this presentation includes some information about tea industry in india and the most popular brands in india and their different marketing strategies they use.
INTRODUCTION
INDIAN TEA INDUSTRY
MAJOR PLAYERS IN TEA INDUSTRY
STRATEGIC ANALYSIS OR INDUSTRIAL ANALYSIS
DISTRIBUTION CHANNEL
ANALYSIS OF TEA INDUSTRY
FUTURE SCOPE
INTRODUCTION
INDIAN TEA INDUSTRY
MAJOR PLAYERS IN TEA INDUSTRY
STRATEGIC ANALYSIS OR INDUSTRIAL ANALYSIS
DISTRIBUTION CHANNEL
ANALYSIS OF TEA INDUSTRY
FUTURE SCOPE
Presentation made at the first Tea & coffee festival on 30th Sep, 2013 in New Delhi
Tea bag market & trends in india 2013 gives the latest figures,data,market share & trends in the value added tea Industry in India
Tea Industry has seen a lot of changes in the past few years.
India, lost its first position as tea producer to China for the first time, in the last 110 years. www.unitedworld.edu.in
Lipton Green Tea(SWOT Analysis,STP Process, and 4Ps)Sejal Gaikwad
This ppt is regarding Strategic Management of Lipton Green Tea.
Wherein its discusses the SWOT Analysis,STP Process, and 4Ps.
Also starting with Unilever's History And Lipton Background Providing a Base to the Presentation.
I hope you guys find this presentation Helpful.
Best wishes,
Sejal Gaikwad :D
India is fourth biggest exporter of tea on the planet after China, Sri Lanka and Kenya. Upper east India (like Assam) and north Bengal (like Darjeeling District) are the primary tea developing areas of the nation. Darjeeling tea can't be developed or fabricated anyplace else on the planet. India is one of the biggest tea expending nations as three-fourth of the nation's aggregate generation is devoured locally.
Tata Tea
Tata Tea is the most popular tea brand in India and presently holds the maximum share of tea segment in India. Tata Tea is a tea brand of Tata Global Beverages Limited, a subsidiary of Tata Group, involved in production and distribution of non-alcoholic beverages.which was set up in 1962 as a joint venture of James Finlay and Company and Tata Sons. The company currently operates in all the continents of the world. Its other brands are mentioned below:
Tetley
Vitax
Good Earth
Jemca
Brooke Bond Taaza
Brooke Bond Taaza is a famous and popular tea brand from the British-Dutch consumer care conglomerate called Unilever. Taaza is the name given to a new type of tea introduced by the Brooke Bond tea company. The tea leaves of Taaza provide a unique taste and the much-needed refreshment to the minds of people.
Packed tea industry
Presentation made at the first Tea & coffee festival on 30th Sep, 2013 in New Delhi
Tea bag market & trends in india 2013 gives the latest figures,data,market share & trends in the value added tea Industry in India
Tea Industry has seen a lot of changes in the past few years.
India, lost its first position as tea producer to China for the first time, in the last 110 years. www.unitedworld.edu.in
Lipton Green Tea(SWOT Analysis,STP Process, and 4Ps)Sejal Gaikwad
This ppt is regarding Strategic Management of Lipton Green Tea.
Wherein its discusses the SWOT Analysis,STP Process, and 4Ps.
Also starting with Unilever's History And Lipton Background Providing a Base to the Presentation.
I hope you guys find this presentation Helpful.
Best wishes,
Sejal Gaikwad :D
India is fourth biggest exporter of tea on the planet after China, Sri Lanka and Kenya. Upper east India (like Assam) and north Bengal (like Darjeeling District) are the primary tea developing areas of the nation. Darjeeling tea can't be developed or fabricated anyplace else on the planet. India is one of the biggest tea expending nations as three-fourth of the nation's aggregate generation is devoured locally.
Tata Tea
Tata Tea is the most popular tea brand in India and presently holds the maximum share of tea segment in India. Tata Tea is a tea brand of Tata Global Beverages Limited, a subsidiary of Tata Group, involved in production and distribution of non-alcoholic beverages.which was set up in 1962 as a joint venture of James Finlay and Company and Tata Sons. The company currently operates in all the continents of the world. Its other brands are mentioned below:
Tetley
Vitax
Good Earth
Jemca
Brooke Bond Taaza
Brooke Bond Taaza is a famous and popular tea brand from the British-Dutch consumer care conglomerate called Unilever. Taaza is the name given to a new type of tea introduced by the Brooke Bond tea company. The tea leaves of Taaza provide a unique taste and the much-needed refreshment to the minds of people.
