UMIYA TEA AND FOOD

The
Summer Internship Project Report
At
UMIYA TEA & FOOD PVT. LTD.
On
“Customer Satisfaction for the Umiya tea”
Submitted By
Jagdish sadhariya
Enrollment no. 13773059062
Academic Year: 2013 – 14
Institute Name:
SHRI SUNSHINE GROUP OF INSTITUTIONS
RAJKOT
Guided By
Asst. Prof. Tulsi Raval
Submitted To
GUJARAT TECHNOLOGICAL UNIVERSITY,
AHEMDABAD

DECLARATION
I Jagdish sadhariya the student of Sunshine Group of I nstitutions. Is
declaring that the project submitted before you is prepared under guidance of Prof.
Tulsi Raval.
This project is not been submitted to any other institute for any examination.
This project is my own effort & guidance of elders. I have tried my level to show my
efforts by including all the information.
Date: - Sign: -Jagdish S. Sadhariya

PREFACE
Practical training is the part of our study in M.B.A. it is compulsory for each
student to take training for 48 Days in any service sector and prepare the project report on
that service sector.
The training has been undergone at “THE UMIYA TEA PVT. LTD.” for the
knowledge of practical study of unit. This report contains the true knowledge and all the
aspect over gone in the practical. It covers all the various department like marketing
department, financial department and personnel department.
I have prepared the report of “THE UMIYA TEA PVT. LTD.” on the basic of
information, which I collected from various department of the company. I got all the
information, which I wanted from this company.

ACKNOWLEDGEMENT
The preparation of the report is my own work, but I have taken help from many persons.
I am thankful to all those persons who helped me in activity out this work.
I express my deepest of gratitude the manager of “THE UMIYA TEA PVT. LTD.”
and all the members who provided all the necessary information.
He gives me great pleasure in thanking Mr. Hitesh patel who helped me out in my work,
without him ever ready help, whole hearted guidance, never ending encouragement and
enthusiasm. It was difficult to bring this report to its present form.
I would like to thank Prof. Tulsi raval for guiding me in my work & give her views. She
helps me a lot in my work and solved my quarry.
I would be failing my duty if I will not mention thanks to family members, relatives and
friends to helping me throughout.
DATE : - ___________
PLACE : - ___________

EXECUTIVE SUMMARY
The project was aimed at understanding the various trade finance
instruments offered by small and medium scale industries. An attempt was also
made to get information about the factory service availed by the industries, their
further requirements and the ability to provide those services.
The survey was undertaken for UMIYA TEA, RAJKOT. The outcome
of the survey showed that requirements of the small and medium scale
industries are very limited due to which majority of the industries were not
aware of the various services offered by the company. But it is also a fact that
the industries showed great interest in the additional services provided by
company when they were explained the functions of the services.
The training was a great learning experience resulting in a better
understanding of the company. We found that in spite of so many factories
coming in, there are still a large number of companies who still prefer to carry
out their transactions with the government factories. The security aspect is
perhaps playing its part in this case.
The findings of the project suggest that Umiya tea should pitch into the
SMEs sector as fast as possible in order to cope up with the competition from
other factories that have started penetrating aggressively.
The report, which follows, is an outcome of my sole efforts which is
prepared in partial fulfillment of the MBA course. The facts and figures
mentioned in the report are absolutely true to my knowledge. Reader of this
report is hence requested to keep the information confidential and not use it for
any other purpose.

INDEX
NO. PARTICLURE
CHEPTER-1 INDUSTRY OVERVUEW
1.1 History of tea industry
CHEPTER-2 COMPANY PROFILE
2.1 Location of the company
2.2 History & Development
2.3 Company profile
2.4 Organization Chart
2.5 Size & Form Of Organization
2.6 Time Keeping System
2.7 Future plan
2.8 Production department
2.9 Human resource Department
2.10 Marketing Department
2.11 Finance Department
2.12 SWOT Analysis
CHEPTER-3 RESEARCH METHODOLOGY
3.1 Introduction
3.2 Importance of marketing research
3.3 Literature review
3.4 Research methodology
3.5 Research design
CHEPTER-4 ANALYSIS & INTERPRETATION
CHEPTER-5 FINDING & SUGGESTION

5.1 Finding
5.2 Suggestion
13. Conclusion
14. Reference
15. Questionnaire

1.1 HISTORY OF TEA INDUSTRY
 Tea is nearly 5000 years old and was discovered as legend has it, in 2737 B.C by a
Chinese Emperor Sheh Nong when some tealeaves accidentally blew into a pot of boiling
water. In the 1600‟s tea became popular throughout Europe and the American colonies.
 Since colonial days, tea has played a role in American culture and customs. Today
American school children learn about the famous Boston tea party protesting the British tea
tax one of the acts leading the revolutionary war. During this century, two major American
contributions to the tea industry occurred. In 1904 iced tea was created at the world‟s fair in
St. Louis, and in 1908 Thomas Sullivan of New York developed the concept of tea in a bag.
 Tea breaks down into basic types – black, oolong and green. In the U.S over 90% of
the tea consumed is black tea, which has been fully oxidized or fermented and yields a hearty
flavored amber brew, some of the popular black tea include English breakfast, Darjeeling and
orange pekoe, green tea skips the oxidizing step. It has more delicate taste and is light green
golden in color, green tea; a staple in the orient is gaining popularity in the U.S due in linking
green tea drinking with reduces cancer risk. Oolong tea popular in China is partly oxidized
and is a cross between black and green tea in color and taste. While flavored teas evolve from
these three basic teas, herbal teas contain no true tealeaves herbal and medicinal teas are,
created from the flowers, berries, peels, seed, leaves and roots of many different plants.
STORY OF TEA
 Began in ancient China over 5,000 years ago. According to legend, the Sheen Nona,
an early emperor was a skilled ruler, creative scientist, and patron of the arts. His far-sighted
edicts required, among other things, that all drinking water be boiled as a hygienic
precaution. One summer day while visiting a distant region of his realm, he and the court
stopped to rest. In accordance with his ruling, the servants began to boil water for the court to
drink. Dried leaves from the nearby bush fell into the boiling water, and a brown liquid was
infused into the water. As a scientist, the Emperor was interested in the new liquid, drank

