The document discusses tea production and consumption in India. It notes that India is the second largest producer and largest consumer of tea globally. Tea cultivation began in India about 172 years ago, and production is concentrated in the northeastern and southern states. India produces black, green, and orthodox teas, with CTC black tea accounting for 82% of production. While India exports tea, it also imports small quantities solely for re-export. The document concludes that increasing global tea production presents opportunities for India to improve its production systems and ensure small farmers have access to capital and markets.

1. 1
2/19/2014
WELCOME YOU ALL

2. 2/19/2014
Tea Scenario
in India

3. INTRODUCTION
Tea is one of the most popular and widely consumed hot beverage

2/19/2014

Tea is classified into three
CTC
Black tea
Tea
Orthodox
Herbal tea
Green Tea
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4. 
5000 years ago- Tea cultivation began in ancient China

About 172 years old in India

1823 - Robert Bruce discovered tea plants in upper Brahmaputra Valley

2/19/2014
HISTORY
1838 - the first Indian tea market from Assam to United Kingdom
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5. 
Mainly located - rural hills and backward areas of North-eastern and Southern States and to a small
extent in Karnataka, Tripura, Himachal Pradesh, Uttaranchal, Arunachal
Pradesh, Manipur, Sikkim, Nagaland, Meghalaya, Mizoram, and Bihar.

India produces both CTC and Orthodox teas in addition to green tea.

CTC solely accounts 82% of the Indian tea market
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2/19/2014
PRODUCTION & DISTRIBUTION OF TEA IN INDIA
Relative decline has been perceived in the production of black tea and an increase in the production of green tea.
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6. 2/19/2014
INDIA’S EMINENCE AT GLOBAL TEA MARKET
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7. GLOBAL TEA PRODUCTION
(Figs. in M.Kgs)
2012 (P)
2011
2010
China
1761
1623.21
1475.06
India
1111.76
1115.72
966.4
Kenya
369.56
377.91
399.01
Sri Lanka
326.28
328.63
331.43
Vietnam
158
178
170
Turkey
147
145
148
Indonesia
130.5
142.34
151.01
Bangladesh
62.16
59.32
59.27
Malawi
42.49
47.06
51.59
Uganda
55.08
54.18
59.14
Tanzania
32.28
32.78
31.65
Others
330.87
345.16
349.45
Total
4526.98
4449.31
4192.01
Source : ITC Annual Supplement, 2012)
India is the world's second-largest producer and the biggest consumer of tea
2/19/2014
Country
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8. WORLD TEA EXPORT
(Figs. in M.Kgs)
2012(P)
2011
2010
Kenya
430.21
421.27
441.02
China
321.79
322.58
302.53
Sri Lanka
304.49
301.27
296.38
India
201.08
215.42
222.02
Vietnam
135
143
127.97
Indonesia
71
75.45
87.1
Argentina
78
86.2
85.35
Malawi
41.83
44.89
48.58
Uganda
48.22
46.15
53.18
Tanzania
26.3
27.11
26.13
Zimbabwe
7
8.57
8.5
Bangladesh
1.51
1.45
0.91
Others
59.24
26.78
77.98
Total
1725.67
1750.14
1777.65
2/19/2014
Country
Source : ITC Annual Supplement, 2012)
The competitors to India in tea export are Sri Lanka, Kenya, China, Indonesia and Vietnam
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9. WORLD DEMAND AND SUPPLY OF TEA
Year
World Production
Apparent Global Consumption
(+) or (- )
2008
3879
3724
155
2009
3960
3839
121
2010
4192
4038
154
2011
4449
4275
174
2012(P)
4527
4440
2/19/2014
(Figs. in M.Kgs)
87
Source : ITC Annual Supplement, 2012)
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10. 2/19/2014
INDIAN TEA MARKET
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11. AREA AND PRODUCTION OF TEA
Area
( in 000, Hectares)
Assam
322.21
West Bengal
115.1
Other North Indian States
22.3
Tamil Nadu
80.46
Kerala
37.14
Karnataka
2.14
63.31
5.71
579.35
1132.46
Total
*Other
Production
(Million Kg.s)
2/19/2014
States
578.48
300.92
21.13
162.91
North Indian States (Includes Tripura, Uttarakhand, Bihar, Manipur, Sikkim, Arunachal Pradesh, Himachal Pradesh, Nagaland,
Meghalaya, Mizoram and Orissa) , Source: Tea Board of India, 2012
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12. Country's tea production increased by 6.5 per cent to 1,200 million kg in 2013, against 1,126.33
million kg in 2012

Total production of tea in the northern part of the country (Assam and West Bengal) stood at
957.44 million kg, in southern region at 242.60 million kg and (2013).