Packed tea industry
A PROJECT REPORT On Product: Tetley tea by TataABHILASH DUTTA
Project about Tetley tea by Tata Consumer Products Ltd. and its Manufacturer (with Statistics)
2. Brief about the Variants and SKUs available
3. Identify the Values offered by the Tetley tea by Tata Consumer Products Ltd.
4. SWOT Analysis Tetley tea by Tata Consumer Products Ltd.
5. Identify 2 major Competitors and Brief about them
6. How Tetley tea by Tata Consumer Products Ltd. differentiates from its Competitors in terms of: Value, Feature, Price,
Promotion
7. Brief about the Buying Process of Tetley tea by Tata Consumer Products Ltd.
8. Brief about the Selling Process of Tetley tea by Tata Consumer Products Ltd.
9. Identify the Factors that influences the Buying Behavior for the Tetley tea by Tata Consumer Products Ltd.
10. Analyze the Marketing Mix (4 Ps) of the Tetley tea by Tata Consumer Products Ltd.
TATA Global Beverages
India’s Position in Trade War
Tea industry in India
TATA Global Beverages
Domestic Scenario
National & International Tea Portfolio
PESTEL Analysis.
SWOT Analysis
Porter Model
Process
Key Risk
Government polices and Schemes
Recommendation and Conclusion
Memorandum Of Association Constitution of Company.pptseri bangash
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A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
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Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
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To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
5 Things You Need To Know Before Hiring a Videographer
Tea industry
1.
2. Industry overview :
• Tea isn’t simply tea in India but it is like a staple beverage here and a
day without it is impossible and incomplete.
• Originally tea is indigenous to the Eastern and Northern parts of
India, but the tea industry has expanded and grown tremendously over
the years, making India one of the largest grower and producers of tea
in the world.
• The tea production in India was 979,000 tonnes as of 2010. In terms
of consumption and export of tea, India is the second world leader. It
accounts for 26.5% of the global production of tea.
• India has retained its leadership over the tea industry for the last 150
years. The total turnover of this industry is roughly Rs.10, 000 crores.
3. • Since 1947, the tea production in India has increased by 250%
and the land are used for production has increased by 40%.
• Even the export sector of India has experienced an increase in
the export of this commodity. The total net foreign exchange in
India is roughly Rs.1847 crores per annum.
• The tea industry in India is labor intensive, meaning it depends
heavily on human labor instead of machines. This industry
provides employment to more than 1.1 million Indian workers
and almost half the workforce constitutes of women.
• There is a wide variety of tea offered by India; from Green Tea
to CTC tea to the aromatic Darjeeling tea and the strong
Assamese tea, the range of tea available in India is unparalleled.
4. • Tata Tea
• Tata Tea is the most popular tea brand in India and presently holds the maximum
share of tea segment in India. Tata Tea is a tea brand of Tata Global Beverages
Limited, a subsidiary of Tata Group, involved in production and distribution of
non-alcoholic beverages.which was set up in 1962 as a joint venture of James
Finlay and Company and Tata Sons. The company currently operates in all the
continents of the world. Its other brands are mentioned below:
• Tetley
• Vitax
• Good Earth
• Jemca
• Brooke Bond Taaza
• Brooke Bond Taaza is a famous and popular tea brand from the British-Dutch
consumer care conglomerate called Unilever. Taaza is the name given to a new
type of tea introduced by the Brooke Bond tea company. The tea leaves of Taaza
provide a unique taste and the much-needed refreshment to the minds of people.
5. • Brooke Bond Red Label
• Like 'Taaza', Brooke Bond Red Label is also another popular tea brand from
Unilever. It has been comforting the taste buds of millions around the world
since 1869. It is a special tea processed from the tea leaves procured from
Assam. The strong taste and the aroma of Red Label are simply
unmatchable.
• Lipton Green Tea
• Lipton Green Tea is a Lipton product. The company was named Thomas J.
Lipton Co. at the time of its inception in 1890. Its factory and head offices
are in Hoboken, New Jersey, U.S.A. With people across the globe becoming
more health conscious, the demand of green tea has gone up manifolds in
the recent years. Consequently, Lipton introduced a green tea variant that
became an instant hit amongst the green tea lovers.
6. • Brooke Bond Taj Mahal Tea
• Taj Mahal Tea is also a Hindustan Unilever product. Heavenly freshness and
unique taste that one gets having sipped Taj Mahal Tea are the result of the
special type of tea leaves that are chosen for this brand. Some of the most
famous names in India like Tabla maestro Ustaad Zakir Hussain and
Bollywood actor Saif Ali Khan have endorsed Taj Mahal Tea.
• Wagh Bakri Tea
• Wagh Bakri Tea is a product of Wagh Bakri Tea House, which was
incorporated in 1892 in Ahmedabad by Sir Narandas Desai. Wagh Bakri Tea
enjoys a huge fan base in the national capital of Delhi, Rajasthan and
Gujarat.
• Tulsi Green Tea
• Tulsi Green Tea is a unique product from Organic India founded in 1990 by
a group of people. Tulsi Green Tea has earned quite a reputation in the herbal
tea segment of the Indian tea market. The health conscious section of the
society prefers Tulsi Green Tea over other available brands in the market.
This tea helps in maintaining weight and improving metabolism in addition
to strengthening immunity.
7. • Society Tea
• Society Tea is a Hasmukh & Co. product. The company was
incorporated in 1933. Tea lovers who prefer the taste choose Society
Tea. It has got a refreshing aroma that works like a stress buster.
