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Presenters: Jahanzaib Sherwani
Arifa Artas
Zamin Ali
Muhammad Tahir
Introduction:
• Nirala means Unique
• Established in 1948 by Taj Din
• Total 32 Branches
• Sweets, Halwa Puri, Chanay, Tea,
Branded Snacks, Dairy Products
About Taj Din
• From Amritsar, India
• Migrated to Lahore in partition
• Business of Shawls
Nirala Sweets start
• 1st Nirala Sweets shop on Fleming Road, Lahore
• Breakfast (Halwa-Puri)
• Desi Ghee methai
• Special Tea
Under Farooq Ahmed
• Increasing Outlets
• Worldwide travel to get new taste
• Well-known because of Charity
• Burn Cream Story
• In 1980’s , shifted to his son Faisal Farooq
Market Strategy
• Market research
• Targeted the urban youth
• Modern makeover given to the outlets
• Renovated the salespersons’ uniforms
• Salespersons were trained with good communication skills
Market Strategy
• Product and Packaging were reconstructed
• New products with modern packaging
• Sposered Music concerts and English Plays
• Outlets were expanded
Downfall of Nirala Sweets
• Faisal like Dairy Business
• Wanna be a competitor of Nestle
• Loan of 1.5 Billion from BOP
• Factory in Faislabad
Downfall of Nirala Sweets
• Loss
• Recovery of Loan
• End of huge empire
• Farooq Ahmed life
References
• https://nation.com.pk/12-Dec-2016/a-bittersweet-rise-and-fall
• https://www.youtube.com/watch?v=yayDKwg161s
Thank you!

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nirala Sweets