Assam and West Bengal are the two major tea-producing states, their combined production
accounts about 83 per cent of the total output.
2/19/2014

Source: (Indian Tea Association), The Economic Times(Newspaper)
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13. EXPORT OF TEA (2012-13)
Name of the Countries
2012-13
Qty (M.Kgs.)
45.91
11.73
2.42
1.19
19.21
2.68
7.97
2.17
3.48
11.71
1.04
21.51
18.73
0.09
2.57
9.66
0.38
0.74
0.35
1.91
2.66
3.46
20.69
3.66
20.31
216.23
Source: Tea Board of India, 2012
759.56
229.09
36.04
21.33
347.91
72.27
212.74
78.4
52.02
317.63
27.21
394.93
389.77
1.09
63.01
107.53
6.63
8.63
10.35
27.15
30.12
140.69
203.94
129.19
338.7
4005.93
Value (M US
$.)
139.53
42.08
6.62
3.92
63.91
13.28
39.08
14.4
9.56
58.35
5
72.55
71.6
0.2
11.58
19.75
1.22
1.59
1.9
4.99
5.53
25.85
37.46
23.73
62.21
735.9
UP (Rs/Kg)
165.45
195.3
148.93
179.24
181.11
269.66
266.93
361.29
149.48
271.25
261.63
183.6
208.1
121.11
245.18
111.31
174.47
116.62
295.71
142.15
113.23
406.62
98.57
352.98
166.77
UP ($/Kg)
3.04
3.59
2.74
3.29
3.33
4.95
4.9
6.64
2.75
4.98
4.81
3.37
3.82
2.22
4.5
2.04
3.21
2.14
5.43
2.61
2.08
7.47
1.81
6.48
3.06
Qty (M.Kgs)
Value (Rs.
Crs.)
Value (M
US $.)
UP (Rs/Kg)
UP ($/Kg)
42.61
12
1.82
2.06
21.02
4.03
7.18
1.75
3.88
12.77
1.6
18.05
11.05
554.83
196.1
21.87
39.93
328.89
84.88
170.03
54.04
52.84
333.16
32.84
325.48
216.82
115.87
40.95
4.57
8.32
68.68
17.73
35.51
11.29
11.04
69.57
6.86
67.97
45.28
130.21
163.43
119.86
193.83
156.5
210.5
236.82
309.22
136.25
260.98
205.19
180.33
196.24
2.72
3.41
2.5
4.04
3.27
4.4
4.95
6.46
2.85
5.45
4.28
3.77
4.1
3.57
6.57
0.1
0.69
0.34
3.86
3.26
2.91
26.27
3.52
23.44
214.35
52.6
59.4
1.3
7.14
6.92
52.74
24.49
102.89
178.53
107.91
299.19
3304.82
10.98
12.4
0.27
1.49
1.44
11.01
5.11
21.49
37.28
22.53
62.5
690.14
147.41
90.48
133.98
103.44
202.03
136.66
75.07
353.54
67.95
306.35
127.64
3.08
1.89
2.8
2.16
4.22
2.85
1.57
7.38
1.42
6.4
13
2.67
2/19/2014
Russian Federation
Kazakhstan
Ukraine
Other CIS
United Kingdom
Netherlands
Germany
Ireland
Poland
U.S.A.
Canada
U.A.E.
Iran
Iraq
Saudi Arabia
A.R.E.
Turkey
Afghanistan
Singapore
Sri Lanka
Kenya
Japan
Pakistan
Australia
Other Countries
Total
Value (Rs.
Crs.)
2011-12

14. Exports during the period from January to September 2013 had seen an increase of 5 per cent
at 147 million kg against 140.2 million kg in 2012.
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
During January to September 2013, CIS countries had imported maximum of 39.88 million kg
of Indian tea followed by Iran at 16.47 milllion kg, Pakistan 12.35 million kg and the US 10.29
million kg, among other countries.
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15. IMPORT OF TEA
Quantity
(M.Kgs.)
CIF Value ( Rs. Unit
Price CIF Value (Mill Unit
Price
Crores)
(Rs. /Kg)
US$)
(US$/Kg)
2007
15.99
104.6
65.43
25.27
1.58
2008
20.28
161.97
79.9
37.31
1.84
2009
25.67
216.03
84.16
44.64
1.74
2010
20.04
184.94
92.26
40.46
2.02
2011 (R)
21.17
206.54
97.57
44.3
2.09
2012 (P)
20.5
253.6
123.71
47.45
2.31
2/19/2014
Year
Source: Tea Board of India, 2012
 India, the world's largest consumer of tea, imports the leaves solely for the purpose of re-export to
other countries.
 Tea majorly imported from China, Kenya, Malawi, Vietnam, Sri Lanka, Iran, Argentina and Nepal
 The import of tea has been declined in 2012
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16. CONCLUSION
The quantity of tea in the world market over the years is increasing, which provides
an opportunity to produce more.

India, despite being a largest producer of tea, lacks proper productions systems and
channels in which small tea producers find a respectable place. The industry must
have access to capital at globally competitive prices.

2/19/2014

The industry also needs complete restructuring and reforming of the roles and
regulations of various institutes like Tea Board and Producers’ organizations &
companies and a healthy partnership has to be developed with the labour.
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17. THANK YOU