Ete Café and Shakespeare are two similar cafes located in Penang and Selangor respectively. Both cafes were founded in 2012 but have different ownership structures and products. Ete Café is small and family-run, focusing on high-quality syphon coffee and French desserts. Shakespeare is larger with hired staff and offers coffee, pastries, and a unique atmosphere. Both cafes face nearby competitors but employ different strategies - Ete Café emphasizes personal interactions while Shakespeare innovates new products. While neither cafe's main goal is profit, Shakespeare aims to franchise while Ete Café has no future plans. Recommendations include expanding for Ete Café and improving customer service for Shakespeare.