some, and found it very refreshing. Therefore, according to legend, tea was created. (This
myth maintains such a practical narrative, that many mythologists believe it may relate
closely to the actual events now lost in ancient history.)
THE ASSAM COMPANY
 The East India Company was the first to develop plantations in north-east India. In
1839, the Bengal Tea Association was set up in Calcutta. Private enterprise needed no further
incentive and stepped into the nascent industry. In 1839, the first company for growing and
making tea in India, Assam Company was set up. Shares worth 500,000 pounds were floated,
and such was the euphoria generated that they were immediately snapped up. In 1840, the
government handed over almost all its tea holding to the company, and the latter, in addition,
leased large tracts of land under the Assam Wasteland Rules of 1838.
 By 1862, the tea industry in Assam comprised 160 gardens owned by 57 private and
five public companies. In 1868 the government appointed a commission to enquire into all
aspects of the industry and expressed the view that it was basically sound. The total amount
of capital invested in the industry increased from less than £ 1 m. in 1872 to £ 14 m. within
three decades. In 1881, the Indian Tea Association was founded to represent north Indian

planters, and in 1893 the United Planters' Association of Southern India was set up to
represent those in the south.
 It was almost 175 years ago, the race for growing tea in India began. One of the
major reasons was that the Assam Tea was much superior to the Chinese Tea and the English
entrepreneurs could easily grow them here in India, to sell the finished products abroad. The
plantation consisted of pure Chinese plants, pure Assam plants and also mixed plants
producing the best of the Indian Tea. Within no time, tea, which was secret to the Singhpo
community, who went on elephants to sow the God gifted seeds and collect the leaves from
tea trees in forest turned into huge plantations and a global business. There was no looking
back for tea plantations in Assam, Dooars and Darjeeling.
 There are just two forces in the tea gardens or estates, the management and the
labour force. The labour forces were mainly tribal people from Bihar, Bengal, Assam, Orissa
and Nepal. The best part of the tea laborers is that the women folks are better recognized then
the men in this industry. A part of the profits were used to create shelter, medical services,
children crèche and schools etc. The lives of the tea labour villages are most of the time better
than most of the agricultural villages in this East and Northeast part of India. The laborers are
popularly known as 'Bagania', mainly in Assam. Their original culture along with the tea
culture has given birth to a folk practice which is very much a character of a tea plantation.

2.2 HISTORY AND DEVELOPMENT
UMIYA TEA & FOOD PVT. LTD. Started in 1984 KHIMJIBHAI V. PATEL
who is a director of the company. He started selling his product from his own Umiya
shopping center at Neknam (Village). At that time he also worked as a English Teacher in
Neknam Govt. High School. He fined out some enthusiastic young men from his village to
sale his product to around the village by transportation medium of bicycle. After some time
for developing his tea packed business he resigns his Govt. job and give maximum time to
his business at that time UMIYA TEA & FOOD PVT. LTD. Company worked as sole
proprietor named UMIYA TRADERS.
In 1992 his both brother Rameshbhai and Dineshbhai also join the business and
UMIYA TRADERS converted in UMIYA TEA & FOOD PVT. LTD. At that time
company’s average sale per day was Just 500 K.g. and total capital amounted Rs.
1,50,000/- only.
Right now, company’s average per day sale is 5,500 K.g.s and total capital
amounted Rs. 2,25,00,000/- and company’s growth is near about 20% per year.

2.3 COMPANY PROFILE
Name of Unit UMIYA TEA & FOOD PVT LTD.
Registered Office “UMIYA”
Jimkhana Main Road,
Dr. Yagnik Road, RAJKOT
(Gujarat).
Ph: +91-281- 2237145, 2239018.
Factory Unit UMIYA GROUP OF TEA PVT.LTD.
At Post – Jamnagar road,
Nr. Taraghadi villege
Dist. RAJKOT (Gujarat)
Ph: 91-2822-273224-25
Chairman Dineshbhai V. Patel
Directors Khimjibhai V. Patel
Rameshbhai V. Patel
Mayur K. Patel
Size of Unit Small scale

2.4 ORGANISATION CHART
Managing Director
Saes
Manager
Production
Manager
Personnel
Manager
Marketing
Manager
Finance
Manager
Department
Officer
Department
Officer
Department
Officer
Departme
nt
Officer
Department
Officer
Engineer
Personnel
Officer
Sales
Officer
Clerical
Staff
Chairman

2.5 SIZE OF THE FIRM
According to the definition given by Government of India, the size of the industry can be divided into
three main types.
Small Scale Organization:-
The company which investment is up to 1 to 5 crores is cover under the small scale organization.
Medium Scale Organization:-
The company which investment is between 5 to 7crores is cover under the medium scale organization.
Large Scale Organization:-
The company’s investment is more than 7crores is cover under the large scale organization.
This is the small scale company.
FORM OF ORGANISATION
According to the form of organization, the organization can be divided as follows:
Private sector unit:-
The company which is managed by the individual or a firm is known as private sector unit. The
company cannot issue shares to the public for the investment.
Public sector unit:-
The company is which managed by the government.
Joint sector unit:-
This is the joint venture of both private company and government.
In this firm, it is a private limited firm.

2.6 TIME KEEPING SYSTEM
“Time and tide waits for none” is famous saying, keeping this view in mind a unit has to
develop an efficient time keeping system. There are various benefits that a firm is able to
avail only because of discipline in time management system. To get these benefit that affect
the system of time keeping like production capacity, demand for products etc. after
studding all these factors time schedule are adjusted.
Time keeping system is important for the businessman and employers. This system
can also be used to improve employee relation.
Umiya tea & food pvt.ltd. has separates time keeping system, which is given
below:-
Working hours: 10 hours
Shift : 1 shift
Workers time : 8:00 am to 12:30 pm & 2:30 pm to 8:00 pm
Break time : 12:30pm to 2:30 pm
Staff time : 9:00 am to 12:30 pm & 1:30 pm to 5:30 pm
Break time : 12:30 pm to 1:30 pm
HOLIDAYS:-
The employee of this company enjoy one holiday in week that is Sunday. Besides,
they can also enjoy the festival holidays.

