The document outlines a business plan for a tea bar serving various tea flavors in a colorful and vibrant setting. It aims to cater to corporate meetings and conferences. The tea bar will offer high quality tea products at competitive prices. It will employ trained staff and use marketing strategies to build customer loyalty. Financial aspects include a startup capital of Rs. 6.5 lakh with monthly expenses of Rs. 68,000. The SWOT analysis identifies strengths such as economic pricing and growing tea demand, and weaknesses like inexperienced staff. The target market is young professionals, adults and students in Bangalore with high or middle incomes. Promotion strategies include local media, events, and social networking.

1. TEA BAR
Business Plan
There is always time for tea………
- Shekhar Jyoti Das

2. Introduction
Most widely consumed beverage around the world after water
India ranks 2nd in tea production after China
India is a key source of tea as well as the largest market

3. Market Scenario
India consumes 9 lakh tonnes of tea compared to 80,000 tonnes of coffee
As of today there are 1,870 coffee cafes In the country compared to 41 tea lounges
or chai bars
Demand for flavored tea is increasing day by day

4. TheTea Bar
Serving different flavors of tea
Having a colorful & vibrant ambience to hang out
To cater to corporate meetings & conferences

5. TheTea Bar
Serving different flavors of tea
Having a colorful & vibrant ambience to hang out
To cater to corporate meetings & conferences

6. TAG LINE
There is always
time for tea
LOGO

7. Mission
To offer high quality and wide range of tea products at a
competitive price to meet the demand of the middle to high
income people

8. Objectives
Unique design of tea bar that is visually attractive and having good
ambience
Employees trained to ensure best tea preparation techniques
Marketing strategies to create a loyal base of customers

9. Items Served
Black Tea Iced Tea Snacks

10. Items Served
Chocolate Tea Asparagus Tea

11. Items Served
Lemon Iced Tea Peach Iced Tea Litchi Iced Tea

12. Items Served
Strawberry Tea Green Apple Tea Raspberry Iced Tea

13. Financial Aspects
Legal Formalities – Rs 5000
Deposit – Rs 1,00,000
Rent – Rs 12,000
Furniture – Rs 60,000
Equipment – Rs 1,80,000
Interiors – 1.5 lakh
Kitchen Equipment – 80,000

14. Financial Aspects
Advertisement – Rs 75,000
Supplies-Rs 20,000
Bills & Maintenance- Rs 6000
Salaries – Rs 30,000
Startup Capital – Rs 6,50,000
Monthly Expenses – Rs 68,000

15. • Economic Price
• Offers many varieties of tea
• Warm & welcome atmosphere
• Customer based loyalty
• Attractive location
• Growing demand for tea shops
SWOT Analysis
Helpful Harmful
• Lack of awareness
• New management staffs
• Risk of new market
• Local Tea Shops
• Competition from big players of coffee houses
(Starbucks, CCD, Barista…..etc)
• Expansion in other cities
• Product Line Expansion
Strengths
Weaknesses
Opportunities
Threats
INTERNALEXTERNAL

16. • Geographic – Bangalore
• Demographics – Young professionals,
Adults, Students
• Gender – Both
• Income – High end & middle
Segmentation
• Selective Marketing
Targeting
STP

17. Promotion
 Local cable channels
 Print Materials (Pamphlets, Posters….etc)
 Local Radio Channels
 Tea Bar Events
 Social Networking Sites
 Gifts

18. Business Solution
Strategies• Sofas rather than tables to help get comfort
• Wall decorations by including memorable writings by customers
about their experience in the café
• Different wall decorations regarding benefits of tea