced tea
 Remix :
 Cranberry + pineapple +
mango tea
 Lemon +strawberry tea

13. OUR MENU…
 Green tea…………………….20 rs
 Masala tea……………………20 rs
 Cinnamon tea………………..30 rs
 Chocolate tea……………….30 rs
 Asparagus tea………………30 rs
 Jasmine tea………………….30 rs
 Kashmiri kawah tea………..40 rs
 Mint tea……………………….40 rs
 Ethiopian tea…………………40 rs
 Russian spiced tea……………40 rs

14. Financial Aspects
• Legal formalities : 5000 Rs
• Deposit : 1,00,000 Rs
• Rent : 12,000 Rs/ month
• Furniture : 60,000 Rs…sofa , tables chairs.
• Equipment : 1,80,000…..AC, refrigerators ,stereo , computer.
• Interiors : 1.5 lakh…lights , wall painting and wall papers,glass ,
tiles etc
• Kitchen equipment : 80,000 …mixers , cutlery , cups , plates
..etc

15. Financial Aspects..
• Advertisement : 75,000 Rs
• Supplies : 20,000 Rs / month
• Bills and maintenance : 6000 Rs / month
• Salaries : 30,000 Rs / month
Startup capital : 6,50,000 Rs
Monthly expenses : 68,000 Rs

16. SWOT
STRENTHS
Weakness
Lack of awareness
 New management staffs
Risk of new market
Expansion in other cities
Product line expansion
Local Tea Shops
Competition from Big
Players or coffee house
(Starbucks, CCD’s ,
Barista..Etc)
 Economic Price
 Offers many variety of tea
 Warm and welcome
atmosphere
 Customer based loyalty
 Attractive location
 Growing demand for Tea
shops
OPPORTUNITIES
THREATHS

17. • Geographic- VASHI
• Demographic-Young
professionals, Adults,
Students.
Gender: both
Income: high end and
middle.
segmentation
• Selective
marketing
Targeting
STP

18. Local Cable Channels
Print Materials (Pamphlets ,
Posters ..etc.)
Local Radio Channels
Tea Bar Events
Social networking sites
Gifts
Promotion

19. THE SHOP’S TABLES AND CHAIRS....
There are two reasons why we choose this kind of table:
1. It reduces the cost when we buy seat cushions instead of chairs
2. It makes our customers more comfortable.

20. BUSINESS SOLUTION STRATEGIES
 WALL DECORATIONS
“Memorable Moments” will be the name of the wall
This is white paper-hanging wall with cute sticky notes where we create chances for
customers to draw or write whatever they want to capture their memorable moments.
Moreover, we have the photo taking service for our customers. After taking, photos will
be uploaded on our shop’s Facebook and Twitter for customers to download and share
it with their friends.

21. Contd….