2.7 FUTURE PLAN
This company sales all increasing day by day. So, they want more finance for the
smooth running of the company.
In future plan of this company proper management in organization, or steps are to
be taken towards modernization of this firm, this company will progresses more and it can
also earn profit if utilization of finance sources is too made by management of this firm.

2.8 PRODUCTION MANAGEMENT
 Introduction
 Organization structure of production department.
 How Production plan is prepared from sales plan
 Production Process
 Plant Location
 Plant Layout of main production department
 Internal plant layout of main production department
 Types and classes of material handling equipments
 Inventory control system
 Classification of inventories according to ABC analysis & VED analysis
 Different record kept in store
 Material Receipts procedures
 Documents related with material issue & receipts
 Purchase procedure and document of purchasing
 Records related to production operations at different machines
 Products of company

INTRODUCTION
The Production Department function of a business in concerned with the creation
of a product or service to satisfy consumer needs wants & desire planning, organizing
directing controlling the production function production system &subsystem itself is the
sub-system of the business enterprise & its environment.
“Production is a process by which goods & services are created”.
Production management is the process of planning, organizing, directing and
controlling the activities of the production function. Production function is the conversion
of raw materials into finished products
Production management is the process of effectively programming co-ordination
& controlling production. In which the main activity of converting the raw materials in to
semi finish &to the final product is held.

ORGANIZATION STRUCTURE OF PRODUCTION DEPARTMENT

PRODUCTION PROCESS
LOOSE TEA
Put into tray
Teas enter in blending machine
Blending machine spin 18 times
Waste material are thrown out in dust pipe &
Cleaned teas are taken manually in bags
Teas are put in packaging machine.
Automatically packaging
Packaged teas in boxes are dispatch from factory to domestic market.

Production process are explained bellow:
Step 1: Loose teas are very important raw material for production of Umiya tea. Raw
materials are kept in store room in production department.
Step 2: Before starting production, the workers put these loose tea in tray and these loose tea
supply in blending machine by conveyer belt.
Step 3: After entering blending machine, loose tea turn 18 times. Up to this process
blending machine take 4 hours. These all process is fully automatically.
Step 4: In this stage, there are two activities one is cleaned teas are taken
manually & second is waste material or dust are through out in dust bag or pipe lines.
Step 5: In this stage, teas are put in packing machine manually. Before this stage cleaned
teas are filled up in big bags.
Step 6: After filling teas in packing machine, machine automatically packages tea in plastic
bags & also show weight of tea. So at this stage we can know weight of particular product &
can also remove teas whose weight is low.
Step 7: After this level, various sample of tea are checked by the owner. He tests of tea &
checked its quality. Numbers of box are calculated by assistant manager & than transport teas
through trucks, motors & in local market as per requirement.

PLANT LAYOUT OF MAIN PRODUCTION DEPARTMENT

INTERNAL PLANT LAYOUT OF MAIN PRODUCTION
DEPARTMENT

CLASSIFICATION OF INVENTORIES ACCORDING TO VED
ANALYSIS AND ABC ANALYSIS
VED analysis
In Umiya tea Company, it is possible to do VED analysis because there are many
things that are needed in the industry.VED analysis classified various tools and equipment on
the basis of their important.
V – vital
E – Essential
D – Desirable
Vital
It is acceptable that in all company there must be available vital item which is
required for production or any other uses. In this company, there are available vital item like
loose tea and green tea which are derived from Assam. Without loose tea, production of tea is
not possible. So here, loose teas are taken as vital item.
Essential
Umya tea Company has essential item like Blending machine, Packaging machine
and computer. These items are essential for the company. Without blending machine and
Packaging machine, it is difficult to remove waste material from raw material and also
difficult to packaging different type of tea.
Desirable
They are those items without which production may not stop instantly nor it will
slow down but they may be inconvenience in manufacturing. For example, weight machine
of tea.
ABC analysis
It is known as “Always Better Control”. Umiya Company also do analysis of
various products by using ABC analysis. There is different treatment for various classes of
inventory on the basis of its monetary value. This monetary value is consumption value of
various products.
Here, Umiya tea includes various gardens‟ teas which are available in Assam.
Production manager control on these various teas while making Umiya teas. 1500 gardens‟
teas are analyzed by ABC analysis.

class
A
B
C
Different gardens like Thowra, Hatimara, and Amgoorie are considered as “A” class
in which 10% of top consumption items who contribute 70% in consumption value. Where
“C” class of item contribute consumption value only 10%.
In ABC analysis, A, B and C class of garden’s tea are controlled by only one
manager not different manager.
TYPES AND CLASSES OF MATERIAL HANDLING EQUIPMENT
Material handling is concerned with internal movement of material. Material
handling is defined as controlled movement material, from receipt, through storage and
production and up to this shipment of finished product.
There are different types of material handling equipment in Umiya Company like,
 Hand carts
 Conveyer belts
 Pipes
 Trolley
 Polly thin bag
 Carets and boxes
consuption
value
70%
20%
10%
Garden‟s name
Thowra,Hatimar
a,Amgoorie
Hirajuli, Dejo,
Jaipur
Mackeypore,a
khipara,
No. of garden
In (%)
10
20
70

INVENTORY CONTROL SYSTEM
In Umiya Company, inventory control system must require in production
department. In this company, the inventory control system is differing from other company
because tea is produced as per the market demand. But in summer season, demand of tea is
low so that its production is also reduced at certain level. So there is not needed heavy
inventory control system. These are the main point of inventory control system.
They manage inventories at three different levels as following:
 Raw material inventory: loose teas are brought from Assam. They keep these loose
teas in pollythine bag in store room. Raw materials are checked by assistant manager.
 Semi finished inventory: At this level, after blending teas from machine it is kept in
big plastic bag. They check weight of teas which are kept in this bag.
 They never keep stock of finished teas so much. They keep stock of teas for only one
or two days.
PRODUCTS OF COMPANY
.