• Pataka Tea
• Pataka Tea is the main product of the beverages division of the well-
known Pataka Group founded in 1952. Pataka Tea was set up in 2000,
so that the group could venture into the business of packed tea. This
company has done fairly well in the tea segment since its inception
and has won a lot of appreciation and huge success within a very short
span of time.
8.
9. • Indian tea market is huge with large number of local and regional players.
With the passage of time and due to change in the consumption pattern,
there has been diversification and value addition in tea production.
• In India, tea is consumed in two forms: packaged (branded) or loose. While
a major share of the market is of loose tea suppliers, branded tea
manufacturers are also fast increasing their market share. The demand for
packet tea is driven by rising consumer incomes, quality of tea and product
diversification with flavoured tea production.
15. • Tea production is expected to inch up marginally higher than
last year in 2014-15 on account of better productivity from
North India.
• India is the second largest producer of tea in the world with a
25% share of total production, but the country consumes 75-
80% of its own production. Annual production of tea in 2013
stood at 1200 million kg, with North India accounting for 79%
in total production and the rest coming from South India.
• Tea production in India in 2013 grew by 6.5% with a
production of 1200 million kgs as compared to 1,126 million
kgs in 2012. The production increase had little impact on
exports as the majority of this tea was CTC grade and
effectively all was consumed by the fast-growing domestic
market.
17. Indian Tea
Association
Founded in 1881, the Indian
Tea Association is the premier
and the oldest organization of
tea producers in India.
The Association has played a
multi-dimensional role
towards formulating policies
and initiating action towards
the development and growth
of the Industry, liaising with
the Tea Board, Government
and other related bodies.
Tea Board
The Tea Board has wide
functions and responsibilities
under the direction of the
Central Government such as:
a)Rendering financial and
technical assistance for
cultivation, manufacture and
marketing of tea.
b) Export Promotion
c) Aiding Research and
Development activities for
improving tea quality..etc
18. The behavioural attributes that may influence tea consumption pattern of
the consumers considered as following:
• Popularity of the Brand
• Brand Loyalty
• Colour
• Price
Society Tea Tata Tea Brooke Bond Loose tea Total
Popularity of
a brand
80 62 55 50 247
Brand loyalty 75 50 34 23 182
colour 60 50 25 20 155
Price 70 54 22 20 166
Total 285 216 136 113 750
23. Products :
Its other brands are mentioned below:
• Tetley
• Tata Tea
• Vitax
• Good Earth
• Jemca
• Eight O’clock Coffee
• Tata Coffee
• Himalayan Water
• Joekels
• Grand
24. Positioning :
• Based on the product Qulaity as it’s 15% longer
superior quality leaves.
Most aromatic tea
brand
Superior quality tea
leaves
Socially responsible
25. • Price
• Pricing appropriate for target segment i.e. Middle class.
• Proposition of value for money by offering high quality tea leaves.
• Competitive pricing, lesser than most of its competitors.
Brand Tata Gold
(Rs.)
Taj Mahal
(Rs.)
Red Label
(Rs.)
Wagh Bakri
(Rs.)
Price/250gm 100 113 112 90
26. Place :
• Place
• The tea leaves are cultivated across 51 tea estates owned
and controlled by Tata Global Beverages
• After plucking, leaves are fermented, filtered and packaged
in Tata owned factories
• Packaged SKU’s sold at convenience grocery stores &
exclusive stores like Easyday, Food Bazar etc.
27. Promotion :
• Promotion
• ‘Jaago Re’ campaign
• ‘Gaon Chalo’Abhiyaan
• ‘Power of 49’ campaign
• Blogs on latest social issues
• Dedicated pages on social media sites like Facebook
• ‘Voter Registration’ campaign
28. 2- Brooke Bond:
• The top competitor of Tata Tea. The brand has the biggest
tea market share in India 18.1%.
• Products:
• Red Label
• Red Label Natural Care
• Red Label Dust
• Red Label Special
• Taaza Dust (Popular Segment)
• Taaza Leaf (Popular Segment)
• Taaza Gold (Premium Segment)
• Taaza Masala Chaska(Premium Segment)
29. Pricing :
Priced in 2 segments :
• Upper people segemt
• Middle people segment
• Place :
• Well established distribution channels like Tata Tea.
• Wholesalers . Retailers
• Promotion :
• Celebrity of endorsement-Akshay Kumar
• Advertisements
• WOM & Digital Media
30. 3- Lipton:
• Products :
• Lipton Iced Tea
• Lipton Fresh Brew Iced Tea
• Lipton Tea & Honey
• Lipton Iced Tea Mixes
• Lipton Flavored Black Tea
• Lipton Black Tea
• Lipton Herbal Tea
• Lipton White and Red Tea
31. Pricing :
• Premium pricing strategy: to encourage favourable
perceptions among buyers.
• Value based pricing strategy:
• Value for the customer and not production cost.
• Place :
• All over India
• Urban & Rural Areas.
• Eg.: Hyperstarts, small retail stores..etc