PRODUCT VARIETY
Product variety includes the type of products which a company produces. Then may
before the same consumers or for different consumers. In other words, the different products
may satisfy similar needs or different needs for e.g. a company manufacturing soap for both
these product satisfy the same needs e.g. cleaning etc. but if the same company starts
manufacturing their oils than this products has a totally different segment of consumer.
Therefore the company will have to all write its marketing strategy in order to reach this
particular segment of consumers. So, ‘UMIYA TEA & FOOD PVT. LTD.’ have also a
13 NO.
RED (GRAMYA)
PATTI
113 NO. RED (CITY) GREEN (GRAMYA)
SPECIAL DANO KESRI (GRAMYA) GREEN (CITY)
PREMIUM PATTI KESRI (CITY)
ZENO DANO BLUE
11 NO. PATTI
HOTEL SPECIAL ZENO DANO
PREMIUM DUST
many product variety are as under.
The main product is ‘UMIYA TEA’, but the there are many product variety.

2.9 HUMAN RESOURCE DEPARTMENT
1. HUMANRESOURCE DEPARTMENT
2. HUMANRESOURCE PLANNING
3. RECRUITMENT & SELECTION
4. TRAINING & DEVELOPMENT

ORGANIZATION STRUCTURE OF HUMAN RESOURCE
DEPARTMENT

HUMAN RESOURCES PLANNING
It is also known as manpower planning. Through manpower planning, a
management strives to have the right number & right kind of people at the right places, at the
time to do things, which result in both the organization & individual receiving the maximum
benefit. Thus, it will be noted that manpower planning consists in projecting future
manpower requirements & developing manpower plans for the implementation of the
projections. Human resources planning cannot be rigid or static. If human resources planning
used properly it leads to maximum utilization of human resources, reduce excessive labor
turnover & improve productivity & aids in achieving the objectives of an organization.
MEANING:
“Manpower planning involves the projection of man power demand, the projection
of man power supply, and action to bring supply and demand into balance at a desirable
level.”

RECRUITMENT & SELECTION
Recruitment:
Recruitment is the process of searching for prospective employees and stimulating
them to apply for jobs in the organization. Sources can be internal & external.
 Internal Sources
 External Sources
A. Internal Sources
These include personal already on the payroll of the organization as also those who
were once on the payroll of the company but who how plan to return or whom the company
would like to rehire. Internal sources include:
Present temporary employees
a. Present permanent employees.
b. Dependent of deceased, disable employees.
c. Retrenched or retired employees.
B. External Sources
These sources lie outside the organization. These include the unemployes college
students with a wider range of skills. There are good & bad points about external sources.
External sources include:
1. Date banks
2. Public employment exchange
3. Campus recruitment
4. Trade unions
5. Casual applications
6. Private employment agencies
7. Similar organization
8. Professional association

“UMIYA TEA & FOOD Pvt. Ltd.” follows “INTERNAL METHOD” for their
employees.
Selection:-
Selection is the second step in the process of procurement of people. It is
process of choosing the individuals who process the necessary skill, abilities skill of
organization.
The following are the important steps which must be passed satisfactorily by an
applicant to be selected.
1. Inviting Application
2. Receipt of Application
3. Preliminary employment Interview
4. Employment Test.
5. Interview
6. Investigation of Reference
7. Physical Examination
8. Final Selecta

TRAINING & DEVELOPMENT
Training is the corner stone of sound personnel administration employees must be
systematically and scientifically trained.
Training is an act of increasing the knowledge and skill of a worker for doing a
certain job.
There are two methods of development
 On the job method
Under this method a employee is put a job under the guidance of an
instructor. An experienced employed gives him overall training.
 Group Discussion
 Seminar
 Special Project
 Off the job method
In this method, a employee is not put on job. Special organization for
training workers is to be created.
 Conference
 Cash Study
On the
job
Metod
Off the
job
Method

 Special Courses & Lectures
UMIYA TEA & FOOD PVT. LTD.is using the method of on the job training
The internal or structure of the personnel department varies widely in different
companies, depending upon that size for example, in small companies, personnel function are
discharged by time executives. But in the large company, where personnel activities are
generally as complex nature a separate department is organized for the purpose which is
called personnel department as in Umiya tea Pvt. Ltd. Company.

2.10 MARKETING DEPARTMENT
1. INTRODUCTION
2. MARKETING STRUCTURE
3. PRICING POLICY
4. CHANNEL OF DISTRIBUTION
5. MARKET SEGMENTATION
6. PROMOTION MIX

INTRODUCTION
 What is market?
The term market has been derived from Latin word “Marcatus” which means
a place where business is conducted.
Definition:-
“A market is convenient meeting place for buyers & sellers to come to
gather in order to conduct buying & selling.”
 What is marketing?
Definition:-
“Marketing is social & managerial process by which individual & groups
obtained what they need & want through creating & exchanging product & value with
others.”
“Marketing means to create an Employee.”

PRICING POLICY
Price is the one element of the marketing mix that produces revenue; the other
element produce costs. Prices are the easiest marketing- mix element to adjust; product
features, channels, and even promotion take more time. Price also communicates to the market
the company’s intended value positioning of its product or brand.
Pricing policy means policies related to the price of a product. An organization
is having various price options for a particular product. A number of factors affect such pricing
decision. A firm may choose various kinds of pricing methods, for their various products.
Pricing Policy include many method. The “Umiya tea & food pvt.ltd.”
follows the Cost-Plus Pricing method.

CHANNEL OF DISTRIBUTION
The term channel of distribution of is used to denote the middleman, engaged
in moving goods from place of production to place of consumption is termed as channel of
distribution.
The “UMIYA TEA & FOOD PVT.LTD.” follows two level of channel,
which is given below;

MARKET SEGMENTATION
Modern marketing is consumer oriented market. The primary objective of
marketing management is to maximize consumer satisfaction. A marketer can satisfy his
consumer only when he concentrates on limited number of group of consumer. Thus he must
define & select target market in order to define & select target market. Market segmentation
is necessary.
DEFINITION:-
“Process of classifying customer into group exhibiting different needs,
characteristic or behavior is call market segmentation every market is made up of market
segment.”
“A process of dividing total market into different
segments or part on the basis of some definite crucial area is known as market
segmentation.”

PROMOTION MIX
Promotion mix deals with those activities related to promote the product or
increase sales volume. It helps essentially in today’s competitive market. There are four
major part of this which is given below,
 ADVERTISING
 SALES PROMOTION
 PUBLICITY
 PERSONAL SELLING
The American marketing association has defined advertisement thus, Any paid from
of non personal presentation and promotion of ideas, goods or services by an identified
sponsor.
Advertising is paid communication presentation and promotion because the
advertise has to pay for the space of time in which his advertisements appears.
Advertisements appears in the recognized media, such as news papers, magazines, radio,
television, cinema film, outdoor, hoarding and posters, directs man and transit.
It is paid for by a sponsor (seller) who wants to communicate about his product or
services to his customer. The sponsor wants to persuade and induce the readers, viewers or
listeners to take some action viz. to buy the advertised product so that the advertising
should have maximum sales.
From the above decision we can say that each and every company whether public
or private has to advertise for its survival. ‘UMIYA TEA ‘ has also undertake the
advertising activities

A. OBJECTIVE OF ADVERTING
The first step in developing program is to see the advertising objectives. According
to ‘Umiya tea’ those objectives must flow from decisions on the target markets, market
positioning and marketing mix. The ‘Umiya tea’ has undertaken the advertising with a
view to attain the following main objectives.
1) TO GIVE INFORMATION ABOUT A NEW PRODUCT :-
One of the most important objectives of advertising is to inform potentials.
Customers about a new product or services if people know nothing about product how
can then buy ?
2) TO CREATE DEMANDS :-
The primary objective of advertising is to create demand for a particular product.
To inform people about a people is not enough. They must also be motivated to buy it by
informing the attributes and uses of the product M.A.technical way.
3) TO SUPPORT SALES MAN’S EFFORTS :-
Salesman deals directly with customers and advertising renders great help to them.
When the customers come to know characteristic quality and various brand of a product
through advertising.
4) TO MAINTAIN DEMAND:
The objective of advertising is not only to create demand for a product, but also to
maintain it at current level.

5) TO REDUCE COSTS :-
The main object of advertising is to reduce percentage cost of production and
distribution. Advertisement leads to increase in sales, hence production expands and cost of
production, falls.
6) OTHER OBJECTIVES :-
Among the subsidiary objects of advertising, notable none’s are consumers
satisfaction, removal of misunderstanding about the product, expansion of market favorable
public options.
B. NEWS PAPER
‘UMIYA TEA & FOOD PVT. LTD. ‘ has selected newspaper as it s media of
advertising because it is the most effective media. It has general and wide appeal. They are
flexible, periodical change in size and content is also easy. At local level they are using
some selected newspapers.
So, many times the company selected the popular newspaper & media to give the
advertisements.
C. HOLDINGS, POSTERS & VEHICLE :-
The holdings and boards are also one of the medium of the advertising. The
company also uses the holdings in different formats. Holding is attract the customer to
purchase the products. It is not costly to compare the other medium of the advertisement.

So, the posters are also useful medium of the advertisement. The company printing
the posters and to use for the best advertisement for attract the customers.
In the ‘UMIYA TEA’ one of the most important and useful medium of
advertisement is vehicle advertisement. So in vehicle advertisement the company paints the
vehicle with the able of the Umiya tea with colorful design.

So, in company’s point of view the vehicle advertisement is very easy to him
and also to attract the more and more customers.
Transportations and Arrangement:
Transportation arrangement should be sufficient for food industry because food is
non-durable product. If there is no sufficient transportation arrangement for distribution of
goods then goods (product) will be useless and parish because of non-durable nature of the
product.
Umiya Tea Pvt. Ltd. has 30 trucks for transportations for supply of goods. Umiya
group has ideal distribution channel network that ensure to supply fresh product to any
corner to Gujarat within 24 hours.

Competitors:
.
There is many competitor in local market like VADHBAKRI, RAJANI, AMIRI etc.
But in the global or national market there are competitors for the company like, TAJ,
REDLABLE etc
Advertisements:
“Advertising is any paid form of non-personal presentation and promotion of communication
to target buyers and publics.”
- Philip Kotler
Advertising is the most common tool, companies use to direct ideas, goods and
services to the target buyers and publics. Organizations handle their advertising in different
ways. In small companies, advertising is handled by someone in the sales or marketing
department engaged with advertising agency. In large company, they have their own
advertising agency through which they deliver their ideas to the public.
In developing an advertising program marketing manager must always start by
identifying the target market and buyer motives. Then they can proceed to make the given
major decision to develop advertise which are known as the 5 Ms.
1.Money
2.Mission
3.Message
4.Media
5.Measurement
Thus advertisement is a useful component to attract the prospective buyers. The high
tensile fasteners with the brand name “Umiya” does not needed any type of advertisement
because of its popularity and monopoly in local area enjoyed by the Umiya tea Pvt. Ltd.

2.11 FINANCE DEPARTMENT
1. INTRODUCTION
2. FINANCIAL PLANNING
3. FINANCE STRUCTURE
4. ACCOUNTING POLICY
5. WORKING CAPITAL MANAGEMENT
6. INTERNAL AUDIT & FINANCIAL POLICY
7. FINANCIAL CONTROL POLICY

INTRODUCTION
“Finance function does not cover only procurement of funds but also effective utilities in the
business.”
- Howard and Upton
It is universally accepted thing that behind old economic activities, the purpose is
earning. So, by considering this, we can say that “money or finance” is in the center of the
business world.
The finance in the modern business world is the life blood of business. It is
impossible to imagine business without finance. It is said that “business man takes money to
take money”. But it is so how the business man makes money. The answer is quite simple i.e.
by managing the money means by the extra ordinary management of finance. In short money
is the master key to provide access to the variable resources and man power for being
employed in manufacturing and merchandise activities.
The UMIYA TEA Pvt. Ltd. Company works very well in the field of finance. It has
a good finance department. The head of finance department is Mr. Hiteshbhai Shakhiya.
According to him, the company at present is financial sound.

FINANCIAL PLANNING
“Financial Planning pertains only to the function of finance and includes the determination of
the firms, financial objectives, formulating and promulgating financial policies and
development financial procedures.”
- Walker and Baughn.
Planning is very necessary for the smooth running business. A business cannot be
carried out with successfully without proper planning. Planning means to decide in advance,
the activities to be done for the achievement of organizations over the objectives. Finance
management being a part of the overall management also needs planning.
Financial planning refers to the estimation of the requirements of the fund and the
sources available to a firm. A sound planning is necessary for a firm so that the funs required
can be made available as and when necessary in order to formulate the financial planning.
The financial manager has to take various things in mind such as past records, the present
position of the company, the competition etc.
The financial planning can be classified into two ways:
Long term financial planning. &
Short term financial planning.

ACCOUNTING POLICY
Accounting policy of UMIYA TEA &FOOD PVT. LTD. as under:
The company maintains its accounts on historical cost basis. The current assets,
loans, and advances, liabilities are approximately of value stated if realized in ordinary course
of business.
The company follows the same method of accounting and all claims, receivables and
liabilities are provided on that basis.

WORKING CAPITAL MANAGEMENT
 Working capital may be regarded as the lifeblood of a business. Its effective
provision can do much to ensure the success of a business. A study of working capital
is of major importance to internal and external analysis because of its close
relationship with the current day to day operation of business.
 “Working capital refers to that part of the firm‟s capital which is required for
financial sort term or current asset, such as, cash, marketable securities, debtors,
inventories, bills receivables, etc. Working Capital is also known as revolving or
circulating capital or sort term capital.
 The goal of working capital management is to manage the firm‟s current asset and
current liabilities in such a way that satisfactory level of working capital is
maintained. The current asset should be large enough to cover its current liabilities in
order to ensure a reasonable margin of safety.

INTERNAL AUDIT AND FINANCIAL POLICY
 In Umiya Company, The internal audit and financial policy are as under:
 Financial year is beginning as on 1st April.
 Method of accounting is “mercantile system”.
 Methods of prepare stock register is “FIFO” (first come first out).
 A method of depreciation is “Written down balance method”.
 Valuation of closing stock is valued at cost or market price whichever less is.
 The various books are maintained in computer like cash book, bank book, ledger,
sales register, purchase register, journal, and stock register.
FINANCIAL CONTROL POLICY
 Financial statement is audited every Saturday.
 Cash and bank balance is checked daily.
 Stock is also checked daily.
 They check the data properly to reduce error.

2.12 SWOT ANALYSIS
SWOT analysis is a good tool for a manager, like a thermometer, Stethoscope for a doctor.
STRENGTH:-
 Enable you to best foot forward the biggest strength is company’s brand image.
 The quality of the product, as well as its reasonable price is the second strength.
 The distribution network of Umiya Tea all over Gujarat is excellent.
WEAKNESS:-
 Umiya Tea Sales its products just in selected states of India.
 Very less spending on advertisement
OPPORTUNITITES:-
 They are plenty event in adversity evaluate.
 Expand its area of operation & give new varieties in its product range.
 Diversity their business in the form of franchising.
 Increase production & expand their distribution area to capture national market.
THREATS:-
 They are like tickling bombs defuse them by taking preventing actions.
 If they restrict their boundaries of operation then in long run it will affect its profitability.

3.1 INTRODUCTION
Research is an original contribution to the existing stock of knowledge making for
its advancement. It is the per suit of truth with the help of study, observation, comparison and
experiment. In short, the search for knowledge through objective and systematic method of
finding solution to a problem is research. The systematic approach concerning generalization
and the formulation of a theory is also research. As such the term ‘Research’ refers to the
systematic method consisting of enunciating the problem, formulating a hypothesis,
collecting the facts or data, analyse the facts and reaching certain conclusions either in the
form of solutions towards the concerned problem or in certain generalizations for some
theoretical formulation.
Definition:-
‘Marketing research is to generate all the recording & analysis of facts, as well recording the
problem and transfer them for the improvement in the need of the comparison between all
related data and forecast the sales of goods and services from producer to customer.’
-American Marketing Association
A systematic process of planning gathering recording and analyzing, interpreting
and presenting of data relevant to the problem or opportunities faced by a company for the
purpose of decision making.

3.2 IMPORTANCE OF MARKETING RESEARCH
1. For Production of new item
2. Showing the features and uses of new product
3. Valuable information about customer
4. Selection of channel of distribution
5. Distribution Channel is perfect or not
6. Complete idea of product by the customers
7. Existence of competitive situation
8. To increase profitability
9. Satisfaction Level is achieved or not

3.3 LITERATURE REVIEW
Raitano and Kleiner (2006). The consumer's fulfillment response. It is a judgment
that a product or service Feature, or the product or service itself, provided (or is providing) a
pleasurable level consumption-related fulfillment, including levels of under- or over
fulfillment .
Hartman, and Schmidt ( 1994 ) A transaction-specific affective response
resulting from the customer’s comparison Product performance to some prepurchase standard
.
Westbrook (1987) the evaluative response to the current consumption event...the
consumer’s response a particular consumption experience to the evaluation of the perceived
discrepancy between prior expectations (or some other norm of performance) and the actual
performance of the product perceived after its acquisition. Academy of Marketing Science
Review Consumers according to their different satisfaction perspectives. Thus, regardless
whether Consumer A is less satisfied than Consumer B, Consumer A (and others Consumer
A) should respond to a satisfaction scale that is appropriately anchored with intense
adjectives, such as excited or enthusiastic. Furthermore, the scales should refer the relevant
foci of their satisfaction (purchase experience, consumption enjoyment, product attributes).
These consumers should receive a survey instrument as soon purchase as possible and receive
other appropriately-designed surveys later during consumption.
Hartman, and Schmidt (1994) A transaction-specific affective response resulting
from the customer’s comparison Product performance to some prepurchase standard .
Foley, Quality and flexibility are important antecedents of customer satisfaction.
These antecedents were significantly lower in transnational relationships than in domestic.
Using equity theory and the confirmation/disconfirmation paradigm, the authors develop
alternative models for describing the relationships between customer and its antecedents in
transnational as opposed to domestic relationships. The findings reveal that there are no
structural differences between transnational and domestic relationships regarding the
relationships between customer satisfaction and its antecedents.

Schumann and Burns (1994) A review of the existing literature indicates a wide
variance in the definitions of satisfaction. The lack of a consensus definition limits the
contribution of consumer satisfaction research. Without a uniform definition of satisfaction,
researchers are unable to select an appropriate definition for a given context; develop valid
measures of satisfaction; and/or compare and interpret empirical results. Consumer
satisfaction researchers have contended that these problems are pervasive and important
(Gardial, Clemons, Woodruff, Schumann, and Burns 1994; Peterson and Wilson 1992; Yi
1990).
Raitano and Kleiner (2006)The consumer's fulfillment response. It is a judgment
that a product or service Feature, or the product or service itself, provided (or is providing) a
pleasurable level consumption-related fulfillment, including levels of under- or over
fulfillment .

3.4 RESEARCH METHODOLOGY
Defining the research objective
The objective of the survey conducted by me was as follows: For consumer
satisfaction survey.
- To know the popular brand
- To know the perception and preference of the consumer towards various brand.
- To find out whether they are satisfied with the product or not.
- To know potential demand of the consumer
Scope of study:
Scope of survey conducted by me is as follows:
- Brand loyalty of the consumers.
- Information sources of the consumers.
- Most preferred brand of consumers.
- To improve a Consumer Relation

3.5 RESEARCH DESIGN:
Research design indicates the methods and procedure of conducting research study.
Research design can be done in following three types:-
1 Exploratory Research:-
Exploratory research focuses on the discovery of new ideas and insights. Inbuilt
flexibility in research design is needed because the research problem broadly defined initially
is transformed in to one with precise meaning in exploratory studies.
2 Descriptive Researches:-
Descriptive research studies are those studies. Which are concerned with describing
the characteristics of particular individual, or of a group.
Research methodology :-
Research Descriptive
Research Method Survey Method
Research Technique Questionnaire
Type of Questionnaire S t ructured
Type of Questions Closed ended Questions
No. of Questions 7
Sample size 150
Population Area Rajkot city

Q.1 which brands of tea do you prefer the most?
Frequency Percentage
Patidar tea 33 22%
Tata tea 34 22.67%
Rajani tea 23 15.33%
Umiya tea 60 40%
TOTAL 150 100%
Patidar tea Tata tea Rajani tea Umiya tea
From the above diagram out of 150 candidates 33 candidates age is Patidar tea, 34
70
60
50
40
30
20
10
0
candidates age is Tata tea, 23 candidates age is rajani tea and 60 candidates age is more than
Umiya tea.

Q.2 how Umiya tea taste?
frequency Percentage (%)
Excellent 35 58.33%
Good 20 33.33%
Poor 5 8.34%
Total 60 100%
excellent, 35
good, 20
From the above data it can be that 58.33% respondents Umiya tea taste from
40
35
30
25
20
15
10
5
excellent,33.33% are good and 8.34%are poor taste.
poor, 5
0
excellent good poor

Q.3 which factors do you take in consideration while buying Umiya tea?
Frequency Percentage (%)
Taste 24 40%
Flavor 15 25%
Price 9 15%
Other 12 20%
Total 60 100%
40%
25%
buying fector
15%
From the above data it can be that 40% respondents Umiya tea purchase taste, 25%
45%
40%
35%
30%
25%
20%
15%
10%
5%
are flavor, 15% are price and 20% of other factor conceder.
20%
0%
taste flavor price other
buying fector

Q.4 From where did come to know about the new flavor of Umiya tea?
Print media 20 33.33%
Audio & video media 10 16.67%
Other media 30 50%
Total 60 100%
media
33.33%
16.67%
50%
From the above data it can be that 50% respondent’s Umiya tea from print media,
33.33% are audio & video media and 16.67% are other media.
print mediya
audio & video media
other media

Q.5 Do you agree that Umiya tea brand need publicity or advertizing to run or to stand
in a market?
Yes 48 80%
No 12 20%
Total 60 100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
publicity & advertizing
yes no
publicity & advertizing
From the above data it can be that 80% respondent’s Umiya tea is run in publicity &
advertizing, 20% are not to publicity & advertizing.

Q.6 In Gujarat available it’s brand everywhere?
yes 55 91.67%
no 5 8.33%
Total 60 100%
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
yes no
available in gijarat
From the above data it can be that 91.67% respondent’s are like to available everywhere in
Gujarat, and 8.33% are not available everywhere in Gujarat.

Q.7 would you like to switch over to any other brand?
yes 58 96.67%
no 2 3.33%
Total 60 100%
58
70
60
50
40
30
20
10
switch over other brand
0 2
yes no
switch over other brand
From the above data it can be that 96.67% respondent’s are like after change the brand and
3.33% are sometimes purchase other brand tea.

Q.8 which flavors do you prefer the most of Umiya tea?
Umiya 113 No. 19 31.66%
Umiya 13 No. 16 26.67%
Umiya dust. 15 25%
Umiya premium 10 16.67%
Total 60 100
35.00%
30.00%
25.00%
20.00%
15.00%
10.00%
5.00%
company product
From the above information through decided customer are all the flavors are average
line in purchase.
31.66%
26.67%
25%
16.67%
0.00%
113 no. 13 no. dust. premium
company
product

Q.9 Are you facing any problem in quality of Umiya tea.
yes 2 3.33%
no 58 96.67%
Total 60 100%
facing problem
From the above information through decided customer are less quality problem to
70
60
50
40
30
20
10
Umiya tea.
2
58
0
yes no
facing problem

Q.10 How much purchase quantity in one month?
frequency Percentage (%)
500g.m 5 8.33%
1k.g 18 30%
>1k.g 37 61.67%
Total 60 100%
one month in purchase
8.33%
30%
61.67%
250gm
1kg
>1kg
From the above information through a decide >1k.g tea packing is a mostly used in one month.

HYPOTHESIS
Q.3 which factors do you take in consideration while buying Umiya tea?
Step – 1:- Hypothesis
H0:- consumer are considers all factors when buying Umiya tea.
H1: - consumer are not considers all factors when buying Umiya tea.
Step-2:- The statistical test being used is
푥2Cal = Σ(푓표 − 푓푒)2
푓푒
Step-3:- ∞= 0.05
Step-4:-
Chi-square goodness of fit test is one-tailed because a chi-square of zero indicates perfect
agreement between distributions any deviation from zero different occurs in the positive
direction only because chi-square is determined by a sum of squared values and can never be
negative with three categories in this question (taste, flavor, price, other) K=4the
degree of freedom are K-1, so K-1 = 4-1=3.
The critical chi-square value is
= X2 0.05, 3= 7.8147

Step-5:-
No. of respondents
Taste 24
Flavor 15
Price 5
Other 12
TOTAL 60
Step-6:- Chi-square calculated value
Respondents
Observed
frequency
Fo
Expected
frequency
Fe
(풇풐 − 풇풆)2
Σ(풇풐 − 풇풆)2
풇풆
Taste 24 15 81 5.4
Flavor 15 15 0 0
Price 5 15 100 6.67
other 12 15 9 0.6
60 12.67
푥2Cal = Σ(푓표 − 푓푒)2
푓푒
= 12.67

Stape-7:- Action
Because the observed value of (X2 Calculated) chi-square of 12.67 is greater
than critical table value 7.8147
X2cal< x2 tab
So, we reject the null hypothesis

5.1 FINDINGS
 40% people mostly prefer Umiya tea.
 Umiya tea taste in 58.33% is excellent, 33.33% good and 8.34% poor.
 We can also say that majority consumers are satisfied with the quality,
quantity, availability, price, & packing of Umiya tea.
 Mostly Gujarat in everywhere this product available.

5.2 SUGGESTION
In the world of god every individual is striving for perfection. No one is perfect.
But constant endeavor for excellence leads towards perfection. Umiya is a mark of quality
& excellent marketing.
However, to become a world leader one should not remain unaware of self
weakness. The world is changing rapidly in the area of tea.
The possible suggestion for Umiya from me as under.
1) AVERTISING
People are not seeing advertising in newspapers regularly. So please concentrate
on advertising in newspaper
2) PRICE & VARIETY OF PRODUCTS
Umiya’s product price is someone high & some brands are similar to others. It is
true, that Umiya is of superior quality but price difference may affect negatively.
For high price company should varieties in its products, because with similar
brands & high quality you may not always attract lower and middle class because up till
now they were satisfied with other’s product & you better know the popularity of others.
3) STRATEGY
Company should adopt attractive distributor’s promotion strategy.
4) DIVERSIFICATION
Company should think of diversifying of their product range in the areas of coffee
and milk powder.

CONCLUSION
The Umiya tea pvt.ltd has created great perception in the minds of people and also
created brand awareness by marketing and advertisement. People are satisfied with the
quality, quantity and the price of the Umiya tea products.
But also Umiya group of tea pvt.ltd. Have to still improve the product line and
the product differentiation and brand extension. Brand extension refers to the use of a
successful brand name to launch a new or modified product in a same broad market. By
understanding some of the variable which influences customer’s perception about the
awareness of brand extensions, marketer must be better able to develop more attractive
strategies. The findings gives suggestion that managers must consider perceived similarity,
brand reputation, perceived product category risk, and consumer innovativeness as key
factors influencing the success of their planned brand extensions. Make sure the long-term
impact of any and all introductions is consistent with your longer-term brand strategy.
If the company wants to increase more brand awareness and earn more profit, they have to
still more improve

REFERENCE
(1) BOOKS
 Marketing management by Philip kotler
 Research by C.R. Kothari
 Foundation of the advertising : S.A. Chunawalla, K.C. Sethia
 Marketing Metrics: The Definitive Guide to Measuring Marketing Performance
by Farris, Bendle, Pfeifer and Reibstein
(2) WEBSITES
 http:/www.teaauction.com
 http:/www.teaboardofindia.com
 http:/www.lnal.gov

QUESTIONNAIR
Questionnaire on Study for Brand Awareness & consumer Satisfaction for
Umiya Tea Pvt. Ltd.
[Please give correct information as this questionnaire will be used for the study purpose.
Information provided by you will not be misused.]
Name: _____________________________________
Age: _______
Address: ______________________________________
Phone No: ________________ (M) _________________
Monthly income :-____________________
(1) Which brand of tea do you prefer the most?
( ) Patidar tea ( ) Tata tea ( ) Rajani tea ( ) Umiya tea
(2) How Umiya tea taste?
( ) Excellent ( ) Good ( ) Poor
(3) Which factor do you take in consideration while buying Umiya tea?
( ) Taste ( ) Flavor ( ) Price ( ) Other
(4) From where did come to know about the new lover of Umiya tea?
( ) Print media ( ) Audio/video media ( ) other
(5) Do you agree that Umiya tea brand need publicity or advertizing to run or to stand in a
market?
( ) yes ( ) no
(6) In Gujrat available it’s brand everywhere?
( ) yes ( ) no

(7) would you like to switch over to any other brand?
( ) yes ( )no
(8) which flavors do you prefer the most of Umiya tea?
( ) Umitya 113 No. ( ) Uma 13 No.
( ) umiya dust ( ) Umiya premium
(9) Are you facing any problem in quality of Umiya tea.
( ) yes ( ) no
(10) How much purchase quantity in one month?
( ) 250g.m ( ) 1k.g ( )>1k.g

UMIYA TEA AND FOOD

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